Elyts Knowledge Center - Consumer Engagement RSS Feed

In a world overflowing with ads, brands are constantly searching for ways to cut through the noise. Amid the digital clutter and fleeting attention spans, storytelling in mainline media—TV, radio, and..

As the media landscape continues to evolve in 2025, the debate between mainline and digital media for brand building has become more complex than ever. While digital media offers instant access and me..

In the fast-paced world of modern retail, malls are transforming from simple shopping destinations to immersive brand engagement zones. At the heart of this shift is Digital Out-of-Home (DOOH) adverti..

In 2025, luxury marketing is experiencing a transformation, driven by the strategic use of premium mall media spaces. As high-end consumers demand more personalized and immersive experiences, luxury b..

As shopping malls evolve into immersive lifestyle destinations, mall media is undergoing a significant transformation. A major driver behind this evolution is DOOH—Digital Out-of-Home advertising—whic..

In today’s fragmented digital world, brands are no longer relying on a single medium to communicate their message. The consumer journey is now dynamic, crossing multiple platforms—online and offline. ..

As Direct-to-Consumer (D2C) brands continue to scale in a hyper-competitive e-commerce world, a new yet familiar frontier is emerging as a powerful offline growth strategy—mall advertising. Once domin..

In today’s hyper-competitive retail landscape, mall advertising remains a potent tool for brands to capture attention and drive in-store footfall. With high dwell times, a targeted audience, and an im..

In an age of digital saturation, brands are turning to offline strategies that deliver tangible engagement and targeted reach. Among these, mall media has emerged as a powerful channel for hyper-targe..

In an era dominated by digital noise and fleeting attention spans, brands are constantly searching for ways to make their advertising more relevant and impactful. One strategy that's gaining serious m..

In an age of omnichannel engagement and hyper-targeted advertising, 360-degree marketing campaigns have become the cornerstone of successful brand strategies. These campaigns aim to deliver a unified ..

In today’s competitive marketing landscape, malls have transformed from retail spaces into immersive brand experience zones. Mall media campaigns offer a unique, high-engagement advertising opportunit..

In 2025, brands are redefining consumer engagement by tapping into one of the most immersive and effective platforms—mall media. As footfall in shopping malls continues to rise, advertisers are findin..

In today’s cluttered advertising landscape, brands are constantly seeking the most effective channels to capture consumer attention and stay memorable. Two major contenders in this space are Mainline ..

Fast-Moving Consumer Goods (FMCG) brands have long battled for consumer attention in saturated marketplaces. With traditional retail advertising avenues facing diminishing returns, the spotlight has s..

Festive seasons are more than just cultural celebrations—they’re golden opportunities for brands to connect with high-intent shoppers. In India, festivals like Diwali, Christmas, Eid, and Navratri dri..

In the ever-evolving retail landscape, malls are becoming more than just shopping destinations—they are experience hubs. As brands compete for attention, interactive digital displays have emerged as a..

In 2025, mall media is not just an advertising tool—it's a strategic driver of the shopper journey, creating memorable brand touchpoints that influence purchasing decisions. With evolving consumer exp..

In today’s ultra-competitive Fast-Moving Consumer Goods (FMCG) landscape, capturing consumer attention requires more than flashy packaging or traditional advertisements. One of the most effective ways..

In a digital age overflowing with online ads and screen fatigue, mall advertising stands out by reaching consumers in the real world—right where they make their purchasing decisions. Malls are not jus..

India is a land of linguistic richness, boasting 22 officially recognized languages and hundreds of dialects across its vast geography. This cultural diversity presents a unique challenge—and a signif..

In an era dominated by digital touchpoints, physical retail still holds unmatched value—especially within the bustling environment of shopping malls. Retail advertising inside malls offers brands the ..

In a landscape where consumer attention is fragmented and digital fatigue is on the rise, mall media emerges as a compelling tool for brands aiming to connect with audiences in a focused, high-impact ..

In 2025, brands are constantly seeking high-impact avenues to connect with their audience in a saturated digital landscape. One such potent yet often underestimated platform is mall advertising. With ..

In an era dominated by smartphones, social platforms, and AI-generated content, the idea of print media making a comeback may sound counterintuitive. Yet, as we step deeper into 2025, a quiet revoluti..

In an age of digital saturation and ad fatigue, brands are seeking new ways to cut through the noise. One emerging trend making waves is interactive mall media—a dynamic advertising approach that tran..

In an era where digital noise often overwhelms consumers, Mall Media is emerging as a powerful tool that bridges the gap between brand messaging and buyer intent. Unlike traditional outdoor or online ..

In an age where digital distractions are plenty and consumer attention spans are short, brands are constantly searching for innovative ways to connect with their audience. Experiential mall branding h..

In today’s fast-paced retail world, mall kiosks are more than just compact stalls—they are powerful mini-branding hubs. With high foot traffic and limited space, the challenge lies in making a memorab..

In today’s competitive retail landscape, brands are constantly seeking high-impact strategies to capture attention and increase customer engagement. One such powerful yet often underutilized tactic is..

In the bustling heart of modern cities, where attention spans are short and the competition for consumer eyeballs is fierce, Digital Out-of-Home (DOOH) advertising is reshaping how brands connect with..

In today’s saturated market, capturing consumer attention isn’t just about placing an ad—it’s about creating memorable experiences. That’s where experiential marketing comes in. This powerful strategy..

When it comes to capturing consumer attention, timing is everything. Imagine reaching potential buyers just moments before they make a purchase decision — that's the power of parking lot advertising. ..

In today’s hyper-connected world, brands constantly compete for consumer attention. While digital advertising dominates much of the landscape, there’s something uniquely powerful about real-world inte..

In today’s fast-paced digital age, grabbing a consumer's attention is no small feat—especially outdoors. Traditional billboards and static signs are quickly giving way to dynamic, interactive outdoor ..

In a world saturated with ads and digital noise, brands are constantly seeking innovative ways to connect with their audiences. Enter experiential marketing — a dynamic strategy that doesn’t just tell..

In the ever-evolving landscape of advertising, businesses continually seek methods that not only capture attention but also drive conversions. One strategy that has proven highly effective, yet often ..

In the ever-evolving world of advertising, businesses are constantly on the lookout for new and effective ways to reach their target audiences. While digital and social media platforms have dominated ..

In today’s dynamic advertising landscape, personalization has become a key strategy for brands aiming to captivate their audience. With the rise of artificial intelligence (AI), TV commercials are evo..

In the fast-evolving retail landscape, digital screens have emerged as a powerful tool to influence consumer behavior. Shopping malls, in particular, leverage these dynamic displays to enhance custome..

In today’s digital world, advertising has evolved beyond static images and generic messages. Personalized video ads have emerged as a game-changing strategy that enhances consumer engagement and influ..

In today's highly competitive business landscape, brands are constantly seeking innovative ways to capture consumer attention and drive sales. One of the most effective strategies employed by companie..

In the fast-paced world of advertising, brands are constantly seeking innovative ways to capture consumer attention. One such emerging trend that has gained traction in recent years is escalator brand..

As the world moves deeper into 2025, luxury brands continue to evolve their marketing strategies to captivate ultra-high-net-worth individuals (UHNWIs) and premium consumers. One of the most powerful ..

In today’s competitive market, brands are constantly searching for innovative ways to engage with their audiences. Traditional advertising methods, such as television commercials and digital ads, are ..

In today’s highly competitive marketplace, brand loyalty is essential for long-term success. Consumer engagement is the key to fostering strong relationships with customers and ensuring they remain co..

In today's fast-paced digital world, consumers are bombarded with countless advertisements, making it increasingly difficult for brands to stand out. Traditional marketing tactics often struggle to ma..

In an era where digital advertising and social media have transformed the marketing landscape, one might assume that traditional TV commercials are losing relevance. However, the 30-second TV commerci..

Creating a compelling TV commercial script requires a blend of creativity, strategic thinking, and an understanding of consumer psychology. A well-crafted script can captivate audiences, reinforce bra..

In the dynamic world of advertising, storytelling has emerged as a powerful tool to captivate audiences and create lasting impressions. TV commercials, in particular, leverage the art of storytelling ..

In the ever-evolving world of marketing, brands are constantly searching for innovative ways to capture consumer attention. One of the latest trends gaining significant traction is in-mall digital adv..

In today’s competitive marketing landscape, businesses are constantly looking for the most effective advertising strategies to capture consumer attention and drive sales. Among the various advertising..

The retail landscape is evolving rapidly, and digital transformation is at its core. Among the most significant advancements in retail advertising is the rise of in-mall digital screens. These dynamic..

In today's rapidly evolving digital landscape, traditional advertising methods are no longer sufficient to capture the attention of modern consumers. The shift towards a digital-first approach has bec..

In the ever-evolving world of marketing, brands constantly seek innovative ways to capture consumer attention. One such powerful yet often underutilized strategy is mall escalator branding. As shoppin..

In today’s fast-evolving retail landscape, luxury brands face increasing pressure to stand out in a competitive market. One powerful strategy that has emerged is the use of mall media—an integrated ma..

Outdoor advertising has long been a powerful medium for brands to capture audience attention. Billboards, transit ads, and digital screens are effective in reaching large audiences, but with the adven..

In today’s highly competitive marketplace, building trust with consumers is essential for any brand’s long-term success. Trust influences purchasing decisions, fosters customer loyalty, and enhances b..

In today’s digital-driven world, brands are constantly competing for consumer attention. While online advertising is dominant, print advertisements continue to play a crucial role in establishing a tr..

Augmented Reality (AR) is rapidly transforming the way businesses interact with consumers, and mall advertising is no exception. By blending digital content with the physical world, AR is enhancing sh..