Elyts Knowledge Center - AR RSS Feed

India’s diversity is reflected not only in its people but also in its languages. With over 22 officially recognized languages and hundreds of dialects spoken across the country, brands are increasingl..

Out-of-Home advertising has entered an interactive era. Static billboards are evolving into smart, engaging touchpoints powered by QR codes, augmented reality (AR), and mobile integration. Interactive..

India’s advertising landscape is undergoing a powerful transformation. As brands compete for attention in a diverse and multilingual country, regional language ad films are emerging as the most effect..

The advertising industry is undergoing a powerful transformation, driven by emerging technologies that are redefining how brands connect with audiences. Among these innovations, Augmented Reality (AR)..

Digital marketing is evolving faster than ever, and Augmented Reality (AR) has emerged as one of the most powerful tools redefining how brands connect with consumers. By blending digital elements with..

The global sports media landscape is undergoing a powerful transformation. While English has long dominated sports broadcasting and digital coverage, vernacular sports media content is now rapidly gai..

The sports industry has always been about passion, excitement, and connection. But in today’s digital-first era, traditional sports broadcasting is no longer enough. Fans demand more than just live sc..

The metaverse is redefining how consumers interact with digital environments. As virtual worlds, augmented reality, and immersive experiences grow, metaverse marketing is emerging as a powerful fronti..

Shopping malls have evolved far beyond being simple retail destinations. Today, they are immersive experience hubs where brands compete not just for attention, but for engagement, recall, and emotiona..

In today’s fast-paced digital world, brands are constantly seeking innovative ways to capture consumer attention. Out-of-Home (OOH) advertising, long considered traditional, is undergoing a significan..

The sports media industry is undergoing a powerful digital transformation, and at the heart of this evolution are Augmented Reality (AR) and Virtual Reality (VR). These immersive technologies are rede..

Sports media in 2025 is undergoing a powerful transformation driven by digital innovation, changing fan expectations, and data-driven engagement strategies. Traditional broadcast models are no longer ..

The modern shopping mall is no longer just a place to purchase products—it’s evolving into an immersive entertainment and engagement hub. With the rise of interactive mall media, retailers are leverag..

Out-of-Home (OOH) advertising has always been a powerful medium for reaching audiences on the go. From billboards and transit ads to mall displays, OOH has relied on location and visual appeal to capt..

Out-of-home (OOH) advertising has always been a powerful medium for brands to reach audiences on the move. But as global conversations shift toward climate responsibility, sustainability has become a ..

The year 2025 has been a landmark period for Out-of-Home (OOH) advertising. With the fusion of technology, data-driven creativity, and immersive storytelling, brands have delivered campaigns that not ..

Out-of-Home (OOH) advertising is set for a major transformation in 2026, driven by technology, changing consumer habits, and data-powered innovations. As cities become smarter and brands focus on more..

In today’s competitive market, traditional advertising is no longer enough to capture consumer attention. Advertising agencies are increasingly turning to Augmented Reality (AR) and Virtual Reality (V..

Out-of-Home (OOH) advertising is undergoing a rapid transformation in 2025, driven by digital innovation, data intelligence, sustainability demands, and immersive consumer experiences. As brands compe..

Augmented Reality (AR) has rapidly transformed from a futuristic concept into a powerful digital marketing tool used by top global brands. In 2025, AR is no longer limited to gaming or entertainment—i..

In the evolving landscape of SEO, Google’s algorithm increasingly prioritizes relevance, authority, and structure. The days of keyword stuffing and scattered content are long gone. Today, content clus..

The sports broadcasting industry is undergoing a technological revolution, and augmented reality (AR) is at the forefront. From delivering real-time stats to creating immersive visual experiences, AR ..

In the fast-evolving retail landscape, mall media advertising has emerged as a powerful channel for brands to reach high-intent consumers. With technological innovations reshaping the way shoppers int..

As shopping malls continue to transform into lifestyle, entertainment, and experiential hubs, mall media is evolving faster than ever. What was once limited to static posters and standees has now grow..

Augmented Reality (AR) is transforming the traditional mall advertising landscape, turning passive displays into immersive, interactive brand experiences. As malls continue to evolve into entertainmen..

As consumer attention becomes increasingly fragmented, brands are turning to next-level innovations to stand out in the physical world. One of the most powerful combinations emerging today is Augmente..

Out-of-home (OOH) advertising in 2025 is entering a new era of creativity, technology, and hyper-personalized engagement. As consumer attention becomes harder to capture, brands are turning toward bol..

In 2025, brands are shifting their advertising strategies to connect more deeply with India’s diverse consumer base. One of the biggest game-changers in this space is the rise of regional language ad ..

The advertising landscape in 2025 is more dynamic, immersive, and data-driven than ever before. Leading global brands are no longer relying solely on traditional ads—they’re creating experiences, buil..

As global brands aggressively expand across India, a major strategic shift is taking place — they are increasingly partnering with regional advertising agencies instead of relying solely on large nati..

The advertising world is entering a new era where imagination meets immersive technology. Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) are transforming how creative advertising..

The advertising industry is entering one of its most transformative phases in 2025. With rapid advancements in AI, shifting consumer behavior, and the rise of immersive technologies, advertising agenc..

In a digital landscape where users crave immersive and interactive content, Augmented Reality (AR) and Virtual Reality (VR) have emerged as game-changing technologies for brand communication. These to..

As the e-commerce landscape becomes more competitive, 2025 demands brands to go beyond product listings and discounts. Today’s customers expect personalized experiences, authentic brand identity, and ..

In 2025, digital branding is entering a new era shaped by advanced technology, consumer personalization, and immersive digital experiences. Brands are no longer defined just by their logos or slogans ..

The rapid evolution of digital technology has transformed how sports fans consume content. Mobile and app-based platforms have become the new frontier for sports media, offering fans instant access to..

The sports media industry is rapidly evolving with the integration of Virtual Reality (VR) and Augmented Reality (AR) technologies. These immersive tools are redefining how fans experience sports, how..

In today’s digital-first era, sports media has evolved far beyond the boundaries of the stadium. With the rise of interactive technologies, fan engagement has transformed into a two-way conversation w..

In an era where digital experiences dominate, traditional static billboards are no longer enough to capture commuter attention. Interactive mainline media is transforming Out-of-Home (OOH) advertising..

The advertising industry is evolving faster than ever, and 3D animation and Visual Effects (VFX) are at the forefront of this revolution. As brands compete for attention in a visually saturated market..

In today’s highly competitive retail landscape, mall advertising is evolving beyond static posters and traditional digital screens. With the rise of Augmented Reality (AR) and 3D billboard technologie..

In the rapidly evolving world of retail, traditional advertising and static displays are no longer enough to captivate today’s tech-savvy shoppers. Enter interactive mall displays – a dynamic tool tha..

Out-of-Home (OOH) advertising has entered a golden era of transformation. With rapid technological advancements, data-driven insights, and the fusion of digital and physical worlds, OOH media in 2025 ..

The live sports experience is transforming rapidly, thanks to emerging technologies like Augmented Reality (AR) and Virtual Reality (VR). Fans today expect more than standard broadcasts—they want imme..

The modern sports arena is no longer just a venue to watch a match — it is becoming a smart, immersive entertainment hub. Driven by technological advancements, connected stadiums are revolutionizing h..

The world of sports broadcasting is undergoing a massive transformation, thanks to rapid advancements in Artificial Intelligence (AI). From analyzing gameplay in real time to recommending personalized..

India is a land of diverse cultures, dialects, and emotions — and language plays a pivotal role in how audiences connect with brands. As the country embraces media consumption across TV, radio, print,..

In 2025, mall advertising has evolved far beyond static posters and digital displays. As consumers crave engagement and experiences, brands are turning shopping centers into interactive storytelling s..

The advertising landscape is evolving rapidly, and brands are constantly seeking innovative ways to capture consumer attention. Among the most transformative trends is the integration of Augmented Rea..

The advertising landscape is evolving rapidly, and brands are constantly seeking innovative ways to capture consumer attention. Among the most transformative trends is the integration of Augmented Rea..

The advertising landscape is evolving rapidly, and brands are constantly seeking innovative ways to capture consumer attention. Among the most transformative trends is the integration of Augmented Rea..

The advertising landscape is evolving at a breathtaking pace, and the metaverse is emerging as a revolutionary platform for brands to connect with consumers. By merging virtual reality (VR), augmented..

As we approach 2026, the landscape of mall media is undergoing a profound transformation. Once dominated by static billboards and traditional signage, shopping centers are evolving into dynamic, data-..

In the evolving world of retail marketing, interactive mall media is becoming a game-changer for brands looking to connect with consumers at the point of sale. Unlike traditional static advertisements..

The advertising world is evolving at lightning speed, driven by technology, changing consumer behaviors, and new media platforms. For brands to stay competitive, partnering with advertising agencies t..

The landscape of sports media is evolving rapidly, and fan engagement is entering a new era: Fan Engagement 2.0. Augmented Reality (AR) and Virtual Reality (VR) technologies are at the forefront, tran..

The world of sports has always been driven by passion, community, and real-time engagement. In 2025, digital sports media has transformed how fans connect with their favorite teams, athletes, and even..

Out-of-Home (OOH) advertising has come a long way from static posters and large billboards. With rapid advancements in digital technology, Interactive OOH Media has emerged as one of the most powerful..

In the rapidly evolving world of advertising, storytelling is no longer limited to traditional screens. Ad films are undergoing a remarkable transformation, driven by immersive technologies such as Au..

Advertising has always thrived on innovation. From the golden era of television commercials to today’s digital-first campaigns, ad films have continually evolved to capture consumer attention. Now, th..