Elyts Knowledge Center - Shopper engagement RSS Feed

In today’s fast-evolving retail environment, malls are not just shopping destinations—they are immersive experience centers. One technology leading this transformation is Augmented Reality (AR). From ..

In 2025, mall advertising is enjoying a powerful resurgence. As traditional media channels evolve and digital spaces become increasingly saturated, brands are turning to high-footfall, immersive envir..

In an increasingly digital world, one might assume traditional advertising methods are losing their edge. However, mall advertising in 2025 tells a different story. With the retail landscape transform..

In today’s fast-evolving advertising landscape, Digital Out-of-Home (DOOH) has emerged as a powerful force — especially within shopping malls. With foot traffic on the rise in retail destinations, int..

In an era dominated by fleeting digital impressions, mall media emerges as a powerful channel that captures consumer attention where it matters most—at the point of decision-making. But what makes mal..

In today’s fiercely competitive retail and advertising environment, brands are constantly seeking ways to connect with their target audiences in meaningful, immediate, and location-specific ways. One ..

In an era where consumer attention is fragmented and digital fatigue is real, lifestyle brands are turning to immersive, real-world strategies to connect with their audiences. At the forefront of this..

In the ever-evolving landscape of Fast-Moving Consumer Goods (FMCG), brands are constantly seeking innovative ways to connect with their target audience. One strategy gaining significant traction is m..

In today’s highly competitive retail landscape, attracting shoppers to physical stores can be challenging. While e-commerce continues to grow, malls remain vibrant hubs where consumers seek unique, in..

In today’s competitive marketplace, brands are constantly exploring innovative ways to capture consumer attention. One of the most effective and increasingly popular strategies is leveraging digital s..

When it comes to advertising, location is everything—especially within the vibrant and competitive environment of a shopping mall. Malls are high-traffic zones with a diverse audience, making them pri..

In today’s fast-paced retail environment, grabbing consumer attention is more challenging than ever. Traditional advertising methods, while still relevant, often struggle to deliver dynamic and engagi..

In an era where consumer attention is scattered across multiple channels, brands are constantly seeking unique ways to stand out. Mall branding has emerged as one of the most powerful tools to influen..

In today’s fast-paced retail environment, launching a new product successfully requires more than just quality and innovation—it demands visibility, engagement, and strategic positioning. Mall brandin..

Festive seasons present a golden opportunity for brands to create lasting impressions, especially in high-footfall venues like shopping malls. With consumers in a celebratory mood and a greater propen..

IntroductionModern malls are more than shopping destinations — they are experience hubs. Mall branding is evolving from static signage to immersive environments that seamlessly guide and engage shoppe..

In an age where online shopping is just a click away, brick-and-mortar retail spaces are reimagining themselves to stay relevant. One innovative strategy making waves is the integration of Virtual Rea..

In the bustling world of modern marketing, one strategy is quietly turning heads—mall audio advertising. While digital billboards and flashy store displays grab visual attention, it’s the subtle power..

In the rapidly evolving world of retail marketing, brands are constantly seeking innovative and high-impact platforms to reach consumers. One such overlooked yet powerful opportunity lies in mall dire..

In an era where online shopping dominates consumer behavior, traditional malls are reimagining themselves—not just as retail hubs but as destinations for immersive experiences. One of the most impactf..

In an era where digital marketing channels are increasingly saturated, brands are constantly on the hunt for innovative ways to connect with their target audience. While social media, search engines, ..

In the fast-evolving landscape of retail and digital marketing, Retail Media Networks (RMNs) have emerged as a game-changer — especially in the context of mall advertising. Once dominated by static di..

In today’s competitive retail landscape, brands are constantly seeking innovative ways to engage consumers and drive sales. One powerful tool that has emerged is geo-fencing—a location-based marketing..

In the evolving landscape of retail and consumer experiences, interactive digital screens are revolutionizing shopper engagement. As businesses strive to capture the attention of tech-savvy consumers,..

With the rise of digital advertising, in-mall digital ads have become an essential tool for brands looking to engage shoppers effectively. These ads have the potential to capture attention, drive sale..

In the digital age, businesses are continuously seeking innovative ways to connect with their target audience. Hyperlocal marketing, which focuses on engaging consumers within a specific geographic ar..

In the fast-moving consumer goods (FMCG) sector, where competition is fierce and brand visibility is crucial, innovative marketing strategies are essential. Mall media, an advertising medium within sh..

Mall advertising is a powerful way to connect with a diverse audience in a high-traffic environment. With the right strategy, businesses can capture shoppers' attention and convert them into loyal cus..

Malls are high-traffic locations that provide businesses with a unique opportunity to engage customers through innovative advertising strategies. With thousands of visitors daily, mall advertising can..

Mall kiosk advertising has emerged as one of the most effective ways for brands to capture consumer attention and drive sales. With thousands of shoppers passing by daily, kiosks provide a prime oppor..

In today's competitive retail landscape, businesses must leverage every available channel to capture shopper attention and drive sales. One of the most effective yet underutilized tools is mall media...

In the bustling world of retail, mall advertising stands as one of the most powerful tools for engaging consumers. As shoppers move through these commercial spaces, brands and retailers work tirelessl..

Mall advertising offers brands a unique opportunity to engage directly with shoppers in a high-traffic, dynamic environment. To make the most of this valuable space, effective ad placement is crucial...

In an era where online shopping is growing exponentially, physical retail stores are continuously seeking innovative ways to attract customers. Mall advertising has emerged as a powerful tool in incre..

In today’s fast-paced retail environment, malls remain a hub of activity, offering opportunities for brands to connect with diverse audiences. However, the effectiveness of advertisements in these bus..

In today's competitive market, understanding the psychology behind shopper engagement is crucial for businesses looking to maximize their sales and customer loyalty. The way consumers think, feel, and..

Walkway advertising is one of the most innovative ways to capture the attention of shoppers and create lasting impressions. With the increasing importance of customer engagement in retail spaces, shop..

The shopping mall experience has undergone a transformative evolution, thanks to the continuous advancements in digital signage technology. Once merely static boards showcasing advertisements, today’s..

In the ever-evolving retail landscape, malls remain a critical hub for shopping, dining, and entertainment. As digital technologies reshape consumer behaviors, mall media offers a unique opportunity f..

In today's fast-paced digital world, traditional forms of advertising are gradually losing their appeal. While online ads, billboards, and social media campaigns are commonplace, many brands are now l..

Shopping malls have long been central to urban and suburban life, offering more than just retail—they serve as social hubs, entertainment destinations, and cultural centers. However, with the rise of ..

In today’s dynamic retail landscape, delivering memorable shopper engagement experiences has become a cornerstone of success. With consumers having access to a plethora of choices, businesses must go ..

In today’s fast-paced world, where consumers seek convenience at every turn, mall directory advertising has emerged as a powerful tool that bridges the gap between convenience and marketing. As shoppi..

In today’s retail landscape, food courts are not just places to grab a bite—they are vibrant hubs of activity and a prime space for advertisers to capture attention. With millions of shoppers passing ..

In today’s digital age, malls are evolving beyond traditional retail spaces to become interactive, engaging destinations. With the rapid advancements in technology, mall media has transformed into a p..

In a world where consumers are bombarded with ads online, in print, and on screens, shopping malls present a unique opportunity for brands to engage shoppers. Mall advertising combines the power of st..

In today’s fast-paced retail landscape, capturing the attention of consumers is more challenging than ever. With a plethora of brands vying for their attention across multiple channels, retailers must..

In today's competitive retail landscape, capturing shopper attention is key to driving foot traffic and boosting sales. Implementing effective mall media strategies can make all the difference in crea..