Elyts Knowledge Center - Marketing Trends 2026 RSS Feed

In 2026, mall media advertising has evolved into one of the most powerful and premium Out-of-Home (OOH) marketing channels. With shopping centers transforming into lifestyle, entertainment, and experi..

In today’s hyper-connected world, brands are investing heavily in digital platforms like Google, Meta, and TikTok to capture consumer attention. Social feeds, video ads, and programmatic campaigns dom..

In today’s competitive digital ecosystem, brands can no longer afford to choose between creativity and measurable results. The debate around Creative vs Performance Marketing has evolved — not into a ..

The advertising world has long been dominated by global agency networks with massive budgets, international offices, and extensive client portfolios. Yet, boutique advertising agencies are not only su..

With the rise of AI-generated answers, featured snippets, knowledge panels, and instant results, Google is increasingly providing answers directly on the search results page. These are called zero-cli..

As advertising becomes more competitive and attention spans shrink, brand recall has emerged as a critical success metric. In 2026, marketers face a key question: Does Digital Out-of-Home (DOOH) deliv..

The advertising industry is evolving at lightning speed. With AI-powered creativity, data-driven storytelling, immersive technologies, and purpose-led branding redefining how brands connect with consu..

Branding has always been the backbone of business identity, but in 2026, it has evolved into a dynamic, multi-dimensional strategy that goes far beyond logos and slogans. Today, advertising agencies p..

The advertising landscape in 2026 is more dynamic than ever, driven by rapid technological advancements, evolving consumer behavior, and data-driven marketing strategies. Today, the leading advertisin..

In the ever-evolving world of digital marketing, staying ahead of the competition requires leveraging the latest technologies. Among these, ChatGPT and AI-powered tools have emerged as game-changers, ..

The digital marketing landscape continues to evolve at lightning speed. As businesses adapt to new technologies, consumer behaviors, and platform updates, staying ahead of trends becomes crucial. In 2..

The advertising landscape is evolving faster than ever, driven by AI, changing consumer behavior, and data privacy regulations. In 2026, advertising agencies are no longer just media buyers—they are s..

Artificial Intelligence has moved from being a competitive advantage to a foundational requirement in advertising. In 2026, advertising agencies are rapidly transforming their processes, talent models..

Digital marketing analytics has moved far beyond dashboards and historical reports. In 2026, brands are no longer satisfied with understanding what happened—they want to know what will happen next. Th..

As digital ecosystems evolve rapidly, marketers in 2026 face a critical question: Should brands prioritize performance marketing or brand marketing? With AI-driven platforms, privacy regulations, and ..