Elyts Knowledge Center - Interactive advertising RSS Feed

As we approach 2026, the landscape of mall media is undergoing a profound transformation. Once dominated by static billboards and traditional signage, shopping centers are evolving into dynamic, data-..

In today’s fast-paced digital era, Out-of-Home (OOH) media is no longer just about static billboards and posters. Brands are increasingly leveraging technology like QR codes and Augmented Reality (AR)..

The landscape of retail advertising is evolving rapidly, and malls are at the forefront of this transformation. Traditional static displays are no longer sufficient to capture shoppers’ attention in h..

Outdoor advertising has always been one of the most powerful mediums for brands to connect with consumers in high-traffic locations. Traditionally, billboards, posters, and transit ads dominated the l..

In today’s digital-first world, shopping malls are no longer just retail destinations—they are becoming experience hubs. Mall media, a powerful advertising channel within these spaces, is evolving rap..

Mall media advertising continues to be one of the most powerful ways for brands to connect with consumers in high-footfall environments. With malls evolving into lifestyle and entertainment hubs, adve..

Out-of-Home (OOH) advertising has always been about visibility and impact. From static billboards to digital displays, the medium has consistently evolved with technology. Today, we are stepping into ..

Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..

Out-of-Home (OOH) media has always been a powerful medium to capture consumer attention in the real world. From traditional billboards on highways to digital screens in malls and airports, OOH has evo..

In 2025, mall media proved that creative, immersive, and data-driven campaigns could still capture attention in a digital-first world. From interactive displays to augmented reality experiences, bra..

In today’s competitive retail environment, brands are discovering that the most powerful marketing strategies blend the physical and digital worlds. Mall media—advertising within shopping malls—has lo..

In today’s competitive retail environment, malls are no longer just shopping destinations — they are vibrant lifestyle hubs. As consumer expectations evolve, so do advertising strategies. One of the m..

In the ever-evolving world of marketing, Augmented Reality (AR) has emerged as one of the most innovative tools for creating immersive, engaging, and memorable brand experiences. Advertising agencies ..

In the ever-evolving world of marketing, mall media campaigns have proven to be a powerhouse for brand visibility and consumer engagement. With the perfect blend of footfall, dwell time, and visual to..

Mall media has long been a cornerstone of high-footfall brand advertising. But as consumer behavior shifts and expectations rise, static signage alone no longer cuts it. Today, mall media is evolving ..

In the ever-evolving retail landscape, malls are becoming more than just shopping destinations—they are experience hubs. As brands compete for attention, interactive digital displays have emerged as a..

In an age where consumer attention is the new currency, static ads no longer make the cut. Brands that want to stand out must create dynamic, immersive experiences that captivate audiences and invite ..

In an era where consumer attention is scattered across multiple channels, brands are constantly seeking unique ways to stand out. Mall branding has emerged as one of the most powerful tools to influen..

In the bustling heart of modern cities, where attention spans are short and the competition for consumer eyeballs is fierce, Digital Out-of-Home (DOOH) advertising is reshaping how brands connect with..

In today’s fast-paced digital world, traditional static advertisements are making way for smarter, more engaging, and real-time solutions. One arena that has seen a dramatic shift is the sports stadiu..

The convergence of sports and digital entertainment is rewriting the playbook for revenue generation—and at the heart of this transformation are in-game advertisements. Once a niche tactic, in-game ad..

Over-the-top (OTT) platforms have transformed the way we consume entertainment, and now, they’re redefining the world of live sports. What was once the exclusive domain of cable networks has rapidly s..

Sports advertising has undergone a significant transformation in recent years, with LED perimeter boards emerging as one of the most innovative and impactful trends. Once dominated by static billboard..

In the ever-evolving world of marketing, brands are constantly searching for innovative ways to capture consumer attention. One of the latest trends gaining significant traction is in-mall digital adv..

In the fast-evolving world of digital advertising, brands are continually seeking innovative ways to capture consumer attention. One of the most impactful methods has been digital billboards—large, hi..

In today’s highly competitive market, brands are constantly seeking innovative ways to engage with consumers. Experiential mall advertising has emerged as a powerful strategy that transforms tradition..

In an age where digital marketing is evolving rapidly, businesses are constantly looking for innovative ways to engage customers. One such technological advancement that has gained significant tractio..

In the fast-paced world of advertising, digital billboards have emerged as a game-changer, offering brands unparalleled visibility and engagement. Unlike traditional static billboards, digital billboa..

In the ever-evolving world of sports marketing, LED perimeter advertising has revolutionized the way brands engage with audiences in stadiums. This dynamic and highly visible form of advertising has t..

Television commercials have played a crucial role in shaping consumer behavior and brand identity since the early days of broadcast television. Over the decades, TV advertising has evolved from simple..

In 2025, AI-powered digital billboards are transforming the advertising landscape, bringing unprecedented levels of personalization, engagement, and efficiency. These intelligent billboards are redefi..

The digital age has brought a seismic shift in how sports content is consumed. Traditional cable TV is no longer the sole medium for fans to watch their favorite teams and athletes in action. Streamin..

In today’s competitive market, new businesses need effective marketing strategies to get noticed and build a loyal customer base. One powerful tool often overlooked is mall advertising, which can play..

The advertising industry is undergoing a significant transformation, with Digital Out-of-Home (DOOH) emerging as a game-changer. As traditional billboards and static posters make way for dynamic, data..

In today's fast-paced digital landscape, businesses must adopt innovative advertising strategies to maximize brand visibility. One of the most effective ways to enhance marketing efforts is by integra..

Mall advertising offers brands a unique opportunity to engage directly with shoppers in a high-traffic, dynamic environment. To make the most of this valuable space, effective ad placement is crucial...

In recent years, the advertising world has undergone a digital transformation, with new technologies paving the way for more engaging and innovative ways to connect with consumers. Among these, Augmen..

In the ever-evolving world of advertising, brands are constantly looking for fresh and innovative ways to engage their audiences. Traditional billboards, while effective in their time, have been gradu..

The gaming industry has evolved drastically over the past decade, transforming from a niche pastime to a global cultural phenomenon. E-sports, competitive video gaming, has emerged as one of the most ..

In today’s fast-paced world, malls have become more than just shopping destinations—they are thriving community hubs where families come to shop, dine, and spend quality time together. This unique env..

In the ever-evolving world of marketing, brands are increasingly turning to innovative strategies to capture the attention of their audience. One such strategy that has proven to be highly effective i..

In 2024, the marketing world witnessed a dynamic shift in how brands utilize hoardings, or billboards, to make a lasting impact. These massive outdoor advertisements continue to be a vital tool for br..

In today’s dynamic advertising landscape, businesses constantly seek innovative ways to capture their audience’s attention. Out-of-home (OOH) advertising has evolved significantly, with LED displays e..

In an increasingly digital world, Out-of-Home (OOH) advertising remains a powerful tool to reach audiences in their daily environments. With advancements in technology and data analytics, hyper-target..

In today’s fast-paced, visually driven world, outdoor advertising has undergone a seismic transformation. Traditional static billboards, once the cornerstone of Out-of-Home (OOH) advertising, are bein..

In today’s fast-paced world, airport advertising has emerged as one of the most effective ways to engage with consumers. Airports are bustling hubs of activity, attracting millions of passengers annua..

In the dynamic world of advertising, out-of-home (OOH) campaigns have remained a cornerstone for reaching vast audiences. The ability to captivate attention in bustling urban centers, highways, or tra..

Outdoor billboard advertising has long been a dominant form of marketing, with its ability to capture the attention of a vast audience in busy urban spaces. However, in an increasingly digital world, ..

Out-of-home (OOH) advertising is one of the most effective and dynamic forms of media, allowing brands to reach consumers in public spaces through billboards, transit ads, digital displays, and more. ..

Out-of-home (OOH) advertising has evolved significantly in recent years, with dynamic technologies pushing the boundaries of real-time engagement. Traditional static billboards and posters are now bei..

In recent years, Out-of-Home (OOH) advertising has experienced a resurgence, driven by innovations in digital technologies, creative content strategies, and shifting consumer behaviors. As we look ahe..

In today’s digital-first world, storytelling has become the cornerstone of effective marketing. Brands are no longer just selling products; they’re sharing stories, evoking emotions, and creating memo..

Out-of-home (OOH) advertising has long been a staple of marketing strategies, offering brands a powerful way to engage with audiences in physical spaces. Traditionally dominated by static billboards, ..

As we approach 2025, smart cities worldwide are reshaping the landscape of out-of-home (OOH) advertising. With advancements in technology, urbanization, and consumer behavior, OOH advertising is becom..

Outdoor billboard advertising has long been one of the most impactful ways to reach large audiences, with its visibility and reach ensuring businesses can broadcast their message to potential customer..

In the rapidly evolving advertising landscape, Digital Out-of-Home (DOOH) advertising has emerged as a game-changer. By merging technology with traditional outdoor advertising, DOOH is transforming ho..

In the fast-paced world of digital marketing, innovation is key to capturing attention and engaging audiences. One sector that has seen exponential growth in recent years is sports apps, and with that..

In today’s fast-paced, tech-driven world, traditional advertising methods struggle to engage a digital-first audience accustomed to instant gratification and immersive experiences. Enter Interactive M..

Bangalore, renowned as a city of innovation and cultural diversity, is currently undergoing a significant transformation in its urban landscape. This change is largely influenced by the evolving realm..

Interactive advertising refers to a form of advertising that involves the audience in a more active and engaging manner than traditional advertising methods. The rise of interactive advertising has be..