Elyts Knowledge Center - India RSS Feed
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In India’s rapidly evolving advertising landscape, Out-of-Home (OOH) media has emerged as one of the most effective mediums for brand visibility. While metro cities have long been the primary focus of..
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In an era dominated by digital platforms, many believe traditional media like newspapers are losing ground. However, when it comes to Tier-2 and Tier-3 cities in India, newspaper advertising continues..
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When we think of Out-of-Home (OOH) advertising, the spotlight often falls on metro cities like Delhi, Mumbai, Chennai, or Dubai. However, the real growth story lies in Tier-2 cities, where untapped po..
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In an era dominated by digital media, one might assume mainline media—TV,
radio, and print—is fading. But in 2025, top brands have flipped the script.
Through strategic storytelling and consistent mes..
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In recent years, Tier 2 and Tier 3 cities across India have
emerged as promising landscapes for brand growth and customer engagement. While
metro cities remain saturated with digital noise and cut-thr..
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India's sports media landscape is undergoing a seismic
shift, and nowhere is this more evident than in the burgeoning
"Bharat" market—the collective term for Tier 2, Tier 3, and rural
regions of India..
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461
India’s sporting ecosystem has traditionally been dominated
by cricket, a sport that commands massive media coverage and public attention.
However, over the last decade, a notable shift has occurred—O..
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India is a land of linguistic and cultural diversity, where
over 22 officially recognized languages and hundreds of dialects coexist. In
such a multilingual landscape, regional language commentary has..
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India’s sports media landscape is no longer just about
cricket or local leagues—it's fast becoming a powerful force in the global
sports rights market. With a rapidly growing digital user base, aggres..
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India’s sporting landscape is undergoing a quiet revolution
— one that’s happening far from the glitz of metro cities and mainstream
English sports channels. The epicenter of this shift? Tier-2 and Ti..
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In the dynamic world of sports marketing, 2025 was a
landmark year. With streaming-first strategies, immersive fan experiences, and
athlete-driven storytelling, sports media campaigns pushed boundarie..
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In the evolving media landscape of India, one force is
quietly reshaping how brands communicate with millions — regional language
advertising in mainline media. As India transitions from a metro-centr..
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In a marketplace saturated with advertising noise, trust
is currency — and for Indian consumers, mainline media continues to
be a key source of credibility. As digital platforms face increasing scruti..
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In the ever-evolving marketing landscape of India, Tier-2
and Tier-3 brands are making a decisive return to mainline advertising,
breaking away from the earlier digital-only strategy. While digital ma..
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In an era dominated by digital marketing, mainline media
— encompassing television, print, and out-of-home (OOH) advertising — is
proving its resilience and relevance in India’s evolving marketing lan..
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In an age dominated by digital platforms and AI-driven
advertising, many predicted the demise of traditional print media. Yet, as we
move through 2025, newspapers are experiencing a surprising resurge..
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As the 2026 general elections loom closer, political parties
in India are sharpening their strategies to influence public opinion and secure
voter loyalty. While digital platforms have gained momentum..
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In an era dominated by digital-first strategies, many
Fast-Moving Consumer Goods (FMCG) brands are making a surprising yet strategic
shift—reinvesting in mainline media. While digital advertising offe..
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In a year dominated by digital evolution, mainline media
proved once again that traditional channels like TV, radio, and print
still pack a powerful punch. From heart-touching TV commercials to visual..
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India's mall media advertising landscape is undergoing a
significant transformation, driven by changing consumer behavior, evolving
retail ecosystems, and digital integration. As malls evolve into exp..
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As India heads into a new era of digitally influenced
democracy, Out-of-Home (OOH) advertising remains one of the most
trusted, visible, and persuasive tools in political and election campaigns.
Despi..
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In the evolving world of outdoor advertising, transit
media has emerged as one of the most impactful, cost-effective, and
high-visibility formats in 2025. From fully wrapped metro trains to branded
ca..
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As India’s advertising landscape evolves with rapid
urbanization and digital integration, Out-of-Home (OOH) media continues to play
a vital role in connecting brands with consumers on the move. In 202..
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In the fast-evolving political landscape of 2025, advertising agencies have
become indispensable in shaping electoral outcomes. From ideation to execution,
ad agencies now play a pivotal role in craft..
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India's cultural and linguistic diversity makes regional
language marketing a vital strategy for brands aiming to build authentic
connections. As digital access grows across Tier II and Tier III citie..
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India's Direct-to-Consumer (D2C) ecosystem is booming, with
over 800+ brands redefining retail through digital channels. However, in a
hyper-competitive market, great products aren’t enough. Success l..
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The Indian advertising landscape is evolving at a rapid pace
in 2025, with creativity, technology, and data-driven strategies redefining how
brands connect with consumers. From traditional TVCs to dig..
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In a country as linguistically diverse as India, regional
language ad films are no longer a niche—they're becoming the norm. With
over 22 officially recognized languages and hundreds of dialects, bran..
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In the fast-evolving world of advertising, ad films remain
one of the most impactful ways to connect emotionally with consumers. Behind
every successful commercial lies a blend of sharp storytelling, ..
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In the fast-evolving world of advertising, brands are
investing more strategically than ever in video content. With consumer
attention becoming more fragmented and digital platforms more competitive, ..
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In 2025, mainline media continues to be a powerful
force in the advertising ecosystem. Despite the rapid rise of digital
platforms, traditional media channels like TV, radio, newspapers, and magazines..
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Out-of-Home (OOH) advertising continues to prove its
unmatched power in driving mass visibility and engagement. In 2025, several
creative OOH campaigns didn’t just catch eyeballs—they captured imagina..
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Out-of-Home (OOH) advertising continues to evolve rapidly in
urban India, with brands striving to capture consumer attention in increasingly
competitive environments. Two of the most prominent OOH for..
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Out-of-Home (OOH) advertising in India is rapidly evolving,
driven by smart city infrastructure, increased urbanization, and advanced
targeting capabilities. As brands seek greater visibility and enga..
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India’s advertising industry in 2025 is more vibrant,
digital-first, and innovation-driven than ever before. With the proliferation
of content consumption across OTT platforms, social media, and tradi..
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In the diverse and linguistically rich landscape of India,
brands are increasingly turning to regional language ad films to connect
with their audiences in a more authentic and meaningful way. As the ..
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The landscape of Indian advertising has evolved dramatically
over the past decade. Among the most transformative changes is the surge in the
use of 3D animation and visual effects (VFX) in ad film
pro..
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The Indian sports media landscape is undergoing a seismic
shift. Once dominated by traditional television networks, the battleground is
now shared with a formidable new contender — OTT (Over-The-Top) ..
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India, a country known for its diversity in languages, cultures, and sports
preferences, is witnessing a shift in how its people consume sports content.
While national broadcasters have traditionally ..
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India’s sports media landscape has experienced a dramatic
transformation in recent years, driven by the digital revolution, increased
smartphone penetration, and the growing popularity of non-cricket ..
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In a nation as diverse and populous as India, political
communication is as much an art as it is a strategy. While digital media is
booming, mainline media—comprising television, radio, and print—rema..
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In the age of digital marketing, it’s easy to overlook the sheer power of
mainline media. Yet, some of the most memorable and effective advertising
campaigns in India have leveraged traditional platfo..
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In India's evolving advertising landscape, mainline media
— comprising television, radio, and print — continues to play a pivotal role,
especially in Tier 2 and Tier 3 cities. While digital platforms ..
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137
In an era of digital-first strategies, mainline media still
plays a pivotal role in shaping brand identity and reaching mass audiences.
Whether it's a high-impact television campaign or a full-page ne..
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Mainline media advertising—encompassing television, print,
and radio—continues to be a powerful force in India’s marketing ecosystem.
Despite the rise of digital platforms, traditional media retains i..
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As we approach a pivotal election year in 2025, political
campaigns are becoming increasingly sophisticated, blending traditional media
with digital tactics to influence public perception. Among these..
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With India's consumer base expanding beyond metros, brands
are increasingly turning to Tier 2 and Tier 3 cities for growth. Out-of-Home
(OOH) advertising, long regarded as a big-city tactic, is now ma..
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Out-of-Home (OOH) advertising remains one of the most
impactful mediums for brand visibility across India. Whether it's a massive
hoarding in Mumbai or a transit ad in Delhi, OOH offers unmatched reac..
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India’s outdoor advertising industry is undergoing a seismic
shift, driven by the surge of Digital Out-of-Home (DOOH) advertising.
While traditional billboards and hoardings still dominate, the growin..
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As we step further into the digital age, Out-of-Home (OOH) advertising is
undergoing a transformative evolution. From traditional static billboards to
smart, tech-enabled outdoor media, OOH advertisin..
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In today’s hyper-competitive market, launching a product or activating a brand
requires more than traditional advertising—it demands immersive, high-impact
experiences that create memorable impression..
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In 2025, mall advertising in India has evolved from being
just a branding strategy to a high-performance media investment. With
increasing footfalls, digital integrations, and data-backed targeting, s..
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Mall advertising in India has evolved into a highly targeted
and effective channel for brand engagement. With increasing footfalls, premium
shopping experiences, and a captive audience, malls offer an..
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In today’s rapidly evolving marketing landscape, brands are
recognizing the untapped potential of Tier 2 and Tier 3 cities in India. These
emerging markets, with increasing purchasing power and growin..
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Outdoor advertising has always been a powerful medium to
capture public attention, especially in high-traffic urban locations. But as
technology evolves and consumer behavior becomes more data-driven,..
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In a country as densely populated and fast-paced as India,
grabbing consumer attention is both a challenge and an opportunity. Out-of-Home
(OOH) advertising remains a dominant force in urban marketing..
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In a hyper-competitive advertising landscape, a pitch can
make or break an agency’s shot at landing a major client. In India, where
brands are constantly jostling for consumer attention across languag..
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In 2025, celebrity endorsements remain a potent tool for
brand storytelling in ad films, especially in a culturally diverse and
emotionally driven market like India. But as consumer behavior evolves a..
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India is a land of linguistic richness, boasting 22
officially recognized languages and hundreds of dialects across its vast
geography. This cultural diversity presents a unique challenge—and a
signif..
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In a country as diverse as India, where languages shift
every few hundred kilometers, marketers are turning to an unexpected but
powerful medium to tap into hyperlocal markets—multilingual sports
comm..