Elyts Knowledge Center - India RSS Feed

In a nation as diverse and populous as India, political communication is as much an art as it is a strategy. While digital media is booming, mainline media—comprising television, radio, and print—rema..

In the age of digital marketing, it’s easy to overlook the sheer power of mainline media. Yet, some of the most memorable and effective advertising campaigns in India have leveraged traditional platfo..

In India's evolving advertising landscape, mainline media — comprising television, radio, and print — continues to play a pivotal role, especially in Tier 2 and Tier 3 cities. While digital platforms ..

In an era of digital-first strategies, mainline media still plays a pivotal role in shaping brand identity and reaching mass audiences. Whether it's a high-impact television campaign or a full-page ne..

Mainline media advertising—encompassing television, print, and radio—continues to be a powerful force in India’s marketing ecosystem. Despite the rise of digital platforms, traditional media retains i..

As we approach a pivotal election year in 2025, political campaigns are becoming increasingly sophisticated, blending traditional media with digital tactics to influence public perception. Among these..

With India's consumer base expanding beyond metros, brands are increasingly turning to Tier 2 and Tier 3 cities for growth. Out-of-Home (OOH) advertising, long regarded as a big-city tactic, is now ma..

Out-of-Home (OOH) advertising remains one of the most impactful mediums for brand visibility across India. Whether it's a massive hoarding in Mumbai or a transit ad in Delhi, OOH offers unmatched reac..

India’s outdoor advertising industry is undergoing a seismic shift, driven by the surge of Digital Out-of-Home (DOOH) advertising. While traditional billboards and hoardings still dominate, the growin..

As we step further into the digital age, Out-of-Home (OOH) advertising is undergoing a transformative evolution. From traditional static billboards to smart, tech-enabled outdoor media, OOH advertisin..

In today’s hyper-competitive market, launching a product or activating a brand requires more than traditional advertising—it demands immersive, high-impact experiences that create memorable impression..

In 2025, mall advertising in India has evolved from being just a branding strategy to a high-performance media investment. With increasing footfalls, digital integrations, and data-backed targeting, s..

Mall advertising in India has evolved into a highly targeted and effective channel for brand engagement. With increasing footfalls, premium shopping experiences, and a captive audience, malls offer an..

In today’s rapidly evolving marketing landscape, brands are recognizing the untapped potential of Tier 2 and Tier 3 cities in India. These emerging markets, with increasing purchasing power and growin..

Outdoor advertising has always been a powerful medium to capture public attention, especially in high-traffic urban locations. But as technology evolves and consumer behavior becomes more data-driven,..

In a country as densely populated and fast-paced as India, grabbing consumer attention is both a challenge and an opportunity. Out-of-Home (OOH) advertising remains a dominant force in urban marketing..

In a hyper-competitive advertising landscape, a pitch can make or break an agency’s shot at landing a major client. In India, where brands are constantly jostling for consumer attention across languag..

In 2025, celebrity endorsements remain a potent tool for brand storytelling in ad films, especially in a culturally diverse and emotionally driven market like India. But as consumer behavior evolves a..

India is a land of linguistic richness, boasting 22 officially recognized languages and hundreds of dialects across its vast geography. This cultural diversity presents a unique challenge—and a signif..

In a country as diverse as India, where languages shift every few hundred kilometers, marketers are turning to an unexpected but powerful medium to tap into hyperlocal markets—multilingual sports comm..

In India, cricket is not just a sport—it’s a cultural phenomenon. From World Cups to IPL showdowns, cricket captivates millions of viewers across demographics. For brands seeking high-impact visibilit..

In India, cricket is not just a sport—it’s a cultural phenomenon. From World Cups to IPL showdowns, cricket captivates millions of viewers across demographics. For brands seeking high-impact visibilit..

In India, sports is more than just entertainment—it's an emotion. With cricket as a near-religion and emerging interest in sports like football, kabaddi, and badminton, the role of sports media has tr..

As India experiences rapid digitalization, the relevance of mainline media—such as newspapers, radio, and television—continues to hold strong, particularly in rural and tier-2 markets. These markets r..

In an era dominated by digital advertising, mainline media—which includes traditional platforms such as television, print, and radio—continues to hold a critical place in India's media ecosystem. As w..

India’s love for cricket is well known, but over the past decade, the country’s sporting landscape has undergone a remarkable transformation. The Indian Premier League (IPL), along with emerging leagu..

India’s sports broadcasting landscape is undergoing a transformative shift. Once dominated by national-level sports channels in English and Hindi, the spotlight is now on regional sports channels. Fro..

India’s economic landscape is rapidly evolving, and the next wave of growth is coming from Tier 2 and Tier 3 cities. As metros reach saturation, brands are increasingly shifting focus to these burge..

Mall media advertising has become an increasingly powerful way for brands to connect with consumers in high-traffic, premium retail environments. With footfalls that often exceed tens of thousands per..

Mall media has emerged as one of the most effective advertising channels in recent years, offering brands a unique opportunity to engage with consumers in a highly captive environment. From digital sc..

Mainline media advertising remains one of the most impactful channels for brands in India, even amidst the growing dominance of digital platforms. As we step into 2025, understanding the cost dynamics..

In India, sports are more than just games — they're a cultural phenomenon. With millions glued to their screens and stadiums packed with passionate fans, Indian sports leagues like the Indian Premier ..

Over the past decade, India has witnessed an unprecedented surge in the popularity of sports, transforming the media landscape and creating a goldmine for advertisers. While cricket has traditionally ..

In the ever-evolving Indian advertising landscape, mainline media continues to be a powerful tool for brands to connect with mass audiences. Even with the rapid rise of digital channels, traditional p..

In the ever-evolving world of advertising, mall branding in India has emerged as a powerful tool for brands to engage consumers at close quarters. With malls attracting footfalls in the millions every..

India is a nation of sports enthusiasts. From cricket to kabaddi and football to tennis, Indian audiences are passionate viewers. This enthusiasm translates into massive viewership for sports channels..

India is not just a nation of cricket lovers anymore. With a rising appetite for diverse sports like kabaddi, football, badminton, and wrestling, sports media advertising in India has entered a golden..

Mainline media advertising—encompassing print, television, and radio—continues to be a powerful tool for reaching mass audiences in India. Despite the rapid rise of digital platforms, brands still inv..

In recent years, the Indian advertising industry has witnessed a significant shift. The focus has expanded beyond the mainstream national media to embrace regional language media as a powerful tool fo..

In recent years, India has emerged as a global hub for digital marketing services, with cities like Ahmedabad and Jaipur leading the charge. These cities are home to a growing number of digital market..

In recent years, India has emerged as a global hub for digital marketing services, with cities like Ahmedabad and Jaipur leading the charge. These cities are home to a growing number of digital market..

In today’s digital age, businesses across the world are shifting their focus to online platforms to stay relevant, competitive, and engage with customers. Digital marketing has become a cornerstone of..

In the rapidly evolving digital era, businesses need more than just an online presence to stay competitive—they need a well-thought-out digital marketing strategy. Jaipur and Chandigarh, two major bus..

Digital marketing has become a vital part of businesses across various sectors, making the demand for skilled professionals higher than ever. With cities like Hyderabad and Pune emerging as digital hu..

The advent of artificial intelligence (AI) has transformed industries across the globe, and digital marketing is no exception. In cities like Bangalore and Hyderabad, known for their thriving tech eco..

The digital marketing industry is booming in India, with Kolkata and Ahmedabad emerging as key hubs for innovative strategies and localized campaigns. These cities are witnessing a surge in agencies o..

In today’s competitive business landscape, effective public relations (PR) and digital marketing strategies are crucial for brand success. Companies in Chennai and Pune are increasingly turning to pro..

In today’s competitive digital landscape, businesses need effective online strategies to stand out. Whether you're a startup or a well-established brand, leveraging Search Engine Optimization (SEO) is..

In today's digital era, e-commerce businesses need robust marketing strategies to stand out in an increasingly competitive online marketplace. Digital marketing plays a vital role in enhancing brand v..

In today’s digital landscape, businesses are investing more than ever in digital marketing to stay competitive. In Indian cities like Chennai, Pune, and Kolkata, numerous digital marketing agencies ar..

India's digital marketing industry is thriving, and major cities like Delhi, Mumbai, and Bangalore are at the forefront. These cities have become hubs for leading digital marketing agencies, offering ..

Digital marketing is crucial for businesses looking to expand their online reach, engage with a broader audience, and increase revenue. India's digital marketing sector has seen exponential growth, wi..

In today’s fast-paced digital era, businesses must adapt to an ever-changing landscape to maintain relevance and reach their target audience. This is where digital marketing agencies come in. Jaipur a..

In today’s rapidly evolving digital age, cities across India are emerging as hubs for innovation and excellence in the marketing space. Among them, Hyderabad and Kolkata stand out as two significant p..

Digital marketing has become an essential part of modern business strategies. Whether you’re a startup or a well-established enterprise, finding the right digital marketing agency can significantly im..

Mathura, the sacred birthplace of Lord Krishna and one of India’s most renowned spiritual destinations, is known for its vibrant temples, ancient culture, and rich history. But today, Mathura is embra..

Puducherry, or Pondicherry as it was once known, stands as a captivating blend of Indian culture and French charm. This coastal Union Territory in southern India is famed for its French-inspired archi..

Saharanpur, a city in the Indian state of Uttar Pradesh, is renowned worldwide for its fine woodcraft. For centuries, artisans in Saharanpur have created intricate wooden carvings, transforming raw wo..

Siliguri, a vibrant city nestled in the foothills of the Eastern Himalayas, has long been known as the gateway to Northeast India. Its strategic location, rich cultural heritage, and growing infrastru..

Siliguri, often referred to as the "Gateway to the Northeast," is a strategic location where the bustling city life of West Bengal meets the serene beauty of the northeastern states of India. Over the..