Elyts Knowledge Center - India RSS Feed
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In a nation as diverse and populous as India, political
communication is as much an art as it is a strategy. While digital media is
booming, mainline media—comprising television, radio, and print—rema..
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In the age of digital marketing, it’s easy to overlook the sheer power of
mainline media. Yet, some of the most memorable and effective advertising
campaigns in India have leveraged traditional platfo..
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In India's evolving advertising landscape, mainline media
— comprising television, radio, and print — continues to play a pivotal role,
especially in Tier 2 and Tier 3 cities. While digital platforms ..
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In an era of digital-first strategies, mainline media still
plays a pivotal role in shaping brand identity and reaching mass audiences.
Whether it's a high-impact television campaign or a full-page ne..
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Mainline media advertising—encompassing television, print,
and radio—continues to be a powerful force in India’s marketing ecosystem.
Despite the rise of digital platforms, traditional media retains i..
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As we approach a pivotal election year in 2025, political
campaigns are becoming increasingly sophisticated, blending traditional media
with digital tactics to influence public perception. Among these..
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With India's consumer base expanding beyond metros, brands
are increasingly turning to Tier 2 and Tier 3 cities for growth. Out-of-Home
(OOH) advertising, long regarded as a big-city tactic, is now ma..
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Out-of-Home (OOH) advertising remains one of the most
impactful mediums for brand visibility across India. Whether it's a massive
hoarding in Mumbai or a transit ad in Delhi, OOH offers unmatched reac..
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India’s outdoor advertising industry is undergoing a seismic
shift, driven by the surge of Digital Out-of-Home (DOOH) advertising.
While traditional billboards and hoardings still dominate, the growin..
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As we step further into the digital age, Out-of-Home (OOH) advertising is
undergoing a transformative evolution. From traditional static billboards to
smart, tech-enabled outdoor media, OOH advertisin..
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In today’s hyper-competitive market, launching a product or activating a brand
requires more than traditional advertising—it demands immersive, high-impact
experiences that create memorable impression..
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In 2025, mall advertising in India has evolved from being
just a branding strategy to a high-performance media investment. With
increasing footfalls, digital integrations, and data-backed targeting, s..
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Mall advertising in India has evolved into a highly targeted
and effective channel for brand engagement. With increasing footfalls, premium
shopping experiences, and a captive audience, malls offer an..
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In today’s rapidly evolving marketing landscape, brands are
recognizing the untapped potential of Tier 2 and Tier 3 cities in India. These
emerging markets, with increasing purchasing power and growin..
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Outdoor advertising has always been a powerful medium to
capture public attention, especially in high-traffic urban locations. But as
technology evolves and consumer behavior becomes more data-driven,..
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In a country as densely populated and fast-paced as India,
grabbing consumer attention is both a challenge and an opportunity. Out-of-Home
(OOH) advertising remains a dominant force in urban marketing..
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In a hyper-competitive advertising landscape, a pitch can
make or break an agency’s shot at landing a major client. In India, where
brands are constantly jostling for consumer attention across languag..
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In 2025, celebrity endorsements remain a potent tool for
brand storytelling in ad films, especially in a culturally diverse and
emotionally driven market like India. But as consumer behavior evolves a..
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India is a land of linguistic richness, boasting 22
officially recognized languages and hundreds of dialects across its vast
geography. This cultural diversity presents a unique challenge—and a
signif..
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In a country as diverse as India, where languages shift
every few hundred kilometers, marketers are turning to an unexpected but
powerful medium to tap into hyperlocal markets—multilingual sports
comm..
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In India, cricket is not just a sport—it’s a cultural
phenomenon. From World Cups to IPL showdowns, cricket captivates millions of
viewers across demographics. For brands seeking high-impact visibilit..
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In India, cricket is not just a sport—it’s a cultural
phenomenon. From World Cups to IPL showdowns, cricket captivates millions of
viewers across demographics. For brands seeking high-impact visibilit..
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In India, sports is more than just entertainment—it's an
emotion. With cricket as a near-religion and emerging interest in sports like
football, kabaddi, and badminton, the role of sports media has tr..
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As India experiences rapid digitalization, the relevance of
mainline media—such as newspapers, radio, and television—continues to hold
strong, particularly in rural and tier-2 markets. These markets r..
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In an era dominated by digital advertising, mainline
media—which includes traditional platforms such as television, print,
and radio—continues to hold a critical place in India's media ecosystem. As
w..
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India’s love for cricket is well known, but over the past
decade, the country’s sporting landscape has undergone a remarkable
transformation. The Indian Premier League (IPL), along with emerging leagu..
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India’s sports broadcasting landscape is undergoing a
transformative shift. Once dominated by national-level sports channels in
English and Hindi, the spotlight is now on regional sports channels.
Fro..
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India’s economic landscape is rapidly evolving, and the next
wave of growth is coming from Tier 2 and Tier 3 cities. As metros reach
saturation, brands are increasingly shifting focus to these burge..
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Mall media advertising has become an increasingly
powerful way for brands to connect with consumers in high-traffic, premium
retail environments. With footfalls that often exceed tens of thousands per..
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Mall media has emerged as one of the most effective
advertising channels in recent years, offering brands a unique opportunity to
engage with consumers in a highly captive environment. From digital sc..
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Mainline media advertising remains one of the most impactful
channels for brands in India, even amidst the growing dominance of digital
platforms. As we step into 2025, understanding the cost dynamics..
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In India, sports are more than just games — they're a
cultural phenomenon. With millions glued to their screens and stadiums packed
with passionate fans, Indian sports leagues like the Indian Premier ..
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Over the past decade, India has witnessed an unprecedented
surge in the popularity of sports, transforming the media landscape and
creating a goldmine for advertisers. While cricket has traditionally ..
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In the ever-evolving Indian advertising landscape, mainline
media continues to be a powerful tool for brands to connect with mass
audiences. Even with the rapid rise of digital channels, traditional p..
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In the ever-evolving world of advertising, mall branding
in India has emerged as a powerful tool for brands to engage consumers at
close quarters. With malls attracting footfalls in the millions every..
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India is a nation of sports enthusiasts. From cricket to
kabaddi and football to tennis, Indian audiences are passionate viewers. This
enthusiasm translates into massive viewership for sports channels..
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India is not just a nation of cricket lovers anymore. With a
rising appetite for diverse sports like kabaddi, football, badminton, and
wrestling, sports media advertising in India has entered a golden..
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Mainline media advertising—encompassing print, television,
and radio—continues to be a powerful tool for reaching mass audiences in India.
Despite the rapid rise of digital platforms, brands still inv..
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In recent years, the Indian advertising industry has
witnessed a significant shift. The focus has expanded beyond the mainstream
national media to embrace regional language media as a powerful tool fo..
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In recent years, India has emerged as a global hub for
digital marketing services, with cities like Ahmedabad and Jaipur leading the
charge. These cities are home to a growing number of digital market..
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In recent years, India has emerged as a global hub for
digital marketing services, with cities like Ahmedabad and Jaipur leading the
charge. These cities are home to a growing number of digital market..
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In today’s digital age, businesses across the world are
shifting their focus to online platforms to stay relevant, competitive, and
engage with customers. Digital marketing has become a cornerstone of..
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In the rapidly evolving digital era, businesses need more
than just an online presence to stay competitive—they need a well-thought-out
digital marketing strategy. Jaipur and Chandigarh, two major bus..
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Digital marketing has become a vital part of businesses
across various sectors, making the demand for skilled professionals higher than
ever. With cities like Hyderabad and Pune emerging as digital hu..
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The advent of artificial intelligence (AI) has transformed
industries across the globe, and digital marketing is no exception. In cities
like Bangalore and Hyderabad, known for their thriving tech eco..
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The digital marketing industry is booming in India, with
Kolkata and Ahmedabad emerging as key hubs for innovative strategies and
localized campaigns. These cities are witnessing a surge in agencies o..
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In today’s competitive business landscape, effective public
relations (PR) and digital marketing strategies are crucial for brand success.
Companies in Chennai and Pune are increasingly turning to pro..
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In today’s competitive digital landscape, businesses need
effective online strategies to stand out. Whether you're a startup or a
well-established brand, leveraging Search Engine Optimization (SEO) is..
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In today's digital era, e-commerce businesses need robust
marketing strategies to stand out in an increasingly competitive online
marketplace. Digital marketing plays a vital role in enhancing brand
v..
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In today’s digital landscape, businesses are investing more
than ever in digital marketing to stay competitive. In Indian cities like
Chennai, Pune, and Kolkata, numerous digital marketing agencies ar..
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India's digital marketing industry is thriving, and major
cities like Delhi, Mumbai, and Bangalore are at the forefront. These cities
have become hubs for leading digital marketing agencies, offering ..
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Digital marketing is crucial for businesses looking to
expand their online reach, engage with a broader audience, and increase
revenue. India's digital marketing sector has seen exponential growth, wi..
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In today’s fast-paced digital era, businesses must adapt to
an ever-changing landscape to maintain relevance and reach their target
audience. This is where digital marketing agencies come in. Jaipur a..
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In today’s rapidly evolving digital age, cities across India
are emerging as hubs for innovation and excellence in the marketing space.
Among them, Hyderabad and Kolkata stand out as two significant p..
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Digital marketing has become an essential part of modern
business strategies. Whether you’re a startup or a well-established enterprise,
finding the right digital marketing agency can significantly im..
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Mathura, the sacred birthplace of Lord Krishna and one of
India’s most renowned spiritual destinations, is known for its vibrant temples,
ancient culture, and rich history. But today, Mathura is embra..
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Puducherry, or Pondicherry as it was once known, stands as a
captivating blend of Indian culture and French charm. This coastal Union
Territory in southern India is famed for its French-inspired archi..
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Saharanpur, a city in the Indian state of Uttar Pradesh, is
renowned worldwide for its fine woodcraft. For centuries, artisans in
Saharanpur have created intricate wooden carvings, transforming raw wo..
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Siliguri, a vibrant city nestled in the foothills of the
Eastern Himalayas, has long been known as the gateway to Northeast India. Its
strategic location, rich cultural heritage, and growing infrastru..
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Siliguri, often referred to as the "Gateway to the
Northeast," is a strategic location where the bustling city life of West
Bengal meets the serene beauty of the northeastern states of India. Over the..