Menu
Your Cart

Elyts Knowledge Center - India RSS Feed

05 Sep Regional Advertising Power | OOH Media | Tier 2 | Tier 3 Cities
elyts 0 219
In India’s rapidly evolving advertising landscape, Out-of-Home (OOH) media has emerged as one of the most effective mediums for brand visibility. While metro cities have long been the primary focus of..
28 Aug Relevance of Newspaper Advertising in Tier-2 and Tier-3 Cities
elyts 0 574
In an era dominated by digital platforms, many believe traditional media like newspapers are losing ground. However, when it comes to Tier-2 and Tier-3 cities in India, newspaper advertising continues..
22 Aug OOH Advertising in Tier-2 Cities: Untapped Opportunities
elyts 0 497
When we think of Out-of-Home (OOH) advertising, the spotlight often falls on metro cities like Delhi, Mumbai, Chennai, or Dubai. However, the real growth story lies in Tier-2 cities, where untapped po..
30 Jul Brand Recall | Through Mainline Media | Digital | Elyts Branding
elyts 0 459
In an era dominated by digital media, one might assume mainline media—TV, radio, and print—is fading. But in 2025, top brands have flipped the script. Through strategic storytelling and consistent mes..
26 Jul OOH Advertising | Tier 2 | Tier 3 Cities | Digital Marketing
elyts 0 541
In recent years, Tier 2 and Tier 3 cities across India have emerged as promising landscapes for brand growth and customer engagement. While metro cities remain saturated with digital noise and cut-thr..
17 Jul Sports Media Startups | Thriving | Bharat Market | Digitally
elyts 0 447
India's sports media landscape is undergoing a seismic shift, and nowhere is this more evident than in the burgeoning "Bharat" market—the collective term for Tier 2, Tier 3, and rural regions of India..
17 Jul Sports Media | Promoting Olympic Sports | Digital Marketing
elyts 0 461
India’s sporting ecosystem has traditionally been dominated by cricket, a sport that commands massive media coverage and public attention. However, over the last decade, a notable shift has occurred—O..
17 Jul Regional Commentary | Boosts Sports Viewership | Digital | Elyts
elyts 0 497
India is a land of linguistic and cultural diversity, where over 22 officially recognized languages and hundreds of dialects coexist. In such a multilingual landscape, regional language commentary has..
17 Jul India’s Growing Influence | Global Sports Media Rights | Digitally
elyts 0 469
India’s sports media landscape is no longer just about cricket or local leagues—it's fast becoming a powerful force in the global sports rights market. With a rapidly growing digital user base, aggres..
16 Jul Regional Sports Media | Tier-2 | Tier-3 India | Digital Marketing
elyts 0 464
India’s sporting landscape is undergoing a quiet revolution — one that’s happening far from the glitz of metro cities and mainstream English sports channels. The epicenter of this shift? Tier-2 and Ti..
16 Jul Top 10 | Sports Media Campaigns | That Scored Big | Digitally
elyts 0 561
In the dynamic world of sports marketing, 2025 was a landmark year. With streaming-first strategies, immersive fan experiences, and athlete-driven storytelling, sports media campaigns pushed boundarie..
15 Jul Regional Language Advertising | Mainline Media | Digital | Elyts
elyts 0 118
In the evolving media landscape of India, one force is quietly reshaping how brands communicate with millions — regional language advertising in mainline media. As India transitions from a metro-centr..
15 Jul Mainline Media | Brand Trust | Consumer Perception | Digitally
elyts 0 106
In a marketplace saturated with advertising noise, trust is currency — and for Indian consumers, mainline media continues to be a key source of credibility. As digital platforms face increasing scruti..
15 Jul Tier-2 | Tier-3 Brands | Returning | Mainline Media | Digitally
elyts 0 104
In the ever-evolving marketing landscape of India, Tier-2 and Tier-3 brands are making a decisive return to mainline advertising, breaking away from the earlier digital-only strategy. While digital ma..
15 Jul Mainline Media Buying | Trends | Rates | Forecast | Digitally
elyts 0 110
In an era dominated by digital marketing, mainline media — encompassing television, print, and out-of-home (OOH) advertising — is proving its resilience and relevance in India’s evolving marketing lan..
15 Jul Print Media Resurgence | Newspapers | Still Deliver ROI | Digital
elyts 0 122
In an age dominated by digital platforms and AI-driven advertising, many predicted the demise of traditional print media. Yet, as we move through 2025, newspapers are experiencing a surprising resurge..
15 Jul TV | Print | Political Campaigns | Digital Marketing | Elyts
elyts 0 100
As the 2026 general elections loom closer, political parties in India are sharpening their strategies to influence public opinion and secure voter loyalty. While digital platforms have gained momentum..
15 Jul FMCG Brands | Reinvesting | Mainline Media | Mass Reach | Digital
elyts 0 102
In an era dominated by digital-first strategies, many Fast-Moving Consumer Goods (FMCG) brands are making a surprising yet strategic shift—reinvesting in mainline media. While digital advertising offe..
15 Jul Top 10 | Mainline Media Campaigns | That Made Headlines | Digital
elyts 0 100
In a year dominated by digital evolution, mainline media proved once again that traditional channels like TV, radio, and print still pack a powerful punch. From heart-touching TV commercials to visual..
13 Jul Mall Media | Advertising Market | Growth Forecast | Digitally
elyts 0 451
India's mall media advertising landscape is undergoing a significant transformation, driven by changing consumer behavior, evolving retail ecosystems, and digital integration. As malls evolve into exp..
10 Jul OOH | Political | Election Campaigns | Digital Marketing | Elyts
elyts 0 323
As India heads into a new era of digitally influenced democracy, Out-of-Home (OOH) advertising remains one of the most trusted, visible, and persuasive tools in political and election campaigns. Despi..
10 Jul Transit Media | Becoming | Brand Powerhouse | Digital Marketing
elyts 0 439
In the evolving world of outdoor advertising, transit media has emerged as one of the most impactful, cost-effective, and high-visibility formats in 2025. From fully wrapped metro trains to branded ca..
10 Jul OOH Media | Platforms | Vendors | Digital Marketing | Elyts
elyts 0 367
As India’s advertising landscape evolves with rapid urbanization and digital integration, Out-of-Home (OOH) media continues to play a vital role in connecting brands with consumers on the move. In 202..
08 Jul Ad Agencies | Political Campaigns | Election Branding | Digitally
elyts 0 97
In the fast-evolving political landscape of 2025, advertising agencies have become indispensable in shaping electoral outcomes. From ideation to execution, ad agencies now play a pivotal role in craft..
08 Jul Advertising Agencies | Specializing | Language Campaign | Digital
elyts 0 81
India's cultural and linguistic diversity makes regional language marketing a vital strategy for brands aiming to build authentic connections. As digital access grows across Tier II and Tier III citie..
08 Jul Advertising Agencies | D2C Brands | Digital Marketing | Elyts
elyts 0 129
India's Direct-to-Consumer (D2C) ecosystem is booming, with over 800+ brands redefining retail through digital channels. However, in a hyper-competitive market, great products aren’t enough. Success l..
08 Jul Advertising Agencies | Leading | Creative Race | Digital | Elyts
elyts 0 106
The Indian advertising landscape is evolving at a rapid pace in 2025, with creativity, technology, and data-driven strategies redefining how brands connect with consumers. From traditional TVCs to dig..
05 Jul Regional Language Ad Films | Big Trend | Digital | Elyts Branding
elyts 0 136
In a country as linguistically diverse as India, regional language ad films are no longer a niche—they're becoming the norm. With over 22 officially recognized languages and hundreds of dialects, bran..
05 Jul Case Study | Successful Ad Films | Agencies Behind Them | Digital
elyts 0 157
In the fast-evolving world of advertising, ad films remain one of the most impactful ways to connect emotionally with consumers. Behind every successful commercial lies a blend of sharp storytelling, ..
04 Jul Budgeting | Ad Film | Brand Film Production | Digital Marketing
elyts 0 163
In the fast-evolving world of advertising, brands are investing more strategically than ever in video content. With consumer attention becoming more fragmented and digital platforms more competitive, ..
02 Jul Mainline Media | Brand Strategies | Digital Marketing | Elyts
elyts 0 107
In 2025, mainline media continues to be a powerful force in the advertising ecosystem. Despite the rapid rise of digital platforms, traditional media channels like TV, radio, newspapers, and magazines..
27 Jun Creative | OOH Campaigns | Went Viral | Digital Marketing | Elyts
elyts 0 278
Out-of-Home (OOH) advertising continues to prove its unmatched power in driving mass visibility and engagement. In 2025, several creative OOH campaigns didn’t just catch eyeballs—they captured imagina..
26 Jun Mall Advertising | Highway Billboards | Digital Marketing | Elyts
elyts 0 134
Out-of-Home (OOH) advertising continues to evolve rapidly in urban India, with brands striving to capture consumer attention in increasingly competitive environments. Two of the most prominent OOH for..
26 Jun Top Cities in India | High Impact | OOH Advertising | Digitally
elyts 0 124
Out-of-Home (OOH) advertising in India is rapidly evolving, driven by smart city infrastructure, increased urbanization, and advanced targeting capabilities. As brands seek greater visibility and enga..
24 Jun Top 10 Advertising Agencies | 2025 Industry Review | Digitally
elyts 0 337
India’s advertising industry in 2025 is more vibrant, digital-first, and innovation-driven than ever before. With the proliferation of content consumption across OTT platforms, social media, and tradi..
23 Jun Regional Language | Ad Films | Driving Brand Reach | Digitally
elyts 0
In the diverse and linguistically rich landscape of India, brands are increasingly turning to regional language ad films to connect with their audiences in a more authentic and meaningful way. As the ..
23 Jun 3D | VFX | Indian Ad Film Production | Digitally | Elyts Branding
elyts 0 139
The landscape of Indian advertising has evolved dramatically over the past decade. Among the most transformative changes is the surge in the use of 3D animation and visual effects (VFX) in ad film pro..
20 Jun OTT | TV | Sports Media | Digital Marketing | Elyts Branding
elyts 0 257
The Indian sports media landscape is undergoing a seismic shift. Once dominated by traditional television networks, the battleground is now shared with a formidable new contender — OTT (Over-The-Top) ..
20 Jun Regional Sports Channels | Gaining Popularity | Digital Marketing
elyts 0 215
India, a country known for its diversity in languages, cultures, and sports preferences, is witnessing a shift in how its people consume sports content. While national broadcasters have traditionally ..
19 Jun Top Indian | Sports Media | Companies | Digital Marketing | Elyts
elyts 0 286
India’s sports media landscape has experienced a dramatic transformation in recent years, driven by the digital revolution, increased smartphone penetration, and the growing popularity of non-cricket ..
18 Jun Political Campaigns | Leverage Mainline Media | Digital Marketing
elyts 0 172
In a nation as diverse and populous as India, political communication is as much an art as it is a strategy. While digital media is booming, mainline media—comprising television, radio, and print—rema..
18 Jun Iconic Indian Campaigns | Mainline Media | Digital Marketing
elyts 0 141
In the age of digital marketing, it’s easy to overlook the sheer power of mainline media. Yet, some of the most memorable and effective advertising campaigns in India have leveraged traditional platfo..
18 Jun Mainline Media | Shapes Consumer Perception | Digital Marketing
elyts 0 114
In India's evolving advertising landscape, mainline media — comprising television, radio, and print — continues to play a pivotal role, especially in Tier 2 and Tier 3 cities. While digital platforms ..
18 Jun Mainline Media Agencies | Traditional Media | Digital Marketing
elyts 0 137
In an era of digital-first strategies, mainline media still plays a pivotal role in shaping brand identity and reaching mass audiences. Whether it's a high-impact television campaign or a full-page ne..
17 Jun Mainline Media | Advertising Costs | Digital Marketing | Elyts
elyts 0 145
Mainline media advertising—encompassing television, print, and radio—continues to be a powerful force in India’s marketing ecosystem. Despite the rise of digital platforms, traditional media retains i..
13 Jun OOH Advertising | Crucial | Political Campaigns | Digital | Elyts
elyts 0 108
As we approach a pivotal election year in 2025, political campaigns are becoming increasingly sophisticated, blending traditional media with digital tactics to influence public perception. Among these..
13 Jun Hyperlocal Targeting | OOH Media | Strategy | Digital Marketing
elyts 0 99
With India's consumer base expanding beyond metros, brands are increasingly turning to Tier 2 and Tier 3 cities for growth. Out-of-Home (OOH) advertising, long regarded as a big-city tactic, is now ma..
13 Jun OOH Advertising Costs | Major Indian Cities | Digital Marketing
elyts 0 298
Out-of-Home (OOH) advertising remains one of the most impactful mediums for brand visibility across India. Whether it's a massive hoarding in Mumbai or a transit ad in Delhi, OOH offers unmatched reac..
13 Jun Digital OOH | Transforming | Indian Outdoor Advertising | Digital
elyts 0 102
India’s outdoor advertising industry is undergoing a seismic shift, driven by the surge of Digital Out-of-Home (DOOH) advertising. While traditional billboards and hoardings still dominate, the growin..
12 Jun OOH Media Trends 2025 | Static | Smart Advertising | Digitally
elyts 0 121
As we step further into the digital age, Out-of-Home (OOH) advertising is undergoing a transformative evolution. From traditional static billboards to smart, tech-enabled outdoor media, OOH advertisin..
11 Jun Mall Media | Product Launches | Brand Activations | Digitally
elyts 0 114
In today’s hyper-competitive market, launching a product or activating a brand requires more than traditional advertising—it demands immersive, high-impact experiences that create memorable impression..
11 Jun Top Indian Malls | Highest Advertising ROI | Digital Marketing
elyts 0 187
In 2025, mall advertising in India has evolved from being just a branding strategy to a high-performance media investment. With increasing footfalls, digital integrations, and data-backed targeting, s..
11 Jun Choose | Right Mall | Media Buy | Digital Marketing | Elyts
elyts 0 132
Mall advertising in India has evolved into a highly targeted and effective channel for brand engagement. With increasing footfalls, premium shopping experiences, and a captive audience, malls offer an..
09 Jun Hyperlocal Targeting | OOH | Driving Results | Digital Marketing
elyts 0 241
In today’s rapidly evolving marketing landscape, brands are recognizing the untapped potential of Tier 2 and Tier 3 cities in India. These emerging markets, with increasing purchasing power and growin..
09 Jun Programmatic DOOH | Outdoor Advertising | Digital Marketing
elyts 0 139
Outdoor advertising has always been a powerful medium to capture public attention, especially in high-traffic urban locations. But as technology evolves and consumer behavior becomes more data-driven,..
09 Jun OOH Advertising | High Visibility | Urban India | Digital | Elyts
elyts 0 222
In a country as densely populated and fast-paced as India, grabbing consumer attention is both a challenge and an opportunity. Out-of-Home (OOH) advertising remains a dominant force in urban marketing..
07 Jun Creative Pitches | India’s Top Ad Agencies | Digital Marketing
elyts 0 122
In a hyper-competitive advertising landscape, a pitch can make or break an agency’s shot at landing a major client. In India, where brands are constantly jostling for consumer attention across languag..
06 Jun Celebrity Endorsements | Ad Films | ROI | Digital Marketing
elyts 0 133
In 2025, celebrity endorsements remain a potent tool for brand storytelling in ad films, especially in a culturally diverse and emotionally driven market like India. But as consumer behavior evolves a..
06 Jun Regional Language | Ad Films | India's Diverse Markets | Digital
elyts 0 156
India is a land of linguistic richness, boasting 22 officially recognized languages and hundreds of dialects across its vast geography. This cultural diversity presents a unique challenge—and a signif..
05 Jun Multilingual | Sports Commentary | Hyperlocal Brand | Digitally
elyts 0 161
In a country as diverse as India, where languages shift every few hundred kilometers, marketers are turning to an unexpected but powerful medium to tap into hyperlocal markets—multilingual sports comm..
Showing 1 to 60 of 107 (2 Pages)