Elyts Knowledge Center - Brand Building RSS Feed

In today’s fragmented media landscape, brands often find themselves split between the allure of digital platforms and the credibility of traditional advertising. While online channels are effective fo..

As the media landscape continues to evolve in 2025, the debate between mainline and digital media for brand building has become more complex than ever. While digital media offers instant access and me..

In the ever-evolving world of advertising, 2025 marks a pivotal moment where brands must carefully weigh the impact of traditional ad films against the power of digital ads. With consumer behavior shi..

In the age of digital disruption, it's easy to assume that traditional advertising has taken a backseat. Yet, in the fast-moving consumer goods (FMCG) sector, mainline media—comprising television, pri..

In today’s digital-first era, many brands are shifting focus to online advertising. However, mainline media — which includes traditional platforms such as television, radio, print (newspapers and maga..

In the rapidly evolving world of digital marketing, traditional media formats—namely print, radio, and television—continue to hold a powerful position in advertising strategies. While digital platform..

In a world dominated by digital noise and fleeting online ads, television still commands trust, attention, and influence—especially when it comes to brand visibility. TV sponsorship packages offer a g..

In the ever-evolving landscape of marketing and brand visibility, major companies are increasingly turning to sports title sponsorships as a key strategy. This dynamic form of sponsorship sees brands ..

In the fast-paced world of advertising, capturing the attention of your audience is only half the battle. The real challenge lies in creating an emotional connection with consumers. Emotional connecti..

The advertising landscape is evolving at an unprecedented pace, driven by rapid technological advancements, changing consumer behaviors, and the growing complexity of media platforms. In this dynamic ..

In the fast-paced, digital-first world of 2025, the question lingers: Is print advertising still relevant? With businesses investing heavily in digital campaigns, it’s tempting to think print advertis..

In today’s rapidly evolving digital landscape, businesses need to stay ahead of the curve to reach their target audience effectively. Digital marketing agencies play a pivotal role in helping companie..

In India’s rapidly evolving digital landscape, two cities stand out as hubs for innovation and growth in digital marketing: Bangalore and Hyderabad. As tech-savvy cities known for their robust startup..