Top 10 Advertising Agencies | 2025 Industry Review | Digitally

India’s advertising industry in 2025 is more vibrant, digital-first, and innovation-driven than ever before. With the proliferation of content consumption across OTT platforms, social media, and traditional media, brands are turning to agencies that combine storytelling with data, creativity with strategy.

Here’s a curated list of the Top 10 Advertising Agencies in India in 2025, based on creativity, client portfolios, innovation, awards, and market impact.

1. Ogilvy India

Headquarters: Mumbai
Parent Company: WPP Group

Ogilvy India continues to lead the pack with its legacy of powerful storytelling and iconic campaigns. In 2025, its focus on AI-driven consumer insights and immersive brand storytelling has helped brands like Vodafone, Cadbury, and Dove dominate both digital and traditional platforms.

2. DDB Mudra Group

Headquarters: Mumbai
Parent Company: Omnicom Group

DDB Mudra has remained a force with its integrated creative solutions across advertising, digital, and experiential. Their award-winning campaigns in 2025 include work for brands like Amazon India, McDonald’s, and the Ministry of Health’s mental wellness drive.

3. Leo Burnett India

Headquarters: Mumbai
Parent Company: Publicis Groupe

Known for its emotionally engaging campaigns, Leo Burnett India has become synonymous with bold storytelling. In 2025, the agency expanded its influence in rural markets and OTT platforms, particularly through brands like Spotify, HDFC Life, and PhonePe.

4. McCann Worldgroup India

Headquarters: Mumbai
Parent Company: Interpublic Group

McCann has once again impressed the industry with award-winning campaigns that merge traditional values with modern sensibilities. Their work with Coca-Cola India and Nestlé continues to set benchmarks for brand relevance and engagement.

5. FCB India

Headquarters: Mumbai
Parent Company: FCB Worldwide

FCB India made headlines in 2025 with its socially conscious campaigns and sharp digital storytelling. Their work on gender equality and education awareness, alongside campaigns for Tata Motors and Times of India, has been widely appreciated.

6. Wieden+Kennedy India

Headquarters: Delhi & Mumbai

W+K has been disrupting the Indian advertising scene with its edgy, youth-centric campaigns. 2025 saw bold, unconventional work for brands like Budweiser, Nike India, and OYO, cementing its position as a trendsetting creative house.

7. MullenLowe Lintas Group

Headquarters: Mumbai
Parent Company: Interpublic Group

Lintas continues to deliver powerful messaging rooted in Indian culture. With a focus on hyper-local storytelling and data-driven campaigns, their collaborations with Unilever and Swiggy in 2025 have received major accolades.

8. Schbang

Headquarters: Mumbai

As a full-service creative and technology agency, Schbang stands out in the new-age digital space. In 2025, it excelled in integrated campaigns for beauty, D2C, and fintech brands. Their content-first approach has made them a favorite among startups and mid-sized enterprises.

9. The Glitch (a VML company)

Headquarters: Mumbai

Specializing in youth and culture-led branding, The Glitch has made a name for itself with high-impact content campaigns. Their work for Netflix India, Tinder, and Instagram continues to resonate with Gen Z and millennial audiences in 2025.

10. Kinnect (now part of FCB Group)

Headquarters: Mumbai

Kinnect, a digital powerhouse now integrated with FCB, has been instrumental in building strong digital-first strategies. Their performance-led branding and creativity helped brands like Asian Paints and HDFC Bank succeed across platforms in 2025.

Final Thoughts

The Indian advertising landscape in 2025 is a fascinating blend of tradition and innovation. The agencies on this list have not only adapted to evolving consumer behavior but have also led the way in storytelling, technology, and impact. Whether you’re a startup or a global brand, partnering with any of these top advertising agencies could be the game-changer your brand needs.