Elyts Knowledge Center - digital-first RSS Feed

Advertising has always been a reflection of cultural trends and technological advancements. Over the decades, ad films have evolved dramatically—from simple television commercials to sophisticated dig..

The advertising landscape has undergone a fundamental shift over the past decade. Traditional media planning and buying models—once dominated by print, television, and radio—are being rapidly redefine..

The advertising ecosystem in 2025 is moving faster than ever—and at the center of this shift lies the explosive growth of digital-first ad films. With consumers spending more time on mobile, OTT, soci..

The advertising landscape in 2025 is evolving faster than ever, driven by AI, automated media buying, immersive customer experiences, and the growing need for omnichannel marketing. As brands aim for ..

In today’s digital-first world, where consumers are constantly bombarded with online ads, brands face the challenge of breaking through the clutter and staying memorable. While digital marketing domin..

Sustainability has shifted from being a buzzword to a business necessity. Today, consumers actively seek out brands that prioritize eco-friendly practices, ethical sourcing, and social responsibility...

In a world dominated by smartphones, social platforms, and programmatic advertising, it’s easy to assume traditional or mainline media is fading into obscurity. But despite the digital boom, mainline ..

In an era where attention spans are shrinking and mobile-first behavior dominates online consumption, brands are increasingly turning to micro ad films—short, high-impact videos designed for digital-f..

In today’s hyper-connected world, the rules of branding have undergone a radical shift. The digital age hasn’t just introduced new platforms—it has redefined how brands are born, built, and sustained...