Elyts Knowledge Center - augmented reality RSS Feed

As consumer attention becomes increasingly fragmented, brands are turning to next-level innovations to stand out in the physical world. One of the most powerful combinations emerging today is Augmente..

In a digital landscape where users crave immersive and interactive content, Augmented Reality (AR) and Virtual Reality (VR) have emerged as game-changing technologies for brand communication. These to..

As we move deeper into 2025, Out-of-Home (OOH) media continues to evolve into one of the most dynamic and tech-driven advertising channels. Once limited to billboards and posters, OOH has transformed ..

The landscape of mall media advertising is rapidly evolving. As shopping malls become more than just retail spaces, brands are leveraging technology to create meaningful and memorable experiences for ..

In today’s fast-paced digital era, Out-of-Home (OOH) media is no longer just about static billboards and posters. Brands are increasingly leveraging technology like QR codes and Augmented Reality (AR)..

The landscape of sports media is evolving rapidly, and fan engagement is entering a new era: Fan Engagement 2.0. Augmented Reality (AR) and Virtual Reality (VR) technologies are at the forefront, tran..

Advertising has always thrived on innovation. From the golden era of television commercials to today’s digital-first campaigns, ad films have continually evolved to capture consumer attention. Now, th..

The retail landscape is evolving rapidly, and malls are no longer just shopping destinations—they are immersive experience hubs. In this transformation, interactive mall media leveraging Augmented Rea..

In today’s fast-paced digital world, audiences no longer want to just watch advertisements—they want to experience them. The rise of interactive and AR/VR advertisement films is transforming tradition..

In the fast-evolving world of sports media, technology has always played a defining role in shaping how fans consume live events. Today, Augmented Reality (AR) and Virtual Reality (VR) are pushing the..

In today’s competitive retail landscape, shopping malls are transforming from traditional retail hubs into dynamic experiential destinations. Augmented Reality (AR) and Virtual Reality (VR) are at the..

Out-of-Home (OOH) advertising has entered a new golden era in 2025, driven by technological innovation, interactive engagement, and data-driven targeting. From 3D billboards to augmented reality activ..

In the ever-evolving world of marketing, Augmented Reality (AR) has emerged as one of the most innovative tools for creating immersive, engaging, and memorable brand experiences. Advertising agencies ..

In today’s fast-evolving advertising landscape, Out-of-Home (OOH) media is experiencing a remarkable transformation. Augmented Reality (AR), a cutting-edge technology, is reshaping how brands interact..

The Out-of-Home (OOH) advertising industry is experiencing a digital renaissance in 2025. With rapid advancements in technology, brands are no longer limited to static billboards or traditional transi..

The world of sports broadcasting is undergoing a dramatic transformation, driven by cutting-edge technologies like Augmented Reality (AR) and Virtual Reality (VR). As fans increasingly demand more int..

In the dynamic world of retail marketing, mall advertising has evolved beyond static visuals to embrace digital innovation. One of the most impactful trends leading this transformation is gamification..

As technology continues to transform consumer behavior, augmented reality (AR) is proving to be a game-changer for the advertising industry. What was once viewed as a futuristic concept has now become..

In an age where consumer attention spans are shorter and digital engagement is everything, traditional mall advertising is evolving. One of the most innovative trends leading this transformation is in..

Mall media has long been a cornerstone of high-footfall brand advertising. But as consumer behavior shifts and expectations rise, static signage alone no longer cuts it. Today, mall media is evolving ..

Out-of-Home (OOH) advertising is rapidly evolving, moving beyond static billboards and transit posters to embrace cutting-edge technologies that engage audiences like never before. Two of the most imp..

As we step further into the digital age, Out-of-Home (OOH) advertising is undergoing a transformative evolution. From traditional static billboards to smart, tech-enabled outdoor media, OOH advertisin..

In today’s fast-evolving marketing landscape, advertisers are constantly seeking innovative ways to engage consumers and maximize campaign effectiveness. One powerful strategy gaining traction is the ..

Out-of-Home (OOH) advertising continues to evolve rapidly, blending creativity with technology to capture the attention of consumers on the go. As we move further into 2025, brands and marketers need ..

In an era where consumer attention is fragmented and digital convenience reigns supreme, shopping malls are evolving beyond traditional retail hubs. Today, they are becoming immersive experience cente..

In today’s fast-paced digital world, consumers demand more than just advertisements—they seek experiences. Enter Interactive Digital Out-of-Home (DOOH) Advertising, a cutting-edge approach that transf..

The way audiences consume sports content has changed dramatically over the past few decades. From traditional radio commentaries to immersive virtual reality experiences, sports broadcasting has under..

In today’s digital-first world, sports broadcasting has gone far beyond just delivering the game to your screen. With rapid technological advancements, Augmented Reality (AR) has emerged as a game-cha..

In an era where consumers are bombarded with ads everywhere they go, brands are seeking new ways to stand out and make a lasting impression. One of the most exciting developments in the world of adver..

In today’s fast-evolving retail landscape, shopping malls are embracing technology to stay competitive and deliver memorable customer experiences. One of the most exciting innovations reshaping the in..

In the heart of every bustling city, the skyline is no longer just concrete, steel, and glass—it's rapidly becoming a canvas for digital imagination. Augmented Reality (AR) billboards are redefining w..

In the dynamic landscape of retail, technology continues to reshape how customers interact with brands and products. One of the most innovative tools gaining traction is the digital mirror. Unlike tra..

In a world increasingly dominated by e-commerce, traditional retail spaces like malls are reinventing themselves to stay relevant. One of the most exciting and promising approaches emerging in recent ..

In an ever-evolving retail landscape, interactive mall kiosks are gaining traction as essential tools for enhancing customer engagement. As shopping malls transform to meet the expectations of tech-sa..

In the ever-evolving world of advertising, technology continues to shape the way brands connect with audiences. One of the most exciting advancements in recent years is the intersection of Augmented R..

In the rapidly evolving world of digital marketing, brands are constantly on the lookout for innovative ways to capture audience attention. One such groundbreaking technology that is reshaping video a..

In the ever-evolving world of advertising, brands continuously seek innovative ways to capture their audience’s attention. One technique that has gained immense popularity is Computer-Generated Imager..

In recent years, augmented reality (AR) and virtual reality (VR) have revolutionized various industries, and sports are no exception. As technology advances, sports organizations and brands are levera..

In the digital age, businesses are constantly seeking innovative ways to engage consumers. Augmented Reality (AR) has emerged as a transformative technology, revolutionizing advertising strategies in ..

In 2025, Artificial Intelligence (AI) continues to revolutionize industries worldwide, and digital billboard advertising is no exception. AI-driven innovations are enhancing the way brands engage with..

Augmented Reality (AR) is transforming the way consumers shop and interact with brands. As technology advances, retailers are leveraging AR to create immersive and engaging shopping experiences that d..

In the ever-evolving digital landscape, brands must constantly innovate to capture consumer attention. Traditional advertising methods no longer suffice, as digital ad creatives have emerged as the dr..

The sports and entertainment industry is evolving rapidly, and stadium branding is no exception. Augmented Reality (AR) and Virtual Reality (VR) have revolutionized the way brands interact with fans, ..

In the evolving landscape of retail and consumer experiences, interactive digital screens are revolutionizing shopper engagement. As businesses strive to capture the attention of tech-savvy consumers,..

The rapid advancement of artificial intelligence (AI) has revolutionized numerous industries, and digital advertising is no exception. Shopping malls, once dominated by static billboards and generic p..

The evolution of advertising has taken a significant leap with interactive digital billboards. These dynamic and engaging advertising platforms are revolutionizing the way businesses connect with thei..

In an era where digital marketing dominates, print advertising remains a crucial component of a successful marketing strategy. However, the landscape is evolving, and the fusion of print and digital s..

Outdoor advertising has long been a powerful medium for brands to capture audience attention. Billboards, transit ads, and digital screens are effective in reaching large audiences, but with the adven..

Augmented Reality (AR) has revolutionized digital advertising, allowing brands to create immersive and interactive experiences for their audiences. In the competitive world of sports branding, AR is a..

Augmented Reality (AR) is rapidly transforming the way businesses interact with consumers, and mall advertising is no exception. By blending digital content with the physical world, AR is enhancing sh..

In today’s fast-paced digital world, traditional advertising methods are rapidly evolving. One of the most significant advancements in mall advertising is the adoption of digital signage. With dynamic..

The digital advertising landscape is undergoing a significant transformation with the rise of interactive storytelling ads. As consumers become more engaged with personalized and immersive experiences..

In the ever-evolving world of sports marketing, advertisers are continuously seeking innovative ways to connect with fans. Traditional stadium advertising—static billboards and perimeter banners—has g..

In the ever-evolving world of sports and entertainment, fan engagement is at the forefront of branding strategies. With technological advancements reshaping experiences, Augmented Reality (AR) is emer..

In an era where digital experiences shape consumer behavior, Augmented Reality (AR) is revolutionizing the way malls engage with shoppers. From interactive advertisements to virtual try-ons, AR is red..

In today's fast-evolving digital landscape, brands are constantly seeking innovative ways to engage consumers and create memorable experiences. One of the most exciting advancements in advertising is ..

Mall advertising has long been an effective way for brands to reach consumers in high-traffic retail environments. However, with the rapid advancement of technology and evolving consumer behaviors, tr..

In an age where digital marketing is evolving at an unprecedented pace, businesses are constantly seeking innovative ways to capture consumer attention. One of the most dynamic advancements in outdoor..

In today's fast-evolving digital landscape, advertising agencies are constantly searching for innovative ways to engage consumers and create immersive brand experiences. Augmented Reality (AR) and Vir..

In the fast-evolving digital marketing landscape, brands are continually seeking innovative ways to captivate audiences. Augmented Reality (AR) is revolutionizing advertising, particularly in ad films..