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Elyts Knowledge Center - Sports media RSS Feed

18 Aug Esports | Traditional Sports Media Platforms | Digital Marketing
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In recent years, esports has grown from a niche interest into a global entertainment powerhouse. With millions of viewers tuning in to competitive gaming tournaments worldwide, esports is no longer ..
18 Aug AI | Data Analytics | Transforming Sports Media | Digital | Elyts
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In today’s fast-paced digital era, sports media is no longer just about live match commentary or post-game highlights. Artificial Intelligence (AI) and data analytics are revolutionizing how fans cons..
18 Aug Sports Media Sponsorships | Proven Strategies | Digital Marketing
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In today’s fast-evolving advertising landscape, sports media sponsorships remain one of the most powerful ways for brands to connect with a passionate and engaged audience. From global sporting events..
18 Aug OTT Platforms | Sports Streaming | Replacing Cable TV | Digitally
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In recent years, Over-the-Top (OTT) platforms have revolutionized the way audiences consume entertainment, and sports is no exception. Traditional cable TV, once the go-to medium for live sports, is r..
18 Aug Sports Media Trends | Every Brand Should Watch | Digital | Elyts
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Sports media is evolving faster than ever, fueled by technology, shifting consumer behavior, and the growing demand for personalized fan experiences. For brands, staying ahead of these trends is essen..
18 Aug Sports Media | Rights Shape | Global Broadcasting | Digitally
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Sports media rights have become one of the most powerful drivers in shaping the global broadcasting landscape. From billion-dollar deals between leagues and networks to the growing dominance of digita..
18 Aug Evolution | Sports Media | Traditional TV | Digital Streaming
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Sports have always been a unifying force across the world, and the way fans consume sports content has dramatically changed over the decades. From gathering around the living room television to stream..
17 Jul Sports Media Startups | Thriving | Bharat Market | Digitally
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India's sports media landscape is undergoing a seismic shift, and nowhere is this more evident than in the burgeoning "Bharat" market—the collective term for Tier 2, Tier 3, and rural regions of India..
17 Jul Sports Media | Promoting Olympic Sports | Digital Marketing
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India’s sporting ecosystem has traditionally been dominated by cricket, a sport that commands massive media coverage and public attention. However, over the last decade, a notable shift has occurred—O..
17 Jul Comparing IPL | Global Leagues | Media Strategy | Digital | Elyts
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The Indian Premier League (IPL) has redefined the commercial landscape of cricket, turning it into a billion-dollar media spectacle. While global sports leagues like the English Premier League (EPL), ..
17 Jul India’s Growing Influence | Global Sports Media Rights | Digitally
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India’s sports media landscape is no longer just about cricket or local leagues—it's fast becoming a powerful force in the global sports rights market. With a rapidly growing digital user base, aggres..
17 Jul B2B Advertising | Sports Media | Betting Big | Digitally | Elyts
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In the rapidly evolving landscape of sports media, Business-to-Business (B2B) advertising has emerged as a powerful strategy for brands looking to build credibility, reach niche audiences, and secure ..
17 Jul Fantasy Sports Platforms | Becoming Media Giants | Digitally
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In the past decade, fantasy sports have evolved from niche hobbies into mainstream digital entertainment ecosystems. Platforms like Dream11, FanDuel, DraftKings, and MPL have not only changed how fans..
17 Jul Sponsorship | Sports Media | ROI Metrics | Digital Marketing
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In today’s media-saturated world, sports sponsorship remains one of the most powerful tools for brand visibility, audience engagement, and emotional connection. But as marketing budgets come under gre..
16 Jul Wearables | Data | Media | Athlete’s New Narrative Tool | Digital
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In today’s digitized sports ecosystem, wearable technology is doing more than just tracking performance—it’s transforming athletes into powerful media storytellers. With real-time data and advanced an..
16 Jul AI | Sports Media | Predictive Analytics | Engagement | Digital
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The sports media industry is undergoing a seismic shift, and at the center of this evolution is Artificial Intelligence (AI). With billions of viewers across the globe and ever-increasing competition ..
16 Jul Regional Sports Media | Tier-2 | Tier-3 India | Digital Marketing
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India’s sporting landscape is undergoing a quiet revolution — one that’s happening far from the glitz of metro cities and mainstream English sports channels. The epicenter of this shift? Tier-2 and Ti..
16 Jul Top 10 | Sports Media Campaigns | That Scored Big | Digitally
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In the dynamic world of sports marketing, 2025 was a landmark year. With streaming-first strategies, immersive fan experiences, and athlete-driven storytelling, sports media campaigns pushed boundarie..
16 Jul Sports Media Rights | Evolving | Streaming First Era | Digitally
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In the last decade, the way fans consume live sports has undergone a seismic shift. Traditional TV broadcasting is no longer the dominant force in sports media. With the rise of OTT platforms and on-d..
20 Jun User Generated Content | Sports Media | Digital Marketing | Elyts
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In today’s hyper-digital sports landscape, fans are no longer just passive spectators — they are creators, influencers, and storytellers. User-Generated Content (UGC) has emerged as a powerful force i..
20 Jun User Generated Content | Sports Media | Digital Marketing | Elyts
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In today’s hyper-digital sports landscape, fans are no longer just passive spectators — they are creators, influencers, and storytellers. User-Generated Content (UGC) has emerged as a powerful force i..
20 Jun Real Time Sports Coverage | 5G | Instant Updates | Digitally
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In the fast-paced world of sports, every second counts. Fans demand real-time updates, seamless live streams, and immersive viewing experiences. Enter 5G technology — the game-changing force transform..
20 Jun OTT | TV | Sports Media | Digital Marketing | Elyts Branding
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The Indian sports media landscape is undergoing a seismic shift. Once dominated by traditional television networks, the battleground is now shared with a formidable new contender — OTT (Over-The-Top) ..
20 Jun Women in Sports Media | Breaking Barriers | Digital Marketing
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The landscape of sports media is undergoing a transformative shift, driven in no small part by the rising presence and influence of women. Once sidelined or relegated to the margins, women in sports m..
20 Jun Sponsorship Trends | Sports Media | Digital Marketing | Elyts
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In the fast-evolving world of sports media, sponsorship is no longer just about putting logos on jerseys or running a 30-second TV spot during a game. With the rise of digital platforms, influencer co..
20 Jun Influencers | Podcasts | Modern Sports Media | Digital Marketing
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In the digital-first era of sports media, the way fans consume content has drastically changed. Traditional TV coverage and newspaper columns are being supplemented—and in some cases replaced—by socia..
20 Jun Stadiums | Smartphones | Sports Media Strategy | Digital | Elyts
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The digital revolution has dramatically transformed how fans consume sports content. Gone are the days when stadiums and televisions were the sole platforms for live action. Today, fans expect instant..
20 Jun Regional Sports Channels | Gaining Popularity | Digital Marketing
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India, a country known for its diversity in languages, cultures, and sports preferences, is witnessing a shift in how its people consume sports content. While national broadcasters have traditionally ..
19 Jun Top Indian | Sports Media | Companies | Digital Marketing | Elyts
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India’s sports media landscape has experienced a dramatic transformation in recent years, driven by the digital revolution, increased smartphone penetration, and the growing popularity of non-cricket ..
19 Jun Esports | Sports Media | Winning Collaboration | Digital | Elyts
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The landscape of sports media is undergoing a transformative shift as esports and traditional sports media join forces. What once existed in separate realms is now merging to create an exciting hybrid..
19 Jun Business | Sports Media Rights | Digital Marketing | Elyts
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The business of sports media rights has become one of the most lucrative and competitive arenas in the global entertainment industry. As we step into 2025, the landscape has evolved dramatically, fuel..
19 Jun Gen Z | Consume Sports Media | Digital Marketing | Elyts Branding
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The sports media landscape is undergoing a seismic shift — and leading the charge is Generation Z. Born between the mid-1990s and early 2010s, Gen Z is reshaping how, where, and why we consume sport..
19 Jun Athlete Driven Content | Sports Media | Digital Marketing | Elyts
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In the age of digital transformation, sports media is undergoing a seismic shift — one where athletes are no longer just the subject of the story but also the storytellers. The rise of athlete-driven ..
19 Jun AI | Data Analytics | Reshaping Sports Broadcasting | Digitally
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In the dynamic world of sports broadcasting, technology is not just a tool—it’s a game changer. Artificial Intelligence (AI) and Data Analytics have revolutionized how sports content is produced, dist..
19 Jun Top 10 Sports | Streaming Platforms Dominating | Digital | Elyts
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In 2025, the sports media industry has undergone a digital transformation, with fans shifting en masse from traditional TV to streaming platforms. Whether it’s cricket, football, tennis, or MMA, live ..
18 Jun Evolution | Sports Media | Broadcast | Streaming | Digital Marketing
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In 2025, the landscape of sports media has undergone a transformative shift. What was once dominated by traditional television broadcasters is now led by dynamic streaming services and digital platfor..
05 Jun Multilingual | Sports Commentary | Hyperlocal Brand | Digitally
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In a country as diverse as India, where languages shift every few hundred kilometers, marketers are turning to an unexpected but powerful medium to tap into hyperlocal markets—multilingual sports comm..
05 Jun Esports | Gaming Streams | Sports Media Buying | Digital | Elyts
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In the evolving landscape of sports media, esports and gaming live streams have emerged as formidable platforms for brand engagement. No longer a niche, this sector now commands massive viewership, wi..
05 Jun Psychology | Sports Fans | Crafting Emotionally | Digital | Elyts
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In the dynamic world of sports, fans aren’t just spectators — they’re emotionally invested communities. Understanding the psychology behind their loyalty, passion, and behavior is the key to building ..
05 Jun OTT Sports Streaming | Traditional TV | Digital Marketing | Elyts
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In the ever-evolving media landscape, sports broadcasting has undergone a digital revolution. Advertisers today face a crucial decision: invest in OTT (Over-the-Top) sports streaming or stick with tra..
05 Jun Women's Sports Media | Brand Sponsorship | Digital Marketing
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The media landscape around sports is undergoing a seismic shift — and at the forefront of this change is the meteoric rise of women’s sports. Once sidelined or underrepresented, female athletes and co..
05 Jun Leveraging | Cricket Broadcasts | Brand Visibility | Digitally
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In India, cricket is not just a sport—it’s a cultural phenomenon. From World Cups to IPL showdowns, cricket captivates millions of viewers across demographics. For brands seeking high-impact visibilit..
05 Jun Leveraging | Cricket Broadcasts | Brand Visibility | Digitally
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In India, cricket is not just a sport—it’s a cultural phenomenon. From World Cups to IPL showdowns, cricket captivates millions of viewers across demographics. For brands seeking high-impact visibilit..
05 Jun Sports Media | Shaping Consumer | Behavior | Digital Marketing
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In India, sports is more than just entertainment—it's an emotion. With cricket as a near-religion and emerging interest in sports like football, kabaddi, and badminton, the role of sports media has tr..
31 May 360° Campaigns | Sports Media | Stadium Branding | Digitally
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In a world where consumer attention is scattered across multiple screens and platforms, 360° campaigns in sports media have become a game-changer. By combining the reach of television, the precision..
31 May AI | Data Analytics | Sports Media | Fan Engagement | Digitally
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In the rapidly evolving world of sports media, Artificial Intelligence (AI) and data analytics are revolutionizing how brands connect with fans. With an ever-growing demand for personalized, engaging ..
31 May Sponsorship | Ad Placement | Sports Media Marketing | Digitally
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In the fast-evolving world of sports media, brands are constantly faced with a critical question: Should you invest in sponsorship or traditional ad placements? Both approaches offer unique advantages..
31 May Sports Media Rights | Winning | Broadcast Battle | Digitally
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In 2025, the global sports media landscape is experiencing a seismic shift. The competition for broadcasting rights has evolved into an all-out battle among traditional broadcasters, streaming giants,..
27 May Top Advertising Campaigns | Sports Media | Digital Marketing
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In the ever-evolving landscape of advertising, sports media stands out as one of the most powerful platforms for brand storytelling. From captivating TV commercials to immersive digital experiences, s..
27 May Sports Media Coverage | Content Production | Digitally | Elyts
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In the world of sports, the thrill of the game doesn’t end with the final whistle. What millions of fans experience on their screens or read in the papers is just the polished surface of an intricate ..
27 May Fantasy | Sports Platforms | Disrupting Traditional | Digitally
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In recent years, fantasy sports platforms have gained remarkable traction, evolving from niche communities into mainstream phenomena. Their rapid rise is not just a tech success story—it's a disruptio..
27 May Sports Media | Building Powerful | Athlete Brands | Digitally
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In today's hyper-connected world, sports media is more than just a platform for game updates and highlights—it has become a powerful tool in shaping and promoting athlete brands. From traditional broa..
27 May Sports Media Rights | Trends | Top Buyers | Digital Marketing
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In 2025, sports media rights continue to be the crown jewel of the broadcasting world. As live sports remain one of the few formats that consistently draw massive, real-time audiences, media rights ha..
27 May Brands | Leveraging Sports Media | Maximum Visibility | Digitally
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In today’s hyper-competitive advertising landscape, brands are constantly looking for powerful platforms that can amplify their message and connect with a broader audience. One of the most impactful a..
27 May Sports Media Platforms | Marketing Trends | Digital Marketing
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As the global sports industry continues to evolve, sports media platforms are becoming a goldmine for advertisers in 2025. With millions of engaged fans across digital and traditional channels, brands..
27 May Sports Media | Business Behind | Sports Broadcasting | Digitally
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In today's digital age, sports media has evolved far beyond simply watching a game on television. It is a multibillion-dollar industry that drives global fan engagement, fuels marketing strategies, an..
21 May Sports Media Strategy | Seasonal Campaigns | Digital Marketing
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In today's dynamic advertising landscape, sports media is a goldmine for brands aiming to connect with passionate audiences. Seasonal campaigns, particularly those aligned with major sporting events, ..
21 May Sports Media | OTT | Streaming | Digitally | Elyts Branding
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The sports media landscape is undergoing a seismic shift. As technology evolves and audience preferences change, traditional broadcasting is being challenged—and often replaced—by Over-the-Top (OTT) p..
21 May Real Time Engagement | Sports Media | Brand Recall | Digitally
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In today’s fast-paced digital world, real-time engagement has emerged as a game-changer for brands, especially in the realm of sports media. With millions of fans glued to their screens during live ga..
21 May Sports Media | Delivers High ROI | Brands Targeting | Digitally
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In the evolving world of digital marketing, brands are constantly seeking effective ways to engage the next wave of consumers—Generation Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..
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