Elyts Knowledge Center - Sports media RSS Feed
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In recent years, esports has grown from a niche
interest into a global entertainment powerhouse. With millions of viewers
tuning in to competitive gaming tournaments worldwide, esports is no longer
..
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2251
In today’s fast-paced digital era, sports media is no longer
just about live match commentary or post-game highlights. Artificial
Intelligence (AI) and data analytics are revolutionizing how fans cons..
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2232
In today’s fast-evolving advertising landscape, sports media
sponsorships remain one of the most powerful ways for brands to connect with a
passionate and engaged audience. From global sporting events..
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In recent years, Over-the-Top (OTT) platforms have
revolutionized the way audiences consume entertainment, and sports is no
exception. Traditional cable TV, once the go-to medium for live sports, is
r..
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Sports media is evolving faster than ever, fueled by
technology, shifting consumer behavior, and the growing demand for personalized
fan experiences. For brands, staying ahead of these trends is essen..
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Sports media rights have become one of the most powerful
drivers in shaping the global broadcasting landscape. From billion-dollar deals
between leagues and networks to the growing dominance of digita..
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Sports have always been a unifying force across the world,
and the way fans consume sports content has dramatically changed over the
decades. From gathering around the living room television to stream..
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India's sports media landscape is undergoing a seismic
shift, and nowhere is this more evident than in the burgeoning
"Bharat" market—the collective term for Tier 2, Tier 3, and rural
regions of India..
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2129
India’s sporting ecosystem has traditionally been dominated
by cricket, a sport that commands massive media coverage and public attention.
However, over the last decade, a notable shift has occurred—O..
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2127
The Indian Premier League (IPL) has redefined the commercial landscape of
cricket, turning it into a billion-dollar media spectacle. While global sports
leagues like the English Premier League (EPL), ..
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India’s sports media landscape is no longer just about
cricket or local leagues—it's fast becoming a powerful force in the global
sports rights market. With a rapidly growing digital user base, aggres..
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2216
In the rapidly evolving landscape of sports media,
Business-to-Business (B2B) advertising has emerged as a powerful strategy for
brands looking to build credibility, reach niche audiences, and secure
..
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2078
In the past decade, fantasy sports have evolved from niche
hobbies into mainstream digital entertainment ecosystems. Platforms like Dream11,
FanDuel, DraftKings, and MPL have not only changed how
fans..
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In today’s media-saturated world, sports sponsorship
remains one of the most powerful tools for brand visibility, audience
engagement, and emotional connection. But as marketing budgets come under
gre..
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In today’s digitized sports ecosystem, wearable technology
is doing more than just tracking performance—it’s transforming athletes into
powerful media storytellers. With real-time data and advanced an..
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The sports media industry is undergoing a seismic shift, and
at the center of this evolution is Artificial Intelligence (AI). With billions
of viewers across the globe and ever-increasing competition ..
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1916
India’s sporting landscape is undergoing a quiet revolution
— one that’s happening far from the glitz of metro cities and mainstream
English sports channels. The epicenter of this shift? Tier-2 and Ti..
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2025
In the dynamic world of sports marketing, 2025 was a
landmark year. With streaming-first strategies, immersive fan experiences, and
athlete-driven storytelling, sports media campaigns pushed boundarie..
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1930
In the last decade, the way fans consume live sports has
undergone a seismic shift. Traditional TV broadcasting is no longer the
dominant force in sports media. With the rise of OTT platforms and on-d..
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144
In today’s hyper-digital sports landscape, fans are no
longer just passive spectators — they are creators, influencers, and
storytellers. User-Generated Content (UGC) has emerged as a powerful force i..
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In today’s hyper-digital sports landscape, fans are no
longer just passive spectators — they are creators, influencers, and
storytellers. User-Generated Content (UGC) has emerged as a powerful force i..
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In the fast-paced world of sports, every second counts. Fans
demand real-time updates, seamless live streams, and immersive viewing
experiences. Enter 5G technology — the game-changing force transform..
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The Indian sports media landscape is undergoing a seismic
shift. Once dominated by traditional television networks, the battleground is
now shared with a formidable new contender — OTT (Over-The-Top) ..
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784
The landscape of sports media is undergoing a transformative
shift, driven in no small part by the rising presence and influence of women.
Once sidelined or relegated to the margins, women in sports m..
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435
In the fast-evolving world of sports media, sponsorship is no longer just about
putting logos on jerseys or running a 30-second TV spot during a game. With the
rise of digital platforms, influencer co..
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358
In the digital-first era of sports media, the way fans
consume content has drastically changed. Traditional TV coverage and newspaper
columns are being supplemented—and in some cases replaced—by socia..
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The digital revolution has dramatically transformed how fans
consume sports content. Gone are the days when stadiums and televisions were
the sole platforms for live action. Today, fans expect instant..
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305
India, a country known for its diversity in languages, cultures, and sports
preferences, is witnessing a shift in how its people consume sports content.
While national broadcasters have traditionally ..
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559
India’s sports media landscape has experienced a dramatic
transformation in recent years, driven by the digital revolution, increased
smartphone penetration, and the growing popularity of non-cricket ..
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281
The landscape of sports media is undergoing a transformative
shift as esports and traditional sports media join forces. What once
existed in separate realms is now merging to create an exciting hybrid..
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356
The business of sports media rights has become one of the most lucrative and
competitive arenas in the global entertainment industry. As we step into 2025,
the landscape has evolved dramatically, fuel..
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343
The sports media landscape is undergoing a seismic shift —
and leading the charge is Generation Z. Born between the mid-1990s and early
2010s, Gen Z is reshaping how, where, and why we consume sport..
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200
In the age of digital transformation, sports media is
undergoing a seismic shift — one where athletes are no longer just the subject
of the story but also the storytellers. The rise of athlete-driven ..
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240
In the dynamic world of sports broadcasting, technology is
not just a tool—it’s a game changer. Artificial Intelligence (AI) and Data
Analytics have revolutionized how sports content is produced, dist..
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480
In 2025, the sports media industry has undergone a digital
transformation, with fans shifting en masse from traditional TV to streaming
platforms. Whether it’s cricket, football, tennis, or MMA, live ..
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In 2025, the landscape of sports media has undergone a
transformative shift. What was once dominated by traditional television
broadcasters is now led by dynamic streaming services and digital platfor..
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In a country as diverse as India, where languages shift
every few hundred kilometers, marketers are turning to an unexpected but
powerful medium to tap into hyperlocal markets—multilingual sports
comm..
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332
In the evolving landscape of sports media, esports and
gaming live streams have emerged as formidable platforms for brand
engagement. No longer a niche, this sector now commands massive viewership,
wi..
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325
In the dynamic world of sports, fans aren’t just spectators
— they’re emotionally invested communities. Understanding the psychology behind
their loyalty, passion, and behavior is the key to building ..
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339
In the ever-evolving media landscape, sports broadcasting
has undergone a digital revolution. Advertisers today face a crucial decision: invest
in OTT (Over-the-Top) sports streaming or stick with tra..
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372
The media landscape around sports is undergoing a seismic
shift — and at the forefront of this change is the meteoric rise of women’s
sports. Once sidelined or underrepresented, female athletes and co..
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344
In India, cricket is not just a sport—it’s a cultural
phenomenon. From World Cups to IPL showdowns, cricket captivates millions of
viewers across demographics. For brands seeking high-impact visibilit..
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In India, cricket is not just a sport—it’s a cultural
phenomenon. From World Cups to IPL showdowns, cricket captivates millions of
viewers across demographics. For brands seeking high-impact visibilit..
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266
In India, sports is more than just entertainment—it's an
emotion. With cricket as a near-religion and emerging interest in sports like
football, kabaddi, and badminton, the role of sports media has tr..
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In a world where consumer attention is scattered across
multiple screens and platforms, 360° campaigns in sports media have
become a game-changer. By combining the reach of television, the
precision..
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495
In the rapidly evolving world of sports media, Artificial
Intelligence (AI) and data analytics are revolutionizing how brands connect
with fans. With an ever-growing demand for personalized, engaging ..
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In the fast-evolving world of sports media, brands are
constantly faced with a critical question: Should you invest in sponsorship
or traditional ad placements? Both approaches offer unique advantages..
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326
In 2025, the global sports media landscape is experiencing a
seismic shift. The competition for broadcasting rights has evolved into an
all-out battle among traditional broadcasters, streaming giants,..
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465
In the ever-evolving landscape of advertising, sports media
stands out as one of the most powerful platforms for brand storytelling. From
captivating TV commercials to immersive digital experiences, s..
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330
In the world of sports, the thrill of the game doesn’t end
with the final whistle. What millions of fans experience on their screens or
read in the papers is just the polished surface of an intricate ..
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435
In recent years, fantasy sports platforms have gained
remarkable traction, evolving from niche communities into mainstream phenomena.
Their rapid rise is not just a tech success story—it's a disruptio..
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442
In today's hyper-connected world, sports media is
more than just a platform for game updates and highlights—it has become a
powerful tool in shaping and promoting athlete brands. From traditional
broa..
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In 2025, sports media rights continue to be the crown
jewel of the broadcasting world. As live sports remain one of the few formats
that consistently draw massive, real-time audiences, media rights ha..
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556
In today’s hyper-competitive advertising landscape, brands
are constantly looking for powerful platforms that can amplify their message
and connect with a broader audience. One of the most impactful a..
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As the global sports industry continues to evolve, sports
media platforms are becoming a goldmine for advertisers in 2025. With
millions of engaged fans across digital and traditional channels, brands..
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288
In today's digital age, sports media has evolved far beyond
simply watching a game on television. It is a multibillion-dollar industry that
drives global fan engagement, fuels marketing strategies, an..
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347
In today's dynamic advertising landscape, sports media is a
goldmine for brands aiming to connect with passionate audiences. Seasonal
campaigns, particularly those aligned with major sporting events, ..
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400
The sports media landscape is undergoing a seismic shift. As
technology evolves and audience preferences change, traditional broadcasting is
being challenged—and often replaced—by Over-the-Top (OTT) p..
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306
In today’s fast-paced digital world, real-time engagement
has emerged as a game-changer for brands, especially in the realm of sports
media. With millions of fans glued to their screens during live ga..
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321
In the evolving world of digital marketing, brands are
constantly seeking effective ways to engage the next wave of consumers—Generation
Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..