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10 Jun Mall Media Trends 2025 | Programmatic Advertising | Digitally
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As we step into the second half of the decade, shopping malls are reinventing themselves beyond retail—emerging as experiential, digital-savvy environments that offer brands unparalleled advertising o..
10 Jun Mall Advertising Works | Capturing Consumer Attention | Digitally
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In a digital age overflowing with online ads and screen fatigue, mall advertising stands out by reaching consumers in the real world—right where they make their purchasing decisions. Malls are not jus..
09 Jun AI | OOH | Smarter Campaign | Maximum Impact | Digital Marketing
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In today’s fast-paced marketing world, Out-of-Home (OOH) advertising is undergoing a remarkable transformation. Traditionally known for its static billboards and posters, OOH is now evolving into a dy..
09 Jun Integrating Mobile | OOH Media | Maximum Impact | Digital | Elyts
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In today’s fast-evolving marketing landscape, advertisers are constantly seeking innovative ways to engage consumers and maximize campaign effectiveness. One powerful strategy gaining traction is the ..
09 Jun Creative Strategies | OOH Campaigns | Go Viral | Digital | Elyts
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In a world driven by digital engagement, Out-of-Home (OOH) advertising continues to defy expectations. Not only does it provide high visibility, but with the right creative strategy, OOH campaigns can..
09 Jun Hyperlocal Targeting | OOH | Driving Results | Digital Marketing
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In today’s rapidly evolving marketing landscape, brands are recognizing the untapped potential of Tier 2 and Tier 3 cities in India. These emerging markets, with increasing purchasing power and growin..
09 Jun Eco Friendly | OOH Media | Sustainable Ad Solutions | Digitally
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Out-of-home (OOH) advertising has long been a powerful medium for reaching mass audiences. From high-traffic billboards to transit media and digital displays, OOH has remained resilient and relevant. ..
09 Jun OOH Advertising Metrics | Measure ROI Effectively | Digitally
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Out-of-Home (OOH) advertising has evolved significantly over the years, integrating digital innovations and data-driven strategies to boost campaign effectiveness. As advertisers demand more accountab..
09 Jun 3D Billboards | Revolutionizing | OOH Campaigns | Digital | Elyts
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The world of Out-of-Home (OOH) advertising is undergoing a dramatic shift, and at the forefront of this transformation are 3D billboards. These eye-catching displays are not just about size anymore — ..
09 Jun Programmatic DOOH | Outdoor Advertising | Digital Marketing
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Outdoor advertising has always been a powerful medium to capture public attention, especially in high-traffic urban locations. But as technology evolves and consumer behavior becomes more data-driven,..
09 Jun OOH Advertising | High Visibility | Urban India | Digital | Elyts
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In a country as densely populated and fast-paced as India, grabbing consumer attention is both a challenge and an opportunity. Out-of-Home (OOH) advertising remains a dominant force in urban marketing..
09 Jun OOH Media | Relevant | Digital Age | Marketing | Elyts Branding
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In an era dominated by smartphones, AI, and hyper-personalized ads, it’s easy to assume that traditional advertising formats like Out-of-Home (OOH) media would become obsolete. But in 2025, OOH is not..
07 Jun House | Agency | Pros | Cons | Outsourcing | Digital Marketing
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In today's competitive marketing landscape, businesses face a crucial decision when planning their advertising strategies: should they manage campaigns in-house or outsource them to an advertising age..
07 Jun Omnichannel Advertising Strategiesc | Digital Marketing | Elyts
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As the digital landscape becomes increasingly complex, brands in 2025 must adopt a seamless and unified approach to marketing: omnichannel advertising. With consumers engaging across platforms—website..
07 Jun Advertising Agencies | Influencer Collaborations | Digitally
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In today’s fast-evolving digital landscape, advertising agencies are constantly exploring innovative strategies to connect brands with their target audiences. One of the most impactful trends reshapin..
07 Jun Data Analytics | Modern Advertising | Agency Campaigns | Digital
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In today’s hyper-connected, digital-first world, advertising is no longer a game of guesswork. Modern advertising agencies are turning to data analytics to drive decision-making, personalize campaigns..
07 Jun Creative Pitches | India’s Top Ad Agencies | Digital Marketing
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In a hyper-competitive advertising landscape, a pitch can make or break an agency’s shot at landing a major client. In India, where brands are constantly jostling for consumer attention across languag..
07 Jun Full Service | Advertising Agencies | Digital Marketing | Elyts
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The advertising landscape is shifting at lightning speed. As digital platforms dominate consumer attention and data-driven strategies become non-negotiable, full-service advertising agencies are under..
06 Jun Sustainability | Ad Film Production | Eco Friendly | Digitally
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The advertising world is undergoing a green revolution. As brands increasingly commit to environmental responsibility, the ad film production industry is following suit. From plastic-free sets to rene..
06 Jun Right Production | Brand Ad Film | Digital Marketing | Elyts
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In today’s hyper-visual and attention-driven marketplace, a well-crafted ad film can be a game-changer for your brand. Whether it’s a high-impact commercial or a story-led digital campaign, the succes..
06 Jun AI | Ad Film Production | Revolutionizing | Digital Marketing
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The advertising landscape is evolving rapidly, and at the heart of this transformation lies Artificial Intelligence (AI)—a powerful tool that’s redefining how ad films are conceptualized, created, and..
06 Jun Rise | Micro Ad Films | Digital First Audiences | Marketing
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In an era where attention spans are shrinking and mobile-first behavior dominates online consumption, brands are increasingly turning to micro ad films—short, high-impact videos designed for digital-f..
05 Jun Multilingual | Sports Commentary | Hyperlocal Brand | Digitally
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In a country as diverse as India, where languages shift every few hundred kilometers, marketers are turning to an unexpected but powerful medium to tap into hyperlocal markets—multilingual sports comm..
05 Jun Esports | Gaming Streams | Sports Media Buying | Digital | Elyts
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In the evolving landscape of sports media, esports and gaming live streams have emerged as formidable platforms for brand engagement. No longer a niche, this sector now commands massive viewership, wi..
05 Jun Psychology | Sports Fans | Crafting Emotionally | Digital | Elyts
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In the dynamic world of sports, fans aren’t just spectators — they’re emotionally invested communities. Understanding the psychology behind their loyalty, passion, and behavior is the key to building ..
05 Jun Sports Sponsorships | Trends Brands | Digital Marketing | Elyts
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In 2025, sports sponsorships are no longer just about logo placements on jerseys or stadium hoardings—they’re strategic partnerships rooted in digital innovation, fan engagement, and purpose-driven br..
05 Jun Sports Sponsorships | Trends Brands | Digital Marketing | Elyts
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In 2025, sports sponsorships are no longer just about logo placements on jerseys or stadium hoardings—they’re strategic partnerships rooted in digital innovation, fan engagement, and purpose-driven br..
05 Jun Brand Integrations | Sports Events | Game Advertising | Digitally
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As sports viewership continues to rise globally, brands are evolving their marketing strategies to engage audiences more effectively. Traditional advertising formats like TV commercials and perimeter ..
05 Jun Women's Sports Media | Brand Sponsorship | Digital Marketing
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The media landscape around sports is undergoing a seismic shift — and at the forefront of this change is the meteoric rise of women’s sports. Once sidelined or underrepresented, female athletes and co..
05 Jun Leveraging | Cricket Broadcasts | Brand Visibility | Digitally
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In India, cricket is not just a sport—it’s a cultural phenomenon. From World Cups to IPL showdowns, cricket captivates millions of viewers across demographics. For brands seeking high-impact visibilit..
05 Jun Leveraging | Cricket Broadcasts | Brand Visibility | Digitally
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In India, cricket is not just a sport—it’s a cultural phenomenon. From World Cups to IPL showdowns, cricket captivates millions of viewers across demographics. For brands seeking high-impact visibilit..
05 Jun Sports Media | Shaping Consumer | Behavior | Digital Marketing
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In India, sports is more than just entertainment—it's an emotion. With cricket as a near-religion and emerging interest in sports like football, kabaddi, and badminton, the role of sports media has tr..
04 Jun Mainline Media | Political Campaigns | Strategies | Digitally
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In a digital-dominated era, mainline media—comprising television, radio, and print—still plays a vital role in political campaigns. While social media has surged in popularity, traditional media conti..
04 Jun Comeback | Magazine Ads | Lifestyle | Luxury Branding | Digitally
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In the digital age, where online ads dominate the marketing landscape, it’s easy to overlook the enduring power of traditional print media. However, magazine advertisements are making a remarkable com..
04 Jun Integrating Mainline Media | Digital Media | Omnichannel Formula
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In the rapidly evolving marketing landscape, brands are no longer relying solely on traditional or digital channels—they're fusing the best of both worlds. Integrating mainline media (like television,..
03 Jun Mall Media | Complements | E Commerce | Digital Marketing | Elyts
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In today’s digitally driven market, e-commerce dominates how people shop, browse, and interact with brands. Yet, despite this virtual boom, offline experiences still hold a powerful position in the cu..
03 Jun Best Practices | Running | Successful | Mall Media | Digitally
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As retail environments evolve, mall media advertising has emerged as a powerful tool for brands aiming to capture consumer attention at the point of purchase. With high foot traffic and diverse demogr..
03 Jun Mall Advertising | D2C Brands | A New Growth Strategy | Digitally
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In the fast-paced world of direct-to-consumer (D2C) brands, standing out in a saturated digital space is becoming increasingly challenging. While online marketing channels like social media, influence..
03 Jun Advertising | Premium Malls | Shopping Centers | Digital | Elyts
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In today’s competitive retail environment, choosing the right location to advertise can significantly impact your brand’s visibility and growth. Two popular options for offline advertising are premi..
03 Jun Interactive Mall Media | Transforming | Mall Branding | Digitally
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In the fast-evolving world of retail advertising, Interactive Mall Media has emerged as a powerful medium to capture consumer attention. One of the most exciting innovations in this space is the integ..
03 Jun Psychology Behind | Mall Media | Consumer Behavior | Digitally
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In today's highly competitive retail landscape, shopping malls are more than just commercial spaces—they are curated experiences designed to influence consumer behavior at every step. Mall advertising..
03 Jun Brands | Can Leverage | Mall Media | Hyper Targeted | Digitally
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In a landscape where consumer attention is fragmented and digital fatigue is on the rise, mall media emerges as a compelling tool for brands aiming to connect with audiences in a focused, high-impact ..
03 Jun Top 5 Mall Media Formats | Drive Engagement | Digital Marketng
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As consumer attention becomes increasingly fragmented, advertisers are constantly looking for high-impact formats to connect with their audiences. One of the most underrated but highly effective platf..
03 Jun Mall Advertising | High Impact | Marketing Channel | Digitally
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In 2025, brands are constantly seeking high-impact avenues to connect with their audience in a saturated digital landscape. One such potent yet often underestimated platform is mall advertising. With ..
02 Jun OOH Media | Omnichannel Campaign in 2025 | Digitally | Elyts
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In a digital-first world where marketers are flooded with options, one traditional medium is proving to be a silent powerhouse—Out-of-Home (OOH) advertising. As we step into 2025, the relevance of OOH..
02 Jun Sustainability Shift | Outdoor Advertising | OOH Media | Digital
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In an era where climate change and environmental responsibility dominate public discourse, the advertising world is not far behind. Outdoor advertising, often known as Out-of-Home (OOH) media, is unde..
02 Jun OOH Advertising | Boosts Brand Recall | Maximizes ROI | Digitally
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In a digital-first era where screens dominate attention, Out-of-Home (OOH) advertising continues to stand tall—literally and figuratively. From vibrant billboards on highways to dynamic digital displa..
02 Jun Comparing | Traditional Billboards | Digital OOH Advertising
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Out-of-Home (OOH) advertising has long been a staple in the marketing world. From towering static billboards on highways to dynamic digital displays in city centers, OOH media continues to evolve with..
02 Jun Geo Targeted | OOH Ads | Localized Marketing | Digitally | Elyts
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In an era where personalization drives consumer engagement, geo-targeted Out-of-Home (OOH) advertising is emerging as a powerful tool for localized marketing. Brands are increasingly moving beyond gen..
02 Jun OOH Media | Post Digital | Advertising World | Elyts Branding
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In an era dominated by digital noise, Out-of-Home (OOH) media is quietly reclaiming its power and presence. As the advertising world grapples with digital fatigue, privacy concerns, and oversaturation..
02 Jun Brands | Investing More | Transit Media | Urban Cities | Digital
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In the evolving landscape of advertising, transit media has emerged as a powerful channel, especially in urban cities where consumer attention is increasingly fragmented. From buses and trains to auto..
02 Jun Innovative | Billboard Campaigns | Captivated Audiences | Digital
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Billboards have long been a cornerstone of out-of-home (OOH) advertising, offering brands the opportunity to reach large audiences in high-traffic areas. But in today’s saturated media landscape, stan..
02 Jun Programmatic DOOH | Transforming Outdoor Advertising | Digitally
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In today’s fast-evolving advertising landscape, Programmatic Digital Out-of-Home (DOOH) is rapidly reshaping how brands connect with audiences in physical spaces. By blending the scale and visibility ..
02 Jun OOH Advertising Trends | Dominating 2025 | Digital Marekting
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Out-of-Home (OOH) advertising has undergone a radical transformation over the past few years. As we step deeper into 2025, the industry is riding a wave of digital innovation, sustainability, and data..
31 May 360° Campaigns | Sports Media | Stadium Branding | Digitally
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In a world where consumer attention is scattered across multiple screens and platforms, 360° campaigns in sports media have become a game-changer. By combining the reach of television, the precision..
31 May Women’s Sports | Media Advertising | Digital Marketing | Elyts
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The media advertising landscape is undergoing a remarkable transformation, and at the heart of this evolution lies an untapped goldmine: women’s sports. For decades, women’s athletic events were often..
31 May AI | Data Analytics | Sports Media | Fan Engagement | Digitally
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In the rapidly evolving world of sports media, Artificial Intelligence (AI) and data analytics are revolutionizing how brands connect with fans. With an ever-growing demand for personalized, engaging ..
31 May Creating | Viral Campaigns | Sports Moments | Digital Marketing
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In the fast-paced world of marketing, sports moments have proven to be goldmines for creating viral campaigns. The unique combination of raw emotion, widespread fan engagement, and real-time excitemen..
31 May Role | Sports Influencers | Brand Collaborations | Digitally
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In the ever-evolving digital marketing landscape, sports influencers have emerged as some of the most impactful voices in brand collaborations. As 2025 unfolds, their role is no longer limited to just..
31 May IPL | Other Leagues | Transforming | Sports Advertising | Digital
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India’s love for cricket is well known, but over the past decade, the country’s sporting landscape has undergone a remarkable transformation. The Indian Premier League (IPL), along with emerging leagu..
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