Elyts Knowledge Center - H RSS Feed
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As we step into the second half of the decade, shopping
malls are reinventing themselves beyond retail—emerging as experiential,
digital-savvy environments that offer brands unparalleled advertising
o..
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In a digital age overflowing with online ads and screen
fatigue, mall advertising stands out by reaching consumers in the real
world—right where they make their purchasing decisions. Malls are not jus..
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135
In today’s fast-paced marketing
world, Out-of-Home (OOH) advertising is undergoing a remarkable transformation.
Traditionally known for its static billboards and posters, OOH is now evolving
into a dy..
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189
In today’s fast-evolving marketing landscape, advertisers
are constantly seeking innovative ways to engage consumers and maximize
campaign effectiveness. One powerful strategy gaining traction is the
..
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522
In a world driven by digital engagement, Out-of-Home (OOH)
advertising continues to defy expectations. Not only does it provide high
visibility, but with the right creative strategy, OOH campaigns can..
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523
In today’s rapidly evolving marketing landscape, brands are
recognizing the untapped potential of Tier 2 and Tier 3 cities in India. These
emerging markets, with increasing purchasing power and growin..
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Out-of-home (OOH) advertising has long been a powerful
medium for reaching mass audiences. From high-traffic billboards to transit
media and digital displays, OOH has remained resilient and relevant. ..
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Out-of-Home (OOH) advertising has evolved significantly over
the years, integrating digital innovations and data-driven strategies to boost
campaign effectiveness. As advertisers demand more accountab..
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The world of Out-of-Home (OOH) advertising is undergoing a
dramatic shift, and at the forefront of this transformation are 3D
billboards. These eye-catching displays are not just about size anymore —
..
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206
Outdoor advertising has always been a powerful medium to
capture public attention, especially in high-traffic urban locations. But as
technology evolves and consumer behavior becomes more data-driven,..
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In a country as densely populated and fast-paced as India,
grabbing consumer attention is both a challenge and an opportunity. Out-of-Home
(OOH) advertising remains a dominant force in urban marketing..
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546
In an era dominated by smartphones, AI, and
hyper-personalized ads, it’s easy to assume that traditional advertising
formats like Out-of-Home (OOH) media would become obsolete. But in 2025, OOH is
not..
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In today's competitive marketing landscape, businesses face a crucial decision
when planning their advertising strategies: should they manage campaigns
in-house or outsource them to an advertising age..
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147
As the digital landscape becomes increasingly complex,
brands in 2025 must adopt a seamless and unified approach to marketing: omnichannel
advertising. With consumers engaging across platforms—website..
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In today’s fast-evolving digital landscape, advertising
agencies are constantly exploring innovative strategies to connect brands with
their target audiences. One of the most impactful trends reshapin..
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In today’s hyper-connected, digital-first world, advertising
is no longer a game of guesswork. Modern advertising agencies are turning to
data analytics to drive decision-making, personalize campaigns..
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In a hyper-competitive advertising landscape, a pitch can
make or break an agency’s shot at landing a major client. In India, where
brands are constantly jostling for consumer attention across languag..
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The advertising landscape is shifting at lightning speed. As digital platforms
dominate consumer attention and data-driven strategies become non-negotiable,
full-service advertising agencies are under..
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The advertising world is undergoing a green revolution. As
brands increasingly commit to environmental responsibility, the ad film
production industry is following suit. From plastic-free sets to rene..
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In today’s hyper-visual and attention-driven marketplace, a
well-crafted ad film can be a game-changer for your brand. Whether it’s a
high-impact commercial or a story-led digital campaign, the succes..
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The advertising landscape is evolving rapidly, and at the
heart of this transformation lies Artificial Intelligence (AI)—a
powerful tool that’s redefining how ad films are conceptualized, created, and..
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In an era where attention spans are shrinking and
mobile-first behavior dominates online consumption, brands are increasingly
turning to micro ad films—short, high-impact videos designed for
digital-f..
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In a country as diverse as India, where languages shift
every few hundred kilometers, marketers are turning to an unexpected but
powerful medium to tap into hyperlocal markets—multilingual sports
comm..
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In the evolving landscape of sports media, esports and
gaming live streams have emerged as formidable platforms for brand
engagement. No longer a niche, this sector now commands massive viewership,
wi..
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In the dynamic world of sports, fans aren’t just spectators
— they’re emotionally invested communities. Understanding the psychology behind
their loyalty, passion, and behavior is the key to building ..
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In 2025, sports sponsorships are no longer just about logo
placements on jerseys or stadium hoardings—they’re strategic partnerships
rooted in digital innovation, fan engagement, and purpose-driven br..
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In 2025, sports sponsorships are no longer just about logo
placements on jerseys or stadium hoardings—they’re strategic partnerships
rooted in digital innovation, fan engagement, and purpose-driven br..
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As sports viewership continues to rise globally, brands are
evolving their marketing strategies to engage audiences more effectively.
Traditional advertising formats like TV commercials and perimeter ..
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The media landscape around sports is undergoing a seismic
shift — and at the forefront of this change is the meteoric rise of women’s
sports. Once sidelined or underrepresented, female athletes and co..
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In India, cricket is not just a sport—it’s a cultural
phenomenon. From World Cups to IPL showdowns, cricket captivates millions of
viewers across demographics. For brands seeking high-impact visibilit..
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In India, cricket is not just a sport—it’s a cultural
phenomenon. From World Cups to IPL showdowns, cricket captivates millions of
viewers across demographics. For brands seeking high-impact visibilit..
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In India, sports is more than just entertainment—it's an
emotion. With cricket as a near-religion and emerging interest in sports like
football, kabaddi, and badminton, the role of sports media has tr..
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In a digital-dominated era, mainline media—comprising
television, radio, and print—still plays a vital role in political campaigns.
While social media has surged in popularity, traditional media conti..
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In the digital age, where online ads dominate the marketing
landscape, it’s easy to overlook the enduring power of traditional print media.
However, magazine advertisements are making a remarkable com..
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In the rapidly evolving marketing landscape, brands are no
longer relying solely on traditional or digital channels—they're fusing the
best of both worlds. Integrating mainline media (like television,..
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In today’s digitally driven market, e-commerce dominates how
people shop, browse, and interact with brands. Yet, despite this virtual boom,
offline experiences still hold a powerful position in the cu..
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As retail environments evolve, mall media advertising
has emerged as a powerful tool for brands aiming to capture consumer attention
at the point of purchase. With high foot traffic and diverse demogr..
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In the fast-paced world of direct-to-consumer (D2C) brands,
standing out in a saturated digital space is becoming increasingly challenging.
While online marketing channels like social media, influence..
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In today’s competitive retail environment, choosing the
right location to advertise can significantly impact your brand’s visibility
and growth. Two popular options for offline advertising are premi..
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In the fast-evolving world of retail advertising, Interactive
Mall Media has emerged as a powerful medium to capture consumer attention.
One of the most exciting innovations in this space is the integ..
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154
In today's highly competitive retail landscape, shopping
malls are more than just commercial spaces—they are curated experiences
designed to influence consumer behavior at every step. Mall advertising..
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In a landscape where consumer attention is fragmented and
digital fatigue is on the rise, mall media emerges as a compelling tool for
brands aiming to connect with audiences in a focused, high-impact ..
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As consumer attention becomes increasingly fragmented,
advertisers are constantly looking for high-impact formats to connect with
their audiences. One of the most underrated but highly effective platf..
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In 2025, brands are constantly seeking high-impact avenues
to connect with their audience in a saturated digital landscape. One such
potent yet often underestimated platform is mall advertising. With
..
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329
In a digital-first world where marketers are flooded with
options, one traditional medium is proving to be a silent powerhouse—Out-of-Home
(OOH) advertising. As we step into 2025, the relevance of OOH..
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205
In an era where climate change and environmental
responsibility dominate public discourse, the advertising world is not far
behind. Outdoor advertising, often known as Out-of-Home (OOH) media, is
unde..
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187
In a digital-first era where screens dominate attention,
Out-of-Home (OOH) advertising continues to stand tall—literally and
figuratively. From vibrant billboards on highways to dynamic digital displa..
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Out-of-Home (OOH) advertising has long been a staple in the
marketing world. From towering static billboards on highways to dynamic digital
displays in city centers, OOH media continues to evolve with..
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In an era where personalization drives consumer engagement,
geo-targeted Out-of-Home (OOH) advertising is emerging as a powerful tool for
localized marketing. Brands are increasingly moving beyond gen..
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In an era dominated by digital noise, Out-of-Home (OOH)
media is quietly reclaiming its power and presence. As the advertising
world grapples with digital fatigue, privacy concerns, and oversaturation..
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In the evolving landscape of advertising, transit media
has emerged as a powerful channel, especially in urban cities where
consumer attention is increasingly fragmented. From buses and trains to
auto..
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Billboards have long been a cornerstone of out-of-home (OOH)
advertising, offering brands the opportunity to reach large audiences in
high-traffic areas. But in today’s saturated media landscape, stan..
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In today’s fast-evolving advertising landscape, Programmatic
Digital Out-of-Home (DOOH) is rapidly reshaping how brands connect with
audiences in physical spaces. By blending the scale and visibility ..
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Out-of-Home (OOH) advertising has undergone a radical
transformation over the past few years. As we step deeper into 2025, the
industry is riding a wave of digital innovation, sustainability, and
data..
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In a world where consumer attention is scattered across
multiple screens and platforms, 360° campaigns in sports media have
become a game-changer. By combining the reach of television, the
precision..
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The media advertising landscape is undergoing a remarkable
transformation, and at the heart of this evolution lies an untapped goldmine: women’s
sports. For decades, women’s athletic events were often..
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In the rapidly evolving world of sports media, Artificial
Intelligence (AI) and data analytics are revolutionizing how brands connect
with fans. With an ever-growing demand for personalized, engaging ..
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In the fast-paced world of marketing, sports moments have
proven to be goldmines for creating viral campaigns. The unique combination of
raw emotion, widespread fan engagement, and real-time excitemen..
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In the ever-evolving digital marketing landscape, sports
influencers have emerged as some of the most impactful voices in brand
collaborations. As 2025 unfolds, their role is no longer limited to just..
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India’s love for cricket is well known, but over the past
decade, the country’s sporting landscape has undergone a remarkable
transformation. The Indian Premier League (IPL), along with emerging leagu..