Elyts Knowledge Center - Engagement RSS Feed

Sports media sponsorship has evolved far beyond placing logos on jerseys or boundary boards. In today’s highly competitive and digitally driven environment, brands must adopt smarter, audience-centric..

The sports media industry is undergoing a powerful digital transformation, and at the heart of this evolution are Augmented Reality (AR) and Virtual Reality (VR). These immersive technologies are rede..

In 2025, brands face an exciting yet challenging decision: should they invest more in sports media or digital media? Both platforms offer unique advantages, but understanding audience behavior, engage..

The landscape of sports media is experiencing a transformative shift, with women’s sports emerging as a powerful segment attracting growing viewership and sponsorship opportunities. Historically under..

In today’s digital-first world, influencer marketing has evolved beyond lifestyle and beauty sectors, emerging as a dominant force in sports media. Athletes, with their massive fan followings and cred..

The rise of social media has fundamentally reshaped the landscape of sports broadcasting and fan interaction. Platforms like Twitter, Instagram, Facebook, and TikTok are no longer just spaces for casu..

The sports media landscape has undergone a remarkable transformation over the past decade. While national and international sports channels have traditionally dominated viewership, regional sports med..

In recent years, sports media has undergone a radical transformation. Traditional broadcasting methods are being replaced by AI-driven insights and advanced data analytics, which are reshaping the way..

The sports media broadcasting landscape has undergone a massive transformation over the past decade, driven largely by the rise of Over-The-Top (OTT) platforms. Traditional television broadcasting, on..

Live sporting events remain one of the most powerful platforms for advertising in today’s fragmented media landscape. From global tournaments to regional leagues, sports attract highly engaged audienc..

Sports media in 2025 is undergoing a powerful transformation driven by digital innovation, changing fan expectations, and data-driven engagement strategies. Traditional broadcast models are no longer ..

Gen Z shoppers are redefining the retail landscape. Born between the late 1990s and early 2010s, this digitally native generation expects immersive, authentic, and interactive brand experiences—even i..

In today’s fast-evolving retail landscape, brands are constantly seeking ways to create a seamless shopping experience that spans both digital and physical channels. Omnichannel marketing, which integ..

Mall media continues to be a pivotal channel for brands looking to connect with shoppers. However, as technology evolves, the debate between digital and traditional mall media has intensified. In 2025..

In today’s competitive retail landscape, brands are constantly seeking innovative ways to connect with shoppers. One strategy that has gained significant traction is mall atrium activations. These in-..

In today’s competitive retail environment, brands are constantly seeking ways to capture consumer attention at the point-of-purchase (POP). Mall kiosks and standees have emerged as powerful out-of-hom..

Mall advertising during festive seasons and holidays offers brands a unique opportunity to engage shoppers, boost footfall, and increase sales. Festivals like Diwali, Christmas, Eid, or Valentine’s Da..

In the fast-paced world of FMCG (Fast-Moving Consumer Goods), capturing a shopper’s attention at the right moment can significantly impact sales. Mall media has emerged as a dynamic solution, offering..

Luxury brands are no longer relying solely on traditional advertising or online campaigns to reach affluent consumers. The modern shopper seeks more than just products—they crave experiences. Mall med..

The modern shopping mall is no longer just a place to purchase products—it’s evolving into an immersive entertainment and engagement hub. With the rise of interactive mall media, retailers are leverag..

In today’s rapidly evolving marketing landscape, staying ahead of the curve is essential. Traditional advertising methods alone are no longer enough to capture audience attention. Out-of-Home (OOH) ad..

Out-of-Home (OOH) advertising remains a powerful medium for brands to capture consumer attention in high-traffic environments. From billboards and transit ads to street furniture and mall displays, OO..

In today’s fast-paced digital world, consumers are constantly moving between physical and digital environments. Out-of-Home (OOH) advertising remains a powerful tool for capturing attention in the rea..

Out-of-Home (OOH) advertising has long been a cornerstone of brand visibility, from billboards to transit ads. However, the digital age has ushered in a new era: interactive OOH media, where engagemen..

Out-of-home (OOH) advertising has evolved far beyond static billboards and traditional posters. In today’s fast-paced digital-first world, brands expect measurable performance, real-time targeting, an..

The year 2025 has been a landmark period for Out-of-Home (OOH) advertising. With the fusion of technology, data-driven creativity, and immersive storytelling, brands have delivered campaigns that not ..

Digital Out-of-Home (DOOH) advertising has become one of the fastest-growing and most influential advertising channels in recent years. As brands seek more dynamic, measurable, and interactive ways to..

In today’s hyper-competitive market, brands don’t have the luxury of slow adoption. Consumers expect clarity, excitement, and trust—immediately. This is where AD films step in as one of the most power..

In today’s hyper-competitive digital landscape, consumers scroll through thousands of ads every single day. With multiple brands fighting for the same attention span, the challenge for marketers is no..

In today’s competitive market, traditional advertising is no longer enough to capture consumer attention. Advertising agencies are increasingly turning to Augmented Reality (AR) and Virtual Reality (V..

In today’s digital landscape, consumers crave authenticity more than ever. They want to connect with brands that reflect their values and resonate on a personal level. This is where influencer marketi..

Email marketing has evolved far beyond newsletters and promotional blasts. In 2025, brands are embracing Email Marketing 2.0, where personalization, automation, and AI-driven strategies shape every in..

In 2025, customer engagement has become more immediate, personalized, and interactive than ever. With brands competing for attention across digital channels, AI chatbots and conversational marketing h..

In 2025, the digital marketing landscape has taken a major shift, with brands moving away from high-budget celebrity endorsements and focusing instead on micro-influencers—creators with smaller but hi..

In 2025, short-form video marketing has become the most powerful and fast-growing format in the digital advertising ecosystem. With attention spans shrinking, mobile usage rising, and algorithms favor..

Virtual Reality (VR) is no longer a futuristic concept confined to gaming; it is rapidly transforming the way sports are experienced. As technology advances, sports broadcasters and media companies ar..

The sports media landscape is evolving rapidly, and interactive live streaming has emerged as a game-changer in how fans experience sports. Unlike traditional broadcasts, interactive streaming allows ..

In the fast-evolving world of sports media, the traditional one-size-fits-all approach to content is no longer enough. Today’s sports fans expect personalized, interactive, and immersive experiences. ..

In the last decade, mobile apps have reshaped the way fans interact with sports content. From live streaming to personalized notifications, mobile applications have become the primary gateway for spor..

In today’s hyper-connected world, celebrity athletes are more than just sports icons—they are global influencers who shape media trends, redefine branding, and drive fan engagement across every digita..

In today’s fast-evolving sports ecosystem, data analytics has emerged as one of the most influential drivers of innovation. From content planning and audience targeting to real-time engagement and rev..

Sports advertising has long been a cornerstone of brand promotion, capturing the attention of millions of passionate fans worldwide. Over the past two decades, however, the landscape has dramatically ..

In recent years, sports media has undergone a seismic shift. Fans no longer rely solely on television or live stadium experiences to connect with their favorite teams and athletes. Enter sports podcas..

The landscape of sports media marketing is evolving rapidly, and one of the most significant changes is the rise of influencers. From professional athletes to niche sports personalities, influencers a..

In recent years, sports media has undergone a significant transformation. While national and global broadcasts dominate mainstream attention, regional sports media is quietly but powerfully driving fa..

Artificial Intelligence (AI) is no longer just a futuristic concept—it is actively reshaping industries worldwide, including the sports broadcasting sector. From live commentary to in-depth analytics,..

The sports industry has always thrived on fan passion, but in recent years, social media has completely transformed the way fans interact with their favorite teams and athletes. Platforms like Instagr..

In today’s increasingly diverse market, brands are realizing that speaking the audience’s language is no longer optional—it’s essential. Regional language mainline media has emerged as a powerful tool..

Television advertising continues to be a powerful medium, even in a digital-first world. The reason is simple: great storytelling still captures attention, evokes emotion, and drives consumer action. ..

In today’s rapidly evolving digital world, where social media campaigns and influencer marketing dominate the landscape, traditional mainline media—television, radio, newspapers, and mainstream magazi..

Radio advertising has always been a trusted medium for brands, but in 2025 it is undergoing a dynamic transformation. With advancements in digital audio, smart devices, programmatic buying, and hyper-..

In the fast-evolving retail landscape, mall media advertising has emerged as a powerful channel for brands to reach high-intent consumers. With technological innovations reshaping the way shoppers int..

Mall media has emerged as a powerful advertising channel for brands aiming to connect with Millennial and Gen Z audiences—two consumer groups known for their digital-first behavior, short attention sp..

In today’s hyperconnected world, brands can no longer rely on a single touchpoint to influence consumer decisions. As shoppers move seamlessly between physical and digital platforms, omnichannel marke..

Mall media has emerged as one of the most effective advertising channels for brands aiming to reach high-intent shoppers in real time. With malls transforming into experiential spaces, brands are leve..

As shopping malls continue to transform into lifestyle, entertainment, and experiential hubs, mall media is evolving faster than ever. What was once limited to static posters and standees has now grow..

Augmented Reality (AR) is transforming the traditional mall advertising landscape, turning passive displays into immersive, interactive brand experiences. As malls continue to evolve into entertainmen..

In today’s highly competitive retail environment, simply placing ads in a mall is no longer enough. Shoppers are constantly bombarded with visuals, making it crucial for brands to employ creative mall..

Mall media has become a cornerstone of modern retail marketing, offering brands direct access to high-footfall locations and engaged shoppers. However, as with any advertising strategy, measuring the ..

In recent years, mall media advertising has emerged as a key channel for luxury brands to connect with high-value consumers. While traditional media like TV, print, and digital advertising remain impo..