Elyts Knowledge Center - Brands RSS Feed
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The Direct-to-Consumer (D2C) landscape in 2025 is more
competitive than ever. With countless brands fighting for the same digital real
estate, standing out requires more than just quality products and..
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As Direct-to-Consumer (D2C) brands continue to scale in a
hyper-competitive e-commerce world, a new yet familiar frontier is emerging as
a powerful offline growth strategy—mall advertising. Once domin..
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In the age of digital marketing, it’s easy to overlook the sheer power of
mainline media. Yet, some of the most memorable and effective advertising
campaigns in India have leveraged traditional platfo..
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In the competitive world of retail marketing, branding in
malls plays a pivotal role in attracting and retaining consumers. However,
the approach to mall branding significantly differs depending on th..
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In an era where consumer attention is fragmented and digital
fatigue is real, lifestyle brands are turning to immersive, real-world
strategies to connect with their audiences. At the forefront of this..
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In today’s hyper-competitive advertising landscape, brands
are constantly looking for powerful platforms that can amplify their message
and connect with a broader audience. One of the most impactful a..
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In today’s digital-first era, many brands are shifting focus
to online advertising. However, mainline media — which includes traditional
platforms such as television, radio, print (newspapers and maga..
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In today’s fast-paced digital world, brands are constantly
seeking innovative ways to connect with their audience. Digital Out-of-Home
(DOOH) advertising—dynamic media displayed on digital screens in ..
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In today’s competitive market, luxury brands demand more
than just traditional advertising. They require a distinct approach that
captures exclusivity, craftsmanship, and an aspirational lifestyle. Th..
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In the fast-paced world of sports, media campaigns hold the
power to turn games into global events and athletes into icons. With millions
of passionate fans and ever-growing digital platforms, sports ..
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Sports media campaigns have long been a powerful tool for
brands to connect with audiences, drive brand awareness, and create memorable
experiences. In the ever-evolving digital landscape, many brands..
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In today’s hyper-competitive market, product features and
pricing alone no longer guarantee success. Consumers, especially Millennials
and Gen Z, are increasingly drawn to brands that reflect their va..
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In the ever-evolving world of digital
marketing, short-form video content has become a game-changer,
especially in the realm of sports advertising. Platforms like TikTok,
Instagram Reels, and YouTube ..
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In the fast-evolving digital world, few
sectors have grown as explosively as esports. What was once a niche hobby has
now become a global phenomenon with millions of engaged fans, massive
tournaments,..
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In an era dominated by digital marketing and social media,
luxury brands continue to embrace the traditional appeal of magazine
advertisements. While digital campaigns offer instant reach and engageme..
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As the world moves deeper into 2025, luxury brands continue
to evolve their marketing strategies to captivate ultra-high-net-worth
individuals (UHNWIs) and premium consumers. One of the most powerful ..
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In today’s fast-evolving retail landscape, luxury brands
face increasing pressure to stand out in a competitive market. One powerful
strategy that has emerged is the use of mall media—an integrated ma..
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Augmented Reality (AR) has revolutionized digital
advertising, allowing brands to create immersive and interactive experiences
for their audiences. In the competitive world of sports branding, AR is a..
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The world of sports sponsorship is undergoing a significant
transformation with the advent of blockchain technology, particularly non-fungible
tokens (NFTs) and digital collectibles. These innovative ..
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In an era dominated by digital marketing and social media,
one might assume that print advertising is obsolete. However, luxury brands
continue to invest heavily in print media. This seemingly traditi..
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In today’s fast-paced consumer environment, shopping malls
remain a critical touchpoint for brands aiming to captivate affluent and
discerning audiences. Among the myriad of advertisers vying for atte..
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In today’s fast-paced digital landscape, creating a
memorable television commercial (TVC) that resonates with audiences is more
challenging than ever. With the proliferation of streaming platforms and..
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In the world of marketing, athletes have increasingly become
key players in shaping brand narratives and reaching wider audiences. Through
sports influencer marketing, athletes can help businesses lev..
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In today’s fast-paced digital world, emerging brands face
stiff competition to capture audience attention. While online marketing
strategies dominate the conversation, outdoor advertising remains a ti..
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In the fast-paced digital age, where consumer decisions
often hinge on the click of a button, managing your online reputation is
critical for digital brands. Whether you’re an emerging startup or a
we..
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In the world of marketing, standing out is essential.
Animation ads have become a key strategy in achieving this goal, captivating
audiences with their visual appeal and storytelling. Among the most p..
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In recent years, India has emerged as a global hub for
digital marketing services, with cities like Ahmedabad and Jaipur leading the
charge. These cities are home to a growing number of digital market..
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In recent years, India has emerged as a global hub for
digital marketing services, with cities like Ahmedabad and Jaipur leading the
charge. These cities are home to a growing number of digital market..
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In today’s competitive digital landscape, personal branding
has become a necessity for individuals seeking to establish a distinct identity
in their field. Whether you're an entrepreneur, influencer, ..
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In today's competitive market, lifestyle brands are discovering a powerful ally in sports media. Beyond the game, there lies a vast landscape where brands can elevate their identity and connect with a..
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Introduction: Sports and advertising have always shared a
symbiotic relationship, with brands leveraging the massive reach and emotional
connection of sports to promote their products or services. In ..
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In this article, we will explore the current landscape of the marketing research industry and discuss how brands can use the latest technologies and trends to keep up with the times. We will take a lo..
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In this article, we will be examining the changes in brand-athlete relationships over time and how it has affected the sports industry. We will understand the impacts of the ever-changing dynamics in ..
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