Elyts Knowledge Center - Athlete Branding RSS Feed

In today's hyper-connected world, sports media is more than just a platform for game updates and highlights—it has become a powerful tool in shaping and promoting athlete brands. From traditional broa..

The business of sports is no longer limited to stadiums, television screens, or merchandising aisles. It has entered a new, interactive arena—video games. With the rise of eSports and the growing popu..

In today's digital era, social media has revolutionized how sports brands connect with fans. Platforms like TikTok, Instagram Reels, and YouTube Shorts have emerged as powerhouses for viral content, p..

In the ever-evolving landscape of brand marketing, athlete endorsements have emerged as one of the most effective strategies for businesses to enhance their visibility, credibility, and consumer trust..