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Elyts Knowledge Center - AI in advertising RSS Feed

26 Jun AI | Data | Revolutionizing | OOH Advertising | Digital Marketing
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The Out-of-Home (OOH) advertising industry is undergoing a digital renaissance, and at the core of this transformation are two powerful forces: artificial intelligence (AI) and data. In 2025, OOH camp..
24 Jun Boutique Advertising Agencies | Digital First World | Elyts
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In a landscape dominated by digital transformation and rapid innovation, boutique advertising agencies are redefining their value and relevance. Once considered niche players, these smaller, specializ..
24 Jun Trends | Advertising Agencies | AI | Personalization | Digitally
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As we move deeper into the digital-first era, advertising agencies are undergoing rapid transformation. The advertising landscape in 2025 is being shaped by groundbreaking technologies, shifting consu..
23 Jun Ad Film Production | Virtual Sets | AI Actors | Digital Marketing
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The landscape of ad film production is undergoing a technological revolution. As the demand for faster, smarter, and more immersive storytelling grows, filmmakers are increasingly turning to innovatio..
12 Jun AI | Real Time Analytics | OOH | Smarter Ad Placements | Digital
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In an age where attention spans are shrinking and consumer journeys are increasingly fragmented, Out-of-Home (OOH) advertising is undergoing a high-tech transformation. At the forefront of this revolu..
07 Jun Advertising Agency | Trends | Agency Strategies | Digital | Elyts
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The advertising industry is evolving at a breakneck pace, and 2025 is set to be a transformative year for agencies worldwide. Driven by technology, shifting consumer behavior, and an ever-expanding di..
06 Jun AI | Ad Film Production | Revolutionizing | Digital Marketing
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The advertising landscape is evolving rapidly, and at the heart of this transformation lies Artificial Intelligence (AI)—a powerful tool that’s redefining how ad films are conceptualized, created, and..
20 May Mainline Media Trends | Media Measurement | Digital Marketing
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As the advertising landscape continues to evolve, mainline media remains a crucial channel for brands seeking to connect with broad audiences effectively. In 2025, advertisers face a dynamic environme..
09 May Advertising Agencies | AI | Automation | Digital | Elyts Branding
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In a digital-first world, advertising is undergoing one of its most dramatic transformations yet—driven by artificial intelligence (AI) and automation. These technologies are reshaping how brands conn..
08 May Trends | Ad Film Making | AR | VR | Digital Marketing | Elyts
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Ad filmmaking in 2025 is undergoing a transformative shift. From the way stories are conceptualized to how they’re delivered to audiences, the evolution is fast-paced, immersive, and driven by technol..
24 Apr Programmatic Advertising | AI | Omni Channel Trends | Digitally
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Programmatic advertising just turned 15, but in 2025 it feels more like a brand‑new industry. Four forces are reshaping everything from auction mechanics to creative strategy: The (Near)‑Post‑Co..
16 Apr Modern Full Service | Advertising Agency | Digital Marketing
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In the fast-evolving world of marketing and technology, the definition of a full-service advertising agency has transformed dramatically. What was once a mix of media buying, print ads, and TV spots h..
09 Apr Leveraging AI | Hyper Personalized | OOH Campaigns | Digitally
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In a world where consumers are constantly bombarded with advertisements, standing out is no longer a matter of budget — it's about relevance. Traditional Out-of-Home (OOH) advertising has always had t..
08 Apr 10 Emerging | Ad Trends | Marketing Agencies | Digitally | Elyts
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The advertising world never stands still, and 2025 is shaping up to be a transformative year. With evolving technologies, shifting consumer behaviors, and heightened privacy regulations, marketing age..
01 Apr 10 Emerging Advertising | Ad Trends Agencies | Digital Marketing
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As we move deeper into 2025, the advertising landscape continues to evolve at an unprecedented pace. Agencies that stay ahead of the curve are the ones that can anticipate and leverage emerging trends..
01 Apr AI | Transforming Advertising | Consumer Insights | Digitally
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In today’s fast-paced digital landscape, advertisers are constantly seeking ways to better understand consumer behavior. With the rise of artificial intelligence (AI), marketers now have unprecedented..
24 Mar AI | Powered Ad Film | Editing Enhances Efficiency | Digitally
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In the fast-paced world of advertising, efficiency and creativity go hand in hand. Ad film editing has traditionally been a time-consuming process, requiring meticulous attention to detail, creative v..
24 Mar Data | Driven Video Ads | Higher Engagement Rates | Digitally
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In the fast-evolving digital landscape, brands are leveraging data-driven video advertising to enhance engagement, maximize conversions, and improve return on investment (ROI). Unlike traditional adve..
22 Mar Fantasy Sports | Transforming Brand | Digital Marketing | Elyts
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The rise of fantasy sports and sports betting has created a seismic shift in the advertising landscape. As millions of fans engage with these platforms, brands are finding innovative ways to connect w..
21 Mar AI | Transforming | TV Commercial Production | Digital Marketing
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The television advertising industry is undergoing a radical transformation, thanks to the rapid advancements in artificial intelligence (AI). From scriptwriting to post-production, AI is streamlining ..
19 Mar DOOH Innovations | AI | Programmatic Buying | Digital Marketing
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Digital Out-of-Home (DOOH) advertising has revolutionized the way brands engage with their audiences. As technology advances, innovations such as Artificial Intelligence (AI), programmatic buying, and..
18 Mar ROI Focused Media Buying | Ad Budget | Digital Marketing | Elyts
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In the ever-evolving digital advertising landscape, businesses strive to optimize their ad spend to ensure maximum return on investment (ROI). Media buying, when executed strategically, can drive sign..
14 Mar AI | Personalizing | TV Commercials | Digital Marketing | Elyts
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In today's digital landscape, artificial intelligence (AI) is revolutionizing various industries, including advertising. One of the most significant advancements is how AI is personalizing TV commerci..
13 Mar AI | Transforming | Mall Digital Advertising | Elyts Branding
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The rapid advancement of artificial intelligence (AI) has revolutionized numerous industries, and digital advertising is no exception. Shopping malls, once dominated by static billboards and generic p..
12 Mar Programmatic Advertising | Digital OOH | Brand Visibility | Elyts
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Out-of-home (OOH) advertising has undergone a dramatic transformation with the integration of digital technology. One of the most significant advancements in this field is programmatic advertising, wh..
11 Mar Digital | First Advertising Strategies | Consumer Era | Elyts
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In today's rapidly evolving digital landscape, traditional advertising methods are no longer sufficient to capture the attention of modern consumers. The shift towards a digital-first approach has bec..
10 Mar Interactive Video | Advertisements | Digital Marketing | Elyts
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In the fast-evolving digital marketing landscape, video advertisements have become an indispensable tool for brands to engage with their audiences. However, traditional video ads are no longer enough ..
08 Mar Trends | Innovations | AR VR sports | Digital Marketing | Elyts
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The landscape of sports media advertising is undergoing a seismic shift. As technology evolves and consumer habits change, brands, advertisers, and media companies must adapt to new trends and opportu..
05 Mar AI Powered Personalization Ads | OOH Marketing | Digital | Elyts
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Out-of-home (OOH) advertising has long been a cornerstone of marketing, evolving from static billboards to digital displays that captivate audiences on the go. The next frontier in OOH advertising lie..
04 Mar AI | Transforming | Advertising Agencies | Digital Marketing
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Artificial Intelligence (AI) is revolutionizing multiple industries, and advertising is no exception. As technology advances, AI is reshaping how advertising agencies operate, from data analysis to co..
26 Feb DOOH | Transforming | Consumer Engagement | Marketing | Elyts
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Digital Out-of-Home (DOOH) advertising has emerged as a game-changer in the marketing landscape, revolutionizing how brands interact with consumers. With the integration of advanced technology, real-t..
26 Feb AI | Revolutionizing | OOH | Digital Marketing | Elyts Branding
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The advertising industry is undergoing a dramatic transformation with the integration of Artificial Intelligence (AI), particularly in Out-of-Home (OOH) advertising. AI-driven technologies are optimiz..
25 Feb AI | Transforming | Full Service Advertising | Digital Marketing
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Artificial Intelligence (AI) is revolutionizing industries across the globe, and the full-service advertising sector is no exception. With the rapid evolution of AI technologies, advertising agencies ..
22 Feb 3D Digital Ads Sports Media | Revolutionizing | Digital Marketing
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In recent years, the advertising landscape has undergone a radical transformation, with 3D digital ads becoming a game-changer, particularly in sports venues. These immersive advertisements have revol..
21 Feb TV Advertising Trends | Engaging Ads | Digital Marketing | Elyts
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Television advertising is evolving rapidly in response to technological advancements, changing consumer behavior, and emerging digital trends. As we step into 2025, advertisers are leveraging new stra..
17 Feb AI Generated Stories | Campaigns | Content | Digital Marketing
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The digital revolution has reshaped how businesses engage with consumers, and among the most exciting innovations of the past decade is artificial intelligence (AI). From personalized recommendations ..
14 Feb AI | TV Advertising | Transforming | Digital Marketing | Elyts
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In the digital age, television advertising is undergoing a transformation fueled by artificial intelligence (AI) and machine learning. Traditional TV advertising, which once relied on broad demographi..
13 Feb Future | Mall Advertising | Digital | Interactive | Personalized
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Mall advertising has long been an effective way for brands to reach consumers in high-traffic retail environments. However, with the rapid advancement of technology and evolving consumer behaviors, tr..
12 Feb Programmatic Advertising | Digital Billboards | Marketing | Elyts
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In the fast-evolving world of digital marketing, programmatic advertising has emerged as a revolutionary force. While it has been widely adopted in online advertising, its application to digital billb..
11 Feb Future | Global Advertising Agencies | Digital Marketing | Elyts
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The advertising industry is evolving rapidly due to technological advancements, changing consumer behaviors, and the rise of digital media. Global advertising agencies must adapt to remain relevant in..
10 Feb Impact | AI Powered | Personalization | Digital Marketing | Elyts
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The landscape of television advertising is undergoing a transformative shift with the integration of artificial intelligence (AI). Traditional TV ads, which once relied on broad demographic targeting,..
06 Feb Digital | Interactive | Mall Advertising | Marketing | Elyts
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In an era where digital transformation is reshaping industries, mall advertising is evolving to become more engaging, interactive, and personalized. As consumer behaviors shift and technology advances..
04 Feb Advertising Agencies | Adapting | Digital | Marketing | Elyts
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The advertising landscape has undergone a seismic shift in the digital age. Traditional methods of marketing, such as print ads, TV commercials, and billboards, have been supplemented—or even replaced..
04 Feb AI | Modern Advertising Agencies | Digital Marketing | Elyts
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Artificial Intelligence (AI) is revolutionizing the advertising industry by streamlining processes, improving customer targeting, and enhancing overall campaign performance. As modern advertising agen..
04 Feb Sets | Full Service Advertising | Agency | Digital Marketing
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In the ever-evolving world of advertising, businesses are constantly searching for innovative ways to stay ahead of the competition. A full-service advertising agency offers a comprehensive suite of s..
03 Feb High | Impact | TV Commercials | AR | VR | Digital Marketing
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In an era where digital content dominates, TV commercials remain a powerful medium for brand storytelling and audience engagement. However, the landscape of television advertising is rapidly evolving...
03 Feb Ad Film Production | Emerging Technologies | Digital Marketing
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The world of advertising is undergoing a seismic shift as technology advances at an unprecedented pace. With artificial intelligence (AI), virtual reality (VR), and other cutting-edge innovations, ad ..
28 Jan Growing Demand | Multilingual Service | Digital Marketing | Elyts
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In today’s increasingly interconnected world, businesses are striving to expand their reach beyond borders. As globalization accelerates, companies are realizing the importance of speaking directly to..
22 Jan OOH Marketing Trends | 3D billboards | AR | Digitally | Elyts
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Out-of-home (OOH) advertising has experienced significant evolution over the years, blending creativity with advanced technology to deliver impactful campaigns. In 2025, the OOH industry is set to pus..
21 Jan Art | Science | Media Buying | Trends | Digital Marketing | Elyts
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In the ever-evolving landscape of digital marketing, media buying has become a critical component in reaching target audiences and driving business growth. By 2025, the art and science of media buying..
09 Jan Interactive Mall Ads | Enhancing | Consumer | Digital Marketing
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In today’s rapidly evolving marketing landscape, interactive mall advertisements are emerging as a transformative medium to captivate and engage consumers. Traditional static billboards and posters ar..
07 Jan Programmatic | Trends | Future Insights | Digital Marketing
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In 2025, programmatic advertising is expected to continue reshaping the way brands reach their audience, making digital advertising more efficient, automated, and data-driven. Whether you're new to th..
02 Jan Programmatic Advertising | Key Trend | Digital Marketing | Elyts
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The landscape of mobile advertising continues to evolve at a rapid pace. As we move into 2025, advancements in technology and changes in consumer behavior are setting the stage for transformative tren..
01 Jan Latest Innovation | PPC Campaign | Strategies | Digital Marketing
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In the ever-evolving world of digital marketing, Pay-Per-Click (PPC) advertising remains a cornerstone strategy for businesses looking to drive targeted traffic and achieve measurable results. However..
23 Dec Digital Media | Buying | Shaping | Programmatic Marketing
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The advertising industry is in a constant state of evolution, driven by technological advancements and shifting consumer behaviors. Among these transformations, digital media buying has emerged as a c..
23 Dec Expect | Full Service Advertising | Digital Marketing | Elyts
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In an ever-evolving digital landscape, advertising agencies are no longer confined to creating TV commercials or placing newspaper ads. The year 2024 marks a pivotal point for full-service advertising..
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