Elyts Knowledge Center - 2025 Trends RSS Feed

In 2025, as malls evolve into data-rich marketing ecosystems, location-based targeting has emerged as a game-changer in mall advertising. With shoppers constantly connected through mobile devices and ..

As India’s advertising landscape evolves with rapid urbanization and digital integration, Out-of-Home (OOH) media continues to play a vital role in connecting brands with consumers on the move. In 202..

Out-of-Home (OOH) advertising has been a staple in marketing strategies for decades, but with the rise of technology, Digital Out-of-Home (DOOH) has reshaped how brands connect with audiences in real ..

In 2025, the world of Out-of-Home (OOH) advertising is undergoing a dramatic transformation. Traditionally known for static billboards and posters, OOH media is now integrating digital technologies, d..

The advertising industry is undergoing a dramatic shift as digital transformation redefines how brands connect with consumers. In this evolving landscape, full-service advertising agencies are emergin..

In 2025, the landscape of advertising films is undergoing a cinematic evolution. With the rise of drone technology and advanced filmmaking tools, ad films are no longer limited by traditional producti..

In today’s evolving marketing landscape, advertisers are constantly faced with the pivotal question: Mainline Media or Digital Ads—what delivers better ROI? As consumer behavior shifts and technology ..

In 2025, brands are redefining consumer engagement by tapping into one of the most immersive and effective platforms—mall media. As footfall in shopping malls continues to rise, advertisers are findin..

Out-of-Home (OOH) media has undergone a significant transformation in 2025, evolving from traditional static displays to dynamic, data-driven advertising platforms. As brands seek to capture attention..

As we move deeper into the digital-first era, advertising agencies are undergoing rapid transformation. The advertising landscape in 2025 is being shaped by groundbreaking technologies, shifting consu..

India’s advertising industry in 2025 is more vibrant, digital-first, and innovation-driven than ever before. With the proliferation of content consumption across OTT platforms, social media, and tradi..

In 2025, the landscape of sports media has undergone a transformative shift. What was once dominated by traditional television broadcasters is now led by dynamic streaming services and digital platfor..

In 2025, the marketing landscape is evolving at an unprecedented pace, largely fueled by advancements in Artificial Intelligence (AI). Among the many players in this transformation, Mainline Media sta..

As the digital age continues to reshape the media landscape, the once-dominant forces of traditional media—TV, radio, and print—are experiencing a resurgence in 2025. Despite predictions of their demi..

The media landscape is evolving rapidly, with digital transformation redefining how consumers interact with traditional forms of media. TV, print, and radio, once seen as the dominant forces in the me..

1. Why “holistic” beats “one‑off” in 2025A holistic campaign ecosystem weaves together paid, owned, earned, and shared channels so that each touchpoint amplifies the next. Influencers supply the soc..

As consumer expectations evolve and digital experiences become increasingly immersive, malls are rapidly adapting their communication strategies. In 2025, in-mall digital signage is no longer just abo..

Billboard advertising remains one of the most effective outdoor marketing strategies in 2025. With digital and traditional billboards dominating high-traffic areas, brands can achieve significant expo..

In 2025, the world of stadium advertising is poised for a transformation as technology and fan engagement evolve. As advertisers seek to capture the attention of sports enthusiasts, the stadium enviro..

In 2025, programmatic advertising is expected to continue reshaping the way brands reach their audience, making digital advertising more efficient, automated, and data-driven. Whether you're new to th..

As we dive into 2025, the marketing landscape continues to evolve with new technologies and platforms. However, one medium that remains steadfast in its relevance is radio. Often overshadowed by digit..

In an era dominated by digital platforms, streaming services, and social media, many might assume that television commercials have lost their relevance. However, in 2025, TV advertising continues to t..

In the fast-evolving world of marketing, Out-of-Home (OOH) advertising continues to play a pivotal role in reaching audiences beyond the confines of digital screens. As we look ahead to 2025, OOH adve..

The world of Out-of-Home (OOH) advertising continues to evolve at a rapid pace, embracing technological advancements and shifting consumer behaviors. As we approach 2025, businesses must adapt to thes..