OTT stands for "Over-The-Top," originally associated with television set-top boxes. These platforms provide video and audio content without needing traditional set-top boxes. In this post, we'll explore top Indian OTT platforms that generate revenue through advertising.
OTT advertising rates vary based on the type of ad you choose, with a pricing model called CPM (Cost per impression). The "Top Choice" section on the OTT Advertising page highlights the best offers and detailed ad rates for video ads on OTT. You can select a 10-30 second non-skippable mid-roll video ad for desktop and mobile devices. Most platforms don't have a minimum billing requirement, except for Hotstar and Sony Liv, which have minimum billing amounts of 2.5L and 1.5L, respectively. To access the best OTT offers, you can save your media options and access them later.
OTT advertising is highly effective, catering to both big brands and SMEs. It allows nationwide and region-wise targeting, making it ideal for reaching diverse customer groups. Brands looking for local or regional advertising can leverage OTT platforms in India, which offer a wealth of regional content.
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