Introduced in 1978, Business India holds the distinction of being India's inaugural and foremost business magazine. With a core mission to enhance awareness and inform public perspectives about vital considerations across business, industry, the economy, and society, the magazine seeks to foster dialogues and deliberations on policies and choices, while acting as a source of pioneering ideas. Each biweekly edition encompasses a range of compelling features, including Cover Stories that delve into pivotal companies and issues influencing India's business and economic trajectory. The magazine also encompasses Corporate Reports, Industry Insights, Special Features, Business Notes, Updates on Prominent Business Figures, Government-Economy Interplay, Banking-Financial Affairs, Market Trends, Profiles of Influential Personalities, Human Stories, Diverse Industry Columns (ranging from aviation, advertising, and marketing to infrastructure, pharmaceuticals, retail, real estate, travel, and more).
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Introduced in 1978, Business India holds the distinction of being India's inaugural and foremost business magazine. With a core mission to enhance awa..
As brands prepare their marketing strategies for 2025, a
crucial question resurfaces: How much should you allocate for mainline
media? Despite the digital boom, traditional channels like television,
r..
In the ever-evolving landscape of political marketing, mainline
media—including television, radio, and print—has seen a strategic revival
in 2025. Despite the surge in digital platforms, political cam..
In the ever-evolving landscape of media consumption, where
digital dominates headlines, an unexpected player is regaining its footing—radio
advertising. Far from fading into irrelevance, radio has eme..
In 2025, mainline media continues to be a powerful
force in the advertising ecosystem. Despite the rapid rise of digital
platforms, traditional media channels like TV, radio, newspapers, and magazines..
For decades, the narrative around newspapers has been one of
decline, with digital platforms allegedly spelling the end of print. However,
in 2025, this old tale is being rewritten. Newspapers, once t..
In 2025, television remains a cornerstone of mainline media
advertising, blending its traditional influence with modern digital
integration. Despite the rapid growth of digital platforms, television
c..
