Connected TV advertising (CTV) places ads on internet-connectable TVs, encompassing both Smart TVs and traditional TVs linked via devices like Chromecast, Fire TV stick, Apple TV, etc. This avenue taps into streaming video content, seamlessly displaying ads alongside the streaming content beyond regular cable offerings.
CTV advertising offers a broader reach compared to conventional linear TV (cable, antenna, satellite), targeting cord-cutters and those foregoing cable/satellite subscriptions. The surge in CTV and OTT viewership creates optimal opportunities for brands to engage with precise timing and audience relevance. This convergence marries impactful television viewership with the precision targeting of the digital realm.
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AIR Primary Channel, Hyderabad- Your impactful Telugu radio platform for swift brand promotion. Designed to resonate with listeners navigating traffic..
AIR Primary Channel, Vijayawada - Your impactful Telugu radio platform for swift brand promotion. Designed to resonate with listeners navigating traff..
AIR FM Rainbow, Patna - a Hindi language radio station sculpting high-impact brand promotion within moments. Tailored for fleeting attention spans, AI..
Connected TV advertising (CTV) places ads on internet-connectable TVs, encompassing both Smart TVs and traditional TVs linked via devices like Chromec..
India's mall media advertising landscape is undergoing a
significant transformation, driven by changing consumer behavior, evolving
retail ecosystems, and digital integration. As malls evolve into exp..
In 2025, luxury marketing is experiencing a transformation,
driven by the strategic use of premium mall media spaces. As high-end
consumers demand more personalized and immersive experiences, luxury b..
Festive seasons are retail goldmines. From Diwali and
Christmas to Eid, Valentine’s Day, and Back-to-School sales, malls become
hotspots of consumer activity. For brands, aligning media strategies wit..
Mall media has undergone a digital transformation, making it
a prime advertising channel for reaching Gen Z and Millennials in 2025. These
younger demographics are tech-savvy, experience-driven, and s..
As consumer attention becomes increasingly fragmented in the
digital age, Mall Media has emerged as a powerful channel for brands to
capture audiences in real-time, high-footfall environments. In 2025..
In a digitally distracted world, capturing real consumer
attention has become a major challenge for brands. XYZ Brand, a leading
lifestyle apparel company, turned to mall media to bridge this gap—and
..
