Google provides two primary options for advertising: search ads and display ads. Search ads are text-based and appear in search results when users look for products or services you offer. Display ads, on the other hand, are typically image-based and can be seen on various websites and apps within Google's vast network.
Google Display ads are paid placements that can appear on websites across Google's display network. These ads are visible to users while they browse the internet for different purposes, including shopping, research, and entertainment. Essentially, Google Display ads act as digital banners promoting your business across the web.
Advertisers often choose Google for display advertising because it offers features like mobile advertising, retargeting, partner site advertising, and keyword-based contextual targeting – options that platforms like Facebook lack. Google provides various ad formats, such as text ads, image ads, flash-based image ads, in-video ads, and mobile web and game ads, allowing advertisers to be creative. Furthermore, Google Display ads have an extensive reach, reaching over 83% of unique internet users worldwide, making it a powerful advertising choice.
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