Connected TV advertising (CTV) places ads on internet-connectable TVs, encompassing both Smart TVs and traditional TVs linked via devices like Chromecast, Fire TV stick, Apple TV, etc. This avenue taps into streaming video content, seamlessly displaying ads alongside the streaming content beyond regular cable offerings.
CTV advertising offers a broader reach compared to conventional linear TV (cable, antenna, satellite), targeting cord-cutters and those foregoing cable/satellite subscriptions. The surge in CTV and OTT viewership creates optimal opportunities for brands to engage with precise timing and audience relevance. This convergence marries impactful television viewership with the precision targeting of the digital realm.
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