Connected TV advertising (CTV) places ads on internet-connectable TVs, encompassing both Smart TVs and traditional TVs linked via devices like Chromecast, Fire TV stick, Apple TV, etc. This avenue taps into streaming video content, seamlessly displaying ads alongside the streaming content beyond regular cable offerings.
CTV advertising offers a broader reach compared to conventional linear TV (cable, antenna, satellite), targeting cord-cutters and those foregoing cable/satellite subscriptions. The surge in CTV and OTT viewership creates optimal opportunities for brands to engage with precise timing and audience relevance. This convergence marries impactful television viewership with the precision targeting of the digital realm.
Reach us...! Elyts - The best online digital social media advertising and marketing company in Bangalore
AIR Primary Channel, Hyderabad- Your impactful Telugu radio platform for swift brand promotion. Designed to resonate with listeners navigating traffic..
AIR Primary Channel, Vijayawada - Your impactful Telugu radio platform for swift brand promotion. Designed to resonate with listeners navigating traff..
AIR FM Rainbow, Patna - a Hindi language radio station sculpting high-impact brand promotion within moments. Tailored for fleeting attention spans, AI..
Elevate your brand with 4TV News Advertising – a powerful marketing strategy that delivers high impact in a short timeframe. With its broad reach of o..
Aaj Tak is a 24-hour Hindi language TV Channel that has garnered a substantial and dedicated following. With a massive fan base, harness the power of ..
Connected TV advertising (CTV) places ads on internet-connectable TVs, encompassing both Smart TVs and traditional TVs linked via devices like Chromec..
In today’s fast-changing digital-first world, many marketers often overlook the strength of traditional mainline media channels like television and print. Yet, these platforms continue to hold unmatch..
In today’s competitive market, advertising is no longer about choosing one medium over another—it’s about creating the right balance. Mainline media and social media both play crucial roles in shaping..
In today’s competitive market, businesses no longer rely on a single channel to reach their audience. Integrated marketing campaigns — where digital, social, and traditional platforms work together — ..
In 2024, mainline media proved once again that traditional advertising channels such as television, radio, newspapers, and outdoor billboards remain powerful tools for shaping brand perception. While ..
In the fast-evolving world of digital marketing, many brands are shifting their focus toward social media and online platforms. Yet, luxury brands continue to heavily invest in mainline media advertis..
In every democracy, media acts as a bridge between political leaders and the public. Among all communication platforms, mainline media—which includes television, radio, and print newspapers—continues ..
-415x200w.jpg "Mainline Media Campaigns That Changed Brand Perception in 2024")
-415x200w.jpg "The Role of Mainline Media in Political Campaigns and Elections")
