Elyts Knowledge Center RSS Feed
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In 2025, advertising agencies are redefining how brands
connect with their audiences by prioritizing omnichannel marketing
strategies. With consumer touchpoints expanding across digital, physical, and..
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1287
As we step further into the digital-first era, social
media management has evolved beyond mere posting and community management.
In 2025, top advertising and digital agencies are offering highly
advan..
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439
In 2025, the advertising world is witnessing an
extraordinary shift, thanks to the integration of artificial intelligence (AI)
into creative workflows. Advertising agencies are no longer relying solel..
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553
In the rapidly evolving digital marketing landscape,
programmatic advertising has emerged as a game-changer. No longer just a trend,
it has become an essential service for advertising agencies looking..
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555
In 2025, advertising agencies are no longer just creative
hubs—they are becoming powerhouses of data-driven decision-making, automation,
and AI integration. To thrive in this tech-dominated landscape,..
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450
In the fast-evolving advertising landscape of 2025, data has
emerged as the new creative currency. With consumers interacting across an
ever-expanding range of digital platforms, advertising agencies ..
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514
The advertising industry has undergone a dramatic shift in
recent years, especially in the wake of the global events that redefined
workplace norms. As of 2025, one of the most defining trends is the ..
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558
In 2025, the advertising landscape is undergoing a
significant transformation, and one of the most noticeable shifts is the rise
in popularity of boutique advertising agencies. While large full-servic..
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528
The advertising world is undergoing rapid transformation. As
we move into 2025, full-service advertising agencies are no longer just
creative powerhouses—they are becoming data-driven, tech-savvy, and..
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519
In today’s fast-evolving advertising ecosystem, creativity
remains king—but now it has a powerful new partner: Artificial Intelligence
(AI). No longer just a buzzword, AI is revolutionizing the way ad..
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In today’s fast-evolving advertising ecosystem, creativity
remains king—but now it has a powerful new partner: Artificial Intelligence
(AI). No longer just a buzzword, AI is revolutionizing the way ad..
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411
As we step into 2025, the advertising industry continues to
evolve at lightning speed. Technological advancements, shifting consumer
behaviors, and global digitalization are reshaping how advertising ..
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496
As we step into a hyper-connected and AI-driven era, the
world of advertising is evolving at lightning speed. Ad films, once confined to
30-second TV slots, have transformed into dynamic, interactive ..
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472
In today’s fragmented digital landscape, mastering cross-platform
ad film strategies has become crucial for brands aiming to maximize
visibility and engagement. With platforms like YouTube, TikTok, In..
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206
As digital storytelling continues to evolve, User-Generated
Content (UGC) has emerged as a powerful and authentic tool in modern
advertising. In 2025, more brands are shifting from polished, high-budg..
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552
In today’s hyper-competitive market, where brands fight for
every second of consumer attention, ad films are not just
commercials—they are storytelling tools. But no matter how visually stunning or
em..
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467
In 2025, the global advertising industry is undergoing a
significant shift toward sustainability. As brands grow increasingly conscious
of their environmental impact, the production of ad films is evo..
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589
In today's dynamic marketing landscape, influencers are
playing an increasingly pivotal role in shaping the creative direction of ad
films. With the rise of social media and content-driven marketing s..
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494
In today's fast-paced digital landscape, capturing audience
attention isn't just an art—it's a science. Ad films have become one of the
most powerful tools for businesses to build brand awareness, evo..
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In the digital-first landscape of 2025, ad films have
emerged as powerful brand-building tools. With shrinking attention spans and
fierce competition, companies are investing more in emotionally reson..
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475
In the ever-evolving world of advertising, visual
storytelling continues to dominate brand communication. In 2025, high-impact ad
films require more than just creativity — they demand top-tier tools a..
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472
The advertising world is evolving faster than ever.
Traditional commercials are making way for immersive, tech-driven experiences
that captivate viewers like never before. At the forefront of this
tra..
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488
In today’s fast-paced digital world, attention is the most
valuable currency. Brands that master the art of storytelling in ad films have
a distinct advantage: they don’t just sell products — they cre..
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491
In the fast-paced world of advertising, a captivating ad
film can make the difference between a forgettable campaign and a viral
sensation. At the heart of this creative magic is the Creative Director..
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449
In today’s competitive market, startups must capture
attention quickly, and one of the best ways to do this is through impactful ad
films. However, many startups shy away from video marketing, assumin..
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In the fast-paced world of advertising, crafting a
compelling ad film script isn't just about selling — it’s about connecting. A
great script bridges the gap between a brand and its audience, leaving ..
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466
In today’s fast-paced digital ecosystem, capturing attention
is an art — and a science. Ad films, whether 30-second TV commercials or
short-form social media videos, rely heavily on psychological prin..
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In the ever-evolving marketing landscape of 2025, brands are
constantly seeking the most effective ways to capture audience attention and
drive engagement. Two prominent formats—Ad Films and Digital C..
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360
In today’s fast-evolving digital landscape, artificial
intelligence (AI) is redefining how brands approach storytelling. Nowhere
is this more evident than in ad film production, where AI is blending
c..
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531
In today's digital landscape, a captivating ad film has the
potential to spark conversations, drive engagement, and even go viral across
social media platforms. But going viral isn’t just about luck —..
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539
In 2025, the digital marketing landscape has reached new
heights of creativity, driven by the power of short-form ad films. With
attention spans dwindling and competition for consumer engagement at an..
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478
In 2025, the world of advertising films is undergoing a
dynamic transformation. As consumer behaviors evolve and technology advances,
brands must stay ahead of the curve to remain relevant. From immer..
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2284
India's sports media landscape is undergoing a seismic
shift, and nowhere is this more evident than in the burgeoning
"Bharat" market—the collective term for Tier 2, Tier 3, and rural
regions of India..
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2225
India’s sporting ecosystem has traditionally been dominated
by cricket, a sport that commands massive media coverage and public attention.
However, over the last decade, a notable shift has occurred—O..
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2347
India is a land of linguistic and cultural diversity, where
over 22 officially recognized languages and hundreds of dialects coexist. In
such a multilingual landscape, regional language commentary has..
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The Indian Premier League (IPL) has redefined the commercial landscape of
cricket, turning it into a billion-dollar media spectacle. While global sports
leagues like the English Premier League (EPL), ..
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India’s sports media landscape is no longer just about
cricket or local leagues—it's fast becoming a powerful force in the global
sports rights market. With a rapidly growing digital user base, aggres..
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In the rapidly evolving landscape of sports media,
Business-to-Business (B2B) advertising has emerged as a powerful strategy for
brands looking to build credibility, reach niche audiences, and secure
..
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2131
The global sports media landscape is undergoing a
significant transformation, and at the forefront of this evolution are women’s
leagues. Once sidelined by limited coverage and lower commercial intere..
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2166
In the past decade, fantasy sports have evolved from niche
hobbies into mainstream digital entertainment ecosystems. Platforms like Dream11,
FanDuel, DraftKings, and MPL have not only changed how
fans..
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2208
In today’s fast-evolving sports media landscape, traditional
advertising isn’t enough. Audiences crave authenticity, connection, and
relatability. Enter influencers and athletes—powerful partners who ..
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2340
In today’s media-saturated world, sports sponsorship
remains one of the most powerful tools for brand visibility, audience
engagement, and emotional connection. But as marketing budgets come under
gre..
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2214
The intersection of sports, blockchain, and digital
innovation is reshaping how fans engage with their favorite teams—and how those
teams generate revenue. Two key technologies at the center of this
t..
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1949
In today’s digitized sports ecosystem, wearable technology
is doing more than just tracking performance—it’s transforming athletes into
powerful media storytellers. With real-time data and advanced an..
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2003
The sports streaming landscape in 2025 is undergoing a
seismic shift, thanks to the global rollout and adoption of 5G technology. From
ultra-low latency to hyper-personalized viewer experiences, 5G is..
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2082
The world of sports broadcasting is undergoing a dramatic
transformation, driven by cutting-edge technologies like Augmented Reality (AR)
and Virtual Reality (VR). As fans increasingly demand more int..
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2073
The sports media industry is undergoing a seismic shift, and
at the center of this evolution is Artificial Intelligence (AI). With billions
of viewers across the globe and ever-increasing competition ..
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1997
In recent years, the landscape of sports broadcasting has
undergone a dramatic transformation. What was once confined to stadiums and
living room television sets has now become a dynamic, digital-firs..
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2010
India’s sporting landscape is undergoing a quiet revolution
— one that’s happening far from the glitz of metro cities and mainstream
English sports channels. The epicenter of this shift? Tier-2 and Ti..
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2112
In an era where every second counts, Gen Z—those born
roughly between 1997 and 2012—are rewriting the rules of sports content
consumption. While older generations often devoted hours to watching
full-..
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In the dynamic world of sports marketing, 2025 was a
landmark year. With streaming-first strategies, immersive fan experiences, and
athlete-driven storytelling, sports media campaigns pushed boundarie..
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2036
In the last decade, the way fans consume live sports has
undergone a seismic shift. Traditional TV broadcasting is no longer the
dominant force in sports media. With the rise of OTT platforms and on-d..
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271
In the evolving media landscape of India, one force is
quietly reshaping how brands communicate with millions — regional language
advertising in mainline media. As India transitions from a metro-centr..
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325
In an era dominated by sustainability and climate awareness,
brands are increasingly being held accountable for their environmental
footprint. One area under growing scrutiny is print advertising. Whi..
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In the fast-evolving marketing landscape, luxury brands are
doubling down on mainline media to craft timeless, high-impact touchpoints that
resonate with their elite clientele. While digital channels ..
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469
In an era dominated by digital impressions and programmatic
ad placements, brand safety has emerged as a top concern for marketers.
With rising instances of ads appearing alongside inappropriate, cont..
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347
In a world driven by digital-first strategies, traditional
media is undergoing a remarkable transformation. Mainline media—once viewed as
static and slow to evolve—is now embracing innovation like nev..
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The advertising world is undergoing a seismic shift with the
demise of third-party cookies. While digital marketers scramble to adapt to
cookie-less tracking, mainline media is experiencing a surprisi..
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949
In 2025, the advertising landscape is experiencing a
powerful shift. Brands are no longer choosing between traditional formats —
they’re blending them. Out-of-Home (OOH) and mainline media, once treat..
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390
In an age dominated by digital dashboards and real-time
analytics, measuring the success of mainline advertising—encompassing
TV, print, and radio—requires a more nuanced approach. While traditional m..