Elyts Knowledge Center RSS Feed
0
720
In an era dominated by smartphones, social media algorithms,
and on-demand content, the relevance of traditional or mainline media is often
questioned. However, despite the rapid evolution of digita..
0
182
In the ever-evolving world of advertising, certain campaigns
stand out not just for their creative brilliance but for their profound impact
on consumer behavior. These iconic mainline media campaigns,..
0
158
The media landscape is evolving rapidly, with digital
transformation redefining how consumers interact with traditional forms of
media. TV, print, and radio, once seen as the dominant forces in the me..
0
198
In the ever-evolving world of advertising, mainline media—including
television, radio, and print—continues to hold significant sway, especially for
large-scale brand campaigns. As we step into 2025, t..
0
214
In a digital-first world, it's easy to underestimate the
power of traditional media. However, mainline media campaigns—those that
use platforms like television, radio, print, and outdoor advertising—c..
0
212
In today’s fast-evolving marketing landscape, the debate
between mainline media vs digital media continues to be a focal point
for brands seeking the best ROI. With businesses striving to optimize
vis..
0
163
In today’s fragmented media landscape, brands have countless
ways to reach consumers. Yet, despite the rise of digital platforms, mainline
media advertising remains a cornerstone of effective brand co..
0
166
In today’s hyper-connected world, consumers don’t just stick
to one screen or platform. They scroll social media during commercial breaks,
Google products they see in TV ads, and click on links shared..
0
194
In the ever-evolving landscape of advertising, mainline
media remains a powerful channel for brands seeking mass reach and brand
credibility. From TV and radio to print newspapers and magazines, these..
0
161
The Future of Digital Outdoor Advertising: Trends to Watch in 2025Digital Outdoor Advertising, or DOOH (Digital Out-of-Home), is rapidly transforming how brands connect with audiences in public spaces..
0
183
IntroductionIn today’s data-driven marketing landscape, hyperlocal strategies are key to winning over local consumers. Digital Out-of-Home (DOOH) advertising offers the precision, flexibility, and vis..
0
509
IntroductionWith limited viewing time and high competition for attention, designing for digital billboards requires a strategic and minimalist approach. In 2025, where DOOH (Digital Out-of-Home) adver..
0
155
IntroductionOutdoor advertising has long been a cornerstone of brand visibility. But with the rise of Digital Out-of-Home (DOOH), the advertising landscape is changing rapidly. In this article, we’ll ..
0
237
IntroductionMalls continue to be a vital touchpoint for brands — not just for retail, but also for building awareness, creating experiences, and influencing purchase decisions. With high footfall, lon..
0
133
IntroductionProgrammatic Digital Out-of-Home (DOOH) advertising is one of the fastest-growing segments in media today. By automating the ad-buying process and delivering data-driven messages in real t..
0
168
IntroductionDigital Outdoor Advertising (DOOH) is capturing a growing share of marketing budgets, but many brands still ask: Is it worth the cost? With advanced technology, high visibility, and real-t..
0
145
IntroductionIn today’s fast-paced digital world, digital billboards have become a powerful tool for brands looking to stand out in high-traffic locations. These eye-catching displays combine creativit..
0
143
IntroductionAs cities grow smarter and more connected, traditional advertising is being replaced by intelligent, data-driven solutions. At the forefront of this transformation is Digital Out-of-Home (..
0
217
IntroductionDigital Outdoor Advertising (DOOH) has grown from simple LED billboards to smart, responsive media channels that engage audiences like never before. As we move into 2025, emerging technolo..
0
279
IntroductionIn the competitive retail landscape of 2025, brands must go beyond static displays and billboard placements. One of the most effective ways to maximize engagement and conversions is by com..
0
242
IntroductionInfluencers are no longer limited to Instagram posts or YouTube hauls — in 2025, they’re becoming a powerful force in offline brand experiences, including mall branding campaigns. With the..
0
149
IntroductionIn the fast-evolving world of mall branding, measuring the Return on Investment (ROI) is essential to justify your spend and optimize future campaigns. However, offline advertising—especia..
0
163
IntroductionMall branding in 2025 is undergoing a radical transformation — driven by technology, data, and evolving consumer behavior. No longer limited to banners and static posters, modern malls are..
0
150
IntroductionMall branding is a powerful tool for brands to connect with high-intent consumers — but even great campaigns can fall flat due to common missteps. Whether you're new to mall advertising or..
0
145
IntroductionNot all malls are created equal — especially when it comes to brand visibility, audience alignment, and ROI. In 2025, choosing the right mall for your brand is as crucial as the campaign i..
0
191
IntroductionMall advertising is a premium branding opportunity — but it requires smart financial planning to yield strong results. Whether you're a startup brand or an established retailer, budgeting ..
0
158
IntroductionModern malls are more than shopping destinations — they are experience hubs. Mall branding is evolving from static signage to immersive environments that seamlessly guide and engage shoppe..
0
216
IntroductionAs mall branding becomes more dynamic and data-driven in 2025, return on investment (ROI) is no longer a guess — it’s measurable. Whether you're investing in digital kiosks, banners, or im..
0
228
IntroductionAs consumer behavior shifts and technology evolves, mall advertising is undergoing a digital transformation. In 2025 and beyond, brands are expected to invest heavily in smart, immersive, ..
0
246
Programmatic advertising just turned 15, but in 2025 it
feels more like a brand‑new industry. Four
forces are reshaping everything from auction mechanics to creative strategy:
The
(Near)‑Post‑Co..
0
218
1. Why “holistic” beats “one‑off” in 2025A holistic campaign ecosystem weaves together paid, owned,
earned, and shared channels so that each touchpoint amplifies the next.
Influencers supply the soc..
0
259
In today’s fast-paced digital advertising landscape,
advertisers need to constantly adjust their campaigns to maximize performance.
Real-time ad optimization allows brands to dynamically tweak their s..
0
221
In the rapidly evolving digital landscape, one strategy is
taking the spotlight and changing the way brands connect with their audiences —
Content-First Branding. No longer is branding just about eye-..
0
219
In the fast-paced world of digital marketing, generalists
can only take your brand so far. While having a wide-angle view of marketing is
valuable, true campaign success on social platforms demands a ..
0
213
In the ever-evolving world of advertising, media buying has
emerged as both an art and a science. With consumers scattered across digital,
traditional, and hybrid channels, brands need a sharp media b..
0
162
In today's highly competitive digital landscape, marketing
is no longer just about creativity and content—it's about data, technology, and
strategy. The integration of Marketing Technology (MarTech) i..
0
177
In today’s hyper-competitive market, product features and
pricing alone no longer guarantee success. Consumers, especially Millennials
and Gen Z, are increasingly drawn to brands that reflect their va..
0
164
In today’s dynamic marketing landscape, success hinges not
just on creativity or budget—but on how well a campaign aligns with the
client's evolving business goals. Enter the era of client-centric cam..
0
331
In today’s saturated market, capturing consumer attention
isn’t just about placing an ad—it’s about creating memorable experiences.
That’s where experiential marketing comes in. This powerful strategy..
0
307
In today’s dynamic digital landscape, brands can no longer
rely on a single platform to tell their story. The evolution of media
consumption—from traditional television to short-form platforms like
Ti..
0
324
In today’s hyperconnected digital world, going viral isn't
just a matter of luck—it's a strategy. With attention spans shrinking and
content saturation rising, brands are seeking innovative ways to st..
0
283
In today’s fast-paced digital world, attention spans are
shorter than ever. Brands are battling not just for visibility but for genuine
engagement. Enter minimalist video ads—a growing trend in the
ad..
0
292
In the ever-evolving world of advertising, a new trend has
emerged, where the concept of the ad takes center stage rather than just the
product. These "concept-first" ad films are capturing the attent..
0
331
In today’s dynamic marketing landscape, brands need to be
agile, creative, and highly engaging to capture the attention of their
audience. One powerful strategy that continues to gain traction is the ..
0
250
In the fast-evolving world of marketing, creating a
memorable brand experience is more important than ever. While visuals often
take center stage, audio branding and voiceovers are quietly becoming
po..
0
196
In today’s crowded advertising landscape, grabbing attention
is only the beginning. The real challenge lies in keeping that attention,
making a lasting impression, and compelling action. This is where..
0
212
In today’s fast-paced digital world, capturing and retaining
audience attention is no easy feat. Traditional video ads are no longer enough
to spark real engagement. The solution? Interactive video ad..
0
217
In today’s fast-paced digital world, grabbing and keeping
attention is harder than ever. That’s where motion graphics step in — sleek,
animated visuals that not only captivate but convert. Businesses ..
0
292
In the ever-dynamic world of advertising, animation has
emerged as a game-changer. From quirky 2D characters to immersive 3D visual
narratives, animation in ad films has undergone a remarkable transfo..
0
469
In the high-stakes world of sports marketing, stadium
naming rights continue to attract major brands willing to spend tens or
even hundreds of millions of dollars. But with shifting audience behaviors..
0
159
In the ever-evolving world of marketing, the fusion of
sports leagues and corporate brands through cross-promotions has emerged as a
powerful strategy. These collaborations not only amplify brand visi..
0
179
In today’s fast-paced digital world, attention is the new
currency. Nowhere is this more evident than in the realm of gaming and live
sports, where viewers are hyper-engaged, emotionally invested, and..
0
278
In the era of branded storytelling, sponsored sports
documentaries have emerged as a compelling format that connects brands with
audiences on a deeply emotional level. These films go beyond just showc..
0
222
In the ever-evolving world of sports marketing, data
analytics has emerged as a game-changer. As competition for fan attention
intensifies and marketing budgets tighten, teams, brands, and marketers a..
0
342
In today's digital age, sports apps have transformed the way
fans engage with their favorite teams, matches, and players. As the demand for
real-time updates, fantasy sports, and exclusive content con..
0
391
In the ever-evolving world of advertising and brand
engagement, one strategy has consistently stood out for its impact and
innovation—interactive fan campaigns. These campaigns don’t just speak
to aud..
0
247
In the dynamic world of fashion and fandom, limited-edition
sports merchandise collaborations have become the ultimate collector’s
items. From exclusive athlete partnerships to surprise streetwear dro..
0
235
In the ever-evolving world of sports entertainment, Virtual
Reality (VR) is emerging as a game-changer. No longer just a futuristic
concept, VR is transforming how fans experience sports, bringing the..
0
In the ever-evolving world of sports entertainment, Virtual
Reality (VR) is emerging as a game-changer. No longer just a futuristic
concept, VR is transforming how fans experience sports, bringing the..
0
169
In today’s digital-first world, sports broadcasting has gone
far beyond just delivering the game to your screen. With rapid technological
advancements, Augmented Reality (AR) has emerged as a game-cha..