Elyts Knowledge Center RSS Feed
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In the fast-paced world of digital marketing, short-form ad
films have emerged as a game-changing trend—thanks to platforms like Instagram
Reels and TikTok. With shrinking attention spans and the grow..
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205
In a world flooded with content, brands need more than just
a great product to stand out — they need to be remembered. That’s where visual
branding plays a powerful role. By strategically using design..
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275
Consumers today are savvy. They can sniff out a sales pitch
from a mile away. In a world saturated with ads, pop-ups, and promotional
content, the last thing they want is another pushy pitch. So how d..
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In today’s hyper-connected world, advertising is no longer
confined by borders. Brands have the power—and the challenge—of speaking to
diverse audiences with varying values, languages, and cultural no..
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In today’s hyperconnected digital age, going viral is
the holy grail of video marketing. But as we step deeper into 2025, the formula
for virality is no longer just about catchy thumbnails and quirky ..
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In the fast-paced world of advertising, few mediums
captivate audiences quite like a cinematic ad film. These are not just
commercials—they are visual stories that blend creativity, strategy, and
high..
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In the fast-evolving digital landscape, video advertising
is no longer just an option—it's a necessity. With consumer attention spans
shrinking and content saturation at an all-time high, brands must ..
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In today’s fast-paced digital world, where attention spans
are shrinking and content is consumed at lightning speed, 60-second ad films
have emerged as a powerful tool for brands to tell their story. ..
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In today's digital-first era, sports
influencers are not just athletes—they are cultural icons, fashion
trendsetters, and powerful brand storytellers. What started as simple brand
endorsements has now..
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In the ever-evolving world of digital
marketing, short-form video content has become a game-changer,
especially in the realm of sports advertising. Platforms like TikTok,
Instagram Reels, and YouTube ..
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In the ever-evolving landscape of digital
marketing, fantasy sports have emerged as a dynamic and highly engaging
platform for brands to connect with their audiences. What began as a niche
hobby for s..
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In today's digital-first world, brands are
constantly searching for fresh, high-impact platforms that deliver measurable
returns on investment. One such emerging powerhouse is the sports podcast.
Once..
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The business of sports is no longer limited to
stadiums, television screens, or merchandising aisles. It has entered a new,
interactive arena—video games. With the rise of eSports and the growing
popu..
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In the high-octane world of sports,
sponsorships are no longer just about logos on jerseys or pitch-side banners.
Today’s brands are creating unforgettable campaigns that leave a lasting
emotional imp..
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In the fast-evolving digital world, few
sectors have grown as explosively as esports. What was once a niche hobby has
now become a global phenomenon with millions of engaged fans, massive
tournaments,..
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In today’s fast-paced digital world,
traditional static advertisements are making way for smarter, more engaging,
and real-time solutions. One arena that has seen a dramatic shift is the sports
stadiu..
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In the fast-paced world of sports marketing,
athlete endorsement deals are more than just partnerships — they’re cultural
moments that spark global conversations. And in 2025, several high-profile
end..
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In recent years, the media landscape has
undergone a seismic shift. Traditional broadcasting is no longer the only game
in town. The emergence of Over-The-Top (OTT) platforms has revolutionized how
vi..
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In a world dominated by digital noise and
fleeting online ads, television still commands trust, attention, and
influence—especially when it comes to brand visibility. TV sponsorship packages
offer a g..
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In the digital age, measuring the success of
traditional broadcast media—like TV and radio—has evolved beyond ratings and
manual surveys. Enter broadcast media analytics, a game-changing
approach that..
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In the age of digital dominance, traditional
advertising methods like print and magazine ads often get overlooked. However,
print media remains a powerful tool—especially when it comes to precision au..
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In today’s fast-paced digital world, many marketers
question the relevance of newspaper advertising. With
digital platforms dominating brand conversations, is it still worth investing
in traditional p..
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In today’s ultra-competitive advertising
landscape, winning during prime time slots—whether on television,
digital streaming, or radio—is both a golden opportunity and a complex
challenge. With audien..
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In today’s highly competitive marketplace, brand
growth requires more than just great products or services. It demands
consistency, clarity, and connection across all customer touchpoints. This is
whe..
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In today’s fragmented media landscape, brands can no longer afford to rely on a single channel to connect with consumers. Instead, the key to maximizing reach and ROI lies in cross-platform media buyi..
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In an era dominated by digital screens and
short attention spans, one might assume that print media would gradually fade
into obscurity. Yet, 2025 tells a different story—a surprising renaissance
wher..
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The world of radio advertising is undergoing a
dynamic transformation. With the evolution of technology, traditional radio ads
are no longer confined to FM/AM frequencies. The rise of smart devices an..
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In the ever-evolving world of advertising,
television is experiencing a renaissance. Gone are the days when TV commercials
were one-way messages aimed at passive viewers. The new wave of television ad..
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As traditional retail adapts to the digital age, shopping
malls are leveraging innovative technology to enhance the customer experience.
One such technology making waves is Beacon Technology. By enabl..
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In an era where online shopping dominates consumer behavior,
traditional malls are reimagining themselves—not just as retail hubs but as
destinations for immersive experiences. One of the most impactf..
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As consumer expectations evolve and digital experiences
become increasingly immersive, malls are rapidly adapting their communication
strategies. In 2025, in-mall digital signage is no longer just abo..
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In the age of hyper-personalized experiences, proximity
marketing has emerged as a powerful tool for brick-and-mortar retailers —
especially those operating in shopping malls. With the ability to conn..
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In the evolving landscape of retail, understanding shopper
behavior is no longer a luxury—it's a necessity. With brick-and-mortar stores
striving to compete with the personalized experiences of e-comm..
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In an era where digital marketing channels are increasingly
saturated, brands are constantly on the hunt for innovative ways to connect
with their target audience. While social media, search engines, ..
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In the fast-evolving landscape of retail and digital
marketing, Retail Media Networks (RMNs) have emerged as a game-changer —
especially in the context of mall advertising. Once dominated by static
di..
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In an era where customer experience defines brand loyalty,
interactive kiosks have emerged as a revolutionary tool in reshaping how
businesses engage with their audience. Blending technology with conv..
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In today’s fast-evolving retail landscape, shopping malls
are embracing technology to stay competitive and deliver memorable customer
experiences. One of the most exciting innovations reshaping the in..
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The retail landscape is evolving, and so is the way brands
connect with consumers. One of the most innovative tools leading this
transformation is the digital mall screen. These high-definition displa..
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In today’s fast-evolving digital landscape, marketers are
rediscovering the power of Out-of-Home (OOH) advertising—from billboards
to transit ads—not just as static brand awareness tools, but as strat..
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In the ever-evolving landscape of advertising, 3D digital
billboards have emerged as the next frontier in out-of-home (OOH)
marketing. These futuristic displays are turning heads in major cities like ..
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As urban landscapes continue to evolve, the concept of smart
cities has emerged as a beacon of futuristic innovation. These cities leverage
technology and data to improve the quality of life for resid..
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In today's fast-paced digital era, brands are constantly
seeking new ways to break through the noise and connect with consumers on a
personal level. While digital advertising often dominates the conve..
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In a world where consumers are constantly bombarded with
advertisements, standing out is no longer a matter of budget — it's about relevance.
Traditional Out-of-Home (OOH) advertising has always had t..
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In today’s fast-paced digital age, grabbing a consumer's
attention is no small feat—especially outdoors. Traditional billboards and
static signs are quickly giving way to dynamic, interactive outdoor ..
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As environmental concerns continue to shape the advertising
industry, Out-of-Home (OOH) advertising is undergoing a green
revolution. In 2025, sustainability isn't just a buzzword—it’s a business
impe..
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In the heart of every bustling city, the skyline is no
longer just concrete, steel, and glass—it's rapidly becoming a canvas for
digital imagination. Augmented Reality (AR) billboards are redefining w..
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The landscape of advertising is evolving at an incredible
pace, and at the heart of this transformation lies Programmatic Out-of-Home
(OOH) advertising. With the rise of digital technology and data-dr..
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In 2025, the advertising world is undergoing a seismic
shift—and digital out-of-home (DOOH) advertising is leading the charge. What
was once a static medium with limited reach is now a dynamic, data-d..
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In today's digital age, sports influencer marketing has
evolved far beyond sponsored posts and branded jerseys. Athletes are no longer
just representatives of teams — they’re full-blown cultural icons..
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In today's digital era, social media has revolutionized how
sports brands connect with fans. Platforms like TikTok, Instagram Reels, and
YouTube Shorts have emerged as powerhouses for viral content, p..
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281
In recent years, fantasy sports have exploded in popularity,
evolving from a niche hobby into a mainstream digital entertainment phenomenon.
With millions of users participating across platforms like ..
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In the digital age where audiences are bombarded with
content from all directions, brands are constantly searching for more authentic
and effective ways to connect with consumers. Enter sports podcast..
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The convergence of sports and digital entertainment is
rewriting the playbook for revenue generation—and at the heart of this
transformation are in-game advertisements. Once a niche tactic, in-game
ad..
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In the high-stakes world of sports marketing, sponsorships
go far beyond logos on jerseys or banners on sidelines. When done right, they
become powerful storytelling tools that ignite passion, foster ..
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The esports industry has transformed from niche
entertainment to a billion-dollar powerhouse, captivating millions of loyal
fans across the globe. As competitive gaming surges in popularity,
forward-t..
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In the ever-evolving world of marketing, brands are
constantly seeking new platforms to engage their audiences. One of the most
dynamic and high-impact spaces gaining momentum is digital signage in
st..
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In 2025, the sports and marketing worlds collided in
spectacular fashion. From jaw-dropping multi-million dollar contracts to
headline-making partnerships with unexpected brands, athlete endorsement d..
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Over-the-top (OTT) platforms have transformed the way we
consume entertainment, and now, they’re redefining the world of live sports.
What was once the exclusive domain of cable networks has rapidly s..
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The advertising world never stands still, and 2025 is
shaping up to be a transformative year. With evolving technologies, shifting
consumer behaviors, and heightened privacy regulations, marketing age..
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In an increasingly mobile world, location-based advertising
(LBA) has emerged as a powerful tool for businesses aiming to convert online
engagement into real-world foot traffic and sales. Leveraging G..