Elyts Knowledge Center RSS Feed
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359
In today’s fast-paced world, where digital screens dominate
much of our attention, Out-of-Home (OOH) advertising continues to stand
tall—literally and figuratively. OOH media reaches consumers where t..
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461
In a world dominated by smartphones, social media, and
data-driven marketing, one might assume traditional advertising methods like
Out-of-Home (OOH) have become obsolete. However, that assumption cou..
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489
In a world dominated by digital ads and social media
promotions, Out-of-Home (OOH) media continues to be a powerful,
effective, and often underrated marketing channel. From bustling billboards to
eye-..
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365
In an increasingly digital world, Out-of-Home (OOH) media
has proven that physical advertising still holds power. As we move through
2025, OOH media continues to evolve, combining traditional formats ..
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547
In the ever-evolving landscape of advertising, sports media
stands out as one of the most powerful platforms for brand storytelling. From
captivating TV commercials to immersive digital experiences, s..
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406
In the world of sports, the thrill of the game doesn’t end
with the final whistle. What millions of fans experience on their screens or
read in the papers is just the polished surface of an intricate ..
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511
In recent years, fantasy sports platforms have gained
remarkable traction, evolving from niche communities into mainstream phenomena.
Their rapid rise is not just a tech success story—it's a disruptio..
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In today's hyper-connected world, sports media is
more than just a platform for game updates and highlights—it has become a
powerful tool in shaping and promoting athlete brands. From traditional
broa..
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In the dynamic world of sports media, brands constantly
explore innovative ways to connect with their target audiences. Two of the most
prevalent strategies are sponsorship and advertising placement.
..
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515
In the ever-evolving world of media consumption, brands face
a pivotal question: Where should we invest our advertising dollars—Live
Sports Broadcasting or OTT Streaming? Both platforms offer unique
o..
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285
In 2025, sports media rights continue to be the crown
jewel of the broadcasting world. As live sports remain one of the few formats
that consistently draw massive, real-time audiences, media rights ha..
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600
In today’s hyper-competitive advertising landscape, brands
are constantly looking for powerful platforms that can amplify their message
and connect with a broader audience. One of the most impactful a..
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As the global sports industry continues to evolve, sports
media platforms are becoming a goldmine for advertisers in 2025. With
millions of engaged fans across digital and traditional channels, brands..
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334
In today's digital age, sports media has evolved far beyond
simply watching a game on television. It is a multibillion-dollar industry that
drives global fan engagement, fuels marketing strategies, an..
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561
Mainline media advertising remains one of the most impactful
channels for brands in India, even amidst the growing dominance of digital
platforms. As we step into 2025, understanding the cost dynamics..
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324
In today’s digital-first world, brands are constantly
exploring new-age advertising platforms to connect with consumers. Yet, despite
the rise of digital and social media, Fast-Moving Consumer Goods (..
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377
In a world flooded with digital buzz, mainline media—TV,
radio, print, and outdoor advertising—still holds a powerful grip on mass
audiences. Whether you're launching a new product, running a politica..
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As we step deeper into 2025, mainline media continues to
play a pivotal role in shaping brand perception, consumer trust, and mass
outreach. While digital platforms have revolutionized communication,
..
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420
In the era of smartphones, streaming platforms, and endless
scrolling, it’s easy to assume that mainline media—traditional channels like
television, radio, newspapers, and magazines—has lost its relev..
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542
In today's digital-first marketing landscape, mainline media
channels like Print, Radio, and TV still hold significant power when it
comes to building brand trust, reaching mass audiences, and creatin..
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481
In today’s ever-evolving marketing landscape, brands must
reach consumers across multiple touchpoints to remain top-of-mind. While
digital platforms dominate conversations, mainline media—including
te..
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509
In today’s digital-first era, many brands are shifting focus
to online advertising. However, mainline media — which includes traditional
platforms such as television, radio, print (newspapers and maga..
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541
In the fast-evolving landscape of advertising, brands are
continuously navigating between traditional mainline media and the
ever-expanding realm of digital media. As we step deeper into 2025, the
deb..
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In the fast-evolving world of digital marketing, terms like SEO,
PPC, and influencer marketing dominate the conversation. However,
traditional forms of advertising—collectively known as Mainline Media..
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447
The advertising landscape is undergoing a seismic shift,
driven by the rapid evolution of technology. Gone are the days when traditional
billboards and TV spots ruled the marketing world. Today, adver..
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350
Partnering with an advertising agency is a strategic move
for any business aiming to boost brand visibility, reach the right audience,
and drive sales. But once your campaigns are up and running, how ..
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370
In today’s fast-paced digital world, capturing consumer
attention is more challenging than ever. Brands are constantly competing for
visibility, relevance, and connection. Amid this noise, a creative ..
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305
In today’s fast-evolving marketing landscape, creativity
alone is no longer enough for advertising agencies to succeed. The integration
of data into creative processes has transformed how agencies str..
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255
In today’s hyper-competitive market, where consumers are
bombarded with countless ads daily, standing out is more challenging than ever.
The key to cutting through the noise and making a lasting impac..
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In today’s fast-paced, media-saturated world, businesses are
faced with a critical decision: Should they go the traditional route or embrace
digital when choosing an advertising agency? Both tradition..
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353
In today’s saturated market, standing out is no longer
optional—it’s survival. This case study reveals how a forward-thinking ad
agency engineered a 300% sales increase for a mid-tier consumer brand u..
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In the ever-evolving world of marketing, a creative
advertising agency plays a pivotal role in helping brands stand out.
Whether you're a startup aiming for brand recognition or an established company..
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In today's hyper-competitive marketplace, advertising isn't
just an option—it's a necessity. Whether you're launching a new product or
trying to grow your brand presence, partnering with the right adv..
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421
In today’s fast-paced digital landscape, grabbing and
holding consumer attention is no easy feat. Brands constantly battle for
visibility, relevance, and engagement. This is where advertising agenci..
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503
In the rapidly evolving world of visual marketing,
businesses are constantly faced with a crucial decision—Should we create an
ad film or opt for a digital video ad? While both mediums share the goal ..
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In today’s digital age, visual storytelling has evolved
dramatically, and at the heart of this transformation lies Visual Effects
(VFX). In the realm of advertising, where attention spans are short an..
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Creating an impactful advertising film can skyrocket your
brand’s visibility and engagement. However, without careful budgeting,
production costs can quickly spiral out of control, eating into your ma..
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484
In today’s fiercely competitive marketplace, standing out is
more crucial than ever. Brands strive not only to be recognized but also to
create meaningful emotional bonds with their audiences. One of ..
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353
In today’s fast-paced digital world, capturing audience
attention is both an art and a science. Brands aiming to make an impact through
video marketing often face a critical choice: should they invest..
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450
In today’s fast-paced digital world, advertising films are
more than just commercials — they’re storytelling masterpieces designed to
captivate, engage, and convert viewers into loyal customers. But w..
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In the fast-evolving world of advertising, staying ahead of
creative trends is key to capturing audience attention and driving brand
engagement. Ad films in 2025 are pushing boundaries, embracing tech..
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In today's saturated media landscape, where attention spans
are fleeting and competition is fierce, traditional advertising methods are no
longer enough. Consumers crave authentic connections, emotion..
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609
In the fast-paced world of advertising, where consumers are
constantly bombarded with content, a compelling ad film can cut through
the noise and leave a lasting impact. Whether you're a brand, agency..
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Advertising has always played a powerful role in shaping how
consumers perceive brands. While some ads merely promote products, a few
standout ad films go further—they transform public perception, red..
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382
In today's dynamic advertising landscape, sports media is a
goldmine for brands aiming to connect with passionate audiences. Seasonal
campaigns, particularly those aligned with major sporting events, ..
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459
The sports media landscape is undergoing a seismic shift. As
technology evolves and audience preferences change, traditional broadcasting is
being challenged—and often replaced—by Over-the-Top (OTT) p..
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In today’s fast-paced digital world, real-time engagement
has emerged as a game-changer for brands, especially in the realm of sports
media. With millions of fans glued to their screens during live ga..
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354
In the evolving world of digital marketing, brands are
constantly seeking effective ways to engage the next wave of consumers—Generation
Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..
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436
In the fast-paced world of professional sports, it's not
just the athletes that keep fans coming back—it's the storytelling, the angles,
the commentary, and the moments that unfold through sports broa..
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In India, sports are more than just games — they're a
cultural phenomenon. With millions glued to their screens and stadiums packed
with passionate fans, Indian sports leagues like the Indian Premier ..
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As sports viewership continues to soar across the globe,
brands are seizing the opportunity to reach engaged audiences through
high-impact advertising on sports media platforms. In 2025, the competiti..
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351
In today’s hyper-competitive marketing landscape, brands are
increasingly turning to sports as a powerful medium to connect with audiences.
However, the terms sports sponsorship and sports advertising..
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437
In today’s hyper-connected world, sports media stands out as
a powerful platform for brands to amplify visibility and create deep consumer
connections. With millions of fans tuning in to watch their f..
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Over the past decade, India has witnessed an unprecedented
surge in the popularity of sports, transforming the media landscape and
creating a goldmine for advertisers. While cricket has traditionally ..
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As the advertising landscape continues to evolve, mainline
media remains a crucial channel for brands seeking to connect with broad
audiences effectively. In 2025, advertisers face a dynamic environme..
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265
In 2025, the marketing landscape is evolving at an
unprecedented pace, largely fueled by advancements in Artificial Intelligence
(AI). Among the many players in this transformation, Mainline Media
sta..
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521
In the ever-evolving Indian advertising landscape, mainline
media continues to be a powerful tool for brands to connect with mass
audiences. Even with the rapid rise of digital channels, traditional p..
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359
In today’s fast-paced consumer landscape, Fast-Moving
Consumer Goods (FMCG) and retail brands face the constant challenge of
standing out in a crowded marketplace. While digital platforms have transfo..
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324
In an era dominated by smartphones, social media, and
on-demand content, it's easy to assume that traditional or mainline media
has lost its place. However, despite the rapid rise of digital platforms..
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In today’s fast-evolving marketing landscape, mainline media
advertising—comprising TV, radio, and print—remains a powerful way to reach
broad and diverse audiences. Despite the rise of digital channe..