Elyts Knowledge Center RSS Feed
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As the digital landscape becomes increasingly complex,
brands in 2025 must adopt a seamless and unified approach to marketing: omnichannel
advertising. With consumers engaging across platforms—website..
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In today’s fast-evolving digital landscape, advertising
agencies are constantly exploring innovative strategies to connect brands with
their target audiences. One of the most impactful trends reshapin..
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145
In today’s hyper-connected, digital-first world, advertising
is no longer a game of guesswork. Modern advertising agencies are turning to
data analytics to drive decision-making, personalize campaigns..
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In a hyper-competitive advertising landscape, a pitch can
make or break an agency’s shot at landing a major client. In India, where
brands are constantly jostling for consumer attention across languag..
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In today’s competitive marketplace, choosing the right advertising agency can
significantly impact your brand’s visibility, growth, and return on investment.
One of the key decisions businesses face i..
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The advertising landscape is shifting at lightning speed. As digital platforms
dominate consumer attention and data-driven strategies become non-negotiable,
full-service advertising agencies are under..
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The advertising industry is evolving at a breakneck pace,
and 2025 is set to be a transformative year for agencies worldwide. Driven by
technology, shifting consumer behavior, and an ever-expanding di..
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In the ever-evolving landscape of advertising, where every
brand is vying for attention, award-winning ad films emerge as
benchmarks of creativity, storytelling, and emotional impact. These cinematic
..
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The advertising world is undergoing a green revolution. As
brands increasingly commit to environmental responsibility, the ad film
production industry is following suit. From plastic-free sets to rene..
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In 2025, celebrity endorsements remain a potent tool for
brand storytelling in ad films, especially in a culturally diverse and
emotionally driven market like India. But as consumer behavior evolves a..
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India is a land of linguistic richness, boasting 22
officially recognized languages and hundreds of dialects across its vast
geography. This cultural diversity presents a unique challenge—and a
signif..
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In the fast-evolving world of advertising, brands often face
a critical dilemma: How can you produce a high-impact ad film without
draining your marketing budget? Balancing creativity with
cost-effect..
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In today’s hyper-visual and attention-driven marketplace, a
well-crafted ad film can be a game-changer for your brand. Whether it’s a
high-impact commercial or a story-led digital campaign, the succes..
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The advertising landscape is evolving rapidly, and at the
heart of this transformation lies Artificial Intelligence (AI)—a
powerful tool that’s redefining how ad films are conceptualized, created, and..
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In an era where attention spans are shrinking and
mobile-first behavior dominates online consumption, brands are increasingly
turning to micro ad films—short, high-impact videos designed for
digital-f..
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In today’s hyper-competitive media landscape, ad films
aren’t just creative bursts—they’re strategic tools built to influence, engage,
and convert. Every frame, every line of dialogue, and every camer..
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The advertising landscape is undergoing rapid
transformation, and ad film production is at the forefront of this evolution.
As we head through 2025, brands are rethinking how they tell stories, engage..
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In a country as diverse as India, where languages shift
every few hundred kilometers, marketers are turning to an unexpected but
powerful medium to tap into hyperlocal markets—multilingual sports
comm..
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In the evolving landscape of sports media, esports and
gaming live streams have emerged as formidable platforms for brand
engagement. No longer a niche, this sector now commands massive viewership,
wi..
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In the dynamic world of sports, fans aren’t just spectators
— they’re emotionally invested communities. Understanding the psychology behind
their loyalty, passion, and behavior is the key to building ..
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In the fast-evolving world of digital marketing, fantasy
sports platforms have emerged as powerful and dynamic advertising channels.
With millions of active users, high engagement rates, and deep inte..
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In 2025, sports sponsorships are no longer just about logo
placements on jerseys or stadium hoardings—they’re strategic partnerships
rooted in digital innovation, fan engagement, and purpose-driven br..
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In 2025, sports sponsorships are no longer just about logo
placements on jerseys or stadium hoardings—they’re strategic partnerships
rooted in digital innovation, fan engagement, and purpose-driven br..
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As sports viewership continues to rise globally, brands are
evolving their marketing strategies to engage audiences more effectively.
Traditional advertising formats like TV commercials and perimeter ..
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In the ever-evolving media landscape, sports broadcasting
has undergone a digital revolution. Advertisers today face a crucial decision: invest
in OTT (Over-the-Top) sports streaming or stick with tra..
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The media landscape around sports is undergoing a seismic
shift — and at the forefront of this change is the meteoric rise of women’s
sports. Once sidelined or underrepresented, female athletes and co..
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In India, cricket is not just a sport—it’s a cultural
phenomenon. From World Cups to IPL showdowns, cricket captivates millions of
viewers across demographics. For brands seeking high-impact visibilit..
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In India, cricket is not just a sport—it’s a cultural
phenomenon. From World Cups to IPL showdowns, cricket captivates millions of
viewers across demographics. For brands seeking high-impact visibilit..
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In India, sports is more than just entertainment—it's an
emotion. With cricket as a near-religion and emerging interest in sports like
football, kabaddi, and badminton, the role of sports media has tr..
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As India experiences rapid digitalization, the relevance of
mainline media—such as newspapers, radio, and television—continues to hold
strong, particularly in rural and tier-2 markets. These markets r..
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In a digital-dominated era, mainline media—comprising
television, radio, and print—still plays a vital role in political campaigns.
While social media has surged in popularity, traditional media conti..
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In the digital age, where online ads dominate the marketing
landscape, it’s easy to overlook the enduring power of traditional print media.
However, magazine advertisements are making a remarkable com..
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In an age dominated by digital marketing, the impact of mainline
media—such as television, radio, and print—remains both powerful and
far-reaching. While digital platforms provide granular targeting, ..
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In the rapidly evolving marketing landscape, brands are no
longer relying solely on traditional or digital channels—they're fusing the
best of both worlds. Integrating mainline media (like television,..
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In an era dominated by digital advertising, mainline
media—which includes traditional platforms such as television, print,
and radio—continues to hold a critical place in India's media ecosystem. As
w..
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In the ever-evolving landscape of modern marketing,
traditional newspapers have faced mounting pressure from digital-first
platforms. Yet, rather than fading into obscurity, many newspapers are boldly..
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In the ever-evolving landscape of marketing, radio
advertising continues to be a potent force in mainline media campaigns.
While digital platforms have disrupted many traditional formats, radio has
re..
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In a digital-first world, mainline media like TV and
Print still command considerable attention and budgets. But in 2025, brands
are laser-focused on ROI—Return on Investment—more than ever. So, the
p..
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In the era of viral reels, targeted Google ads, and
influencer partnerships, it's easy to assume that traditional or mainline
media has taken a backseat. But that assumption overlooks a crucial truth:..
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In today’s digitally driven market, e-commerce dominates how
people shop, browse, and interact with brands. Yet, despite this virtual boom,
offline experiences still hold a powerful position in the cu..
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As retail environments evolve, mall media advertising
has emerged as a powerful tool for brands aiming to capture consumer attention
at the point of purchase. With high foot traffic and diverse demogr..
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In the fast-paced world of direct-to-consumer (D2C) brands,
standing out in a saturated digital space is becoming increasingly challenging.
While online marketing channels like social media, influence..
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In today’s competitive retail environment, choosing the
right location to advertise can significantly impact your brand’s visibility
and growth. Two popular options for offline advertising are premi..
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In the fast-evolving world of retail advertising, Interactive
Mall Media has emerged as a powerful medium to capture consumer attention.
One of the most exciting innovations in this space is the integ..
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In an era dominated by digital touchpoints, physical retail
still holds unmatched value—especially within the bustling environment of
shopping malls. Retail advertising inside malls offers brands the ..
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In today's highly competitive retail landscape, shopping
malls are more than just commercial spaces—they are curated experiences
designed to influence consumer behavior at every step. Mall advertising..
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In a landscape where consumer attention is fragmented and
digital fatigue is on the rise, mall media emerges as a compelling tool for
brands aiming to connect with audiences in a focused, high-impact ..
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As consumer attention becomes increasingly fragmented,
advertisers are constantly looking for high-impact formats to connect with
their audiences. One of the most underrated but highly effective platf..
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In 2025, brands are constantly seeking high-impact avenues
to connect with their audience in a saturated digital landscape. One such
potent yet often underestimated platform is mall advertising. With
..
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In a digital-first world where marketers are flooded with
options, one traditional medium is proving to be a silent powerhouse—Out-of-Home
(OOH) advertising. As we step into 2025, the relevance of OOH..
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In an era where climate change and environmental
responsibility dominate public discourse, the advertising world is not far
behind. Outdoor advertising, often known as Out-of-Home (OOH) media, is
unde..
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In a digital-first era where screens dominate attention,
Out-of-Home (OOH) advertising continues to stand tall—literally and
figuratively. From vibrant billboards on highways to dynamic digital displa..
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Out-of-Home (OOH) advertising has long been a staple in the
marketing world. From towering static billboards on highways to dynamic digital
displays in city centers, OOH media continues to evolve with..
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In an era where personalization drives consumer engagement,
geo-targeted Out-of-Home (OOH) advertising is emerging as a powerful tool for
localized marketing. Brands are increasingly moving beyond gen..
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In an era dominated by digital noise, Out-of-Home (OOH)
media is quietly reclaiming its power and presence. As the advertising
world grapples with digital fatigue, privacy concerns, and oversaturation..
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In the evolving landscape of advertising, transit media
has emerged as a powerful channel, especially in urban cities where
consumer attention is increasingly fragmented. From buses and trains to
auto..
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Billboards have long been a cornerstone of out-of-home (OOH)
advertising, offering brands the opportunity to reach large audiences in
high-traffic areas. But in today’s saturated media landscape, stan..
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In today’s fast-evolving advertising landscape, Programmatic
Digital Out-of-Home (DOOH) is rapidly reshaping how brands connect with
audiences in physical spaces. By blending the scale and visibility ..
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Out-of-Home (OOH) advertising has undergone a radical
transformation over the past few years. As we step deeper into 2025, the
industry is riding a wave of digital innovation, sustainability, and
data..
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In a world where consumer attention is scattered across
multiple screens and platforms, 360° campaigns in sports media have
become a game-changer. By combining the reach of television, the
precision..