Elyts Knowledge Center RSS Feed
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In today’s performance-driven marketing landscape, Return on
Investment (ROI) remains a top priority for brands investing in advertising.
While digital platforms offer immediate performance metrics, m..
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172
In the age of digital disruption, it's easy to assume that
traditional advertising has taken a backseat. Yet, in the fast-moving consumer
goods (FMCG) sector, mainline media—comprising television, pri..
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184
Mainline media advertising—encompassing television, print,
and radio—continues to be a powerful force in India’s marketing ecosystem.
Despite the rise of digital platforms, traditional media retains i..
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164
In an age dominated by digital media, it’s easy to overlook
the enduring power of traditional advertising. Yet, mainline media—which
includes TV, print, and radio—remains a cornerstone of brand
commun..
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401
As the advertising world continues to evolve, 2025 marks a
transformative year for mainline media, also known as traditional media.
While digital platforms have been on a meteoric rise, mainline media..
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118
In a digital-first world, building trust and credibility has
never been more important — or more challenging — for brands. While digital
channels provide speed and scalability, mainline media (such as..
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140
In an era dominated by digital channels, mainline media
advertising remains a powerful force for big brands. Traditional
advertising platforms such as television, radio, print, and cinema offer
unpara..
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167
In today’s cluttered advertising landscape, brands are constantly seeking the
most effective channels to capture consumer attention and stay memorable. Two
major contenders in this space are Mainline ..
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In the ever-evolving world of marketing, the term Mainline
Media refers to traditional advertising channels that have been at the core
of brand communication for decades. These platforms include telev..
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136
In today's cluttered media landscape, delivering a
consistent and unified brand message is crucial. Consumers interact with brands
across multiple touchpoints—TV, radio, newspapers, billboards, transi..
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427
In the evolving landscape of Out-of-Home (OOH) advertising, transit media
has emerged as a powerful channel to engage commuters on the move. From metro
trains to buses, auto-rickshaws to airport shutt..
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434
In today's competitive landscape, local businesses face a
tough decision when allocating their marketing budgets: Should they go digital
with online ads or stick with the tried-and-true method of Out-..
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140
Out-of-home (OOH) advertising is undergoing a powerful
transformation fueled by data and technology. Once considered a traditional,
static medium, OOH has evolved into a dynamic, data-driven advertisi..
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411
As global awareness of environmental issues intensifies,
industries are increasingly adopting eco-conscious practices—and the
advertising world is no exception. Out-of-Home (OOH) advertising, traditio..
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As we approach a pivotal election year in 2025, political
campaigns are becoming increasingly sophisticated, blending traditional media
with digital tactics to influence public perception. Among these..
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With India's consumer base expanding beyond metros, brands
are increasingly turning to Tier 2 and Tier 3 cities for growth. Out-of-Home
(OOH) advertising, long regarded as a big-city tactic, is now ma..
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Out-of-Home (OOH) advertising remains one of the most
impactful mediums for brand visibility across India. Whether it's a massive
hoarding in Mumbai or a transit ad in Delhi, OOH offers unmatched reac..
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India’s outdoor advertising industry is undergoing a seismic
shift, driven by the surge of Digital Out-of-Home (DOOH) advertising.
While traditional billboards and hoardings still dominate, the growin..
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Out-of-Home (OOH) advertising continues to be one of the
most impactful ways to capture consumer attention in the physical world. As
cities grow more vibrant and consumer journeys become more dynamic,..
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In today’s hyperconnected world, brands are no longer
relying on a single channel to engage their audiences. The shift to omnichannel
marketing—a seamless integration of multiple platforms—is reshapin..
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In the dynamic world of Out-of-Home (OOH) advertising, two
powerful formats stand out: Transit Media and Traditional Hoardings.
While both are designed to maximize brand visibility in the public domai..
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In an era where personalization drives engagement, the
fusion of mobile data with Out-of-Home (OOH) advertising has
revolutionized how brands connect with consumers. This hybrid approach marries
the b..
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In a world increasingly driven by sustainability, the
advertising industry is evolving to align with environmental priorities. One
such transformation is taking place in the realm of Out-of-Home (OOH)..
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India’s media landscape is undergoing a powerful
transformation, and much of the momentum is coming from beyond the metros. As
urban markets reach saturation, brands are increasingly shifting focus to..
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148
Out-of-Home (OOH) advertising has entered a dynamic new era with the advent of
3D installations. No longer limited to flat billboards or traditional posters,
brands are turning public spaces into imme..
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In an age where attention spans are shrinking and consumer
journeys are increasingly fragmented, Out-of-Home (OOH) advertising is
undergoing a high-tech transformation. At the forefront of this revolu..
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In 2025, billboard advertising broke new ground by blending
creativity, technology, and cultural relevance. From AI-driven displays to
real-time audience interaction, brands pushed the boundaries of..
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As digital transformation sweeps across industries, outdoor
advertising is no exception. The rise of Programmatic Digital Out-of-Home
(DOOH) is revolutionizing the way brands engage with consumers i..
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142
As we step further into the digital age, Out-of-Home (OOH) advertising is
undergoing a transformative evolution. From traditional static billboards to
smart, tech-enabled outdoor media, OOH advertisin..
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233
In today’s fiercely competitive retail and advertising
environment, brands are constantly seeking ways to connect with their target
audiences in meaningful, immediate, and location-specific ways. One ..
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In the ever-evolving landscape of advertising, Mall Media
has transformed into a powerhouse for real-time, data-driven brand engagement.
As malls grow into experience hubs rather than mere shopping de..
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In today’s hyper-competitive market, launching a product or activating a brand
requires more than traditional advertising—it demands immersive, high-impact
experiences that create memorable impression..
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In the evolving landscape of retail marketing, mall
advertising remains one of the most effective touchpoints for brand visibility
and consumer engagement. However, the strategies for luxury brands
ve..
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Fast-Moving Consumer Goods (FMCG) brands have long battled
for consumer attention in saturated marketplaces. With traditional retail
advertising avenues facing diminishing returns, the spotlight has s..
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Festive seasons are more than just cultural
celebrations—they’re golden opportunities for brands to connect with
high-intent shoppers. In India, festivals like Diwali, Christmas, Eid, and
Navratri dri..
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454
Mall media campaigns have evolved far beyond banners and kiosks — they are now
strategic tools rooted deeply in consumer psychology. Understanding how people
think, feel, and behave in a shopping envi..
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In the ever-evolving retail landscape, malls are becoming
more than just shopping destinations—they are experience hubs. As brands
compete for attention, interactive digital displays have emerged as a..
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In 2025, mall advertising in India has evolved from being
just a branding strategy to a high-performance media investment. With
increasing footfalls, digital integrations, and data-backed targeting, s..
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In 2025, mall media is not just an advertising
tool—it's a strategic driver of the shopper journey, creating memorable
brand touchpoints that influence purchasing decisions. With evolving consumer
exp..
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169
Mall advertising in India has evolved into a highly targeted
and effective channel for brand engagement. With increasing footfalls, premium
shopping experiences, and a captive audience, malls offer an..
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Mall media has evolved into one of the most impactful
advertising platforms for brands seeking high consumer engagement and sales
conversion. With a captive audience in a buying mindset, malls offer u..
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In today’s hyper-competitive entertainment landscape, movie
studios and OTT platforms are exploring innovative ways to captivate audiences.
One of the most effective yet underutilized channels for fil..
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113
In today’s ultra-competitive Fast-Moving Consumer Goods
(FMCG) landscape, capturing consumer attention requires more than flashy
packaging or traditional advertisements. One of the most effective ways..
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108
In the competitive world of retail marketing, branding in
malls plays a pivotal role in attracting and retaining consumers. However,
the approach to mall branding significantly differs depending on th..
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146
In an era where consumer attention is fragmented and digital
fatigue is real, lifestyle brands are turning to immersive, real-world
strategies to connect with their audiences. At the forefront of this..
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In the fast-paced world of retail and advertising, timing is
everything—especially when it comes to mall campaigns. With shopping malls
witnessing their highest footfall over weekends, understanding c..
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In an age where consumer attention is the new currency,
static ads no longer make the cut. Brands that want to stand out must create
dynamic, immersive experiences that captivate audiences and invite
..
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426
As we step into the second half of the decade, shopping
malls are reinventing themselves beyond retail—emerging as experiential,
digital-savvy environments that offer brands unparalleled advertising
o..
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In a digital age overflowing with online ads and screen
fatigue, mall advertising stands out by reaching consumers in the real
world—right where they make their purchasing decisions. Malls are not jus..
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129
In today’s fast-paced marketing
world, Out-of-Home (OOH) advertising is undergoing a remarkable transformation.
Traditionally known for its static billboards and posters, OOH is now evolving
into a dy..
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167
In today’s fast-evolving marketing landscape, advertisers
are constantly seeking innovative ways to engage consumers and maximize
campaign effectiveness. One powerful strategy gaining traction is the
..
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414
In a world driven by digital engagement, Out-of-Home (OOH)
advertising continues to defy expectations. Not only does it provide high
visibility, but with the right creative strategy, OOH campaigns can..
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425
In today’s rapidly evolving marketing landscape, brands are
recognizing the untapped potential of Tier 2 and Tier 3 cities in India. These
emerging markets, with increasing purchasing power and growin..
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105
Out-of-home (OOH) advertising has long been a powerful
medium for reaching mass audiences. From high-traffic billboards to transit
media and digital displays, OOH has remained resilient and relevant. ..
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Out-of-Home (OOH) advertising has evolved significantly over
the years, integrating digital innovations and data-driven strategies to boost
campaign effectiveness. As advertisers demand more accountab..
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The world of Out-of-Home (OOH) advertising is undergoing a
dramatic shift, and at the forefront of this transformation are 3D
billboards. These eye-catching displays are not just about size anymore —
..
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187
Outdoor advertising has always been a powerful medium to
capture public attention, especially in high-traffic urban locations. But as
technology evolves and consumer behavior becomes more data-driven,..
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385
In a country as densely populated and fast-paced as India,
grabbing consumer attention is both a challenge and an opportunity. Out-of-Home
(OOH) advertising remains a dominant force in urban marketing..
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441
In an era dominated by smartphones, AI, and
hyper-personalized ads, it’s easy to assume that traditional advertising
formats like Out-of-Home (OOH) media would become obsolete. But in 2025, OOH is
not..
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The digital advertising world is undergoing a seismic shift.
With Google phasing out third-party cookies in Chrome and increasing global
regulations around user data privacy, advertising agencies are ..