Elyts Knowledge Center RSS Feed
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In the rapidly evolving landscape of media and sports
broadcasting, one of the most fascinating innovations is the rise of virtual
hosts and AI-powered announcers. From live sports and esports to news..
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The landscape of sports media is undergoing a transformative
shift as esports and traditional sports media join forces. What once
existed in separate realms is now merging to create an exciting hybrid..
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The business of sports media rights has become one of the most lucrative and
competitive arenas in the global entertainment industry. As we step into 2025,
the landscape has evolved dramatically, fuel..
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The sports media landscape is undergoing a seismic shift —
and leading the charge is Generation Z. Born between the mid-1990s and early
2010s, Gen Z is reshaping how, where, and why we consume sport..
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In today’s fast-paced digital age, the way audiences consume
sports has evolved dramatically. Social media platforms like Twitter (X),
Instagram, Facebook, TikTok, and YouTube are no longer just tools..
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In the age of digital transformation, sports media is
undergoing a seismic shift — one where athletes are no longer just the subject
of the story but also the storytellers. The rise of athlete-driven ..
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In the dynamic world of sports broadcasting, technology is
not just a tool—it’s a game changer. Artificial Intelligence (AI) and Data
Analytics have revolutionized how sports content is produced, dist..
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In 2025, the sports media industry has undergone a digital
transformation, with fans shifting en masse from traditional TV to streaming
platforms. Whether it’s cricket, football, tennis, or MMA, live ..
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In 2025, the landscape of sports media has undergone a
transformative shift. What was once dominated by traditional television
broadcasters is now led by dynamic streaming services and digital platfor..
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In today’s hyper-connected world, advertisers must break
through the noise with a cohesive and impactful media strategy. While digital
channels have gained momentum, traditional advertising avenues li..
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In a nation as diverse and populous as India, political
communication is as much an art as it is a strategy. While digital media is
booming, mainline media—comprising television, radio, and print—rema..
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In a world where digital screens dominate consumer
attention, it’s easy to assume that newspaper advertising has become a relic of
the past. However, while digital marketing channels have surged, news..
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In a digital-first world, mainline media—comprising TV,
print, and radio—remains a cornerstone of mass communication. Brands targeting
wide demographics or aiming to build deep emotional resonance sti..
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In the age of digital marketing, it’s easy to overlook the sheer power of
mainline media. Yet, some of the most memorable and effective advertising
campaigns in India have leveraged traditional platfo..
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In India's evolving advertising landscape, mainline media
— comprising television, radio, and print — continues to play a pivotal role,
especially in Tier 2 and Tier 3 cities. While digital platforms ..
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In the age of digital dominance, where social media and
online ads often steal the limelight, radio remains a quietly powerful force in
the realm of mainline media. Despite being one of the oldest bro..
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In the fast-evolving media landscape of 2025, marketers are
constantly weighing the effectiveness of traditional mainline formats like print
ads and TV commercials. Both channels have stood the test o..
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Despite the digital revolution, mainline media remains a
dominant force in advertising. Television, radio, and print continue to offer
unmatched mass reach and brand credibility—especially when backed..
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In an era of digital-first strategies, mainline media still
plays a pivotal role in shaping brand identity and reaching mass audiences.
Whether it's a high-impact television campaign or a full-page ne..
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In today’s hyperconnected landscape, the line between
traditional and digital marketing is no longer rigid. Brands aiming for
widespread impact are increasingly turning to 360-degree campaigns—strateg..
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In today’s performance-driven marketing landscape, Return on
Investment (ROI) remains a top priority for brands investing in advertising.
While digital platforms offer immediate performance metrics, m..
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In the age of digital disruption, it's easy to assume that
traditional advertising has taken a backseat. Yet, in the fast-moving consumer
goods (FMCG) sector, mainline media—comprising television, pri..
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Mainline media advertising—encompassing television, print,
and radio—continues to be a powerful force in India’s marketing ecosystem.
Despite the rise of digital platforms, traditional media retains i..
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In an age dominated by digital media, it’s easy to overlook
the enduring power of traditional advertising. Yet, mainline media—which
includes TV, print, and radio—remains a cornerstone of brand
commun..
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As the advertising world continues to evolve, 2025 marks a
transformative year for mainline media, also known as traditional media.
While digital platforms have been on a meteoric rise, mainline media..
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In a digital-first world, building trust and credibility has
never been more important — or more challenging — for brands. While digital
channels provide speed and scalability, mainline media (such as..
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In an era dominated by digital channels, mainline media
advertising remains a powerful force for big brands. Traditional
advertising platforms such as television, radio, print, and cinema offer
unpara..
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In today’s cluttered advertising landscape, brands are constantly seeking the
most effective channels to capture consumer attention and stay memorable. Two
major contenders in this space are Mainline ..
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In the ever-evolving world of marketing, the term Mainline
Media refers to traditional advertising channels that have been at the core
of brand communication for decades. These platforms include telev..
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In today's cluttered media landscape, delivering a
consistent and unified brand message is crucial. Consumers interact with brands
across multiple touchpoints—TV, radio, newspapers, billboards, transi..
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In the evolving landscape of Out-of-Home (OOH) advertising, transit media
has emerged as a powerful channel to engage commuters on the move. From metro
trains to buses, auto-rickshaws to airport shutt..
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In today's competitive landscape, local businesses face a
tough decision when allocating their marketing budgets: Should they go digital
with online ads or stick with the tried-and-true method of Out-..
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Out-of-home (OOH) advertising is undergoing a powerful
transformation fueled by data and technology. Once considered a traditional,
static medium, OOH has evolved into a dynamic, data-driven advertisi..
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As global awareness of environmental issues intensifies,
industries are increasingly adopting eco-conscious practices—and the
advertising world is no exception. Out-of-Home (OOH) advertising, traditio..
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As we approach a pivotal election year in 2025, political
campaigns are becoming increasingly sophisticated, blending traditional media
with digital tactics to influence public perception. Among these..
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With India's consumer base expanding beyond metros, brands
are increasingly turning to Tier 2 and Tier 3 cities for growth. Out-of-Home
(OOH) advertising, long regarded as a big-city tactic, is now ma..
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Out-of-Home (OOH) advertising remains one of the most
impactful mediums for brand visibility across India. Whether it's a massive
hoarding in Mumbai or a transit ad in Delhi, OOH offers unmatched reac..
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India’s outdoor advertising industry is undergoing a seismic
shift, driven by the surge of Digital Out-of-Home (DOOH) advertising.
While traditional billboards and hoardings still dominate, the growin..
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Out-of-Home (OOH) advertising continues to be one of the
most impactful ways to capture consumer attention in the physical world. As
cities grow more vibrant and consumer journeys become more dynamic,..
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In today’s hyperconnected world, brands are no longer
relying on a single channel to engage their audiences. The shift to omnichannel
marketing—a seamless integration of multiple platforms—is reshapin..
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In the dynamic world of Out-of-Home (OOH) advertising, two
powerful formats stand out: Transit Media and Traditional Hoardings.
While both are designed to maximize brand visibility in the public domai..
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In an era where personalization drives engagement, the
fusion of mobile data with Out-of-Home (OOH) advertising has
revolutionized how brands connect with consumers. This hybrid approach marries
the b..
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In a world increasingly driven by sustainability, the
advertising industry is evolving to align with environmental priorities. One
such transformation is taking place in the realm of Out-of-Home (OOH)..
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India’s media landscape is undergoing a powerful
transformation, and much of the momentum is coming from beyond the metros. As
urban markets reach saturation, brands are increasingly shifting focus to..
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Out-of-Home (OOH) advertising has entered a dynamic new era with the advent of
3D installations. No longer limited to flat billboards or traditional posters,
brands are turning public spaces into imme..
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In an age where attention spans are shrinking and consumer
journeys are increasingly fragmented, Out-of-Home (OOH) advertising is
undergoing a high-tech transformation. At the forefront of this revolu..
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In 2025, billboard advertising broke new ground by blending
creativity, technology, and cultural relevance. From AI-driven displays to
real-time audience interaction, brands pushed the boundaries of..
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As digital transformation sweeps across industries, outdoor
advertising is no exception. The rise of Programmatic Digital Out-of-Home
(DOOH) is revolutionizing the way brands engage with consumers i..
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As we step further into the digital age, Out-of-Home (OOH) advertising is
undergoing a transformative evolution. From traditional static billboards to
smart, tech-enabled outdoor media, OOH advertisin..
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In today’s fiercely competitive retail and advertising
environment, brands are constantly seeking ways to connect with their target
audiences in meaningful, immediate, and location-specific ways. One ..
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In the ever-evolving landscape of advertising, Mall Media
has transformed into a powerhouse for real-time, data-driven brand engagement.
As malls grow into experience hubs rather than mere shopping de..
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In today’s hyper-competitive market, launching a product or activating a brand
requires more than traditional advertising—it demands immersive, high-impact
experiences that create memorable impression..
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In the evolving landscape of retail marketing, mall
advertising remains one of the most effective touchpoints for brand visibility
and consumer engagement. However, the strategies for luxury brands
ve..
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Fast-Moving Consumer Goods (FMCG) brands have long battled
for consumer attention in saturated marketplaces. With traditional retail
advertising avenues facing diminishing returns, the spotlight has s..
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Festive seasons are more than just cultural
celebrations—they’re golden opportunities for brands to connect with
high-intent shoppers. In India, festivals like Diwali, Christmas, Eid, and
Navratri dri..
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Mall media campaigns have evolved far beyond banners and kiosks — they are now
strategic tools rooted deeply in consumer psychology. Understanding how people
think, feel, and behave in a shopping envi..
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In the ever-evolving retail landscape, malls are becoming
more than just shopping destinations—they are experience hubs. As brands
compete for attention, interactive digital displays have emerged as a..
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In 2025, mall advertising in India has evolved from being
just a branding strategy to a high-performance media investment. With
increasing footfalls, digital integrations, and data-backed targeting, s..
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In 2025, mall media is not just an advertising
tool—it's a strategic driver of the shopper journey, creating memorable
brand touchpoints that influence purchasing decisions. With evolving consumer
exp..
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Mall advertising in India has evolved into a highly targeted
and effective channel for brand engagement. With increasing footfalls, premium
shopping experiences, and a captive audience, malls offer an..