Elyts Knowledge Center - trends 2025 RSS Feed

The esports industry has exploded over the past decade, transforming from niche gaming competitions into a global entertainment phenomenon. With millions of viewers tuning in to tournaments, live stre..

Mainline media—covering TV, print, radio, and outdoor—continues to be a cornerstone of brand-building and mass reach. However, despite its strengths, many brands still struggle to extract maximum ROI ..

In 2025, Fast-Moving Consumer Goods (FMCG) brands continue to dominate mainline advertising spends despite the explosive growth of digital platforms. While digital media is gaining momentum, tradition..

Mainline media—traditionally dominated by TV, radio, print, and outdoor advertising—is undergoing a major evolution in 2025. As consumer behavior shifts and technology advances, brands are rethinking ..

The retail and advertising landscape is evolving rapidly, and mall media has become a key player in connecting brands with high-footfall audiences. In 2025, advertisers face a critical choice: digital..

In the evolving landscape of retail marketing, mall media advertising has emerged as a key strategy for brands seeking meaningful engagement with shoppers. As we move through 2025, the sector is witne..

Out-of-Home (OOH) advertising is experiencing a strong resurgence in 2025. After years of digital saturation, brands are rediscovering the power of physical presence—enhanced by digital innovation, re..

Transit media has always been a powerful touchpoint for brands, but in 2025, its role is expanding faster than ever. With the rise of urban mobility, smart transport systems, and digital transformatio..

In today’s digitally saturated world, local businesses are rediscovering the power of Hyperlocal Out-of-Home (OOH) advertising. From neighborhood billboards and transit shelters to digital screens in ..

In 2025, Programmatic Digital Out-of-Home (pDOOH) has become a transformational force in the outdoor advertising landscape. What started as basic digital screens has evolved into a highly automated, d..

In 2025, the advertising world is witnessing a dramatic shift as 3D anamorphic billboards dominate major cities and digital hubs. These immersive, hyper-realistic displays are redefining how brands te..

Digital Out-of-Home (DOOH) advertising is experiencing explosive growth in 2025, reshaping how brands communicate with consumers in public spaces. From dynamic digital billboards to interactive screen..

In 2025, brand storytelling has entered a new era—one where influencers are not just endorsers but central characters in ad films. As consumer behavior shifts toward authenticity, relatability, and cr..

In 2025, startups are leaning heavily into digital storytelling—but with limited marketing budgets, producing high-quality ad films often feels out of reach. Fortunately, today’s technology, creator-d..

In the last few years, drone cinematography has moved from a niche technology to a mainstream essential in the advertising world. What began as a tool for capturing sweeping landscapes has evolved int..

In 2025, purpose-driven creative ad films have become more than just a marketing trend—they are now a strategic necessity for brands seeking long-term loyalty, stronger brand equity, and deeper emotio..

Artificial Intelligence is reshaping the advertising world, and one area seeing massive transformation is ad film production. What once required large crews, long timelines, and high budgets can now b..

In a world overloaded with digital noise, short attention spans, and rapid-fire content consumption, brands continue to struggle to stay memorable. Yet one format still stands strong in 2025 as the un..

In today’s fast-paced digital landscape, building a strong online brand presence is more important than ever. As brands compete for consumer attention across multiple platforms, even small branding er..

In the fast-evolving digital landscape, Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing how brands connect with their audiences. From data-driven marketing to hyper-personal..

In today’s competitive retail landscape, attracting shoppers into physical stores is no easy feat. With e-commerce dominating consumer behavior, retailers are leveraging Out-of-Home (OOH) advertising—..

Out-of-Home (OOH) advertising has entered a golden era, driven by digital innovation, data integration, and audience engagement strategies that merge physical and digital spaces. In 2025, OOH media is..

As brands and audiences become increasingly conscious of environmental issues, the advertising industry is evolving to reflect these values. Ad filmmaking, once known for its energy-intensive shoots a..

The world of advertising is evolving faster than ever. In 2025, ad films are no longer just about selling products—they’re about creating immersive experiences, building emotional connections, and dri..

In 2025, the ad film industry is evolving at an unprecedented pace, blending creativity with technology to craft campaigns that resonate globally. Brands are no longer just selling products—they are t..

In an era dominated by digital screens and social media scrolls, one might assume traditional advertising is losing ground. Yet, Mall Media continues to defy this notion, standing strong as a vibrant ..

The advertising world is undergoing a massive transformation, and Programmatic Digital Out-of-Home (DOOH) is at the center of it. Once considered a traditional medium limited to static billboards and ..

Out-of-Home (OOH) advertising has entered a golden era of transformation. With rapid technological advancements, data-driven insights, and the fusion of digital and physical worlds, OOH media in 2025 ..

As we move deeper into 2025, Out-of-Home (OOH) media continues to evolve into one of the most dynamic and tech-driven advertising channels. Once limited to billboards and posters, OOH has transformed ..

As digital channels dominate today’s marketing conversations, mainline media—like television, radio, print, and outdoor—continues to evolve and remain indispensable. In 2025, brands are reimagining ho..

In an era dominated by digital screens and social media, mainline media continues to hold its ground as a powerful, credible, and far-reaching form of advertising. For decades, brands have relied on m..

Out-of-Home (OOH) advertising has evolved from static billboards and posters into a dynamic, data-driven powerhouse. As we enter 2025, technology continues to reshape how brands connect with audiences..

In an era dominated by online shopping and digital ads, brick-and-mortar retailers are discovering a surprising ally—Out-of-Home (OOH) advertising. From digital billboards to interactive transit displ..

In 2025, the advertising landscape has evolved beyond flashy presentations and generic pitches. Winning big accounts now requires a blend of creativity, data intelligence, and hyper-personalized clien..

The advertising landscape is evolving faster than ever. As brands strive to engage audiences across multiple platforms, a new breed of advertising agencies has emerged — hybrid advertising agencies. T..

In 2025, the advertising landscape is evolving at a rapid pace. Advances in AI, automation, and data-driven marketing have transformed how brands approach advertising. This evolution raises an importa..

In today’s fast-paced digital world, the advertising landscape is transforming faster than ever before. As brands fight for attention across multiple platforms—social media, streaming, and out-of-home..

The advertising landscape is undergoing a major transformation in 2025, and at the forefront of this shift is programmatic advertising. Agencies worldwide are increasingly relying on automated, data-d..

In today’s hyper-digital era, attention is the new currency—and brands are in a constant battle to earn it. With audiences scrolling through endless streams of content, the traditional long-form adver..

In the fast-paced world of marketing, ad films have undergone a massive transformation. What once began as short, product-centric commercials has now evolved into emotionally driven, story-rich experi..

In an era dominated by digital platforms and streaming services, many predicted the end of traditional media — especially radio. Yet, against all odds, radio advertising is not only surviving but thri..

In today’s fast-evolving marketing landscape, the most successful brands understand that it’s no longer Mainline vs. Digital—it’s Mainline with Digital. The synergy between these two forms of media ha..

In an era dominated by digital media, traditional newspapers face the challenge of staying relevant while maintaining their core readership. The solution? Hybrid media—a strategic fusion of print and ..

In 2025, mainline media advertising reaffirmed its dominance by proving that television, print, radio, and outdoor campaigns still hold unmatched storytelling power. As digital media continues to evol..

As the digital wave continues to reshape global communication, mainline media—including television, print, and radio—has entered a new phase of evolution. In 2025, the convergence of traditional and d..

In 2025, sustainability is no longer a niche choice but a critical expectation from consumers. Brands across industries are shifting their advertising strategies to reflect environmental responsibilit..

In 2025, mall media has evolved into one of the most effective bridges between offline and online marketing. As consumer behavior becomes increasingly digital-first, brands are rethinking how physical..

In an age dominated by digital marketing, Mall Media continues to prove its strength as a powerful and high-impact advertising channel in 2025. With increasing footfalls, immersive experiences, and hi..

The advertising world is evolving at lightning speed, driven by technology, changing consumer behaviors, and new media platforms. For brands to stay competitive, partnering with advertising agencies t..

The world of advertising is evolving faster than ever, with technology, consumer behavior, and creative storytelling shaping the campaigns that capture attention. As we move further into 2025, brands ..

The world of advertising in 2025 has redefined creativity, blending storytelling with cutting-edge technology to create unforgettable campaigns. From emotionally charged narratives to AI-powered visua..

In today’s fast-paced digital age, sports media is no longer driven solely by emotion and highlight reels. The integration of data analytics has transformed the way stories are told, giving fans deepe..

Mainline media continues to play a dominant role in advertising, even in the digital-first world of 2025. With television, print, and radio still commanding significant attention, brands rely on these..

In 2025, mainline media advertising continues to be a cornerstone of brand communication, even as digital platforms dominate the marketing ecosystem. Television, radio, newspapers, and magazines remai..

Out-of-Home (OOH) advertising has always been about visibility, impact, and reach. But in today’s digital-first era, advertisers demand more than just impressions — they want measurable outcomes, targ..

In the rapidly evolving world of advertising, storytelling is no longer limited to traditional screens. Ad films are undergoing a remarkable transformation, driven by immersive technologies such as Au..

In today’s fast-paced digital ecosystem, the lines between traditional advertising and digital marketing are blurring. Consumers no longer engage with brands solely through television commercials or p..

The advertising landscape has undergone a massive transformation over the last decade. Once dominated by billboards, TV commercials, and print ads, the industry now sees an ever-increasing shift towar..

In today’s fast-moving business landscape, startups face unique challenges. Limited budgets, crowded markets, and the constant need to innovate make advertising decisions even more critical. In 2025, ..

In today’s business landscape, sustainability is no longer just a buzzword—it has become a necessity for brands to remain competitive and relevant. Consumers are more conscious than ever about the env..