Elyts Knowledge Center - trends 2025 RSS Feed

In 2025, Mainline Media Advertising continues to be a cornerstone of brand-building strategies despite the rapid growth of digital platforms. Television, newspapers, radio, and magazines—collectively ..

Mall media in 2025 proved that shopping centers are no longer just places to buy products—they have become immersive brand experience zones. With the rise of digital screens, interactive technology, d..

Out-of-Home (OOH) advertising witnessed a powerful creative evolution in 2025. As urban landscapes became smarter and audiences more selective, brands pushed the boundaries of creativity to make OOH m..

Out-of-Home (OOH) advertising has entered a powerful new era. With the rapid integration of technology, Digital Out-of-Home (DOOH) media is redefining how brands engage audiences in public spaces. In ..

In recent years, the advertising landscape has witnessed a significant transformation. Consumers are no longer satisfied with creative campaigns alone; they increasingly demand responsibility, transpa..

The advertising industry is undergoing a powerful transformation in 2025. Rapid advancements in technology, shifting consumer expectations, and the demand for measurable ROI are redefining how adverti..

The advertising industry is undergoing a powerful transformation in 2025, driven by the rapid evolution of Artificial Intelligence (AI). Advertising agencies are no longer relying solely on intuition ..

The way users search online is changing rapidly. Today, many searches are answered directly on the search engine results page (SERP) without the need to click on a website. These are known as zero-cli..

Artificial Intelligence (AI) has moved beyond being a buzzword in digital marketing—it is now a core growth driver. In 2025, AI-powered automation is redefining how brands plan, execute, and optimize ..

In an era dominated by digital channels, mainline media—TV, radio, and print—continues to hold a strategic place in brand advertising. While digital platforms offer precision targeting and instant ana..

The rise of music streaming platforms, podcasts, and on-demand audio has led many marketers to question the relevance of traditional radio advertising. With consumers now having more control over what..

In an era dominated by digital screens, print media advertising in 2025 continues to prove its relevance—especially for brands seeking high-trust, niche audiences. Newspapers and magazines have evolve..

In an era dominated by digital platforms and on-demand content, television advertising has not only survived but evolved into a smarter, data-driven, and more impactful medium. In 2025, TV advertising..

In the rapidly evolving advertising landscape, brands are constantly seeking impactful ways to reach their audience. One approach that has stood the test of time and continues to adapt in 2025 is Main..

Traditional media—TV, radio, and print—has long been the backbone of mass advertising. However, with the rise of digital platforms, consumer habits have shifted dramatically, forcing these classic cha..

In an era dominated by digital ads, social media influencers, and AI-driven campaigns, it may seem surprising that Mainline Media—traditional out-of-home (OOH) advertising along highways, city roads, ..

Mall advertising has always been about visibility, timing, and relevance. In 2025, AI-powered Digital Out-of-Home (DOOH) is redefining how brands connect with shoppers inside malls—making campaigns sm..

Mall media has transformed rapidly over the past few years, and in 2025 it stands as one of the most powerful offline-to-online advertising channels for brands. With shopping malls becoming experience..

The advertising landscape in 2025 is evolving faster than ever. With shrinking attention spans, AI-driven production, and brands demanding stronger emotional impact, ad films have entered a new era of..

The advertising ecosystem in 2025 is moving faster than ever—and at the center of this shift lies the explosive growth of digital-first ad films. With consumers spending more time on mobile, OTT, soci..

In the rapidly evolving advertising landscape, agencies are constantly searching for more accurate ways to understand what drives consumer decisions. While traditional surveys, focus groups, and analy..

The advertising industry is entering a new era where human creativity and artificial intelligence (AI) work together, not against each other. As consumers expect faster, more personalized, and more re..

Advertising agencies are navigating an ever-evolving landscape in 2025, marked by rapid technological advancements, changing consumer behaviors, and increasing client expectations. While opportunities..

In today’s competitive market, traditional advertising is no longer enough to capture consumer attention. Advertising agencies are increasingly turning to Augmented Reality (AR) and Virtual Reality (V..

Out-of-Home (OOH) advertising is undergoing a rapid transformation in 2025, driven by digital innovation, data intelligence, sustainability demands, and immersive consumer experiences. As brands compe..

In 2025, brands are navigating one of the most competitive marketing landscapes ever. With consumer attention spans shrinking and digital platforms evolving rapidly, choosing the right type of agency ..

The advertising landscape in 2025 looks dramatically different from even a few years ago. With evolving consumer behavior, rising demand for personalization, and intense competition across digital cha..

The advertising landscape in 2025 is evolving faster than ever, driven by AI, automated media buying, immersive customer experiences, and the growing need for omnichannel marketing. As brands aim for ..

Augmented Reality (AR) has rapidly transformed from a futuristic concept into a powerful digital marketing tool used by top global brands. In 2025, AR is no longer limited to gaming or entertainment—i..

Programmatic advertising has evolved from a simple automated bidding system into an intelligent, AI-driven ecosystem that powers nearly every corner of digital marketing. In 2025, programmatic has bec..

Voice search has evolved from a convenience to a dominant digital behavior as smart speakers, voice assistants, and AI-powered devices become deeply integrated into everyday life. By 2025, brands that..

The esports industry has exploded over the past decade, transforming from niche gaming competitions into a global entertainment phenomenon. With millions of viewers tuning in to tournaments, live stre..

Mainline media—covering TV, print, radio, and outdoor—continues to be a cornerstone of brand-building and mass reach. However, despite its strengths, many brands still struggle to extract maximum ROI ..

In 2025, Fast-Moving Consumer Goods (FMCG) brands continue to dominate mainline advertising spends despite the explosive growth of digital platforms. While digital media is gaining momentum, tradition..

Mainline media—traditionally dominated by TV, radio, print, and outdoor advertising—is undergoing a major evolution in 2025. As consumer behavior shifts and technology advances, brands are rethinking ..

As shopping malls continue to transform into lifestyle, entertainment, and experiential hubs, mall media is evolving faster than ever. What was once limited to static posters and standees has now grow..

The retail and advertising landscape is evolving rapidly, and mall media has become a key player in connecting brands with high-footfall audiences. In 2025, advertisers face a critical choice: digital..

In the evolving landscape of retail marketing, mall media advertising has emerged as a key strategy for brands seeking meaningful engagement with shoppers. As we move through 2025, the sector is witne..

Out-of-Home (OOH) advertising is experiencing a strong resurgence in 2025. After years of digital saturation, brands are rediscovering the power of physical presence—enhanced by digital innovation, re..

Transit media has always been a powerful touchpoint for brands, but in 2025, its role is expanding faster than ever. With the rise of urban mobility, smart transport systems, and digital transformatio..

In today’s digitally saturated world, local businesses are rediscovering the power of Hyperlocal Out-of-Home (OOH) advertising. From neighborhood billboards and transit shelters to digital screens in ..

In 2025, Programmatic Digital Out-of-Home (pDOOH) has become a transformational force in the outdoor advertising landscape. What started as basic digital screens has evolved into a highly automated, d..

In 2025, the advertising world is witnessing a dramatic shift as 3D anamorphic billboards dominate major cities and digital hubs. These immersive, hyper-realistic displays are redefining how brands te..

Digital Out-of-Home (DOOH) advertising is experiencing explosive growth in 2025, reshaping how brands communicate with consumers in public spaces. From dynamic digital billboards to interactive screen..

In 2025, brand storytelling has entered a new era—one where influencers are not just endorsers but central characters in ad films. As consumer behavior shifts toward authenticity, relatability, and cr..

In 2025, startups are leaning heavily into digital storytelling—but with limited marketing budgets, producing high-quality ad films often feels out of reach. Fortunately, today’s technology, creator-d..

In the last few years, drone cinematography has moved from a niche technology to a mainstream essential in the advertising world. What began as a tool for capturing sweeping landscapes has evolved int..

In 2025, purpose-driven creative ad films have become more than just a marketing trend—they are now a strategic necessity for brands seeking long-term loyalty, stronger brand equity, and deeper emotio..

Artificial Intelligence is reshaping the advertising world, and one area seeing massive transformation is ad film production. What once required large crews, long timelines, and high budgets can now b..

In a world overloaded with digital noise, short attention spans, and rapid-fire content consumption, brands continue to struggle to stay memorable. Yet one format still stands strong in 2025 as the un..

In today’s fast-paced digital landscape, building a strong online brand presence is more important than ever. As brands compete for consumer attention across multiple platforms, even small branding er..

In the fast-evolving digital landscape, Artificial Intelligence (AI) and Machine Learning (ML) are revolutionizing how brands connect with their audiences. From data-driven marketing to hyper-personal..

In today’s competitive retail landscape, attracting shoppers into physical stores is no easy feat. With e-commerce dominating consumer behavior, retailers are leveraging Out-of-Home (OOH) advertising—..

Out-of-Home (OOH) advertising has entered a golden era, driven by digital innovation, data integration, and audience engagement strategies that merge physical and digital spaces. In 2025, OOH media is..

As brands and audiences become increasingly conscious of environmental issues, the advertising industry is evolving to reflect these values. Ad filmmaking, once known for its energy-intensive shoots a..

The world of advertising is evolving faster than ever. In 2025, ad films are no longer just about selling products—they’re about creating immersive experiences, building emotional connections, and dri..

In 2025, the ad film industry is evolving at an unprecedented pace, blending creativity with technology to craft campaigns that resonate globally. Brands are no longer just selling products—they are t..

In an era dominated by digital screens and social media scrolls, one might assume traditional advertising is losing ground. Yet, Mall Media continues to defy this notion, standing strong as a vibrant ..

The advertising world is undergoing a massive transformation, and Programmatic Digital Out-of-Home (DOOH) is at the center of it. Once considered a traditional medium limited to static billboards and ..

Out-of-Home (OOH) advertising has entered a golden era of transformation. With rapid technological advancements, data-driven insights, and the fusion of digital and physical worlds, OOH media in 2025 ..