Elyts Knowledge Center - experiential advertising RSS Feed

In the fast-evolving retail landscape, luxury brands are constantly seeking innovative ways to connect with high-value customers. Mall media has emerged as a powerful advertising channel that enables ..

Out-of-Home (OOH) media has long been a cornerstone of urban marketing, from classic static billboards to dynamic digital screens. In recent years, the advent of 3D billboards has taken outdoor advert..

In a world dominated by digital screens and endless scrolling, Out-of-Home (OOH) media has made a powerful comeback in 2025. Far from being a traditional format, OOH has evolved into a dynamic, data-d..

India's mall media advertising landscape is undergoing a significant transformation, driven by changing consumer behavior, evolving retail ecosystems, and digital integration. As malls evolve into exp..

As Direct-to-Consumer (D2C) brands continue to scale in a hyper-competitive e-commerce world, a new yet familiar frontier is emerging as a powerful offline growth strategy—mall advertising. Once domin..

In today’s hyper-competitive retail landscape, mall advertising remains a potent tool for brands to capture attention and drive in-store footfall. With high dwell times, a targeted audience, and an im..

In 2025, malls have evolved from simple shopping destinations into immersive, high-traffic marketing ecosystems. With footfalls bouncing back post-pandemic and consumer dwell time rising, mall adverti..

In the evolving world of advertising, Out-of-Home (OOH) media continues to be a powerful tool for brands to connect with consumers. Among its various formats, two prominent players—Mall Media and Trad..

In a digital era where consumer attention is fleeting, brands are turning to innovative formats to make a lasting impression. Among the most powerful emerging tools in digital marketing is 360-degree ..

In today’s highly competitive market, brands are constantly seeking innovative ways to engage with consumers. Experiential mall advertising has emerged as a powerful strategy that transforms tradition..