Top 5 | Mall Media Formats | Drive Engagement | Digital | Elyts

In 2025, malls have evolved from simple shopping destinations into immersive, high-traffic marketing ecosystems. With footfalls bouncing back post-pandemic and consumer dwell time rising, mall advertising has become a powerful way for brands to connect with audiences in a high-impact, distraction-free environment. But not all mall media formats are created equal. Here are the Top 5 mall media formats that are driving maximum engagement this year.

1. Digital Screens & LED Video Walls

Why it works:
Digital screens placed at entrances, atriums, and food courts are capturing consumer attention like never before. Their dynamic content, vivid visuals, and ability to update in real-time make them ideal for high-engagement storytelling.

Where it’s used best:

• New product launches
• Fashion and lifestyle promotions
• Flash sales and event teasers

Pro Tip: Incorporating QR codes on digital displays boosts mobile engagement and trackable interactions.

2. Interactive Kiosks & Touchscreens

Why it works:
These kiosks allow customers to interact with the brand directly, browse products, play games, or even participate in contests. This two-way interaction creates a deeper connection than passive media.

Where it’s used best:

• Tech and electronics promotions
• Gaming and entertainment brands
• Loyalty program activations

Pro Tip: Use gamification to keep users engaged longer and incentivize data collection.

3. Brand Activations & Experiential Zones

Why it works:
Live, in-person brand experiences create memorable connections. Whether it's a mini pop-up, VR experience, product demo, or influencer meet-and-greet, these activations turn shoppers into participants.

Where it’s used best:

• FMCG sampling
• Health & beauty product demos
• Beverage and snack brand tastings

Pro Tip: Use social media integrations and hashtags to extend reach beyond the mall.

4. Escalator & Lift Branding

Why it works:
These high-visibility areas naturally draw attention due to long wait or transit times. Branded panels, vinyl wraps, and LED floor graphics around escalators and lifts offer repeated exposure.

Where it’s used best:

• Mobile phones and gadgets
• Fashion retailers
• Streaming services and OTT platforms

Pro Tip: Keep messaging short and visually bold for maximum recall.

5. Backlit Static Panels & Lightboxes

Why it works:
Even in the digital age, well-placed static formats continue to deliver high recall. Backlit panels, especially near multiplexes, washrooms, and parking entrances, are excellent for reinforcing brand messages.

Where it’s used best:

• Luxury and premium brands
• Movie promotions
• Local services (clinics, salons, fitness centers)

Pro Tip: Use high-resolution lifestyle imagery to build aspiration and brand love.

Final Thoughts

As consumer attention becomes harder to capture online, mall media formats offer a unique chance to engage audiences in a premium, undistracted environment. The key to success in 2025 lies in blending high-impact visuals with interactivity and relevance. Whether it’s through immersive digital content or hands-on experiences, these five formats are proving that mall advertising isn’t just effective—it’s essential.

Ready to elevate your brand visibility? Invest smartly in the right mall media mix and watch engagement soar.