Elyts Knowledge Center - digital sports marketing RSS Feed

Live sports are more than just games; they are shared cultural moments that unite audiences across the globe. With the rise of digital media, live sports coverage has become a catalyst for real-time s..

Sports media is undergoing a massive shift, driven largely by the unique habits of Gen Z audiences. Unlike older generations who grew up with television broadcasts and newspapers, Gen Z—those born bet..

In today’s fast-paced digital world, sports media plays a pivotal role in amplifying the value of sponsorships during major tournaments. Whether it’s the FIFA World Cup, the Olympics, or the IPL, spon..

In the digital-first era of sports media, the way fans consume content has drastically changed. Traditional TV coverage and newspaper columns are being supplemented—and in some cases replaced—by socia..

In 2025, sports sponsorships are no longer just about logo placements on jerseys or stadium hoardings—they’re strategic partnerships rooted in digital innovation, fan engagement, and purpose-driven br..

In 2025, sports sponsorships are no longer just about logo placements on jerseys or stadium hoardings—they’re strategic partnerships rooted in digital innovation, fan engagement, and purpose-driven br..

In today's dynamic advertising landscape, sports media is a goldmine for brands aiming to connect with passionate audiences. Seasonal campaigns, particularly those aligned with major sporting events, ..

The landscape of sports media advertising is undergoing a seismic shift. As technology evolves and consumer habits change, brands, advertisers, and media companies must adapt to new trends and opportu..

Sports and branding have always gone hand in hand, creating a multi-billion-dollar industry fueled by fan loyalty, global marketing strategies, and the influence of iconic athletes. Merchandise brandi..

Augmented Reality (AR) has revolutionized digital advertising, allowing brands to create immersive and interactive experiences for their audiences. In the competitive world of sports branding, AR is a..

In a rapidly evolving digital world, sports media advertising is undergoing a seismic transformation. With the confluence of technological advancements, shifting audience behaviors, and innovative pla..