Elyts Knowledge Center - advertising RSS Feed

In the fast-evolving world of marketing and technology, the definition of a full-service advertising agency has transformed dramatically. What was once a mix of media buying, print ads, and TV spots h..

In the ever-evolving world of advertising, modern commercial direction has emerged as a sophisticated blend of creative artistry and strategic communication. Today’s commercial directors are not just ..

In the fast-paced world of digital marketing, short-form ad films have emerged as a game-changing trend—thanks to platforms like Instagram Reels and TikTok. With shrinking attention spans and the grow..

In today’s hyper-connected world, advertising is no longer confined by borders. Brands have the power—and the challenge—of speaking to diverse audiences with varying values, languages, and cultural no..

In the fast-paced world of advertising, few mediums captivate audiences quite like a cinematic ad film. These are not just commercials—they are visual stories that blend creativity, strategy, and high..

In the fast-evolving digital landscape, video advertising is no longer just an option—it's a necessity. With consumer attention spans shrinking and content saturation at an all-time high, brands must ..

In today’s fast-paced digital world, where attention spans are shrinking and content is consumed at lightning speed, 60-second ad films have emerged as a powerful tool for brands to tell their story. ..

In the ever-evolving landscape of digital marketing, fantasy sports have emerged as a dynamic and highly engaging platform for brands to connect with their audiences. What began as a niche hobby for s..

In today's digital-first world, brands are constantly searching for fresh, high-impact platforms that deliver measurable returns on investment. One such emerging powerhouse is the sports podcast. Once..

The business of sports is no longer limited to stadiums, television screens, or merchandising aisles. It has entered a new, interactive arena—video games. With the rise of eSports and the growing popu..

In the high-octane world of sports, sponsorships are no longer just about logos on jerseys or pitch-side banners. Today’s brands are creating unforgettable campaigns that leave a lasting emotional imp..

In the fast-evolving digital world, few sectors have grown as explosively as esports. What was once a niche hobby has now become a global phenomenon with millions of engaged fans, massive tournaments,..

In today’s fast-paced digital world, traditional static advertisements are making way for smarter, more engaging, and real-time solutions. One arena that has seen a dramatic shift is the sports stadiu..

In recent years, the media landscape has undergone a seismic shift. Traditional broadcasting is no longer the only game in town. The emergence of Over-The-Top (OTT) platforms has revolutionized how vi..

In a world dominated by digital noise and fleeting online ads, television still commands trust, attention, and influence—especially when it comes to brand visibility. TV sponsorship packages offer a g..

In the digital age, measuring the success of traditional broadcast media—like TV and radio—has evolved beyond ratings and manual surveys. Enter broadcast media analytics, a game-changing approach that..

In the age of digital dominance, traditional advertising methods like print and magazine ads often get overlooked. However, print media remains a powerful tool—especially when it comes to precision au..

In today’s fast-paced digital world, many marketers question the relevance of newspaper advertising. With digital platforms dominating brand conversations, is it still worth investing in traditional p..

In today’s ultra-competitive advertising landscape, winning during prime time slots—whether on television, digital streaming, or radio—is both a golden opportunity and a complex challenge. With audien..

In today’s fragmented media landscape, brands can no longer afford to rely on a single channel to connect with consumers. Instead, the key to maximizing reach and ROI lies in cross-platform media buyi..

The world of radio advertising is undergoing a dynamic transformation. With the evolution of technology, traditional radio ads are no longer confined to FM/AM frequencies. The rise of smart devices an..

In the ever-evolving world of advertising, television is experiencing a renaissance. Gone are the days when TV commercials were one-way messages aimed at passive viewers. The new wave of television ad..

In the age of hyper-personalized experiences, proximity marketing has emerged as a powerful tool for brick-and-mortar retailers — especially those operating in shopping malls. With the ability to conn..

In an era where digital marketing channels are increasingly saturated, brands are constantly on the hunt for innovative ways to connect with their target audience. While social media, search engines, ..

In the fast-evolving landscape of retail and digital marketing, Retail Media Networks (RMNs) have emerged as a game-changer — especially in the context of mall advertising. Once dominated by static di..

The retail landscape is evolving, and so is the way brands connect with consumers. One of the most innovative tools leading this transformation is the digital mall screen. These high-definition displa..

In today’s fast-evolving digital landscape, marketers are rediscovering the power of Out-of-Home (OOH) advertising—from billboards to transit ads—not just as static brand awareness tools, but as strat..

In the ever-evolving landscape of advertising, 3D digital billboards have emerged as the next frontier in out-of-home (OOH) marketing. These futuristic displays are turning heads in major cities like ..

As urban landscapes continue to evolve, the concept of smart cities has emerged as a beacon of futuristic innovation. These cities leverage technology and data to improve the quality of life for resid..

In today's fast-paced digital era, brands are constantly seeking new ways to break through the noise and connect with consumers on a personal level. While digital advertising often dominates the conve..

In a world where consumers are constantly bombarded with advertisements, standing out is no longer a matter of budget — it's about relevance. Traditional Out-of-Home (OOH) advertising has always had t..

In today’s fast-paced digital age, grabbing a consumer's attention is no small feat—especially outdoors. Traditional billboards and static signs are quickly giving way to dynamic, interactive outdoor ..

As environmental concerns continue to shape the advertising industry, Out-of-Home (OOH) advertising is undergoing a green revolution. In 2025, sustainability isn't just a buzzword—it’s a business impe..

In the heart of every bustling city, the skyline is no longer just concrete, steel, and glass—it's rapidly becoming a canvas for digital imagination. Augmented Reality (AR) billboards are redefining w..

The landscape of advertising is evolving at an incredible pace, and at the heart of this transformation lies Programmatic Out-of-Home (OOH) advertising. With the rise of digital technology and data-dr..

In 2025, the advertising world is undergoing a seismic shift—and digital out-of-home (DOOH) advertising is leading the charge. What was once a static medium with limited reach is now a dynamic, data-d..

In recent years, fantasy sports have exploded in popularity, evolving from a niche hobby into a mainstream digital entertainment phenomenon. With millions of users participating across platforms like ..

In the digital age where audiences are bombarded with content from all directions, brands are constantly searching for more authentic and effective ways to connect with consumers. Enter sports podcast..

The convergence of sports and digital entertainment is rewriting the playbook for revenue generation—and at the heart of this transformation are in-game advertisements. Once a niche tactic, in-game ad..

The esports industry has transformed from niche entertainment to a billion-dollar powerhouse, captivating millions of loyal fans across the globe. As competitive gaming surges in popularity, forward-t..

In the ever-evolving world of marketing, brands are constantly seeking new platforms to engage their audiences. One of the most dynamic and high-impact spaces gaining momentum is digital signage in st..

Over-the-top (OTT) platforms have transformed the way we consume entertainment, and now, they’re redefining the world of live sports. What was once the exclusive domain of cable networks has rapidly s..

The advertising world never stands still, and 2025 is shaping up to be a transformative year. With evolving technologies, shifting consumer behaviors, and heightened privacy regulations, marketing age..

In an increasingly mobile world, location-based advertising (LBA) has emerged as a powerful tool for businesses aiming to convert online engagement into real-world foot traffic and sales. Leveraging G..

In the fast-paced world of digital advertising, one-size-fits-all campaigns are quickly becoming obsolete. Consumers expect personalized experiences tailored to their interests, behaviors, and prefere..

In the fast-evolving world of digital marketing, programmatic advertising is quickly becoming the dominant force reshaping how brands reach their audiences. With the ability to automate the buying and..

In today’s hyper-competitive digital landscape, understanding the customer is more than a luxury—it’s a necessity. With billions of data points generated every day across online platforms, traditional..

In today's competitive digital landscape, investing in advertising is essential—but getting the most out of your ad spend is even more critical. Whether you're running paid search campaigns, display a..

In today’s hyperconnected world, consumer attention is fragmented across platforms, screens, and channels. From Instagram and YouTube to podcasts, websites, and in-store experiences, the average buyer..

In the crowded digital landscape of 2025, social media ad agencies are everywhere—like influencers with ring lights. But not all of them are created equal. While many agencies claim to offer “full-ser..

In 2025, user-generated content (UGC) is no longer just a trend—it's a game-changer in digital marketing. Among the various forms of UGC, user-generated video ads are proving to be the most powerful, ..

In a world overflowing with content, grabbing attention is harder than ever. Digital ads flash by in seconds, and if your message doesn’t stand out instantly, it gets lost in the scroll. That’s where ..

In the ever-evolving landscape of digital marketing, video advertising continues to dominate as the most engaging form of content. But in 2025, it's not just the visuals that are making an impact—AI v..

In a digital era where consumer attention is fleeting, brands are turning to innovative formats to make a lasting impression. Among the most powerful emerging tools in digital marketing is 360-degree ..

In today’s digital marketing landscape, personalization is no longer a luxury—it’s a necessity. Consumers expect brands to speak directly to their needs, preferences, and behaviors. Enter AI-powered h..

In an era dominated by Netflix, Amazon Prime, Disney+, and other streaming giants, the traditional television commercial is undergoing a dramatic transformation. The rise of digital platforms has not ..

In the fast-paced digital world of 2025, video marketing is more powerful than ever. With millions of videos uploaded every day across various platforms, creating a viral video ad has become the holy ..

In an age dominated by digital marketing, it may seem surprising that brands are increasingly investing in regional print media. However, this strategic move is proving to be highly effective in conne..

Brand integration in TV shows is not a new concept, but it is evolving at an unprecedented pace. As traditional advertising faces challenges with ad blockers and shifting consumer preferences, brands ..

In the ever-evolving landscape of advertising, businesses continually seek methods that not only capture attention but also drive conversions. One strategy that has proven highly effective, yet often ..