The year 2025 marked a breakthrough in the world of mall media advertising, with brands taking experiential marketing to the next level. As foot traffic in shopping malls continued to rise post-pandemic, advertisers leveraged innovative digital displays, interactive installations, and immersive brand experiences to connect with audiences. These campaigns not only drove engagement but also became the talk of the town — both online and offline. Let’s take a look at the top mall media campaigns of 2025 that truly created a buzz.

1. Nike’s “Step Into Greatness” Interactive Zone

Nike turned mall walkways into an interactive fitness arena through motion-sensing LED floors that tracked visitors’ movements. Shoppers could compete in virtual challenges, earn discounts, and share their performance instantly on social media.

  • Location: DLF Mall of India, Noida

  • Highlight: Real-time leaderboard displays and influencer-hosted fitness sessions.

  • Impact: Increased store visits by 37% and generated 25 million online impressions within a month.

2. Samsung Galaxy Vision Dome Experience

Samsung brought futuristic innovation to life with its 360° Galaxy Vision Dome, where visitors could explore the features of the new Galaxy smartphone using augmented reality (AR).

  • Location: Mall of the Emirates, Dubai

  • Highlight: Immersive AR photo zones and instant purchase kiosks.

  • Impact: Recorded over 100,000 footfalls and a 40% rise in on-site purchases.

3. Coca-Cola’s “Share a Smile” Digital Wall

Coca-Cola launched a giant digital smile wall powered by AI that recognized faces and projected emojis based on visitors’ expressions. The campaign promoted positivity and emotional engagement.

  • Location: Select Citywalk, New Delhi

  • Highlight: Real-time emotion tracking and interactive selfie booths.

  • Impact: Over 15,000 selfies shared on social media in the first week.

4. H&M’s Sustainable Fashion Pop-Up

H&M championed sustainability with a recyclable fashion pop-up featuring eco-friendly materials and a live “clothing swap” station. Visitors could bring old garments to exchange for discounts.

  • Location: Westfield London

  • Highlight: AR mirrors allowing users to visualize outfits made from recycled materials.

  • Impact: Collected 5 tons of used clothing and achieved viral traction under #HMConscious2025.

5. Netflix’s “Stranger Things Portal” Activation

To promote the new season of Stranger Things, Netflix installed a thematic portal installation replicating the Upside Down world. Visitors experienced sensory effects like fog, light distortion, and interactive soundscapes.

  • Location: The Galleria, Houston

  • Highlight: QR codes leading to exclusive behind-the-scenes footage.

  • Impact: Doubled social engagement and increased local subscriptions by 18%.

6. Apple’s Vision Pro Experience Lounge

Apple transformed mall corridors into a future-tech lounge where customers tested the new Vision Pro headset through immersive AR environments.

  • Location: Marina Bay Sands, Singapore

  • Highlight: Personalized demos and live tech tutorials by experts.

  • Impact: Achieved 90% product demo participation rate among mall visitors.

7. L’Oréal’s “AI Beauty Booth”

L’Oréal’s campaign blended AI and beauty personalization, offering instant skin analysis and virtual makeup try-ons via smart mirrors.

  • Location: Phoenix MarketCity, Mumbai

  • Highlight: Real-time product recommendations and influencer mini-events.

  • Impact: Boosted in-store sales by 30% and gained 10,000 new app downloads.

Conclusion

The mall media landscape in 2025 proved that creativity and technology can go hand-in-hand to deliver powerful brand experiences. From AI-powered booths to AR installations, brands successfully turned malls into immersive storytelling platforms. As advertisers look ahead, these groundbreaking campaigns set the standard for experiential marketing and data-driven engagement in the years to come.


Elyts Advertising and Branding Solutions | www.elyts.in  (India) | www.elyts.agency  (UAE)