Elyts Knowledge Center - Strategy RSS Feed
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Stadium branding is a powerful marketing tool that enhances
fan engagement, boosts sponsor visibility, and strengthens a brand’s identity.
Whether it's a sports arena, concert venue, or multi-purpose ..
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286
Stadium branding has become an essential component of sports
marketing, offering significant returns on investment (ROI) for brands seeking
maximum exposure. From banners and digital boards to naming ..
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253
In today’s competitive marketing landscape, brands are
constantly seeking innovative ways to capture consumer attention and enhance
brand awareness. One strategy that has been gaining significant trac..
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287
In an era where digital advertising and social media have
transformed the marketing landscape, one might assume that traditional TV
commercials are losing relevance. However, the 30-second TV commerci..
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In the ever-evolving landscape of marketing, businesses face
an ongoing debate: Is investing in TV commercials worth the return on
investment (ROI)? Despite the surge in digital advertising, TV commer..
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Television advertising remains one of the most powerful
marketing tools for businesses aiming to reach broad and diverse audiences.
With its ability to deliver compelling visuals and emotional narrati..
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In the world of television advertising, businesses are often
faced with a critical decision: should they allocate their budget to prime-time
or off-peak TV ads? Understanding the differences between t..
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In an era dominated by digital marketing, social media, and
streaming services, many assume that traditional TV advertising is becoming
obsolete. However, television remains a powerful advertising med..
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286
In the ever-evolving world of marketing, brands are
constantly searching for innovative ways to capture consumer attention. One of
the latest trends gaining significant traction is in-mall digital adv..
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In-mall digital advertising is a powerful way to engage
shoppers, boost brand awareness, and drive sales. With high foot traffic and
strategic ad placements, shopping malls offer brands a prime opport..
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With the rise of digital advertising, in-mall digital ads
have become an essential tool for brands looking to engage shoppers
effectively. These ads have the potential to capture attention, drive sale..
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In an era dominated by digital marketing, businesses are
constantly exploring innovative ways to capture consumer attention. Among the
evolving advertising mediums, digital billboards have emerged as ..
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In today’s fast-paced digital landscape, brands engage with
consumers across multiple platforms, from social media and websites to email
marketing and traditional advertising. While multichannel campa..
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Influencer marketing continues to be one of the most
powerful tools for brands looking to enhance their online presence, engage with
their target audience, and drive conversions. As we move into 2025,..
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In today’s fast-paced digital landscape, brands must adopt a
holistic approach to marketing to achieve sustained growth. Integrated
marketing campaigns (IMCs) provide a strategic method to unify messa..
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In today’s competitive marketplace, a strong brand is no
longer a luxury but a necessity. Businesses that effectively position
themselves in the market and maintain a compelling brand identity tend to..
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240
In today’s competitive market, brands are constantly seeking
ways to maximize their return on investment (ROI) from advertising. A
full-service ad agency can be a game-changer, offering a comprehensiv..
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In 2025, the marketing landscape continues to evolve at an
unprecedented pace, driven by technological advancements, changing consumer
behaviors, and new digital platforms. A 360-degree marketing solu..
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290
In the ever-evolving world of marketing, product placement
in films has emerged as a powerful strategy for brands to reach audiences in a
subtle yet impactful way. From iconic cars to beverages and te..
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Ad films are a powerful medium for storytelling and brand
communication. However, striking the perfect balance between creativity and
branding can be challenging. While creativity captivates audiences..
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291
In today’s competitive market, brands are constantly seeking
innovative ways to stand out and drive revenue. One such powerful tool is ad
filmmaking. A well-executed ad film has the potential to creat..
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Video advertising has become one of the most effective ways
to engage audiences and drive conversions. With the rise of social media and
digital platforms, businesses are leveraging video ads to captu..
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240
In today's competitive business landscape, brands are
constantly seeking innovative ways to increase their visibility, engage with
their target audience, and foster customer loyalty. One highly effect..
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In the digital age, brands constantly seek innovative ways
to capture audience attention and drive engagement. One of the most effective
and powerful methods is leveraging sports media. By integrating..
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290
In-stadium branding has become a powerful marketing tool for
businesses looking to create lasting connections with consumers. By leveraging
the excitement and emotional engagement of live sports and e..
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Sports sponsorship is a multi-billion-dollar industry that
leverages human emotions, psychology, and consumer behavior to build brand
awareness and drive sales. Advertisers strategically invest in spo..
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In an era dominated by digital marketing, high-end print
media continues to hold a special place in luxury branding. Despite the rise of
online advertising, luxury brands invest heavily in premium mag..
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In the digital age, businesses often overlook traditional
marketing strategies in favor of online advertising. However, newspaper ads
still hold the potential to deliver exceptional results, especiall..
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In an era where digital marketing dominates, print
advertising remains a crucial component of a successful marketing strategy.
However, the landscape is evolving, and the fusion of print and digital
s..
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In today’s competitive advertising landscape, businesses
must decide where to allocate their marketing budgets for maximum return.
Traditional TV advertising and digital online ads are two of the most..
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In the digital age, businesses often focus on online
marketing strategies such as social media, search engine optimization (SEO),
and email campaigns. While these methods are undeniably powerful, prin..
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290
In the digital age, businesses often prioritize online
marketing strategies, such as social media, search engine optimization (SEO),
and pay-per-click (PPC) advertising. However, traditional magazine ..
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In the fast-moving consumer goods (FMCG) sector, where
competition is fierce and brand visibility is crucial, innovative marketing
strategies are essential. Mall media, an advertising medium within sh..
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Shopping malls serve as prime advertising real estate,
attracting a diverse and high-intent audience. However, to achieve the best
return on investment (ROI), businesses need to leverage strategic adv..
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Mall advertising is a powerful way to connect with a diverse
audience in a high-traffic environment. With the right strategy, businesses can
capture shoppers' attention and convert them into loyal cus..
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In today’s fast-evolving retail landscape, luxury brands
face increasing pressure to stand out in a competitive market. One powerful
strategy that has emerged is the use of mall media—an integrated ma..
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Out-of-home (OOH) advertising remains one of the most
powerful marketing channels for brands looking to reach a broad and diverse
audience. From billboards to transit ads, OOH campaigns have the poten..
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Out-of-home (OOH) advertising remains a powerful marketing
tool, reaching audiences in public spaces through billboards, transit ads,
posters, and more. However, in an increasingly digital world, inte..
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In today’s highly competitive market, branding plays a
crucial role in determining the success of a business. A strong brand not only
differentiates a company from its competitors but also fosters cus..
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In today's fast-paced digital landscape, businesses must
adopt marketing strategies that maximize reach, engagement, and conversions.
One of the most effective ways to achieve this is through integrat..
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In today’s highly competitive marketplace, building trust
with consumers is essential for any brand’s long-term success. Trust influences
purchasing decisions, fosters customer loyalty, and enhances b..
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In today’s competitive business landscape, effective
advertising is crucial for success. However, managing advertising campaigns
in-house can be overwhelming, requiring expertise, resources, and time...
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In today’s digital era, businesses and brands aim to create
advertising films that not only engage audiences but also have the potential to
go viral. A well-crafted ad film can significantly boost bra..
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In today's fast-paced digital world, media buying has
evolved into a sophisticated and data-driven process that helps businesses
reach their target audiences effectively. Whether through traditional c..
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224
In today’s competitive marketplace, businesses must leverage
both traditional and digital advertising to maximize their reach. While digital
marketing dominates, print and TV advertising remain crucia..
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In today’s digital-driven world, brands are constantly
competing for consumer attention. While online advertising is dominant, print
advertisements continue to play a crucial role in establishing a tr..
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In the ever-evolving landscape of media and advertising,
storytelling remains a timeless and powerful tool for brands to connect with
their audience. Mainline media campaigns—spanning television, radi..
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The digital revolution has reshaped the way consumers engage
with media, with streaming platforms dominating viewership. As traditional TV
viewership declines, marketers and business owners often ques..
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In an era dominated by digital marketing, many assume that
print media advertising is obsolete. However, in 2025, print media continues to
hold its ground as an essential component of a comprehensive ..
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262
In an era where online shopping dominates, many
brick-and-mortar retailers face challenges in attracting foot traffic and
increasing sales. However, one fashion brand leveraged strategic mall
advertis..
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Mall kiosk advertising has emerged as one of the most
effective ways for brands to capture consumer attention and drive sales. With
thousands of shoppers passing by daily, kiosks provide a prime oppor..
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Billboard advertising remains one of the most effective
outdoor marketing strategies in 2025. With digital and traditional billboards
dominating high-traffic areas, brands can achieve significant expo..
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241
In today's digital landscape, brands often focus on online
marketing and social media to gain visibility. However, one local brand proved
that Out-of-Home (OOH) advertising remains a powerful tool for..
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223
The digital landscape is evolving rapidly, presenting both
opportunities and challenges for full-service agencies. As we move through
2025, agencies must navigate a dynamic market shaped by technologi..
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In today’s digital landscape, consumers interact with brands
across multiple touchpoints. A seamless cross-channel marketing strategy
ensures a cohesive and engaging experience, driving customer loyal..
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In the ever-evolving digital landscape, influencer marketing
has emerged as a powerful strategy for brands looking to expand their reach and
connect authentically with their audience. Full-service age..
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In the dynamic world of marketing and branding, businesses
often face the crucial decision of choosing between a full-service agency and a
niche agency. Each type offers distinct advantages and caters..
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In today’s competitive market, building brand authority is
essential for businesses to gain trust, credibility, and long-term success. A
full-service agency plays a crucial role in establishing and ma..
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In today’s digital-first world, content marketing plays a
pivotal role in a full-service agency’s strategy. As businesses seek to
establish a strong online presence, agencies must leverage content mar..
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In an era dominated by digital content, storytelling videos
have become a powerful tool for brands, creators, and businesses to engage
their audience. However, in a sea of polished productions and scr..