Elyts Knowledge Center - Strategy RSS Feed
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The Indian Premier League (IPL) has redefined the commercial landscape of
cricket, turning it into a billion-dollar media spectacle. While global sports
leagues like the English Premier League (EPL), ..
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In the rapidly evolving landscape of sports media,
Business-to-Business (B2B) advertising has emerged as a powerful strategy for
brands looking to build credibility, reach niche audiences, and secure
..
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In the past decade, fantasy sports have evolved from niche
hobbies into mainstream digital entertainment ecosystems. Platforms like Dream11,
FanDuel, DraftKings, and MPL have not only changed how
fans..
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In today’s fast-evolving sports media landscape, traditional
advertising isn’t enough. Audiences crave authenticity, connection, and
relatability. Enter influencers and athletes—powerful partners who ..
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In today’s media-saturated world, sports sponsorship
remains one of the most powerful tools for brand visibility, audience
engagement, and emotional connection. But as marketing budgets come under
gre..
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In the fast-evolving marketing landscape, luxury brands are
doubling down on mainline media to craft timeless, high-impact touchpoints that
resonate with their elite clientele. While digital channels ..
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In an era dominated by digital impressions and programmatic
ad placements, brand safety has emerged as a top concern for marketers.
With rising instances of ads appearing alongside inappropriate, cont..
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The advertising world is undergoing a seismic shift with the
demise of third-party cookies. While digital marketers scramble to adapt to
cookie-less tracking, mainline media is experiencing a surprisi..
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In 2025, the advertising landscape is experiencing a
powerful shift. Brands are no longer choosing between traditional formats —
they’re blending them. Out-of-Home (OOH) and mainline media, once treat..
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In the evolving landscape of advertising, Mainline Media—which
includes television, print, and radio—remains a cornerstone for brand
visibility and mass reach. But in 2025, its resurgence is not just ..
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In a marketplace saturated with advertising noise, trust
is currency — and for Indian consumers, mainline media continues to
be a key source of credibility. As digital platforms face increasing scruti..
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In the ever-evolving marketing landscape of India, Tier-2
and Tier-3 brands are making a decisive return to mainline advertising,
breaking away from the earlier digital-only strategy. While digital ma..
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In an era dominated by digital marketing, mainline media
— encompassing television, print, and out-of-home (OOH) advertising — is
proving its resilience and relevance in India’s evolving marketing lan..
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As the 2026 general elections loom closer, political parties
in India are sharpening their strategies to influence public opinion and secure
voter loyalty. While digital platforms have gained momentum..
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In today’s fragmented media landscape, brands face a crucial
decision: should they invest in mainline media like TV, print, and
radio, or focus solely on digital platforms like social media, OTT, and
..
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In an era dominated by digital-first strategies, many
Fast-Moving Consumer Goods (FMCG) brands are making a surprising yet strategic
shift—reinvesting in mainline media. While digital advertising offe..
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In 2025, luxury marketing is experiencing a transformation,
driven by the strategic use of premium mall media spaces. As high-end
consumers demand more personalized and immersive experiences, luxury b..
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In a digitally distracted world, capturing real consumer
attention has become a major challenge for brands. XYZ Brand, a leading
lifestyle apparel company, turned to mall media to bridge this gap—and
..
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In today’s fast-paced world, Out-of-Home (OOH) advertising
has only a few seconds to capture attention and make an impression. Whether
it’s a massive highway billboard or a sleek digital screen in a m..
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In today’s fragmented digital world, brands are no longer
relying on a single medium to communicate their message. The consumer journey
is now dynamic, crossing multiple platforms—online and offline. ..
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As technology continues to reshape the marketing landscape,
the boundaries between physical and digital advertising are becoming
increasingly blurred. One of the most intriguing developments on the ho..
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In 2025, the advertising landscape is driven by two powerful
forces: data analytics and consumer psychology. Together, these
tools are helping advertising agencies decode human behavior and deliver
pe..
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In today’s volatile business climate, where digital
disruptions, shifting consumer behaviors, and emerging technologies are the
norm, brands must do more than just adapt — they must future-proof. A
ke..
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In 2025, the advertising landscape is undergoing a
transformation. With shifting consumer expectations, the rise of niche
marketing, and the increasing need for agility, many brands are turning away
f..
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Winning a Cannes Lions Award is the pinnacle of success in
the advertising world. It’s not just about creating visually stunning
campaigns—it’s about delivering emotionally resonant, culturally rele..
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In the dynamic world of advertising, strategy is everything.
Behind every viral campaign or impactful brand message is a well-oiled
mechanism involving creative strategy and media strategy. While
both..
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In the fast-evolving digital landscape of 2025, Return on
Investment (ROI) has become the defining metric for successful advertising
campaigns. Brands are no longer satisfied with just visibility or i..
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The advertising industry is undergoing a dramatic shift as
digital transformation redefines how brands connect with consumers. In this
evolving landscape, full-service advertising agencies are emergin..
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In 2025, the marketing landscape has undergone a significant
transformation. While traditional advertising agencies once dominated the
brand-building scene, performance marketing has rapidly gained tr..
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In the age of TikTok, Instagram Reels, and YouTube Shorts,
going viral is the holy grail of modern advertising. A single well-crafted ad
film can generate millions of views, create buzz, and drive sal..
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In today’s highly saturated media landscape, simply
showcasing a product’s features is no longer enough. Audiences crave
connection, meaning, and authenticity. This is where emotional storytelling
in ..
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In today’s attention-driven market, an impactful ad film can
make or break your brand’s first impression. Whether you're launching a new
product or revamping your brand identity, choosing the right ad..
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The Direct-to-Consumer (D2C) landscape in 2025 is more
competitive than ever. With countless brands fighting for the same digital real
estate, standing out requires more than just quality products and..
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In the competitive world of brand storytelling, ad film
production can either elevate your business or dilute your message. A
well-executed ad film can spark emotional connections, drive sales, and el..
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In the fast-paced digital world, ad film production
has become one of the most effective storytelling tools for brands and
startups looking to establish a powerful market presence. Whether it’s a
30-s..
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In an age dominated by online shopping, the role of physical
spaces in brand communication is evolving, not disappearing. Mall media —
advertising within malls through digital screens, interactive dis..
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As Direct-to-Consumer (D2C) brands continue to scale in a
hyper-competitive e-commerce world, a new yet familiar frontier is emerging as
a powerful offline growth strategy—mall advertising. Once domin..
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In today’s competitive retail environment, location and
context are everything when it comes to advertising impact. While both premium
malls and local shopping centers offer brands access to high foot..
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In today’s hyper-competitive retail landscape, mall
advertising remains a potent tool for brands to capture attention and drive
in-store footfall. With high dwell times, a targeted audience, and an im..
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In an increasingly digital world, one might assume
traditional advertising methods are losing their edge. However, mall
advertising in 2025 tells a different story. With the retail landscape
transform..
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As brands prepare their marketing strategies for 2025, a
crucial question resurfaces: How much should you allocate for mainline
media? Despite the digital boom, traditional channels like television,
r..
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In the ever-evolving landscape of media consumption, where
digital dominates headlines, an unexpected player is regaining its footing—radio
advertising. Far from fading into irrelevance, radio has eme..
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In 2025, mainline media continues to be a powerful
force in the advertising ecosystem. Despite the rapid rise of digital
platforms, traditional media channels like TV, radio, newspapers, and magazines..
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For decades, the narrative around newspapers has been one of
decline, with digital platforms allegedly spelling the end of print. However,
in 2025, this old tale is being rewritten. Newspapers, once t..
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In 2025, television remains a cornerstone of mainline media
advertising, blending its traditional influence with modern digital
integration. Despite the rapid growth of digital platforms, television
c..
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In today’s fragmented media landscape, brands can no longer
afford to treat traditional and digital marketing as isolated silos. To drive
maximum ROI, marketers must blend the strengths of mainline me..
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In today’s evolving marketing landscape, advertisers are
constantly faced with the pivotal question: Mainline Media or Digital
Ads—what delivers better ROI? As consumer behavior shifts and technology
..
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Shopping malls have evolved from just retail hubs into
powerful advertising arenas. With high footfall, extended dwell times, and
varied consumer segments, malls offer a dynamic environment for brand
..
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In an era dominated by digital noise and fleeting attention
spans, brands are constantly searching for ways to make their advertising more
relevant and impactful. One strategy that's gaining serious m..
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In an age where online shopping is booming, fashion brands
face mounting pressure to attract customers to physical stores. This case study
explores how VIVARE Fashion, a premium lifestyle apparel bran..
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In an age of omnichannel engagement and hyper-targeted
advertising, 360-degree marketing campaigns have become the cornerstone
of successful brand strategies. These campaigns aim to deliver a unified
..
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In the competitive world of retail and branding, launching a
new product or running a promotion requires more than just traditional
advertising. Today, Mall Media has emerged as a powerful and immersi..
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In the ever-evolving advertising landscape, mall media
has emerged as a powerful, high-impact solution—especially for small and
mid-size businesses (SMBs) seeking visibility in high-footfall
environme..
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In an era where consumer attention is fragmented across
platforms, Mall Media Advertising has emerged as a powerful way to
engage shoppers in high-intent environments. Malls are more than just shoppin..
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In today’s competitive marketing landscape, malls have
transformed from retail spaces into immersive brand experience zones. Mall
media campaigns offer a unique, high-engagement advertising opportunit..
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In an era dominated by fleeting digital impressions, mall
media emerges as a powerful channel that captures consumer attention where
it matters most—at the point of decision-making. But what makes mal..
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As 2025 unfolds with rapid shifts in consumer behavior and
advertising technologies, brands are re-evaluating where to invest their
marketing dollars. The age-old debate between mall advertising and t..
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In a time dominated by social media ads, influencer
campaigns, and programmatic digital buying, it’s easy to assume that
traditional advertising methods like Out-of-Home (OOH) have lost their impact.
..
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Out-of-home (OOH) advertising is experiencing a renaissance
in 2025, with brands worldwide significantly increasing their media budgets
toward this time-tested channel. Once seen as supplementary to d..
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In an age dominated by digital engagement and omnichannel
branding, Out-of-Home (OOH) media is no longer just a static billboard
on the highway—it’s a powerful component of a 360-degree marketing stra..