Elyts Knowledge Center - Strategy RSS Feed
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In the age of TikTok, Instagram Reels, and YouTube Shorts,
going viral is the holy grail of modern advertising. A single well-crafted ad
film can generate millions of views, create buzz, and drive sal..
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In today’s highly saturated media landscape, simply
showcasing a product’s features is no longer enough. Audiences crave
connection, meaning, and authenticity. This is where emotional storytelling
in ..
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In today’s attention-driven market, an impactful ad film can
make or break your brand’s first impression. Whether you're launching a new
product or revamping your brand identity, choosing the right ad..
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The Direct-to-Consumer (D2C) landscape in 2025 is more
competitive than ever. With countless brands fighting for the same digital real
estate, standing out requires more than just quality products and..
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In the competitive world of brand storytelling, ad film
production can either elevate your business or dilute your message. A
well-executed ad film can spark emotional connections, drive sales, and el..
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In the fast-paced digital world, ad film production
has become one of the most effective storytelling tools for brands and
startups looking to establish a powerful market presence. Whether it’s a
30-s..
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In an age dominated by online shopping, the role of physical
spaces in brand communication is evolving, not disappearing. Mall media —
advertising within malls through digital screens, interactive dis..
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As Direct-to-Consumer (D2C) brands continue to scale in a
hyper-competitive e-commerce world, a new yet familiar frontier is emerging as
a powerful offline growth strategy—mall advertising. Once domin..
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In today’s competitive retail environment, location and
context are everything when it comes to advertising impact. While both premium
malls and local shopping centers offer brands access to high foot..
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In today’s hyper-competitive retail landscape, mall
advertising remains a potent tool for brands to capture attention and drive
in-store footfall. With high dwell times, a targeted audience, and an im..
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In an increasingly digital world, one might assume
traditional advertising methods are losing their edge. However, mall
advertising in 2025 tells a different story. With the retail landscape
transform..
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As brands prepare their marketing strategies for 2025, a
crucial question resurfaces: How much should you allocate for mainline
media? Despite the digital boom, traditional channels like television,
r..
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In the ever-evolving landscape of media consumption, where
digital dominates headlines, an unexpected player is regaining its footing—radio
advertising. Far from fading into irrelevance, radio has eme..
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In 2025, mainline media continues to be a powerful
force in the advertising ecosystem. Despite the rapid rise of digital
platforms, traditional media channels like TV, radio, newspapers, and magazines..
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For decades, the narrative around newspapers has been one of
decline, with digital platforms allegedly spelling the end of print. However,
in 2025, this old tale is being rewritten. Newspapers, once t..
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In 2025, television remains a cornerstone of mainline media
advertising, blending its traditional influence with modern digital
integration. Despite the rapid growth of digital platforms, television
c..
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In today’s fragmented media landscape, brands can no longer
afford to treat traditional and digital marketing as isolated silos. To drive
maximum ROI, marketers must blend the strengths of mainline me..
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In today’s evolving marketing landscape, advertisers are
constantly faced with the pivotal question: Mainline Media or Digital
Ads—what delivers better ROI? As consumer behavior shifts and technology
..
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Shopping malls have evolved from just retail hubs into
powerful advertising arenas. With high footfall, extended dwell times, and
varied consumer segments, malls offer a dynamic environment for brand
..
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In an era dominated by digital noise and fleeting attention
spans, brands are constantly searching for ways to make their advertising more
relevant and impactful. One strategy that's gaining serious m..
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In an age where online shopping is booming, fashion brands
face mounting pressure to attract customers to physical stores. This case study
explores how VIVARE Fashion, a premium lifestyle apparel bran..
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In an age of omnichannel engagement and hyper-targeted
advertising, 360-degree marketing campaigns have become the cornerstone
of successful brand strategies. These campaigns aim to deliver a unified
..
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In the competitive world of retail and branding, launching a
new product or running a promotion requires more than just traditional
advertising. Today, Mall Media has emerged as a powerful and immersi..
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In the ever-evolving advertising landscape, mall media
has emerged as a powerful, high-impact solution—especially for small and
mid-size businesses (SMBs) seeking visibility in high-footfall
environme..
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In an era where consumer attention is fragmented across
platforms, Mall Media Advertising has emerged as a powerful way to
engage shoppers in high-intent environments. Malls are more than just shoppin..
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In today’s competitive marketing landscape, malls have
transformed from retail spaces into immersive brand experience zones. Mall
media campaigns offer a unique, high-engagement advertising opportunit..
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In an era dominated by fleeting digital impressions, mall
media emerges as a powerful channel that captures consumer attention where
it matters most—at the point of decision-making. But what makes mal..
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As 2025 unfolds with rapid shifts in consumer behavior and
advertising technologies, brands are re-evaluating where to invest their
marketing dollars. The age-old debate between mall advertising and t..
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In a time dominated by social media ads, influencer
campaigns, and programmatic digital buying, it’s easy to assume that
traditional advertising methods like Out-of-Home (OOH) have lost their impact.
..
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Out-of-home (OOH) advertising is experiencing a renaissance
in 2025, with brands worldwide significantly increasing their media budgets
toward this time-tested channel. Once seen as supplementary to d..
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In an age dominated by digital engagement and omnichannel
branding, Out-of-Home (OOH) media is no longer just a static billboard
on the highway—it’s a powerful component of a 360-degree marketing stra..
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Out-of-Home (OOH) advertising continues to evolve in 2025,
blending creativity with technology to reach target audiences in the real
world. However, with increasing investment in OOH, brands need prec..
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Out-of-Home (OOH) advertising continues to evolve rapidly in
urban India, with brands striving to capture consumer attention in increasingly
competitive environments. Two of the most prominent OOH for..
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In today’s hyper-competitive market, having a great product
or service is only half the battle. For many top brands, the real game-changer
has been choosing the right advertising agency partner—a move..
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In today’s digital-first world, creating content that breaks
through the noise is both an art and a science. Viral campaigns—those magical
marketing moments that spread like wildfire across social med..
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Your advertising agency is meant to be your partner in
growth, creativity, and performance. But if your campaigns are falling flat,
communication feels strained, or ROI is slipping, it may be time to ..
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In the fast-paced world of modern marketing, reaching your target audience
across multiple channels is no longer a luxury—it’s a necessity. Full-service
advertising agencies have emerged as the go-to ..
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In today's digital-first world, influencer marketing has
become a powerful tool for brands aiming to connect with target audiences
authentically. Advertising agencies have quickly adapted, forming str..
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In today’s hyper-connected world, reaching your audience
through a single platform is no longer enough. This is where 360-degree
campaigns come into play. These integrated marketing strategies help br..
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In today’s hyper-competitive market, small businesses face
the constant challenge of making their presence felt amidst a sea of larger,
better-funded competitors. One of the most strategic moves a sma..
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In the ever-evolving world of marketing, businesses
constantly face the crucial decision: should they build an in-house
marketing team or hire an external advertising agency? Each approach
has its uni..
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In today’s competitive marketplace, where consumers are bombarded with messages
from every direction, a strong brand identity is not a luxury—it’s a necessity.
While products can be similar, it is the..
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In today’s ever-evolving marketing landscape, businesses are
constantly weighing the pros and cons of digital vs traditional advertising
agencies. The main question most brands ask is simple yet criti..
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In today’s competitive market, brands are not just selling
products—they're telling stories. And when it comes to storytelling through
video, choosing the right ad film production house can make or br..
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In today’s hyper-competitive marketing landscape, attention
spans are shrinking, and brands are challenged to make an impact in seconds.
One brand defied the odds with a powerful 30-second ad film tha..
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In the diverse and linguistically rich landscape of India,
brands are increasingly turning to regional language ad films to connect
with their audiences in a more authentic and meaningful way. As the ..
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In the ever-evolving world of advertising, one strategy that
has consistently captured public attention is celebrity endorsements. From
Bollywood stars to cricket legends, celebrities have long been t..
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In today’s competitive marketplace, a powerful ad film can
be the golden ticket for startups aiming to grab consumer attention, build
credibility, and drive conversions. However, budget constraints of..
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In today’s attention-driven digital ecosystem, crafting an
ad film that goes viral isn’t just a marketing dream—it’s a strategic
necessity. A viral ad film doesn’t just capture eyeballs; it builds bra..
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In today’s cluttered advertising landscape, attention is the
most valuable currency. With consumers bombarded by content across every screen
and platform, crafting a memorable ad film is more challeng..
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In the ever-evolving world of advertising, 2025 marks a
pivotal moment where brands must carefully weigh the impact of traditional ad
films against the power of digital ads. With consumer behavior shi..
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Creating an ad film is much more than just shooting a
product or service in action—it's about storytelling, strategy, and emotional
connection. A successful ad film captivates the audience, delivers a..
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In the age of digital storytelling, sports documentaries
have emerged as powerful tools not only for entertainment but also for brand
building. These behind-the-scenes narratives are doing more than s..
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The digital revolution has dramatically transformed how fans
consume sports content. Gone are the days when stadiums and televisions were
the sole platforms for live action. Today, fans expect instant..
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In today’s hyper-connected world, advertisers must break
through the noise with a cohesive and impactful media strategy. While digital
channels have gained momentum, traditional advertising avenues li..
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In a nation as diverse and populous as India, political
communication is as much an art as it is a strategy. While digital media is
booming, mainline media—comprising television, radio, and print—rema..
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In a world where digital screens dominate consumer
attention, it’s easy to assume that newspaper advertising has become a relic of
the past. However, while digital marketing channels have surged, news..
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In a digital-first world, mainline media—comprising TV,
print, and radio—remains a cornerstone of mass communication. Brands targeting
wide demographics or aiming to build deep emotional resonance sti..
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In the age of digital dominance, where social media and
online ads often steal the limelight, radio remains a quietly powerful force in
the realm of mainline media. Despite being one of the oldest bro..
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In the fast-evolving media landscape of 2025, marketers are
constantly weighing the effectiveness of traditional mainline formats like print
ads and TV commercials. Both channels have stood the test o..