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17 Jul Comparing IPL | Global Leagues | Media Strategy | Digital | Elyts
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The Indian Premier League (IPL) has redefined the commercial landscape of cricket, turning it into a billion-dollar media spectacle. While global sports leagues like the English Premier League (EPL), ..
17 Jul B2B Advertising | Sports Media | Betting Big | Digitally | Elyts
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In the rapidly evolving landscape of sports media, Business-to-Business (B2B) advertising has emerged as a powerful strategy for brands looking to build credibility, reach niche audiences, and secure ..
17 Jul Fantasy Sports Platforms | Becoming Media Giants | Digitally
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In the past decade, fantasy sports have evolved from niche hobbies into mainstream digital entertainment ecosystems. Platforms like Dream11, FanDuel, DraftKings, and MPL have not only changed how fans..
17 Jul Leveraging Influencers | Athletes  | Sports Media | Digitally
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In today’s fast-evolving sports media landscape, traditional advertising isn’t enough. Audiences crave authenticity, connection, and relatability. Enter influencers and athletes—powerful partners who ..
17 Jul Sponsorship | Sports Media | ROI Metrics | Digital Marketing
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In today’s media-saturated world, sports sponsorship remains one of the most powerful tools for brand visibility, audience engagement, and emotional connection. But as marketing budgets come under gre..
15 Jul Mainline Media | Luxury Brands | Premium Touchpoints | Digitally
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In the fast-evolving marketing landscape, luxury brands are doubling down on mainline media to craft timeless, high-impact touchpoints that resonate with their elite clientele. While digital channels ..
15 Jul Brand Safety | Mainline Media | Reliable Than Digital | Elyts
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In an era dominated by digital impressions and programmatic ad placements, brand safety has emerged as a top concern for marketers. With rising instances of ads appearing alongside inappropriate, cont..
15 Jul Mainline Media Advertising | Post Cookie Era | Digital Marketing
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The advertising world is undergoing a seismic shift with the demise of third-party cookies. While digital marketers scramble to adapt to cookie-less tracking, mainline media is experiencing a surprisi..
15 Jul Combining OOH | Mainline Media | Hybrid Strategy | Digitally
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In 2025, the advertising landscape is experiencing a powerful shift. Brands are no longer choosing between traditional formats — they’re blending them. Out-of-Home (OOH) and mainline media, once treat..
15 Jul Mainline Media | AI | Leveraging Predictive Buying | Digitally
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In the evolving landscape of advertising, Mainline Media—which includes television, print, and radio—remains a cornerstone for brand visibility and mass reach. But in 2025, its resurgence is not just ..
15 Jul Mainline Media | Brand Trust | Consumer Perception | Digitally
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In a marketplace saturated with advertising noise, trust is currency — and for Indian consumers, mainline media continues to be a key source of credibility. As digital platforms face increasing scruti..
15 Jul Tier-2 | Tier-3 Brands | Returning | Mainline Media | Digitally
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In the ever-evolving marketing landscape of India, Tier-2 and Tier-3 brands are making a decisive return to mainline advertising, breaking away from the earlier digital-only strategy. While digital ma..
15 Jul Mainline Media Buying | Trends | Rates | Forecast | Digitally
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In an era dominated by digital marketing, mainline media — encompassing television, print, and out-of-home (OOH) advertising — is proving its resilience and relevance in India’s evolving marketing lan..
15 Jul TV | Print | Political Campaigns | Digital Marketing | Elyts
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As the 2026 general elections loom closer, political parties in India are sharpening their strategies to influence public opinion and secure voter loyalty. While digital platforms have gained momentum..
15 Jul Mainline Media | Digitally | Integrated Approach | Works Best
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In today’s fragmented media landscape, brands face a crucial decision: should they invest in mainline media like TV, print, and radio, or focus solely on digital platforms like social media, OTT, and ..
15 Jul FMCG Brands | Reinvesting | Mainline Media | Mass Reach | Digital
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In an era dominated by digital-first strategies, many Fast-Moving Consumer Goods (FMCG) brands are making a surprising yet strategic shift—reinvesting in mainline media. While digital advertising offe..
13 Jul Luxury Brands | Leveraging Premium | Mall Media Spaces | Digital
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In 2025, luxury marketing is experiencing a transformation, driven by the strategic use of premium mall media spaces. As high-end consumers demand more personalized and immersive experiences, luxury b..
13 Jul XYZ Brand Achieved | 3X Engagement | Mall Media | Digital | Elyts
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In a digitally distracted world, capturing real consumer attention has become a major challenge for brands. XYZ Brand, a leading lifestyle apparel company, turned to mall media to bridge this gap—and ..
10 Jul Creative | Best Practices | High Impact | OOH Ad Design | Digital
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In today’s fast-paced world, Out-of-Home (OOH) advertising has only a few seconds to capture attention and make an impression. Whether it’s a massive highway billboard or a sleek digital screen in a m..
10 Jul OOH | Omnichannel Marketing Campaigns | Digital | Elyts Branding
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In today’s fragmented digital world, brands are no longer relying on a single medium to communicate their message. The consumer journey is now dynamic, crossing multiple platforms—online and offline. ..
09 Jul Billboards | Metaverse | Hybrid OOH Campaigns | Digital | Elyts
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As technology continues to reshape the marketing landscape, the boundaries between physical and digital advertising are becoming increasingly blurred. One of the most intriguing developments on the ho..
08 Jul Ad Agencies | Using Data Analytics | Digital Marketing | Elyts
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In 2025, the advertising landscape is driven by two powerful forces: data analytics and consumer psychology. Together, these tools are helping advertising agencies decode human behavior and deliver pe..
08 Jul Future Proofing | Right Advertising Agency Partner | Digitally
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In today’s volatile business climate, where digital disruptions, shifting consumer behaviors, and emerging technologies are the norm, brands must do more than just adapt — they must future-proof. A ke..
08 Jul Brands | Partnering | Boutique Advertising Agencies | Digitally
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In 2025, the advertising landscape is undergoing a transformation. With shifting consumer expectations, the rise of niche marketing, and the increasing need for agility, many brands are turning away f..
08 Jul Advertising Agency | Cannes Lions Winners | Digital Marketing
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Winning a Cannes Lions Award is the pinnacle of success in the advertising world. It’s not just about creating visually stunning campaigns—it’s about delivering emotionally resonant, culturally rele..
08 Jul Creative Strategy | Media Strategy | Digital Marketing | Elyts
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In the dynamic world of advertising, strategy is everything. Behind every viral campaign or impactful brand message is a well-oiled mechanism involving creative strategy and media strategy. While both..
08 Jul Advertising Agencies | Build ROI Driven Campaigns | Digitally
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In the fast-evolving digital landscape of 2025, Return on Investment (ROI) has become the defining metric for successful advertising campaigns. Brands are no longer satisfied with just visibility or i..
08 Jul Full Service | Advertising Agencies | Digital Transformation
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The advertising industry is undergoing a dramatic shift as digital transformation redefines how brands connect with consumers. In this evolving landscape, full-service advertising agencies are emergin..
08 Jul Marketing | Traditional Advertising Agencies | Digitally | Elyts
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In 2025, the marketing landscape has undergone a significant transformation. While traditional advertising agencies once dominated the brand-building scene, performance marketing has rapidly gained tr..
05 Jul Create Ad Films | Go Viral | Social Media | Digital Marketing
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In the age of TikTok, Instagram Reels, and YouTube Shorts, going viral is the holy grail of modern advertising. A single well-crafted ad film can generate millions of views, create buzz, and drive sal..
04 Jul Emotions | Ad Film Storytelling | Crafting Commercials | Digital
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In today’s highly saturated media landscape, simply showcasing a product’s features is no longer enough. Audiences crave connection, meaning, and authenticity. This is where emotional storytelling in ..
04 Jul Right Ad Film Production | Brand Strategy | Digital Marketing
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In today’s attention-driven market, an impactful ad film can make or break your brand’s first impression. Whether you're launching a new product or revamping your brand identity, choosing the right ad..
04 Jul Every D2C | Brand Needs | Compelling Ad Film | Digital Marketing
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The Direct-to-Consumer (D2C) landscape in 2025 is more competitive than ever. With countless brands fighting for the same digital real estate, standing out requires more than just quality products and..
04 Jul Top 10 Mistakes | Avoid During | Ad Film Production | Digitally
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In the competitive world of brand storytelling, ad film production can either elevate your business or dilute your message. A well-executed ad film can spark emotional connections, drive sales, and el..
04 Jul Complete Guide | Ad Film Production | Brands | Startups | Digital
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In the fast-paced digital world, ad film production has become one of the most effective storytelling tools for brands and startups looking to establish a powerful market presence. Whether it’s a 30-s..
03 Jul Mall Media | Complements E Commerce | Brand Touchpoints | Digital
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In an age dominated by online shopping, the role of physical spaces in brand communication is evolving, not disappearing. Mall media — advertising within malls through digital screens, interactive dis..
03 Jul Mall Advertising | D2C Brands | New Growth Strategy | Digitally
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As Direct-to-Consumer (D2C) brands continue to scale in a hyper-competitive e-commerce world, a new yet familiar frontier is emerging as a powerful offline growth strategy—mall advertising. Once domin..
03 Jul Advertising | Premium Malls | Local Shopping Centers | Digitally
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In today’s competitive retail environment, location and context are everything when it comes to advertising impact. While both premium malls and local shopping centers offer brands access to high foot..
03 Jul Retail Advertising | Inside Malls | Top Brands | Digital | Elyts
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In today’s hyper-competitive retail landscape, mall advertising remains a potent tool for brands to capture attention and drive in-store footfall. With high dwell times, a targeted audience, and an im..
03 Jul Mall Advertising | High Impact | Marketing Channel | Digitally
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In an increasingly digital world, one might assume traditional advertising methods are losing their edge. However, mall advertising in 2025 tells a different story. With the retail landscape transform..
02 Jul Budgeting | Mainline Media | Outdoor Media | Digital Marketing
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As brands prepare their marketing strategies for 2025, a crucial question resurfaces: How much should you allocate for mainline media? Despite the digital boom, traditional channels like television, r..
02 Jul Radio Advertising Resurgence | Audio | Mainline Media | Digitally
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In the ever-evolving landscape of media consumption, where digital dominates headlines, an unexpected player is regaining its footing—radio advertising. Far from fading into irrelevance, radio has eme..
02 Jul Mainline Media | Brand Strategies | Digital Marketing | Elyts
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In 2025, mainline media continues to be a powerful force in the advertising ecosystem. Despite the rapid rise of digital platforms, traditional media channels like TV, radio, newspapers, and magazines..
02 Jul Newspapers | Evolving | Mainline Media | Digital | Elyts Branding
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For decades, the narrative around newspapers has been one of decline, with digital platforms allegedly spelling the end of print. However, in 2025, this old tale is being rewritten. Newspapers, once t..
02 Jul Television | Mainline Media Advertising | Digital Marketing
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In 2025, television remains a cornerstone of mainline media advertising, blending its traditional influence with modern digital integration. Despite the rapid growth of digital platforms, television c..
02 Jul Integrate | Mainline Media | Digital Strategy | Elyts Branding
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In today’s fragmented media landscape, brands can no longer afford to treat traditional and digital marketing as isolated silos. To drive maximum ROI, marketers must blend the strengths of mainline me..
30 Jun Mainline Media | Digital Ads | Drives Better ROI Today | Elyts
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In today’s evolving marketing landscape, advertisers are constantly faced with the pivotal question: Mainline Media or Digital Ads—what delivers better ROI? As consumer behavior shifts and technology ..
30 Jun Right Mall | Advertising Campaign | Marketing Strategy | Digital
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Shopping malls have evolved from just retail hubs into powerful advertising arenas. With high footfall, extended dwell times, and varied consumer segments, malls offer a dynamic environment for brand ..
30 Jun Mall Media | Hyperlocal Targeting | Reaching Consumers | Digital
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In an era dominated by digital noise and fleeting attention spans, brands are constantly searching for ways to make their advertising more relevant and impactful. One strategy that's gaining serious m..
30 Jun Fashion Brand Increased Footfall | Mall Media | Digital | Elyts
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In an age where online shopping is booming, fashion brands face mounting pressure to attract customers to physical stores. This case study explores how VIVARE Fashion, a premium lifestyle apparel bran..
28 Jun Mall Media | 360-Degree | Marketing Campaigns | Digitally | Elyts
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In an age of omnichannel engagement and hyper-targeted advertising, 360-degree marketing campaigns have become the cornerstone of successful brand strategies. These campaigns aim to deliver a unified ..
28 Jun Mall Media | Support Product Launches | Promotions | Digitally
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In the competitive world of retail and branding, launching a new product or running a promotion requires more than just traditional advertising. Today, Mall Media has emerged as a powerful and immersi..
28 Jun Mall Media | Strategies | Small | Mid Size Businesses | Digitally
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In the ever-evolving advertising landscape, mall media has emerged as a powerful, high-impact solution—especially for small and mid-size businesses (SMBs) seeking visibility in high-footfall environme..
28 Jun Top 10 Tips | Maximizing ROI | Mall Media Advertising | Digitally
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In an era where consumer attention is fragmented across platforms, Mall Media Advertising has emerged as a powerful way to engage shoppers in high-intent environments. Malls are more than just shoppin..
28 Jun High Impact | Mall Media Campaign | Complete Guide | Digitally
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In today’s competitive marketing landscape, malls have transformed from retail spaces into immersive brand experience zones. Mall media campaigns offer a unique, high-engagement advertising opportunit..
28 Jun Psychology | Behind Mall Media | Higher Engagement | Digitally
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In an era dominated by fleeting digital impressions, mall media emerges as a powerful channel that captures consumer attention where it matters most—at the point of decision-making. But what makes mal..
28 Jun Mall Advertising | Traditional Media | Digital Marketing | Elyts
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As 2025 unfolds with rapid shifts in consumer behavior and advertising technologies, brands are re-evaluating where to invest their marketing dollars. The age-old debate between mall advertising and t..
27 Jun OOH Still Relevant | Digital First World | Marketer’s Viewpoint
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In a time dominated by social media ads, influencer campaigns, and programmatic digital buying, it’s easy to assume that traditional advertising methods like Out-of-Home (OOH) have lost their impact. ..
27 Jun Brands | Increasing OOH Budgets | Digital Marketing | Elyts
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Out-of-home (OOH) advertising is experiencing a renaissance in 2025, with brands worldwide significantly increasing their media budgets toward this time-tested channel. Once seen as supplementary to d..
27 Jun Integrate | OOH Media | 360-Degree | Marketing Strategy | Digital
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In an age dominated by digital engagement and omnichannel branding, Out-of-Home (OOH) media is no longer just a static billboard on the highway—it’s a powerful component of a 360-degree marketing stra..
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