Elyts Knowledge Center - Integrated Marketing Strategy RSS Feed

In the rapidly evolving marketing landscape, brands are no longer relying solely on traditional or digital channels—they're fusing the best of both worlds. Integrating mainline media (like television,..

In today’s hyperconnected world, consumers interact with brands across multiple touchpoints—TV ads, social media, billboards, search engines, websites, and more. To stand out, brands can no longer rel..