Elyts Knowledge Center - FMCG Advertising RSS Feed

In 2025, Fast-Moving Consumer Goods (FMCG) brands continue to dominate mainline advertising spends despite the explosive growth of digital platforms. While digital media is gaining momentum, tradition..

In today’s digital-first world, FMCG (Fast-Moving Consumer Goods) brands are constantly exploring innovative channels to reach consumers. While social media and digital campaigns dominate marketing st..

In today’s competitive retail landscape, capturing consumer attention at the right moment is crucial. Mall media has emerged as a powerful platform for retailers and FMCG brands to influence purchasin..

Mall media has become a game-changer for brands aiming to capture high-intent shoppers in bustling retail environments. With consumers already in a buying mindset, strategic mall advertising creates p..

Fast-Moving Consumer Goods (FMCG) brands thrive on visibility, recall, and consistent consumer demand. In a highly competitive marketplace, where purchase decisions are often impulsive, mainline media..

Fast-Moving Consumer Goods (FMCG) is one of the most competitive industries, where brand visibility and consumer recall play a decisive role in driving sales. Despite the rapid growth of digital platf..