Elyts Knowledge Center - Digital advertising RSS Feed

In the ever-evolving world of advertising, modern commercial direction has emerged as a sophisticated blend of creative artistry and strategic communication. Today’s commercial directors are not just ..

In the fast-paced world of digital marketing, short-form ad films have emerged as a game-changing trend—thanks to platforms like Instagram Reels and TikTok. With shrinking attention spans and the grow..

In the fast-evolving digital landscape, video advertising is no longer just an option—it's a necessity. With consumer attention spans shrinking and content saturation at an all-time high, brands must ..

In today’s fast-paced digital world, where attention spans are shrinking and content is consumed at lightning speed, 60-second ad films have emerged as a powerful tool for brands to tell their story. ..

In the fast-evolving digital world, few sectors have grown as explosively as esports. What was once a niche hobby has now become a global phenomenon with millions of engaged fans, massive tournaments,..

In recent years, the media landscape has undergone a seismic shift. Traditional broadcasting is no longer the only game in town. The emergence of Over-The-Top (OTT) platforms has revolutionized how vi..

In today’s ultra-competitive advertising landscape, winning during prime time slots—whether on television, digital streaming, or radio—is both a golden opportunity and a complex challenge. With audien..

The world of radio advertising is undergoing a dynamic transformation. With the evolution of technology, traditional radio ads are no longer confined to FM/AM frequencies. The rise of smart devices an..

The retail landscape is evolving, and so is the way brands connect with consumers. One of the most innovative tools leading this transformation is the digital mall screen. These high-definition displa..

In the ever-evolving landscape of advertising, 3D digital billboards have emerged as the next frontier in out-of-home (OOH) marketing. These futuristic displays are turning heads in major cities like ..

Over-the-top (OTT) platforms have transformed the way we consume entertainment, and now, they’re redefining the world of live sports. What was once the exclusive domain of cable networks has rapidly s..

In an increasingly mobile world, location-based advertising (LBA) has emerged as a powerful tool for businesses aiming to convert online engagement into real-world foot traffic and sales. Leveraging G..

In today’s hyper-competitive digital landscape, understanding the customer is more than a luxury—it’s a necessity. With billions of data points generated every day across online platforms, traditional..

In today’s hyperconnected world, consumer attention is fragmented across platforms, screens, and channels. From Instagram and YouTube to podcasts, websites, and in-store experiences, the average buyer..

In the crowded digital landscape of 2025, social media ad agencies are everywhere—like influencers with ring lights. But not all of them are created equal. While many agencies claim to offer “full-ser..

In the fast-paced digital world of 2025, video marketing is more powerful than ever. With millions of videos uploaded every day across various platforms, creating a viral video ad has become the holy ..

Brand integration in TV shows is not a new concept, but it is evolving at an unprecedented pace. As traditional advertising faces challenges with ad blockers and shifting consumer preferences, brands ..

In the ever-evolving world of advertising, businesses are constantly on the lookout for new and effective ways to reach their target audiences. While digital and social media platforms have dominated ..

In today’s fast-paced urban environments, advertising has undergone a transformative shift. Traditional static billboards are being replaced by dynamic digital screens, creating a vibrant and engaging..

In the ever-evolving world of advertising, 3D billboards have emerged as a groundbreaking trend that is transforming the way brands engage with audiences. As we step into 2025, these captivating visua..

In the ever-evolving world of digital marketing, brands are constantly seeking new ways to stay ahead of the competition. One strategy that has gained significant traction in recent years is the omnic..

In the ever-evolving world of advertising, brands continuously seek innovative ways to capture their audience’s attention. One technique that has gained immense popularity is Computer-Generated Imager..

Stadiums have long been a hub for advertising, with traditional banners, screens, and sponsorship logos decorating every inch of the space. However, in recent years, a new wave of innovation has emerg..

In today’s digital age, businesses have a plethora of advertising options at their disposal. Yet, one traditional method continues to command attention and significant investment: primetime TV adverti..

In today’s fast-paced digital world, brands need to engage with consumers across multiple platforms to maximize their reach and effectiveness. Cross-channel advertising allows businesses to create a s..

In the evolving landscape of digital advertising, performance marketing has emerged as a game-changer. Unlike traditional marketing strategies that rely on broad audience targeting and fixed budgets, ..

In the ever-evolving digital marketing landscape, advertisers are constantly seeking innovative ways to captivate audiences and drive engagement. One such revolutionary approach is the use of 360-degr..

In the fast-evolving world of advertising, brands are constantly seeking innovative ways to captivate their audience and leave a lasting impression. One of the most powerful tools in modern advertisin..

In today’s fast-paced digital landscape, capturing consumer attention is more challenging than ever. Traditional advertising methods, filled with overt promotions and direct sales pitches, often fail ..

In today's digital landscape, artificial intelligence (AI) is transforming various industries, and video advertising is no exception. AI-driven tools are revolutionizing the way brands conceptualize, ..

In today's digital-first world, advertising strategies have evolved to keep up with changing consumer behavior. One of the most significant shifts is the rise of live sports streaming ads, which have ..

In today's highly competitive business landscape, brands are constantly seeking innovative ways to capture consumer attention and drive sales. One of the most effective strategies employed by companie..

In today's competitive market, brands are constantly seeking innovative ways to increase visibility and establish a strong presence among consumers. One highly effective strategy that has gained tract..

In an era dominated by digital advancements, traditional print media has faced significant challenges. However, instead of fading into obscurity, print media is evolving by integrating digital strateg..

Luxury brands thrive on exclusivity, prestige, and high-net-worth clientele. Traditional advertising channels, while effective, often lack the ability to fully capture the undivided attention of an af..

In today's fast-paced digital world, businesses are constantly seeking innovative ways to capture consumer attention. One of the most effective and dynamic advertising mediums is LED billboard adverti..

Metro advertising has become a powerful tool for brands seeking extensive visibility and engagement with their target audiences. With millions of commuters using metro services daily, this advertising..

The marketing landscape is undergoing a profound transformation with the integration of artificial intelligence (AI). AI-powered marketing strategies are revolutionizing advertising automation, enabli..

In the ever-evolving digital advertising landscape, businesses strive to optimize their ad spend to ensure maximum return on investment (ROI). Media buying, when executed strategically, can drive sign..

In the ever-evolving digital landscape, brands must constantly innovate to capture consumer attention. Traditional advertising methods no longer suffice, as digital ad creatives have emerged as the dr..

In the fast-paced digital landscape, short-form video ads have become a game-changer for brands looking to capture audience attention. With platforms like TikTok, Instagram Reels, and YouTube Shorts d..

In 2025, the digital advertising landscape has evolved rapidly, making viral campaigns more sophisticated than ever. With AI-driven insights, immersive experiences, and hyper-personalized storytelling..

The landscape of television advertising has undergone a seismic shift with the rise of streaming platforms. Traditional commercial production, once designed for fixed time slots and broad audiences, h..

Sports marketing has evolved significantly over the years, embracing digital innovation to enhance brand visibility and engagement. One of the most revolutionary advancements in the industry is LED pe..

Stadium branding is an essential aspect of sports marketing, offering a unique opportunity for sponsors and brands to engage with massive audiences. Major global sports events provide an ideal platfor..

In today’s competitive marketing landscape, brands are constantly seeking innovative ways to capture consumer attention and enhance brand awareness. One strategy that has been gaining significant trac..

In the ever-evolving world of marketing, brands are constantly searching for innovative ways to capture consumer attention. One of the latest trends gaining significant traction is in-mall digital adv..

In today’s competitive marketing landscape, businesses are constantly looking for the most effective advertising strategies to capture consumer attention and drive sales. Among the various advertising..

With the rise of digital advertising, in-mall digital ads have become an essential tool for brands looking to engage shoppers effectively. These ads have the potential to capture attention, drive sale..

The evolution of advertising has taken a significant leap with interactive digital billboards. These dynamic and engaging advertising platforms are revolutionizing the way businesses connect with thei..

Digital billboard advertising is a powerful way to capture attention and drive conversions. With dynamic visuals, strategic messaging, and precise targeting, businesses can maximize their ad impact. H..

In the fast-paced world of digital advertising, leveraging data-driven media planning is crucial for maximizing ad performance. Traditional media planning relied on intuition and broad audience assump..

The landscape of advertising is rapidly evolving, with brands constantly seeking new and innovative ways to engage their target audience. One of the most significant trends in recent years is the rise..

In today’s competitive market, brands are constantly seeking innovative ways to stand out and drive revenue. One such powerful tool is ad filmmaking. A well-executed ad film has the potential to creat..

The sports industry has always been a powerhouse of engagement, entertainment, and commercial opportunities. However, the rapid evolution of digital advertising has revolutionized how sports organizat..

Sports advertising is a powerful tool for brands aiming to reach engaged and passionate audiences. However, investing in sports advertising requires a clear understanding of its return on investment (..

In the fast-moving consumer goods (FMCG) sector, where competition is fierce and brand visibility is crucial, innovative marketing strategies are essential. Mall media, an advertising medium within sh..

In today’s fast-evolving retail landscape, luxury brands face increasing pressure to stand out in a competitive market. One powerful strategy that has emerged is the use of mall media—an integrated ma..

In the fast-paced world of political campaigning, candidates and parties utilize various marketing strategies to reach potential voters. Out-of-home (OOH) advertising remains one of the most effective..

In the fast-paced world of advertising, brands are constantly seeking innovative ways to capture consumer attention. One of the most effective and evolving methods is interactive Out-of-Home (OOH) adv..