In 2025, digital advertising is no longer a single-lane highway — it's a multi-platform superhighway powered by Meta, Google, and OTT platforms. Businesses that want to stay ahead in this competitive landscape need digital advertising agencies that don’t just run ads — they build full-funnel strategies across platforms. In this article, we spotlight the top digital advertising agencies that specialize in Meta (Facebook & Instagram), Google Ads, and OTT media platforms like Hotstar, Amazon Prime Video, and YouTube.

Why You Need Platform-Specific Expertise

Each platform — Meta, Google, and OTT — has its own algorithms, audience behavior, ad formats, and targeting mechanisms. While Meta thrives on visual storytelling and audience engagement, Google Ads dominates intent-based search marketing. OTT platforms, on the other hand, are redefining content consumption with programmatic ad insertions and high-impact video placements. Choosing an agency that understands the nuances of each is critical for campaign success.

Top Digital Advertising Agencies Leading the Game

1. Dentsu Creative India

Specialties: Meta Ads, Google Ads, OTT Media Buys
Strength: Deep data analytics and full-funnel performance strategy
Dentsu India’s digital arm delivers integrated advertising campaigns with specialization in social storytelling and precision media buying. Their experience with OTT campaigns gives brands access to premium video inventory with measurable ROI.

2. Webchutney (Dentsu)

Specialties: Creative for Meta, YouTube campaigns, OTT content partnerships
Strength: Award-winning creatives tailored to platform formats
Webchutney excels in tailoring high-performing ad creatives for Meta and YouTube. Their OTT collaborations focus on narrative-led brand placements, making them ideal for high-impact brand storytelling.

3. Schbang

Specialties: Full-service Meta & Google campaigns, OTT integrations
Strength: In-house production and performance team
Schbang offers a strong mix of content, media, and tech. Their paid media strategies across Meta and Google ensure strong CTRs, and they are also adept at integrating brand messages into OTT content ecosystems.

4. Kinnect

Specialties: Meta paid ads, YouTube performance, OTT targeting
Strength: Data-driven creative optimization
Kinnect blends performance marketing with storytelling. Their real-time performance dashboards help optimize campaigns across Meta, Google, and emerging OTT platforms like MX Player and JioCinema.

5. iProspect (Part of Dentsu)

Specialties: Google Search & Display Ads, YouTube Ads, OTT Programmatic
Strength: ROI-focused campaign scaling and audience segmentation
iProspect stands out for its deep technical know-how in SEM, GDN, and YouTube, as well as its strong network relationships with OTT platforms for display and video retargeting.

6. Social Beat

Specialties: Meta performance campaigns, Google Display Network, OTT influencer collaborations
Strength: Regional language capabilities and D2C experience
Social Beat is a top pick for brands targeting tier 2 and 3 audiences across India. They leverage Meta’s dynamic ad formats and Google’s Smart Campaigns, and are known for their OTT influencer-led integrations.

7. FoxyMoron (Zoo Media Network)

Specialties: Creative-led Google & Meta Campaigns, Branded OTT Content
Strength: Youth-centric, pop-culture creative execution
FoxyMoron leads the youth segment with viral campaigns across Instagram, YouTube, and OTT shows. Their approach combines content innovation with smart distribution.

Choosing the Right Digital Agency: What to Look For

When selecting an agency for Meta, Google, and OTT platforms, prioritize:

  • Cross-platform capability: Does the agency have certified experts for each platform?
  • Performance metrics: Do they track ROAS, CTR, VTR, and cost-per-acquisition transparently?
  • Creative adaptability: Can they create content that works natively across social, search, and OTT?
  • Platform partnerships: Are they Meta Business Partners or Google Premier Partners?
  • Regional targeting: Especially crucial for OTT and Meta in India’s tiered markets.

Final Thoughts

With audiences scattered across apps, devices, and streaming platforms, brands need holistic digital advertising strategies more than ever. Agencies that understand how to connect Meta’s engagement engine, Google’s intent power, and OTT’s immersive video storytelling are the ones delivering true omnichannel success.

If your goal is maximum reach and ROI in 2025, these digital agencies are your best bet to dominate Meta, Google, and OTT advertising ecosystems.

 

 Elyts Advertising and Branding Solutions | www.elyts.in  (India) | www.elyts.agency  (UAE)