Elyts Knowledge Center - Digital Advertising RSS Feed

In the fast-paced world of advertising, bigger isn’t always better. Boutique advertising agencies—once seen as niche players—are now attracting big-name clients, often winning them over from larger, m..

In today’s hyper-competitive digital landscape, brands are rethinking how they manage their marketing operations. While many once favored building internal marketing teams, there’s a noticeable shift ..

The advertising industry in 2025 is experiencing a radical transformation. With the digital landscape evolving at lightning speed, advertising agencies are shifting from traditional methods to modern,..

In today’s digital-first world, clients are no longer satisfied with vague promises or vanity metrics. They demand results — clear, measurable, and tied directly to their investment. That’s where perf..

In today’s competitive landscape, businesses face a crucial decision: should they invest in traditional mainline media or focus on data-driven performance marketing? Both approaches come with unique s..

In today's results-driven advertising landscape, performance marketing has emerged as a game-changer—placing accountability, ROI, and measurable results at the forefront. While traditional ad films fo..

In today’s fragmented media landscape, advertisers are constantly faced with a crucial question: where should your ad film debut? With multiple platforms catering to varied audiences, choosing between..

In the fast-paced world of digital marketing, brands are constantly searching for new ways to capture user attention, especially on mobile devices. One of the most effective methods gaining traction i..

In today’s fast-paced digital world, attention spans are shrinking while content consumption is skyrocketing. Brands have only a few seconds to make a memorable impression — and that’s where short-for..

In today’s fragmented media landscape, brands can no longer rely solely on mainline or digital advertising to capture audience attention. Instead, a strategic integration of both mediums—a true 360° c..

In 2025, the advertising landscape continues to evolve, shaped by rapid technological advancements and shifting consumer preferences. Among the most debated comparisons is that between Mainline TV adv..

In the competitive retail landscape of 2025, businesses are constantly seeking the most effective channels to boost in-store footfall. Two major contenders dominate the debate: Mall Media and Online A..

In the rapidly evolving digital marketing landscape, programmatic advertising has emerged as a game-changer. No longer just a trend, it has become an essential service for advertising agencies looking..

The advertising world is undergoing rapid transformation. As we move into 2025, full-service advertising agencies are no longer just creative powerhouses—they are becoming data-driven, tech-savvy, and..

In today's dynamic marketing landscape, influencers are playing an increasingly pivotal role in shaping the creative direction of ad films. With the rise of social media and content-driven marketing s..

In the ever-evolving marketing landscape of 2025, brands are constantly seeking the most effective ways to capture audience attention and drive engagement. Two prominent formats—Ad Films and Digital C..

In the rapidly evolving landscape of sports media, Business-to-Business (B2B) advertising has emerged as a powerful strategy for brands looking to build credibility, reach niche audiences, and secure ..

In an era dominated by digital impressions and programmatic ad placements, brand safety has emerged as a top concern for marketers. With rising instances of ads appearing alongside inappropriate, cont..

In today’s fast-evolving retail environment, malls are not just shopping destinations—they are immersive experience centers. One technology leading this transformation is Augmented Reality (AR). From ..

As the world moves towards urbanization and connectivity, smart cities are rapidly emerging as the epicenters of innovation. These technologically advanced urban areas are not only reshaping infrastru..

In the ever-evolving advertising landscape, Programmatic Digital Out-of-Home (DOOH) is emerging as a transformative force. Combining the power of traditional out-of-home advertising with the precision..

In 2025, the world of Out-of-Home (OOH) advertising is undergoing a dramatic transformation. Traditionally known for static billboards and posters, OOH media is now integrating digital technologies, d..

In 2025, digital advertising is no longer a single-lane highway — it's a multi-platform superhighway powered by Meta, Google, and OTT platforms. Businesses that want to stay ahead in this competitive ..

In today’s volatile business climate, where digital disruptions, shifting consumer behaviors, and emerging technologies are the norm, brands must do more than just adapt — they must future-proof. A ke..

In the fast-evolving digital landscape of 2025, Return on Investment (ROI) has become the defining metric for successful advertising campaigns. Brands are no longer satisfied with just visibility or i..

In today’s content-driven economy, brands are increasingly shifting their focus toward OTT (Over-the-Top) and digital platforms to connect with their target audiences. This shift has significantly tra..

The Direct-to-Consumer (D2C) landscape in 2025 is more competitive than ever. With countless brands fighting for the same digital real estate, standing out requires more than just quality products and..

In today’s evolving marketing landscape, advertisers are constantly faced with the pivotal question: Mainline Media or Digital Ads—what delivers better ROI? As consumer behavior shifts and technology ..

In today’s data-driven marketing landscape, measuring the success of an advertising campaign is just as important as launching it. Advertising agencies rely heavily on Key Performance Indicators (KPIs..

In today's digital-first world, influencer marketing has become a powerful tool for brands aiming to connect with target audiences authentically. Advertising agencies have quickly adapted, forming str..

In today’s hyper-competitive marketing landscape, attention spans are shrinking, and brands are challenged to make an impact in seconds. One brand defied the odds with a powerful 30-second ad film tha..

The landscape of Indian advertising has evolved dramatically over the past decade. Among the most transformative changes is the surge in the use of 3D animation and visual effects (VFX) in ad film pro..

In the ever-evolving world of advertising, one strategy that has consistently captured public attention is celebrity endorsements. From Bollywood stars to cricket legends, celebrities have long been t..

The digital advertising world is undergoing a seismic shift. With Google phasing out third-party cookies in Chrome and increasing global regulations around user data privacy, advertising agencies are ..

In today's competitive marketing landscape, businesses face a crucial decision when planning their advertising strategies: should they manage campaigns in-house or outsource them to an advertising age..

In today’s hyper-connected, digital-first world, advertising is no longer a game of guesswork. Modern advertising agencies are turning to data analytics to drive decision-making, personalize campaigns..

In the fast-evolving world of digital marketing, fantasy sports platforms have emerged as powerful and dynamic advertising channels. With millions of active users, high engagement rates, and deep inte..

In a digital-first world where marketers are flooded with options, one traditional medium is proving to be a silent powerhouse—Out-of-Home (OOH) advertising. As we step into 2025, the relevance of OOH..

In an era where personalization drives consumer engagement, geo-targeted Out-of-Home (OOH) advertising is emerging as a powerful tool for localized marketing. Brands are increasingly moving beyond gen..

In today’s digital era, live sports streaming has revolutionized how fans consume their favorite games. With a growing number of viewers opting for mobile devices over traditional TV screens, advertis..

India’s love for cricket is well known, but over the past decade, the country’s sporting landscape has undergone a remarkable transformation. The Indian Premier League (IPL), along with emerging leagu..

In the fast-evolving world of sports media, brands are constantly faced with a critical question: Should you invest in sponsorship or traditional ad placements? Both approaches offer unique advantages..

In the dynamic world of sports media, brands constantly explore innovative ways to connect with their target audiences. Two of the most prevalent strategies are sponsorship and advertising placement. ..

In today’s hyper-competitive advertising landscape, brands are constantly looking for powerful platforms that can amplify their message and connect with a broader audience. One of the most impactful a..

In the fast-evolving landscape of advertising, brands are continuously navigating between traditional mainline media and the ever-expanding realm of digital media. As we step deeper into 2025, the deb..

The advertising landscape is undergoing a seismic shift, driven by the rapid evolution of technology. Gone are the days when traditional billboards and TV spots ruled the marketing world. Today, adver..

In today’s fast-evolving marketing landscape, creativity alone is no longer enough for advertising agencies to succeed. The integration of data into creative processes has transformed how agencies str..

In today’s fast-paced, media-saturated world, businesses are faced with a critical decision: Should they go the traditional route or embrace digital when choosing an advertising agency? Both tradition..

In the fast-paced world of advertising, where consumers are constantly bombarded with content, a compelling ad film can cut through the noise and leave a lasting impact. Whether you're a brand, agency..

In the evolving world of digital marketing, brands are constantly seeking effective ways to engage the next wave of consumers—Generation Z. Born between 1997 and 2012, Gen Z is digital-native, sociall..

As sports viewership continues to soar across the globe, brands are seizing the opportunity to reach engaged audiences through high-impact advertising on sports media platforms. In 2025, the competiti..

Digital Out-of-Home (DOOH) advertising has transformed the way brands engage with audiences beyond traditional digital channels. As screens and displays become increasingly integrated into public spac..

In today’s fast-paced digital economy, e-commerce brands face intense competition and high customer expectations. To stand out, it’s no longer enough to simply offer quality products — strategic marke..

In the fast-paced world of sports, media campaigns hold the power to turn games into global events and athletes into icons. With millions of passionate fans and ever-growing digital platforms, sports ..

In 2025, sports media continues to be a powerhouse for brand engagement, offering unparalleled access to passionate, loyal, and highly active audiences. As fan behavior evolves with digital trends and..

In the rapidly evolving world of advertising, Out-of-Home (OOH) marketing has undergone a remarkable transformation. With the advent of digital technologies, traditional billboards and static posters ..

In today’s fast-paced digital world, the advertising industry is continuously evolving to meet the demands of both advertisers and consumers. One of the most exciting developments in recent years is t..

In today’s fast-paced digital world, advertising agencies are evolving rapidly, adapting to new technologies, changing consumer behaviors, and the increasing demand for a more personalized approach. O..

In the fast-paced world of branding and marketing, selecting the right advertising agency can make or break a company’s image. Whether you're a startup seeking visibility or an established business lo..

In the rapidly evolving media landscape of 2025, sports advertising remains a powerful vehicle for brands to reach engaged audiences. But the big question today is: TV Sports Sponsorship or OTT Sports..