Elyts Knowledge Center - Branding RSS Feed
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In an age where consumer attention spans are shrinking and
competition for eyeballs is fierce, storytelling has emerged as the
cornerstone of high-impact ad film production. It’s no longer enough for
..
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413
In today's digital-first landscape, brands are constantly vying for consumer
attention. With the average attention span dwindling to mere seconds,
short-form ad films have emerged as a powerful weapon..
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384
In today’s fast-paced digital world, startups must find
unique ways to cut through the noise and capture attention. One of the most
powerful tools in the marketing arsenal is the ad film—a short, enga..
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In the age of digital storytelling, sports documentaries
have emerged as powerful tools not only for entertainment but also for brand
building. These behind-the-scenes narratives are doing more than s..
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477
In the digital-first era of sports media, the way fans
consume content has drastically changed. Traditional TV coverage and newspaper
columns are being supplemented—and in some cases replaced—by socia..
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In the age of digital transformation, sports media is
undergoing a seismic shift — one where athletes are no longer just the subject
of the story but also the storytellers. The rise of athlete-driven ..
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988
In the evolving landscape of Out-of-Home (OOH) advertising, transit media
has emerged as a powerful channel to engage commuters on the move. From metro
trains to buses, auto-rickshaws to airport shutt..
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901
As global awareness of environmental issues intensifies,
industries are increasingly adopting eco-conscious practices—and the
advertising world is no exception. Out-of-Home (OOH) advertising, traditio..
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252
In a world increasingly driven by sustainability, the
advertising industry is evolving to align with environmental priorities. One
such transformation is taking place in the realm of Out-of-Home (OOH)..
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324
Out-of-Home (OOH) advertising has entered a dynamic new era with the advent of
3D installations. No longer limited to flat billboards or traditional posters,
brands are turning public spaces into imme..
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In the evolving landscape of retail marketing, mall
advertising remains one of the most effective touchpoints for brand visibility
and consumer engagement. However, the strategies for luxury brands
ve..
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901
Mall media campaigns have evolved far beyond banners and kiosks — they are now
strategic tools rooted deeply in consumer psychology. Understanding how people
think, feel, and behave in a shopping envi..
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Mall advertising in India has evolved into a highly targeted
and effective channel for brand engagement. With increasing footfalls, premium
shopping experiences, and a captive audience, malls offer an..
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267
In today’s hyper-competitive entertainment landscape, movie
studios and OTT platforms are exploring innovative ways to captivate audiences.
One of the most effective yet underutilized channels for fil..
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263
In the competitive world of retail marketing, branding in
malls plays a pivotal role in attracting and retaining consumers. However,
the approach to mall branding significantly differs depending on th..
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In the fast-paced world of retail and advertising, timing is
everything—especially when it comes to mall campaigns. With shopping malls
witnessing their highest footfall over weekends, understanding c..
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761
In today’s rapidly evolving marketing landscape, brands are
recognizing the untapped potential of Tier 2 and Tier 3 cities in India. These
emerging markets, with increasing purchasing power and growin..
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381
In today’s competitive marketplace, choosing the right advertising agency can
significantly impact your brand’s visibility, growth, and return on investment.
One of the key decisions businesses face i..
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In today’s hyper-visual and attention-driven marketplace, a
well-crafted ad film can be a game-changer for your brand. Whether it’s a
high-impact commercial or a story-led digital campaign, the succes..
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In 2025, sports sponsorships are no longer just about logo
placements on jerseys or stadium hoardings—they’re strategic partnerships
rooted in digital innovation, fan engagement, and purpose-driven br..
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In 2025, sports sponsorships are no longer just about logo
placements on jerseys or stadium hoardings—they’re strategic partnerships
rooted in digital innovation, fan engagement, and purpose-driven br..
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373
In the digital age, where online ads dominate the marketing
landscape, it’s easy to overlook the enduring power of traditional print media.
However, magazine advertisements are making a remarkable com..
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In today’s digitally driven market, e-commerce dominates how
people shop, browse, and interact with brands. Yet, despite this virtual boom,
offline experiences still hold a powerful position in the cu..
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As retail environments evolve, mall media advertising
has emerged as a powerful tool for brands aiming to capture consumer attention
at the point of purchase. With high foot traffic and diverse demogr..
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In today’s competitive retail environment, choosing the
right location to advertise can significantly impact your brand’s visibility
and growth. Two popular options for offline advertising are premi..
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In the fast-evolving world of retail advertising, Interactive
Mall Media has emerged as a powerful medium to capture consumer attention.
One of the most exciting innovations in this space is the integ..
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As consumer attention becomes increasingly fragmented,
advertisers are constantly looking for high-impact formats to connect with
their audiences. One of the most underrated but highly effective platf..
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442
In an era where climate change and environmental
responsibility dominate public discourse, the advertising world is not far
behind. Outdoor advertising, often known as Out-of-Home (OOH) media, is
unde..
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437
In a digital-first era where screens dominate attention,
Out-of-Home (OOH) advertising continues to stand tall—literally and
figuratively. From vibrant billboards on highways to dynamic digital displa..
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In the evolving landscape of advertising, transit media
has emerged as a powerful channel, especially in urban cities where
consumer attention is increasingly fragmented. From buses and trains to
auto..
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755
In a world where consumer attention is scattered across
multiple screens and platforms, 360° campaigns in sports media have
become a game-changer. By combining the reach of television, the
precision..
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900
In the ever-evolving digital marketing landscape, sports
influencers have emerged as some of the most impactful voices in brand
collaborations. As 2025 unfolds, their role is no longer limited to just..
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Mall media advertising has become an increasingly
powerful way for brands to connect with consumers in high-traffic, premium
retail environments. With footfalls that often exceed tens of thousands per..
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762
When it comes to advertising, location is
everything—especially within the vibrant and competitive environment of a
shopping mall. Malls are high-traffic zones with a diverse audience, making
them pri..
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In an era where digital noise often overwhelms consumers, Mall
Media is emerging as a powerful tool that bridges the gap between brand
messaging and buyer intent. Unlike traditional outdoor or online ..
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In today's hyper-connected world, sports media is
more than just a platform for game updates and highlights—it has become a
powerful tool in shaping and promoting athlete brands. From traditional
broa..
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In today’s ever-evolving marketing landscape, brands must
reach consumers across multiple touchpoints to remain top-of-mind. While
digital platforms dominate conversations, mainline media—including
te..
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467
In today’s fast-paced digital world, capturing consumer
attention is more challenging than ever. Brands are constantly competing for
visibility, relevance, and connection. Amid this noise, a creative ..
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In today's hyper-competitive marketplace, advertising isn't
just an option—it's a necessity. Whether you're launching a new product or
trying to grow your brand presence, partnering with the right adv..
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565
In today’s digital age, visual storytelling has evolved
dramatically, and at the heart of this transformation lies Visual Effects
(VFX). In the realm of advertising, where attention spans are short an..
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In today's saturated media landscape, where attention spans
are fleeting and competition is fierce, traditional advertising methods are no
longer enough. Consumers crave authentic connections, emotion..
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Advertising has always played a powerful role in shaping how
consumers perceive brands. While some ads merely promote products, a few
standout ad films go further—they transform public perception, red..
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440
In today’s fast-paced digital world, real-time engagement
has emerged as a game-changer for brands, especially in the realm of sports
media. With millions of fans glued to their screens during live ga..
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In India, sports are more than just games — they're a
cultural phenomenon. With millions glued to their screens and stadiums packed
with passionate fans, Indian sports leagues like the Indian Premier ..
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In 2025, the marketing landscape is evolving at an
unprecedented pace, largely fueled by advancements in Artificial Intelligence
(AI). Among the many players in this transformation, Mainline Media
sta..
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In today’s evolving marketing landscape, brands are
constantly seeking innovative strategies to increase visibility and connect
with their target audience. Two powerful mediums—Mall Branding and Digit..
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Mall branding is more than just colorful posters and flashy
banners — it’s a powerful marketing strategy that directly influences buyer
decisions at the point of sale. As consumers navigate through sh..
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The holiday and festive season is a golden opportunity for
brands to captivate audiences, boost visibility, and drive massive footfall.
With shopping malls turning into bustling hubs of celebration an..
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In an age where digital distractions are plenty and consumer
attention spans are short, brands are constantly searching for innovative ways
to connect with their audience. Experiential mall branding h..
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372
Mall branding has emerged as a strategic touchpoint for
marketers aiming to connect with urban consumers. However, the approach to mall
branding varies significantly between Tier 1 and Tier 2 cities. ..
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807
In an era where consumer attention is scattered across
multiple channels, brands are constantly seeking unique ways to stand out. Mall
branding has emerged as one of the most powerful tools to influen..
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390
Mall branding campaigns have become a powerful tool in the
marketer’s arsenal, especially in an age where physical retail spaces compete
with the convenience of online shopping. But what makes mall br..
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500
In today’s competitive retail landscape, shopping malls are
more than just places to shop — they are lifestyle destinations. With the rise
of e-commerce, malls must reinvent themselves as immersive ex..
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Outdoor advertising has always been a powerful medium for
brands looking to build mass visibility. But in 2025, the landscape has shifted
dramatically with the rise of Digital Out-of-Home (DOOH) adv..
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375
In today's fast-paced, media-driven world, political
campaigns need more than just passionate candidates and persuasive manifestos.
They require strategic communication, targeted messaging, and multi-..
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377
In the competitive world of real estate, marketing isn't
just a support function—it's the driving force behind property sales, brand
recognition, and business growth. With digital disruption and evo..
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337
In today’s fast-paced and highly competitive market, advertising
is the lifeline for startups and small businesses looking to build
visibility, attract customers, and scale their operations. However, ..
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In today’s hyperconnected world, consumers interact with
brands across multiple touchpoints—TV ads, social media, billboards, search
engines, websites, and more. To stand out, brands can no longer rel..
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In an era where consumer attention is fragmented and digital
convenience reigns supreme, shopping malls are evolving beyond traditional
retail hubs. Today, they are becoming immersive experience cente..
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In the ever-evolving world of advertising, mall branding
stands out as one of the most impactful ways to reach a captive and diverse
audience. With foot traffic from families, teens, professionals, an..