Elyts Knowledge Center - Advertising strategies RSS Feed

In today’s fast-paced marketing landscape, brands are constantly seeking the most effective channels to capture consumer attention and leave a lasting impression. Among the many advertising mediums av..

Out-of-Home (OOH) advertising is one of the oldest yet most effective ways to engage audiences in the physical world. From towering billboards and transit ads to interactive digital displays, OOH camp..

In today’s fast-paced world, where digital screens dominate much of our attention, Out-of-Home (OOH) advertising continues to stand tall—literally and figuratively. OOH media reaches consumers where t..

In today’s hyper-competitive advertising landscape, brands are constantly looking for powerful platforms that can amplify their message and connect with a broader audience. One of the most impactful a..

In today’s digital-first world, brands are constantly exploring new-age advertising platforms to connect with consumers. Yet, despite the rise of digital and social media, Fast-Moving Consumer Goods (..

In today’s saturated market, standing out is no longer optional—it’s survival. This case study reveals how a forward-thinking ad agency engineered a 300% sales increase for a mid-tier consumer brand u..

The holiday and festive season is a golden opportunity for brands to captivate audiences, boost visibility, and drive massive footfall. With shopping malls turning into bustling hubs of celebration an..

As the digital age continues to reshape the media landscape, the once-dominant forces of traditional media—TV, radio, and print—are experiencing a resurgence in 2025. Despite predictions of their demi..

In today’s fast-paced digital world, it’s easy to overlook the power of traditional advertising. However, mainline media campaigns—which include television, radio, print, and outdoor ads—remain a corn..

In today’s fast-paced retail environment, launching a new product successfully requires more than just quality and innovation—it demands visibility, engagement, and strategic positioning. Mall brandin..

In the fast-evolving world of marketing, creating a memorable brand experience is more important than ever. While visuals often take center stage, audio branding and voiceovers are quietly becoming po..

In today's competitive digital landscape, businesses of all sizes are investing heavily in advertising to reach their target audiences. However, the challenge lies not just in launching ads, but in en..

Social media has transformed the way brands communicate with their audiences. A successful social media ad campaign can elevate brand awareness, drive engagement, and ultimately lead to increased sale..

In the rapidly evolving world of digital marketing, brands are constantly on the lookout for innovative ways to capture audience attention. One such groundbreaking technology that is reshaping video a..

Fantasy sports apps have surged in popularity, drawing millions of users who engage in virtual sports leagues and competitions. While user engagement is high, these platforms must find sustainable way..

In an age dominated by digital marketing, magazine advertising remains a powerful medium for reaching targeted audiences. With high-quality visuals, curated content, and loyal readership, magazines of..

In today’s fast-paced digital landscape, data analytics has revolutionized the way businesses create and implement advertising strategies. With the sheer volume of data available, organizations can no..

In today’s fast-paced digital landscape, capturing consumer attention is more challenging than ever. Traditional advertising methods, filled with overt promotions and direct sales pitches, often fail ..

In the dynamic world of advertising, storytelling has emerged as a powerful tool to captivate audiences and create lasting impressions. TV commercials, in particular, leverage the art of storytelling ..

In today's rapidly evolving digital landscape, traditional advertising methods are no longer sufficient to capture the attention of modern consumers. The shift towards a digital-first approach has bec..

In the rapidly evolving landscape of digital marketing, radio advertising continues to hold a significant position in 2025. Despite the proliferation of online platforms, radio remains a trusted mediu..

In the ever-evolving world of marketing, brands constantly seek innovative ways to capture consumer attention. One such powerful yet often underutilized strategy is mall escalator branding. As shoppin..

In today's competitive digital landscape, businesses are constantly seeking innovative ways to capture consumer attention and foster brand loyalty. One of the most effective methods is emotional adver..

In today’s competitive business landscape, choosing the right marketing strategy is crucial for brand success. Two popular approaches are mall advertising and online marketing. Each method has its uni..

Creating an engaging video script for advertising can be the difference between a campaign that resonates and one that misses the mark. A well-written script serves as the foundation for your video, g..

In today’s competitive advertising landscape, TV commercials remain a powerful tool for reaching a broad audience. However, to maximize their effectiveness, brands must tailor their commercials to res..

In the fast-paced world of television advertising, brands are constantly vying for audience attention. While creative visuals and catchy slogans play a role, it is emotion that truly drives engagement..

In a world where digital marketing dominates, print advertisements still hold a significant place in brand promotion. One of the most effective ways to capture audience attention and create a lasting ..

Malls remain a prime location for advertising due to high foot traffic and a diverse audience. However, standing out in a bustling mall environment requires strategic ad design and placement. In this ..

In today’s competitive retail landscape, attracting foot traffic is more crucial than ever. While online shopping has surged, physical retail stores still thrive on customer engagement, impulse purcha..

In the ever-changing world of marketing, advertising agencies have undergone a significant transformation over the years. From traditional methods that relied on print media and TV commercials to the ..

In the rapidly evolving world of digital marketing, advertisers are constantly experimenting with new formats and strategies to capture the attention of audiences. One of the most recent trends to gai..

In the fast-paced world of advertising, capturing the attention of your audience is only half the battle. The real challenge lies in creating an emotional connection with consumers. Emotional connecti..

The past decade has witnessed some of the most creative and impactful advertising campaigns that have shaped not only the marketing landscape but also pop culture. With the increasing role of digital ..

In today’s fast-paced digital world, consumers are bombarded with advertisements every day. With the sheer volume of content competing for attention, brands must find a way to stand out and make a las..

The world of sports advertising has long been dominated by traditional industries, such as football, basketball, and other mainstream sports. However, in recent years, a new and exciting frontier has ..

In the evolving landscape of marketing, businesses are faced with a critical choice: investing in traditional mall advertising or embracing the ever-growing digital world of online advertising. Each a..

In the ever-evolving landscape of advertising, understanding the nuances of ad frequency has become critical to achieving success, particularly in mainline media. From television to print and radio, t..

In today’s fast-paced world, malls have become more than just shopping destinations—they are thriving community hubs where families come to shop, dine, and spend quality time together. This unique env..

Out-of-home (OOH) advertising has long been a staple of marketing strategies, delivering unparalleled visibility and reach. With the rise of event-based advertising, marketers have discovered new aven..

Outdoor advertising has long been a powerful tool for brands looking to enhance their visibility and reach a broad audience. With strategic planning and creative execution, outdoor campaigns can creat..

In the fast-paced world of advertising, brands are constantly seeking innovative ways to capture the attention of their target audience. One such dynamic approach is leveraging Mobile Out-of-Home (OOH..

In the rapidly evolving landscape of modern urban environments, the concept of smart cities has emerged as a beacon of innovation and sustainability. As these cities integrate advanced technologies to..

In the ever-evolving landscape of digital marketing, media buying has become a critical component in reaching target audiences and driving business growth. By 2025, the art and science of media buying..

In the dynamic world of advertising, live match ads have emerged as a potent tool for brands looking to capture audience attention and drive instant engagement. With millions of viewers glued to their..

In the ever-evolving world of advertising, where digital platforms dominate, it might seem counterintuitive to invest in print media. However, magazine advertisements continue to hold a unique and val..

Walkway advertising is one of the most innovative ways to capture the attention of shoppers and create lasting impressions. With the increasing importance of customer engagement in retail spaces, shop..

The global retail landscape has undergone a seismic shift in recent years, with the COVID-19 pandemic acting as a catalyst for change. Malls, once bustling hubs of social and commercial activity, face..

In the dynamic world of advertising, the creation of an impactful ad film is an intricate dance of creativity, strategy, and precision. One service that has gained prominence in recent years is concep..

In today’s digital landscape, social media advertising has become a cornerstone for businesses aiming to expand their reach and engage with their target audience. However, not all social media ads are..

In today’s fast-paced world, advertisers are constantly looking for ways to create an instant connection with consumers. One of the most effective ways of achieving this is through Direct Response TV ..

In the ever-evolving retail landscape, malls remain a critical hub for shopping, dining, and entertainment. As digital technologies reshape consumer behaviors, mall media offers a unique opportunity f..

In an increasingly digital world, Out-of-Home (OOH) advertising remains a powerful tool to reach audiences in their daily environments. With advancements in technology and data analytics, hyper-target..

In the digital age, where consumers are bombarded with an overwhelming number of advertisements daily, cutting through the noise has become an ever-growing challenge for brands. Traditional advertisin..

In the ever-evolving world of advertising, Out-of-Home (OOH) campaigns have consistently proven to be a powerful medium to engage audiences. Among the myriad of OOH platforms, smart bus shelters are e..

In today’s competitive market, where consumers are inundated with countless ads every day, standing out is more challenging than ever. Traditional advertising methods that rely solely on showcasing pr..

In the digital era, where clicks and impressions dominate the marketing landscape, traditional print advertising may seem outdated. However, the full-page spread remains a formidable tool for deliveri..

Primetime television remains one of the most effective platforms for reaching a broad audience, offering businesses the opportunity to create ads that captivate and leave a lasting impression. With mi..

In today’s digital era, marketers have a wide array of advertising channels at their disposal, including social media, search engines, and digital display ads. Yet, despite the rapid growth of online ..

In today’s fast-evolving marketing landscape, the rise of digital platforms has reshaped how brands connect with their audiences. However, traditional media remains a powerful tool in a marketer’s ars..