Elyts Knowledge Center - Advertising RSS Feed

In 2025, the advertising world is undergoing a seismic shift—and digital out-of-home (DOOH) advertising is leading the charge. What was once a static medium with limited reach is now a dynamic, data-d..

In recent years, fantasy sports have exploded in popularity, evolving from a niche hobby into a mainstream digital entertainment phenomenon. With millions of users participating across platforms like ..

In the digital age where audiences are bombarded with content from all directions, brands are constantly searching for more authentic and effective ways to connect with consumers. Enter sports podcast..

The convergence of sports and digital entertainment is rewriting the playbook for revenue generation—and at the heart of this transformation are in-game advertisements. Once a niche tactic, in-game ad..

The esports industry has transformed from niche entertainment to a billion-dollar powerhouse, captivating millions of loyal fans across the globe. As competitive gaming surges in popularity, forward-t..

In the ever-evolving world of marketing, brands are constantly seeking new platforms to engage their audiences. One of the most dynamic and high-impact spaces gaining momentum is digital signage in st..

Over-the-top (OTT) platforms have transformed the way we consume entertainment, and now, they’re redefining the world of live sports. What was once the exclusive domain of cable networks has rapidly s..

The advertising world never stands still, and 2025 is shaping up to be a transformative year. With evolving technologies, shifting consumer behaviors, and heightened privacy regulations, marketing age..

In an increasingly mobile world, location-based advertising (LBA) has emerged as a powerful tool for businesses aiming to convert online engagement into real-world foot traffic and sales. Leveraging G..

In the fast-paced world of digital advertising, one-size-fits-all campaigns are quickly becoming obsolete. Consumers expect personalized experiences tailored to their interests, behaviors, and prefere..

In the fast-evolving world of digital marketing, programmatic advertising is quickly becoming the dominant force reshaping how brands reach their audiences. With the ability to automate the buying and..

In today’s hyper-competitive digital landscape, understanding the customer is more than a luxury—it’s a necessity. With billions of data points generated every day across online platforms, traditional..

In today's competitive digital landscape, investing in advertising is essential—but getting the most out of your ad spend is even more critical. Whether you're running paid search campaigns, display a..

In today’s hyperconnected world, consumer attention is fragmented across platforms, screens, and channels. From Instagram and YouTube to podcasts, websites, and in-store experiences, the average buyer..

In the crowded digital landscape of 2025, social media ad agencies are everywhere—like influencers with ring lights. But not all of them are created equal. While many agencies claim to offer “full-ser..

In 2025, user-generated content (UGC) is no longer just a trend—it's a game-changer in digital marketing. Among the various forms of UGC, user-generated video ads are proving to be the most powerful, ..

In a world overflowing with content, grabbing attention is harder than ever. Digital ads flash by in seconds, and if your message doesn’t stand out instantly, it gets lost in the scroll. That’s where ..

In the ever-evolving landscape of digital marketing, video advertising continues to dominate as the most engaging form of content. But in 2025, it's not just the visuals that are making an impact—AI v..

In a digital era where consumer attention is fleeting, brands are turning to innovative formats to make a lasting impression. Among the most powerful emerging tools in digital marketing is 360-degree ..

In today’s digital marketing landscape, personalization is no longer a luxury—it’s a necessity. Consumers expect brands to speak directly to their needs, preferences, and behaviors. Enter AI-powered h..

In an era dominated by Netflix, Amazon Prime, Disney+, and other streaming giants, the traditional television commercial is undergoing a dramatic transformation. The rise of digital platforms has not ..

In the fast-paced digital world of 2025, video marketing is more powerful than ever. With millions of videos uploaded every day across various platforms, creating a viral video ad has become the holy ..

In an age dominated by digital marketing, it may seem surprising that brands are increasingly investing in regional print media. However, this strategic move is proving to be highly effective in conne..

Brand integration in TV shows is not a new concept, but it is evolving at an unprecedented pace. As traditional advertising faces challenges with ad blockers and shifting consumer preferences, brands ..

In the ever-evolving landscape of advertising, businesses continually seek methods that not only capture attention but also drive conversions. One strategy that has proven highly effective, yet often ..

In recent years, the entertainment industry has witnessed a significant transformation. Traditional television and over-the-top (OTT) platforms, once considered rivals, are now increasingly merging th..

In the ever-evolving world of advertising, businesses are constantly on the lookout for new and effective ways to reach their target audiences. While digital and social media platforms have dominated ..

In today’s fast-paced digital world, the way businesses reach consumers has evolved dramatically. One innovative trend that has been gaining momentum is QR-powered newspaper insert advertising. This f..

In an era dominated by digital media and fleeting attention spans, TV ads still hold a powerful position in advertising. But what makes a TV ad not just effective but truly unforgettable? The answer l..

In the ever-evolving landscape of marketing, radio has remained a resilient medium, but it’s no longer confined to traditional AM/FM broadcasts. The rise of digital audio ads is revolutionizing how br..

In an increasingly digital world, print advertising continues to hold significant value. However, to remain relevant and engaging, traditional print media has integrated modern technology. One such in..

Seasonal advertising is a dynamic and highly effective strategy used by malls to attract shoppers during specific times of the year. By capitalizing on holidays, special occasions, and seasonal trends..

In today’s competitive retail landscape, brands are constantly seeking innovative ways to engage consumers and drive sales. One powerful tool that has emerged is geo-fencing—a location-based marketing..

In recent years, Artificial Intelligence (AI) has been transforming various industries, and Out-of-Home (OOH) advertising is no exception. As traditional advertising methods evolve, AI plays a critica..

In the modern advertising landscape, personalization is key. With the rise of Out-Of-Home (OOH) advertising, brands are increasingly leveraging technology to create more engaging and relevant content...

In today’s competitive business landscape, finding a cost-effective and impactful advertising medium is crucial for brands looking to maximize their marketing budget. One such strategy that has gained..

In today’s fast-paced urban environments, advertising has undergone a transformative shift. Traditional static billboards are being replaced by dynamic digital screens, creating a vibrant and engaging..

In today’s fast-paced world, businesses are continuously exploring innovative ways to grab consumers' attention. One advertising method that has been gaining traction is mobile billboard advertising. ..

In the ever-evolving world of advertising, technology continues to shape the way brands connect with audiences. One of the most exciting advancements in recent years is the intersection of Augmented R..

In the ever-evolving world of advertising, 3D billboards have emerged as a groundbreaking trend that is transforming the way brands engage with audiences. As we step into 2025, these captivating visua..

As we move deeper into 2025, the advertising landscape continues to evolve at an unprecedented pace. Agencies that stay ahead of the curve are the ones that can anticipate and leverage emerging trends..

In today’s competitive business landscape, leveraging technology to enhance marketing strategies is no longer optional—it’s essential. One innovative approach that has gained substantial traction is l..

In the rapidly evolving digital landscape, personalization has become a cornerstone of successful marketing. With the exponential growth of data and advancements in artificial intelligence (AI), adver..

Programmatic advertising has emerged as a transformative force within the ad industry, revolutionizing how marketers buy and optimize digital ad space. As brands strive to reach highly targeted audien..

In today’s fast-paced digital landscape, advertisers are constantly seeking ways to better understand consumer behavior. With the rise of artificial intelligence (AI), marketers now have unprecedented..

In today's competitive digital landscape, businesses of all sizes are investing heavily in advertising to reach their target audiences. However, the challenge lies not just in launching ads, but in en..

In the ever-evolving world of digital marketing, brands are constantly seeking new ways to stay ahead of the competition. One strategy that has gained significant traction in recent years is the omnic..

In the dynamic world of social media advertising, standing out is more challenging than ever. As businesses increasingly compete for consumer attention, social media ad agencies must adapt, innovate, ..

Social media has transformed the way brands communicate with their audiences. A successful social media ad campaign can elevate brand awareness, drive engagement, and ultimately lead to increased sale..

In the ever-evolving world of digital marketing, YouTube pre-roll ads have emerged as one of the most effective ways to capture audience attention. With more users streaming content on YouTube in 2025..

In the rapidly evolving world of digital marketing, brands are constantly on the lookout for innovative ways to capture audience attention. One such groundbreaking technology that is reshaping video a..

In today’s fast-paced digital world, businesses are constantly seeking new ways to engage consumers. One of the most significant shifts in advertising is the transition from traditional video commerci..

In the world of advertising, capturing the audience’s attention has always been a challenge. As consumer preferences evolve, so does the need for more engaging and emotionally resonant content. One of..

In the ever-evolving world of advertising, brands continuously seek innovative ways to capture their audience’s attention. One technique that has gained immense popularity is Computer-Generated Imager..

In the age of fast-paced digital consumption, short-form ads have taken the social media world by storm. Platforms like TikTok, Instagram Reels, and YouTube Shorts are thriving on brief, impactful con..

The digital advertising landscape has undergone a significant transformation in recent years, with artificial intelligence (AI) playing a pivotal role. One of the most exciting developments is the use..

Stadiums have long been a hub for advertising, with traditional banners, screens, and sponsorship logos decorating every inch of the space. However, in recent years, a new wave of innovation has emerg..

Fantasy sports apps have surged in popularity, drawing millions of users who engage in virtual sports leagues and competitions. While user engagement is high, these platforms must find sustainable way..

In the fast-paced world of advertising, brands are constantly looking for ways to capture and retain the audience's attention. One of the most effective methods in recent years has been advertising du..

In the rapidly evolving world of digital marketing, brands continuously seek innovative ways to capture the attention of consumers. One area gaining significant traction is in-game advertising, especi..