Elyts Knowledge Center - AR RSS Feed

In today’s highly connected consumer landscape, brands no longer rely on a single channel to influence purchase decisions. Customers move seamlessly between online platforms, physical stores, social m..

Shopping malls have always been powerful advertising environments, offering brands direct access to high-intent consumers. In 2026, this influence is evolving rapidly with the rise of programmatic mal..

In the evolving world of premium retail, luxury brands are redefining how they connect with affluent consumers. As shopping malls transform into experiential destinations, mall media has emerged as a ..

In an increasingly competitive advertising landscape, brands are constantly evaluating where to invest their media budgets for maximum return on investment (ROI). Two prominent Out-of-Home (OOH) chann..

The advertising landscape is evolving rapidly, and Digital Out-of-Home (DOOH) advertising in shopping malls has emerged as one of the most powerful tools for premium brand communication. As malls tran..

Mall media advertising has evolved into one of the most powerful touchpoints for brands aiming to connect with urban, purchase-ready audiences. As shopping malls transform into lifestyle and experienc..

Shopping malls have evolved far beyond being just retail destinations. In today’s experience-driven economy, malls are immersive environments where entertainment, dining, and shopping converge. At the..

In today’s cluttered advertising landscape, brands are constantly searching for channels that deliver attention, engagement, and measurable impact. Mall media has emerged as one of the most powerful a..

Mall media has undergone a remarkable transformation over the past decade, and by 2026, it has firmly established itself as a dynamic, data-driven, and immersive advertising channel. What was once lim..

Out-of-Home (OOH) media in India has evolved significantly over the past decade, moving from traditional static billboards to a dynamic ecosystem that includes digital displays, transit advertising, a..

In today’s hyper-connected world, brands face the challenge of breaking through the clutter to capture consumer attention. While digital channels offer precision targeting, large-format out-of-home (O..

In an era where digital advertising is crowded and increasingly expensive, Out-of-Home (OOH) media is evolving as a powerful, trust-building channel, especially when executed with a hyperlocal strateg..

In today’s digital-first world, consumers are constantly exposed to online ads across social media, search engines, apps, and websites. While digital advertising offers precision targeting and measura..

As cities across the world evolve into smarter, more connected ecosystems, Digital Out-of-Home (DOOH) advertising has emerged as a powerful medium that goes beyond traditional advertising. In smart ci..

Out-of-Home (OOH) media continues to be one of the most powerful advertising channels for building brand visibility in both urban and semi-urban markets. From billboards and transit ads to digital scr..

In today’s hyperconnected world, brands no longer treat Out-of-Home (OOH) media and social media as separate channels. Instead, they are blending the physical impact of OOH with the interactive power ..

As cities grow denser and mobility patterns become more complex, transit advertising is emerging as one of the most powerful channels for reaching urban audiences. In 2026, brands are no longer viewin..

Out-of-Home (OOH) media remains one of the most powerful advertising channels for building brand visibility in the physical world. From billboards and transit ads to digital screens and street furnitu..

Out-of-Home (OOH) advertising has always been a powerful medium for reaching mass audiences in public spaces. However, in recent years, OOH has undergone a significant transformation. The rise of inte..

In today’s fast-paced digital landscape, brands are constantly seeking innovative ways to reach consumers across multiple touchpoints. Omnichannel marketing—an integrated approach that ensures a seaml..

As the advertising landscape evolves, brands are increasingly seeking ways to reduce their environmental footprint while maintaining impactful campaigns. Out-of-Home (OOH) media, including billboards,..

Out-of-Home (OOH) advertising has long been valued for its mass reach and constant visibility. However, in today’s data-driven advertising ecosystem, OOH media has evolved far beyond static billboards..

Out-of-Home (OOH) advertising has always been about visibility—big formats, high traffic locations, and constant brand presence. However, in today’s data-driven world, traditional OOH is undergoing a ..

Out-of-Home (OOH) advertising is undergoing a powerful transformation. Once limited to static billboards and transit posters, OOH media has evolved into a smart, data-driven, and digitally enhanced ch..

As brands compete for consumer attention in an increasingly fragmented media landscape, brand recall has become a critical performance metric. In 2026, marketers are investing heavily in both Out-of-H..

Out-of-Home (OOH) advertising has long been valued for its mass reach and real-world visibility. However, traditional OOH media planning relied heavily on fixed placements, long booking cycles, and li..

As consumer attention becomes increasingly fragmented across digital platforms, brands are rethinking how they connect with audiences in the physical world. One medium that has seen rapid growth and i..

Out-of-Home (OOH) media has always been one of the most powerful advertising channels, offering unmatched visibility and real-world impact. In 2026, OOH media is no longer limited to static billboards..

As consumers become more socially and environmentally conscious, brands are shifting toward sustainable and purpose-driven ad films. These campaigns go beyond promotion to reflect values, responsibili..

The rise of OTT platforms, YouTube, and social media has completely transformed how ad films are created and consumed. Unlike traditional TV commercials, digital-first ad films must compete with endle..

Cultural storytelling has become a powerful differentiator in modern advertising films. Brands that reflect authentic cultural narratives connect more deeply with audiences and build lasting emotional..

In the digital era, views alone no longer define success. Creative agencies now measure ad film performance using deeper, more meaningful metrics that reflect true audience impact.Engagement-Based Met..

Ad films generally fall into two creative approaches: story-driven and product-driven. While both have their strengths, the key question remains—which one converts better?Story-Driven Ad FilmsStory-dr..

One of the biggest decisions brands face is whether to invest in regional ad films or national ad campaigns. Each approach serves different business objectives, audiences, and market dynamics. Choosin..

In today’s fragmented media landscape, brands no longer communicate through a single channel. Ad films now play a crucial role in shaping a consistent brand identity across multiple platforms—from tel..

Artificial Intelligence is no longer just a backend tool—it is now shaping the creative core of advertising films. From ideation to post-production, AI-powered creativity is redefining how brands conc..

In an era dominated by screens, video advertising has become one of the most powerful tools for brand communication. However, marketers often face a strategic dilemma: traditional ad films or digital ..

In the era of scrolling and skippable ads, the first five seconds of an ad film determine success or failure. Short-form ad films dominate digital platforms in 2026.Why the First 5 Seconds MatterAudie..

As consumer attention spans shrink and digital platforms evolve, ad films in 2026 are becoming more immersive, emotional, and technology-driven. Brands that want to stay relevant must adapt to emergin..

Viral ad films don’t happen by accident. They are the result of carefully crafted creative elements that inspire audiences to watch, react, and share.Emotional Triggers Drive ViralityThe most shared a..

Selecting the right advertising agency is a critical decision that can define a brand’s growth trajectory. With countless agencies offering diverse services, brands must follow a structured approach.S..

Sustainability is no longer optional. Consumers increasingly prefer brands that demonstrate social and environmental responsibility, and advertising agencies are leading this transformation.1. Purpose..

Hyper-personalization has become a key differentiator in modern advertising. In 2026, consumers expect brands to understand their preferences, behaviors, and needs in real time.1. Data-Driven Audience..

Impressions and reach were once the primary indicators of campaign success. In 2026, advertising agencies rely on deeper, more meaningful metrics to understand real business impact.1. Engagement Quali..

The advertising landscape is evolving faster than ever, driven by AI, changing consumer behavior, and data privacy regulations. In 2026, advertising agencies are no longer just media buyers—they are s..

Storytelling has become the backbone of modern branding, and advertising agencies use it to build emotional connections between brands and consumers.Why Storytelling MattersConsumers no longer connect..

In an increasingly complex marketing landscape, brands are turning to integrated advertising agencies to deliver seamless and consistent brand experiences across all touchpoints.What Is an Integrated ..

Influencer marketing has evolved from a trend into a powerful brand-building strategy. Advertising agencies play a critical role in transforming influencer collaborations into measurable business grow..

One of the most common marketing decisions brands face today is choosing between advertising agencies and in-house marketing teams. Each model has distinct advantages, challenges, and cost implication..

In the digital era, brand trust is a critical success factor. With increasing consumer skepticism, advertising agencies play a vital role in helping brands establish credibility, transparency, and aut..

Artificial Intelligence is reshaping the advertising landscape. Creative advertising agencies are increasingly using AI to design smarter, faster, and more personalized ad campaigns that deliver measu..

Consumers no longer follow a linear buying journey. They move seamlessly between online and offline touchpoints, forcing advertising agencies to embrace omnichannel campaign strategies. This shift has..

The advertising industry is undergoing a major transformation. While large, full-service agencies once dominated the market, boutique advertising agencies are rapidly gaining traction. Brands today ar..

Data is the backbone of modern advertising success. Data-driven advertising agencies leverage analytics, insights, and technology to maximize campaign effectiveness and return on investment.Precision ..

In an era of accountability, performance-led advertising agencies are increasingly becoming the preferred partners for brands focused on measurable growth.Outcome-Based MarketingPerformance agencies t..

The phasing out of third-party cookies has fundamentally reshaped digital advertising. Advertising agencies are redefining how they collect, analyze, and activate data in a privacy-first ecosystem.Shi..

The advertising landscape has diversified, giving brands more agency options than ever. One of the biggest decisions marketers face today is choosing between a full-service advertising agency and a sp..

Artificial Intelligence has moved from being a competitive advantage to a foundational requirement in advertising. In 2026, advertising agencies are rapidly transforming their processes, talent models..

Digital marketing is evolving faster than ever. To remain competitive in 2026, marketers must continuously upgrade their skill sets and adapt to new technologies, platforms, and consumer behaviors.Dat..

Modern consumers expect brands to stand for more than just profits. Sustainable and ethical digital marketing has become a decisive factor influencing trust, loyalty, and purchasing decisions.Rise of ..