International Conference of Marketing on Consumer Experience in Digital Era

Date: Fri, 10 & Sat, 11 Feb 2023

Place: Indian Institute of Management, Prabandh Vihar, Bodh Gaya, Bihar 824234

As businesses become increasingly digitalized, it is important for them to understand how their consumers interact with their products in order to maximize their profits. With the rise of technology, consumers now have a more personalized experience when interacting with a product. From apps that track their every purchase to websites that tailor their advertisements to their interests, technology has enabled businesses to understand their consumers better and improve the customer experience. 

In order to take full advantage of this technology, businesses must understand the customer lifecycle and tailor their marketing strategies to each stage. From the initial awareness stage, to the conversion stage, to the loyalty stage, businesses must be able to recognize and understand the wants and needs of their customers in order to create an effective marketing strategy. 

It is also important for businesses to be able to use data to their advantage in order to optimize their marketing strategies. By using analytics to track user behavior, businesses can better understand how their customers interact with their products and services, and make adjustments to their strategies accordingly.

In the digital era, businesses must be able to understand and adapt to their customers if they want to stay ahead of the competition. By tailoring their marketing strategies to their customers and using data to their advantage, businesses can create a more personalized and effective experience for their customers.

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