Paint India is a leading journal in the paint industry, not only in India but also in the entire Far East. It has consistently supported and represented the paint industry, providing objective news, independent viewpoints, and information on ongoing research and international advancements. Indian industry relies on Paint India for reliable and unbiased coverage.
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Paint India is a leading journal in the paint industry, not only in India but also in the entire Far East. It has consistently supported and represent..
Out-of-Home (OOH) media has long been a staple of
advertising, from giant billboards to eye-catching transit ads. Yet, in 2025,
many marketers still carry outdated assumptions about OOH's effectivenes..
In a time dominated by social media ads, influencer
campaigns, and programmatic digital buying, it’s easy to assume that
traditional advertising methods like Out-of-Home (OOH) have lost their impact.
..
In today's competitive business landscape, startups face the
twin challenge of gaining visibility and doing it on a shoestring budget. While
digital marketing has long been the go-to for lean advertis..
In today's competitive business landscape, startups face the
twin challenge of gaining visibility and doing it on a shoestring budget. While
digital marketing has long been the go-to for lean advertis..
Out-of-home (OOH) advertising is experiencing a renaissance
in 2025, with brands worldwide significantly increasing their media budgets
toward this time-tested channel. Once seen as supplementary to d..
Out-of-Home (OOH) advertising is rapidly evolving, moving
beyond static billboards and transit posters to embrace cutting-edge
technologies that engage audiences like never before. Two of the most imp..
