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As urbanization spreads beyond metropolitan hubs, Tier 2 and Tier 3 cities are emerging as untapped markets for brands and retailers. Shopping malls in these cities are evolving into dynamic advertisi..
In today’s digital-first world, brands are constantly looking for innovative ways to engage consumers both online and offline. Mall media—a rapidly growing segment of out-of-home (OOH) advertising—off..
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The retail landscape is evolving rapidly, and mall media is no exception. With consumers demanding more personalized and engaging experiences, traditional advertising methods are no longer enough. Ent..
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Seasonal marketing provides a golden opportunity for malls to attract more shoppers, enhance engagement, and increase sales. By aligning campaigns with festivals, holidays, and seasonal trends, malls ..
