Business Connect: Bridging Entrepreneurs, Executives, and VCs. Delve into insightful articles addressing contemporary issues in this business magazine, fostering connections and knowledge-sharing among readers.
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Business Connect: Bridging Entrepreneurs, Executives, and VCs. Delve into insightful articles addressing contemporary issues in this business magazine..
In the evolving media landscape of India, one force is
quietly reshaping how brands communicate with millions — regional language
advertising in mainline media. As India transitions from a metro-centr..
In an era dominated by sustainability and climate awareness,
brands are increasingly being held accountable for their environmental
footprint. One area under growing scrutiny is print advertising. Whi..
In the fast-evolving marketing landscape, luxury brands are
doubling down on mainline media to craft timeless, high-impact touchpoints that
resonate with their elite clientele. While digital channels ..
In an era dominated by digital impressions and programmatic
ad placements, brand safety has emerged as a top concern for marketers.
With rising instances of ads appearing alongside inappropriate, cont..
In a world driven by digital-first strategies, traditional
media is undergoing a remarkable transformation. Mainline media—once viewed as
static and slow to evolve—is now embracing innovation like nev..
The advertising world is undergoing a seismic shift with the
demise of third-party cookies. While digital marketers scramble to adapt to
cookie-less tracking, mainline media is experiencing a surprisi..
