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India's sports media landscape is undergoing a seismic
shift, and nowhere is this more evident than in the burgeoning
"Bharat" market—the collective term for Tier 2, Tier 3, and rural
regions of India..
India’s sporting ecosystem has traditionally been dominated
by cricket, a sport that commands massive media coverage and public attention.
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India is a land of linguistic and cultural diversity, where
over 22 officially recognized languages and hundreds of dialects coexist. In
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brands looking to build credibility, reach niche audiences, and secure
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